On May 21, Porsche AG's CEO outlined a new strategy to secure the company's future amid global challenges at the third Annual General Meeting on May 21, 2025. The plan includes updates to both products and company operations.
Porsche is adjusting to slower global progress toward electric mobility. As part of this shi

Pirelli Tyre S.p.A. (Pirelli) has developed a bespoke version of the P Zero R tire for the new Porsche 911 GTS, the first hybrid-powered model in the Porsche 911 range.
The new tire balances sportiness with everyday usability. Its newly designed compound ensures an excellent grip across various surfaces and in all we

On April 28, Porsche AG has revised its 2025 outlook mainly due to adjusting its global supply strategy due to growing geopolitical challenges. This is especially in China, where weak demand for electric luxury cars is expected to impact 2025 performance. New US import tariffs will hurt sales in April and May 2025, a

On April 24, MHP, a Porsche subsidiary, announced a long-term partnership with Cybus, a software company from Hamburg specializing in Industry 4.0 solutions.
Cybus GmbH is known for providing data integration and DataOps solutions, which help industrial companies collect and process plant data for better process opti

On April 24, Porsche showcased two special versions of its 911 models i.e., the 911 Spirit 70 and the 911 GT3 in the Auto Shanghai 2025.
The display featured nine classic Porsche cars on a 1970s meets modern themed stand, highlighting the 911 Spirit 70—the third model in Porsche’s Heritage Design collector series.
Po

On April 1, VARTA AG announced that it had completed its balance sheet restructuring and strategic realignment. Dr. Michael Tojner and Dr. Ing. h.c. F. Porsche Aktiengesellschaft (“Porsche”) are new indirect shareholders of the company. Following the cash and non-cash capital increase in the amount of EUR 60 million

On March 27, Porsche decided to cancel its development plan for the Nardò Technical Center (NTC) in Apulia, Italy.
NTC remains a key part of Porsche Engineering's testing and development, operating year-round for global automotive clients. Since 2023, a software unit in Lecce has strengthened its tech capabilities in

On March 26, Porsche announced that it is enhancing the digital experience in the 911, Taycan, Panamera, and Cayenne models with a revised Porsche Communication Management (PCM) system for the new model year. The updated system is faster, offers better performance, and now includes access to the Porsche App Center.
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On March 27, Porsche launched a pilot project to recycle raw materials from high-voltage batteries and explore a closed-loop recycling system. The initiative supports the growing need for sustainable battery materials and responsible battery disposal. In the future, Porsche plans to build a recycling network with ext

On March 17, MHP, a Porsche subsidiary announced that it will showcase Software-defined manufacturing (SDM) and AI at Hannover Messe, Germany from March 31 to April 4, 2025, at the AWS partner stand.
SDM is a game-changer for efficient, future-ready production. It separates control software from machine hardware, run

On March 17, MHP, a Porsche subsidiary announced that it will showcase visualization technology in collaboration with Innoactive, Munich at the NVIDIA GTC AI conference in California from March 17-21, 2025. Their XR Streaming platform quickly streams large 3D datasets to devices such as Apple Vision Pro. Built on NVI

On March 12 and 13, multiple sources reported that Porsche plans to cut about 3,900 jobs to increase profitability. By 2029, 1,900 positions will be reduced through demographic changes, natural turnover, and a restrictive hiring policy. Another 2,000 jobs will be phased out as fixed-term contracts expire.
Based on mu

On March 12, Porsche announced that it will invest an additional EUR 800 million in rescaling and in its product portfolio and software and battery activities in 2025. It intends to increase its profitability and resilience in the short and medium term.
In its forecast for 2025, Porsche expects market conditions to r

On March 4, Porsche AG announced that it has acquired V4Drive GmbH from the VARTA AG Group, becoming the majority shareholder. VARTA AG will keep a minority stake but without operational influence. Both companies are joining forces to develop high-performance cylindrical cells.
V4Drive is being renamed to V4Smart, hi

On February 14, multiple sources reported that Porsche AG plans to cut 1,900 jobs by 2029, mainly affecting its Stuttgart-Zuffenhausen plant and R&D site in Weissach in Baden-Württemberg, Germany.
The job cuts will be done socially responsibly, with employees guaranteed employment until 2030, meaning no operational r

On February 2, Porsche launched the new 911 and all-electric Macan at a private event held at the Grand Egyptian Museum in Egypt.
The all-new Porsche Macan BEV comes with a 100-kWh high voltage battery, offering up to 250 kW of power and 563 Nm of maximum torque. It can accelerate from 0 to 100 kmph in 5.7 seconds a

On February 6, Porsche announced preliminary 2024 financial figures and a 2025 forecast, with long-term corporate planning approved by the Supervisory Board.
To increase profitability in the short and medium term, Porsche plans to expand its model lineup with more combustion and hybrid vehicles, enhance its special m

On February 4, MHP, a subsidiary of Porsche announced that Automobili Lamborghini is adopting FleetExecuter to manage nine AGVs for carbon parts production at its Bologna plant, Italy by the end of March 2025.
MHP will showcase new cloud solutions from its Industrial Cloud Solutions (ICS) portfolio to optimize intral

On February 4, Dassault Systèmes announced its partnership with Volkswagen Group to enhance digital vehicle development using the 3DEXPERIENCE platform. Volkswagen, Audi, and Porsche will adopt the cloud-based platform to create virtual twins, allowing teams to design, test, and refine vehicles before production whil

The tariffs on car imports announced by U.S. President Donald Trump are putting the VW Group and its subsidiaries Audi and Porsche under pressure. The two brands currently produce exclusively outside the U.S. and would be severely affected by additional import duties.
According to a report in German media, several pe