TU-Automotive Detroit 2017: Business Strategies and Opportunities in Changing Ecosystem
Automotive industry expands scope to adapt to new monetization potential
The 2017 TU-Automotive Detroit exhibition was held from June 7 through June 8, 2017, in Novi, Michigan, U.S. More than 3,000 people attended TU-Automotive Detroit, which featured approximately 150 speakers and more than 130 exhibitors. Presentations in this year's iteration of the conference featured a wider range of topics beyond the common themes of autonomy, mobility, and connectivity, with session groupings specifically highlighting themes such as business strategy, urban mobility, and user vehicle experience. These new topics emphasized the idea of the automotive industry in the midst of a transformation, with new technologies and entities that need to be accounted for.
TU-Automotive Detroit 2017 exhibition floor
This report is the first of three reports which focuses on the discussion sessions presented at TU-Automotive Detroit. This report highlights presentations related to business strategy, philosophy and development with the emergence of automotive technology trends. A second report, focused on connectivity, and another report on autonomous vehicles and user experience will be released in the future.