On August 21, Porsche announced that it is introducing the world's first production-ready high-end automotive audio system using gallium nitride (GaN) technology. GaN is more efficient and has higher power density than traditional silicon, allowing smaller and lighter electronic systems.
Developed with the University
On August 13, Porsche Chile announced it will enter the electric vehicle charging business by introducing Moon Power GmbH, a Porsche Holding Salzburg company, as part of its electromobility strategy for the Volkswagen Group brands it represents in Chile, consisting of Volkswagen, Škoda, SEAT, and CUPRA.
The company p
On August 12, Porsche introduced the E-Shift option for the Taycan, adding virtual gear changes, shift sensations, and engine-like sounds to make driving more engaging.
While electric motors provide instant torque and smooth acceleration, E-Shift adds a more traditional driving feel without changing the car's actual
Pirelli Tyre S.p.A. (Pirelli) has developed six tailor-made tire fitments for the first all-electric Porsche Cayenne. The range includes the fifth generation of the P Zero, available in 21- and 22-inch sizes, the 22-inch P Zero R for the high-performance Cayenne Turbo, the Scorpion Winter 2, available in 20- and 22-i
On July 27, Porsche announced that its Future Package includes job and site protection until 2035, along with planned investment. The plans were agreed by the Executive Board, General Works Council, IG Metall union, and Südwestmetall employers' association.
Its plans to reduce around 5,000 more jobs by 2035 through n
On July 23, J.D. Power released its 2026 U.S. Automotive Performance, Execution and Layout (APEAL) Study, which was based on responses from 78,514 owners of new 2026 model-year vehicles who were surveyed after 90 days of ownership.
Overall satisfaction was 858 (on a 1,000-point scale), an increase of 7 points from a
On July 17, the European Commission approved Porsche and Rheinmetall's joint acquisition of KS Huayu AluTech GmbH under the EU Merger Regulation.
The deal mainly involves the production and sale of automotive components for passenger cars and commercial vehicles.
The Commission mentioned that the transaction does not
On July 10, VW Group announced its delivery results for the first half of 2026.
In the first half of 2026, global deliveries decreased by 6.3% YoY to 4,125,700 vehicles. The decline was mainly driven by a significant drop in China of 25.9%, although this was partially offset by growth in South America of 8.3% and Eur
On July 6, Falken Tyre, a subsidiary of Sumitomo Rubber Industries, announced that it has engineered a custom version of its AZENIS FK520 (NG0) tire for factory fit on the all-new Porsche Cayenne Electric. The new original equipment (OE) tire further strengthens Falken’s long-term collaboration with Porsche. The Pors
On June 25, JD Power released its 2026 U.S. Initial Quality Study (IQS), showing that overall new-vehicle quality, measured by problems per 100 vehicles (PP100), has improved sharply this year, with fewer problems across nine of 10 categories evaluated.
Infotainment was the exception, where connectivity issues conti
On June 23, Porsche AG provided additional details on its Strategy 2035 plan at its Annual General Meeting, which will be presented to all stakeholders on October 7, 2026.
The strategy aims to improve profitability and strengthen Porsche's business by focusing on its core operations, simplifying the organization, and
On May 22, Porsche announced that it uses an automated inspection system that combines robots with human expertise to ensure quality. At the Porsche Leipzig plant, newly assembled axles are checked by four robotic arms. They scan and inspect up to 130 points on each axle in 80 seconds.
Using cameras and sensors, they
On May 8, Porsche AG announced that it is taking further steps in its strategic restructuring by planning to shut down three subsidiaries i.e., Cellforce Group GmbH, Porsche eBike Performance GmbH, and Cetitec GmbH. Altogether, these changes will impact more than 500 employees.
Cellforce Group GmbH no longer fits int
On May 7, Porsche AG announced that it is reorganising its executive board by reducing divisions from eight to seven. The Car-IT division will be closed on June 19, 2026, and merged into the Research and Development division from July 1, 2026.
The current Car-IT board member will step down but will continue working w
On April 24, Porsche announced the world premiere of the new Cayenne Coupe Electric at Auto China 2026. The Cayenne Electric Coupe has a three-tier lineup of SUV models.
• Cayenne Coupe Electric - producing 300 kW, overboost power with Launch Control 325 kW (442 PS), 0 – 100 km/h in 4.8 seconds, top speed 230 km/h
On April 24, Porsche announced that it will sell its equity stakes in Bugatti Rimac and Rimac Group to a consortium led by HOF Capital, a New York-based investment firm. Completion of the transaction remains subject to customary conditions and regulatory clearances by the relevant authorities. Completion is expected
On April 15, Pirelli announced that it has developed a new P Zero R tire specifically for the Porsche 911 Turbo S. It features a compound derived directly from Pirelli’s experience in motorsport. The rear axle uses 325/30 ZR 21 tires, 10 mm wider than the previous generation. The front axle retains 255/35 ZR 20 tires
On April 6, VW Group announced it will showcase its smart electric vehicles at Auto China 2026 in Beijing. It will also release updated versions of some ICE vehicles, expanding its lineup to better meet the needs of Chinese customers.
At the Group Media Night, VW Group will present ten models from the VW and Jetta br
On March 11, Porsche AG announced that the conflicts in the Middle East could directly and indirectly affect its business. These tensions may disrupt important shipping routes, which could impact supply chains. To reduce risks, the company has prepared alternative logistics routes.
The ongoing geopolitical situation,
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