The Mobility Services Business in Japan and Automated Driving Technology

Relief for people without access to transportation and advances in commercial mobility services

2018/03/15

Summary

Like other advanced countries, the Japanese market has seen the active development of new mobility services businesses such as ride sharing and car sharing. This movement is being promoted by companies that view changes in user values, symbolized by the shift from ownership to sharing, as a business opportunity to be capitalized upon. In addition, the development of mobility services is receiving increased attention as a means of solving social problems such as providing relief for people without access to transportation in areas of Japan with declining populations. Similarly, the development of automated driving technology has progressed to the point where it is expected to contribute the realization of new mobility services that combine automated driving and ride sharing services.

Robot Shuttle (Source: DeNA) Milee (Automotive World 2018)
The Milee was jointly developed with Aisan Technology, Okaya, and Tier IV based on a Yamaha electric golf cart platform


This report deals with both the creation of mobility services business using automatic driving technology, with the involvement of government at the national and local municipal levels in Japan, as well as by new entrants to the industry such as existing automakers, suppliers, and mobility service providers.


Related Report:
Toyota Automated Driving: The Guardian and Chauffeur approaches (Mar. 2018)
Nissan: Connected strategy in the age of autonomous cars (Jan. 2018)
Autonomous driving verification testing progress in Japan (Jan. 2018)
New mobility and the shift from ownership to sharing (1): What does the future hold? (Feb. 2017)
New mobility and the shift from ownership to sharing (2): Rising pressure to change (Feb. 2017)