On September 9, Porsche announced that it has completed the sale of its stakes in Bugatti Rimac and Rimac Group following regulatory approval. Porsche and the buyer consortium had signed the relevant agreements in April 2026. The sale will generate proceeds of approximately EUR 1 billion. The Porsche AG Group will us

On September 3 and 4, Porsche SE and SEAT S.A. supported the decision by VW AG’s Supervisory Board to approve the Group’s Future Plan 2030. The plan aims to improve competitiveness, reduce costs and increase profitability while continuing targeted investments in products, technology and markets.
Porsche SE had previo

On September 2, Porsche announced that it is restructuring its international sales organisation to give regional markets more responsibility, improve decision-making and strengthen coordination with its headquarters.
The company will reduce its sales regions from five to four. Germany will become part of the Europe r

On August 24, Porsche announced that it has signed an agreement to sell its management and IT consultancy subsidiary MHP to Tata Consultancy Services (TCS). The deal marks another step in Porsche’s “Sportwagenschmiede 35” strategy.
The transaction is subject to regulatory and competition approvals and is expected to

On August 21, Porsche announced that it is introducing the world's first production-ready high-end automotive audio system using gallium nitride (GaN) technology. GaN is more efficient and has higher power density than traditional silicon, allowing smaller and lighter electronic systems.
Developed with the University

On August 13, Porsche Chile announced it will enter the electric vehicle charging business by introducing Moon Power GmbH, a Porsche Holding Salzburg company, as part of its electromobility strategy for the Volkswagen Group brands it represents in Chile, consisting of Volkswagen, Škoda, SEAT, and CUPRA.
The company p

On August 12, Porsche introduced the E-Shift option for the Taycan, adding virtual gear changes, shift sensations, and engine-like sounds to make driving more engaging.
While electric motors provide instant torque and smooth acceleration, E-Shift adds a more traditional driving feel without changing the car's actual

Pirelli Tyre S.p.A. (Pirelli) has developed six tailor-made tire fitments for the first all-electric Porsche Cayenne. The range includes the fifth generation of the P Zero, available in 21- and 22-inch sizes, the 22-inch P Zero R for the high-performance Cayenne Turbo, the Scorpion Winter 2, available in 20- and 22-i

On July 27, Porsche announced that its Future Package includes job and site protection until 2035, along with planned investment. The plans were agreed by the Executive Board, General Works Council, IG Metall union, and Südwestmetall employers' association.
Its plans to reduce around 5,000 more jobs by 2035 through n

On July 23, J.D. Power released its 2026 U.S. Automotive Performance, Execution and Layout (APEAL) Study, which was based on responses from 78,514 owners of new 2026 model-year vehicles who were surveyed after 90 days of ownership.
Overall satisfaction was 858 (on a 1,000-point scale), an increase of 7 points from a

On July 17, the European Commission approved Porsche and Rheinmetall's joint acquisition of KS Huayu AluTech GmbH under the EU Merger Regulation.
The deal mainly involves the production and sale of automotive components for passenger cars and commercial vehicles.
The Commission mentioned that the transaction does not

On July 10, VW Group announced its delivery results for the first half of 2026.
In the first half of 2026, global deliveries decreased by 6.3% YoY to 4,125,700 vehicles. The decline was mainly driven by a significant drop in China of 25.9%, although this was partially offset by growth in South America of 8.3% and Eur

On July 6, Falken Tyre, a subsidiary of Sumitomo Rubber Industries, announced that it has engineered a custom version of its AZENIS FK520 (NG0) tire for factory fit on the all-new Porsche Cayenne Electric. The new original equipment (OE) tire further strengthens Falken’s long-term collaboration with Porsche. The Pors

On June 25, JD Power released its 2026 U.S. Initial Quality Study (IQS), showing that overall new-vehicle quality, measured by problems per 100 vehicles (PP100), has improved sharply this year, with fewer problems across nine of 10 categories evaluated. 
Infotainment was the exception, where connectivity issues conti

On June 23, Porsche AG provided additional details on its Strategy 2035 plan at its Annual General Meeting, which will be presented to all stakeholders on October 7, 2026.
The strategy aims to improve profitability and strengthen Porsche's business by focusing on its core operations, simplifying the organization, and

On May 22, Porsche announced that it uses an automated inspection system that combines robots with human expertise to ensure quality. At the Porsche Leipzig plant, newly assembled axles are checked by four robotic arms. They scan and inspect up to 130 points on each axle in 80 seconds.
Using cameras and sensors, they

On May 8, Porsche AG announced that it is taking further steps in its strategic restructuring by planning to shut down three subsidiaries i.e., Cellforce Group GmbH, Porsche eBike Performance GmbH, and Cetitec GmbH. Altogether, these changes will impact more than 500 employees.
Cellforce Group GmbH no longer fits int

On May 7, Porsche AG announced that it is reorganising its executive board by reducing divisions from eight to seven. The Car-IT division will be closed on June 19, 2026, and merged into the Research and Development division from July 1, 2026.
The current Car-IT board member will step down but will continue working w

On April 24, Porsche announced the world premiere of the new Cayenne Coupe Electric at Auto China 2026. The Cayenne Electric Coupe has a three-tier lineup of SUV models.
•    Cayenne Coupe Electric - producing 300 kW, overboost power with Launch Control 325 kW (442 PS), 0 – 100 km/h in 4.8 seconds, top speed 230 km/h

On April 24, Porsche announced that it will sell its equity stakes in Bugatti Rimac and Rimac Group to a consortium led by HOF Capital, a New York-based investment firm. Completion of the transaction remains subject to customary conditions and regulatory clearances by the relevant authorities. Completion is expected