Toyota to release 20 all-new models to China through 2015

Company plans rapid expansion of dealers in small and medium-sized cities

2013/10/02

Summary

graph 1

(Note) excluding imports, including joint venture brands exported from or sold in China. Calculated from passenger vehicle sales data for foreign major automakers on wholesale/factory shipment basis released by China.

 In recent years, Toyota's share in the Chinese passenger vehicle market is slowly declining after hitting a peak at 6.4% in 2008. In order to recover and expand sales in China, Toyota will release next-generation models of its hybrid vehicles (HVs), plug-in hybrid vehicles (PHVs) and electric vehicles (EVs). Furthermore,Toyota has begun to explore new possibilities in the market, by leasing welfare vehicles to meet the needs of the rapidly aging Chinese society.


 This report is a continuation of a report "Toyota to boost production capacity in China in 2015" posted on MarkLines Co., Ltd.'s website on September 24, 2013, and summarizes Toyota's recent trends of the model plan, and establishment of sales system in China.

Related Reports:
   * Toyota to boost production capacity in China in 2015 (Sep. 2013)
   * Shanghai Motor Show 2013 (4): Eight major Japanese OEMs, Hyundai, and Qoros (Jun. 2013)
   * China sales hit record high in first half of 2013 (Aug. 2013)