On October 19, CARIAD announced that it has developed climate control software for several VW Group brands. The software manages airflow at each vent and adjusts it based on passengers’ needs, directing more air to the rear when required while maintaining comfort in the front.
The system balances warm and cold air to

On October 21, Voxel51, US, announced that it has collaborated with Porsche, VW Group brands, and CARIAD to develop a shared AI data system for automated driving, with Porsche leading the initial implementation alongside NVIDIA and Microsoft. The collaboration was announced at GTC Berlin, Germany.
VW Group is buildin

On October 21, Porsche announced that the international engineering services provider Porsche Engineering and the digital and software unit Porsche Digital will combine their expertise under the joint brand Porsche Technologies. This creates an integrated provider of holistic end-to-end technology solutions. The laun

On October 15, Porsche presented a forward-looking vision model, “Mission S” as a first glimpse of the brand's evolved design identity. It is part of its ‘Sportwagenschmiede ’35’ strategic realignment. The Porsche Mission S celebrates its world premiere in New York. The model illustrates a fundamental strategic direc

On October 9, Audi announced that it will end production of the A8 at its Neckarsulm plant in Germany in October 2026. The company plans to introduce a new generation of the A8 towards the end of the decade, featuring a hybrid powertrain based on a combustion engine.
Current plans suggest that the next-generation A8

On October 7, Porsche announced that it aims to increase profit per vehicle rather than focus on sales volume under the new “Sportwagenschmiede ’35” strategy. In the medium term, it targets a Group operating return on sales of 10%-15% and an Automotive net cash flow margin of 9%-12%. Its long-term targets are 15% on

On October 7, Porsche announced its new “Sportwagenschmiede ’35” strategy, focused on expanding its product portfolio in higher-margin segments, increasing exclusivity and improving profitability.
The company will retain its “Value over Volume” approach and aims to reach a break-even point below 200,000 vehicles. Pro

On September 30, Porsche India launched the new Cayenne Electric in India. The model is available in two variants: Cayenne Electric, priced at INR 17.7 million, and Cayenne Turbo Electric, priced at INR 22.8 million
The electric Cayenne retains the model’s focus on performance, versatility, and everyday usability whi

Continental AG (Continental) announced that its SportContact 7 and new SportContact 7 Force tires have received original-equipment (OE) approvals from Porsche for the Panamera G3 II in 21-inch sizes.
The SportContact 7 is a summer tire that provides excellent grip and short braking distances on both dry and wet roads

On September 15, Porsche Brazil launched the all-electric Cayenne in Brazil, introducing six variants across SUV and Coupé body styles.
The Cayenne is equipped with a 113-kWh battery providing a range of up to 493 km and an 800-volt electrical architecture supporting DC fast charging up to 390 kW, enabling the batter

On September 18, Volkswagen AG announced that it has cut its 2026 financial forecast due to a goodwill impairment at Porsche AG, a difficult market environment, especially in China, and higher restructuring costs.
The company now expects 2026 group sales of around EUR 315 billion, compared with EUR 321.9 billion in 2

On September 17, Porsche announced that it has partnered with cylib, German recycling company, and other partners to produce battery cells using 100% recycled cathode active materials from its own used high-voltage batteries. The cells are now undergoing extensive testing. This was done to create a closed-loop recycl

On September 10, Porsche Peru launched the all-new Cayenne Electric, introducing the brand's flagship electric SUV to the Peruvian market.
The model lineup includes the Cayenne Electric and Cayenne Turbo Electric, both featuring all-wheel drive, an 800-volt electrical architecture, and a 113-kWh battery. The Cayenne

On September 9, Porsche announced that it has completed the sale of its stakes in Bugatti Rimac and Rimac Group following regulatory approval. Porsche and the buyer consortium had signed the relevant agreements in April 2026. The sale will generate proceeds of approximately EUR 1 billion. The Porsche AG Group will us

On September 3 and 4, Porsche SE and SEAT S.A. supported the decision by VW AG’s Supervisory Board to approve the Group’s Future Plan 2030. The plan aims to improve competitiveness, reduce costs and increase profitability while continuing targeted investments in products, technology and markets.
Porsche SE had previo

On September 2, Porsche announced that it is restructuring its international sales organisation to give regional markets more responsibility, improve decision-making and strengthen coordination with its headquarters.
The company will reduce its sales regions from five to four. Germany will become part of the Europe r

On August 24, Porsche announced that it has signed an agreement to sell its management and IT consultancy subsidiary MHP to Tata Consultancy Services (TCS). The deal marks another step in Porsche’s “Sportwagenschmiede 35” strategy.
The transaction is subject to regulatory and competition approvals and is expected to

On August 21, Porsche announced that it is introducing the world's first production-ready high-end automotive audio system using gallium nitride (GaN) technology. GaN is more efficient and has higher power density than traditional silicon, allowing smaller and lighter electronic systems.
Developed with the University

On August 13, Porsche Chile announced it will enter the electric vehicle charging business by introducing Moon Power GmbH, a Porsche Holding Salzburg company, as part of its electromobility strategy for the Volkswagen Group brands it represents in Chile, consisting of Volkswagen, Škoda, SEAT, and CUPRA.
The company p

On August 12, Porsche introduced the E-Shift option for the Taycan, adding virtual gear changes, shift sensations, and engine-like sounds to make driving more engaging.
While electric motors provide instant torque and smooth acceleration, E-Shift adds a more traditional driving feel without changing the car's actual