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Does Detroit 3 have plans to build new plants in Mexico? Include current production volumes.

Analyze sales volumes of Chinese OEMs in European countries.

Summarize export volumes from Mexico to global markets over the past 12 months and analyze the trends.

Create a comparison table of e-axle technologies from BYD, Huawei, Inovance, and Nidec.

Summarize the latest developments among automotive camera suppliers.

Summarize market shares and development trends of major Tier 1 EPS suppliers.

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List new headlight technologies seen at recent trade shows, for each exhibiting company.

Research the share of ultra-high-strength steel used in vehicle bodies.

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As a battery manufacturer, which companies should we target for sales?

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Compare the features and sales trends of the Toyota bZ3X and bZ4X, the Nissan N7, and the Honda e:N series.

Compare the new car development cycles in Japan and China.

What new materials are being used as a result of vehicle electrification?

In the cathode material market, who are the major suppliers, their market shares, and supply chains?

User Guide

Google’s linking of the IT and automotive industries

Expectations and concerns with the adoption of Google Maps and Android Auto

2018/12/05

Summary
Google's involvement in the automotive industry
Smartphone compatible services
From user to vehicle (Android OS strategy)
Renault-Nissan-Mitsubishi Alliance adopts Android OS for on-board systems
Hardware as a means of providing services
Information obtained from smartphones may also be a risk to cars

Summary

Google sales revenue
(Source: Based on Alphabet Investor Relations materials)

When discussing Connected as it relates to the automotive industry, the presence of companies in the IT industry cannot be ignored. Conversely, it is also a fact that there are a number of threats and concerns facing IT companies entering the automotive industry business arena.

Of the many IT companies, Google is among the most aggressive in entering the automotive industry. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University in California, with Google growing into an IT powerhouse over the past 20 years. The company's sales in the third quarter of 2018 amounted to $33.74 billion (about JPY 3.4 trillion), with an operating margin of 25%.

While keeping in mind an understanding of Google’s business as part of the Alphabet organization, this report considers some of the approaches that Google has considered concerning the automotive industry, as well as some of the directions their strategic planning may take going forward.

In the sequel to this article, we will consider some of the initiatives in which Google and Waymo are engaged regarding autonomous driving.

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Global automotive production/sales

Launch schedule forecasts