Mazda: Introducing dedicated EV platform in 2025, aiming for 25% EVs in 2030

Launch of the Large Products line with longitudinal power units from 2022

2021/09/06

Summary

MAZDA MX-30 EV MODEL
Mazda's first volume production EV, the Mazda MX-30 EV model
(Source: Mazda)

  This report provides an overview of Mazda's recent developments, focusing on the "Medium-term Technology and Product Policy Briefing toward 2030" held in June 2021.

  Mazda has divided the management planning period since the introduction of SKYACTIV Technology in 2012 into three "phases". In PHASE 1, nine models were introduced in six years, starting with the CX-5 launched in 2012. In the current PHASE 2, the Mazda 3, CX-30, and MX-30 HEV and EV (Mazda's first volume production EV) were introduced starting in 2019. In addition to the existing Small Products line with transverse power units, the Large Products line with longitudinal power units will be introduced in 2022. As part of Mazda’s electrification product plan for the period from 2022 to 2025, five hybrid models (excluding mild hybrids), five plug-in hybrid models, and three EV models will be rolled out sequentially (including models equipped with the Toyota Hybrid System).

  In PHASE 3 from 2025 onwards, the company will introduce multiple EV models from 2025 to 2030 by introducing the "SKYACTIV EV dedicated scalable architecture", and the production ratio in 2030 is assumed to be 75% of "internal combustion engine + electrification technology" and 25% of "EV" (the EV ratio 5% in the 2018 announcement).

  In the area of safety technology, Mazda has developed the Mazda Co-Pilot Concept, a human-centric autonomous driving concept. The system constantly monitors the driver's condition, and when it detects a sudden change in the driver's physical state, it will switch to autonomous driving mode, drive to a safe location, stop the vehicle, and place an emergency call to summon help.


  Results for the April-June period of 2021 showed a significant improvement, with net sales of JPY 803.4 billion (2.1 times higher than the same period of the previous year) and an operating income of JPY 26.1 billion (up from a loss of JPY 45.3 billion).

  Mazda has announced that it will accelerate fixed costs and cost reductions to reduce the break-even volume in its revised Medium-term Management Plan for November 2020. From the October-December period of FY2020 onward, the break-even volume is at a level below 1 million units on an annualized basis.

  The full-year forecast for FY2021 remains unchanged from the initial forecast (global sales volume of 1.41 million units, net sales of JPY 3.4 trillion, and operating income of JPY 65 billion) due to issues such as the continued uncertainty in semiconductor supply and raw material prices.

 

Related Reports:
Japanese OEMs announce and update policies for electrification and carbon neutrality (Jun. 2021)
Auto Shanghai 2021: NEVs of Non-Chinese OEMs (2) (Jun. 2021)
Toyota: Strengthening development for AD and connected, and collaborating on CASE for CVs (May 2021)
Technology trends related to Turbochargers of Japanese Automakers (Mar. 2021)
Mazda: New generation CX-30 and MX-30 with SKYACTIV-X engine (Sep. 2020)