CES 2018: Autonomous and HMI technology applications and examples

Intelligent technology and new interfaces improve mobility options and user experience

2018/01/31

Summary

Lobby outside CES exhibition halls

 CES 2018 was held from January 9 through January 12, 2018 in Las Vegas, Nevada, U.S. Approximately 300,000 square feet was dedicated to more than 160 automotive-related exhibits, representing the largest area devoted towards the automotive market at a CES exhibition in history. Recently, OEMs and automotive suppliers have used CES to make announcements and showcase products to new audiences.

 One overarching theme of the OEM exhibits at CES 2018 was the use of autonomous and intelligent technology to improve safety and the quality of life for its users. Toyota's display showcased a range of intelligent and autonomous mobility concepts to improve convenience. Ford's exhibit focused on improving living spaces by presenting a living street concept and the vehicle technologies to support it. On the other hand, both Hyundai and Nissan emphasized specific driver assist technologies available or soon to be available on their vehicle models.

 Automakers also displayed a number of interface systems that aim to make the user experience more enjoyable. Mercedes-Benz unveiled its new Mercedes-Benz User Experience, MBUX, user interface system, designed both to be visually appealing and easy to use. Kia featured two cockpit demonstration units, highlighting technology on the Niro EV Concept, while Hyundai used its own cockpit demonstration unit to emphasize how specific technology can improve the user experience.

 This report is one of two reports which highlight the automotive content primarily shown by OEMs at CES 2018. This report focuses on autonomous and intelligent technology applications used to enhance mobility as well as new user and human-machine interfaces. The other report about CES 2018 centers on electric vehicles and green vehicle technology.

Related Reports:
Daimler: all-electric vehicles to account for 15-25% of total unit sales by 2025 (Jan. 2018)
Nissan: Connected strategy in the age of autonomous cars (Jan. 2018)
Autonomous driving technology: Japanese and western OEM approaches (Jan. 2018)
Tokyo Motor Show 2017: Sensing technology, advanced HMI, and systems for autonomous driving (Jan. 2018)
Tokyo Motor Show 2017: Exhibits from Nissan, Honda, and Mitsubishi (Dec. 2017)
Tokyo Motor Show 2017: Toyota unveils numerous concept vehicles (Nov. 2017)