Global motorcycle sales expected to reach 57 million units in 2013

Sales and production in China, India, Indonesia, Brazil, Taiwan, Japan and ASEAN countries

2013/04/25

Summary

 This report outlines major motorcycle manufacturing countries: China, India, Indonesia, Brazil, Taiwan, and Japan.

 The worldwide motorcycle demand in 2012 was down 2.9% y/y to 55.69 million units. This was caused by a nearly 10% decrease in demand in China and Indonesia (according to Yamaha).

 In China, the 2012 production (including tricycles) declined by 12.5% y/y to 23.63 million units from a decrease in exports as well as purchase restriction in urban areas. The production in Indonesia and Brazil decreased by 11.6% y/y to 7.06 million units and 20.9% to 1.69 million units, respectively, from new regulations and limitations on loaning because most motorcycle purchases are made through loans. However, the production volume in India in FY2012 (fiscal year starting in April 2012) is expected to reach nearly 16 million units, a few percent increase from the previous year.

 The demand for motorcycles in 2013 is estimated by Yamaha to increase by 2.1% y/y to 56.85 million units. The demand in India, which became the country with a highest demand for motorcycles overtaking China in 2012, is estimated to increase by 4.3% to 14.4 million units. Contrary to China, which is expecting a decrease of 10.3% to 11.33 million units for 2013 from a continued decrease in demand. Yamaha expects the demands in Indonesia to grow by 4.6% y/y to 7.6 million units in 2013 (as of February 2013), but there is a possibility of plummeting sales depending on loan regulations enforced by the government in the near future.

Worldwide motorcycle demands (Yamaha estimate, February 2013)

(1,000 units)
2007 2008 2009 2010 2011 2012 2013
forecast
Japan 723 567 434 424 445 442 446
North America 1,288 1,224 585 497 490 502 521
Europe 2,706 2,683 2,116 2,040 1,976 1,744 1,695
Indonesia 5,000 6,443 5,692 7,236 8,001 7,266 7,600
Thailand 1,572 1,703 1,536 1,846 2,007 2,129 2,200
India 7,300 7,325 8,638 11,270 13,078 13,806 14,400
Vietnam 2,703 2,710 2,745 3,070 3,562 3,109 3,140
Taiwan 738 815 601 526 644 628 660
China 16,119 16,215 17,420 16,090 14,034 12,630 11,330
Other countries in Asia 2,289 2,483 2,809 3,417 4,204 4,537 4,971
Asia total 35,720 37,694 39,440 43,455 45,529 44,105 44,301
Brazil 1,690 1,913 1,602 1,801 1,938 1,654 1,741
Others 4,477 5,427 5,206 5,978 6,974 7,244 8,141
Others total 6,167 7,341 6,809 7,779 8,911 8,897 9,882
Total demand 46,604 49,509 49,384 54,195 57,351 55,691 56,846

Source: Yamaha Motor's financial reports
Note: The Indonesia Motorcycle Association estimated 2013 sales in Indonesia to be 6.03 million units foreseeing the tightening of loan regulations in the near future.