On June 23, Porsche AG provided additional details on its Strategy 2035 plan at its Annual General Meeting, which will be presented to all stakeholders on October 7, 2026.
The strategy aims to improve profitability and strengthen Porsche's business by focusing on its core operations, simplifying the organization, and
On May 22, Porsche announced that it uses an automated inspection system that combines robots with human expertise to ensure quality. At the Porsche Leipzig plant, newly assembled axles are checked by four robotic arms. They scan and inspect up to 130 points on each axle in 80 seconds.
Using cameras and sensors, they
On May 8, Porsche AG announced that it is taking further steps in its strategic restructuring by planning to shut down three subsidiaries i.e., Cellforce Group GmbH, Porsche eBike Performance GmbH, and Cetitec GmbH. Altogether, these changes will impact more than 500 employees.
Cellforce Group GmbH no longer fits int
On May 7, Porsche AG announced that it is reorganising its executive board by reducing divisions from eight to seven. The Car-IT division will be closed on June 19, 2026, and merged into the Research and Development division from July 1, 2026.
The current Car-IT board member will step down but will continue working w
On April 24, Porsche announced the world premiere of the new Cayenne Coupe Electric at Auto China 2026. The Cayenne Electric Coupe has a three-tier lineup of SUV models.
• Cayenne Coupe Electric - producing 300 kW, overboost power with Launch Control 325 kW (442 PS), 0 – 100 km/h in 4.8 seconds, top speed 230 km/h
On April 24, Porsche announced that it will sell its equity stakes in Bugatti Rimac and Rimac Group to a consortium led by HOF Capital, a New York-based investment firm. Completion of the transaction remains subject to customary conditions and regulatory clearances by the relevant authorities. Completion is expected
On April 15, Pirelli announced that it has developed a new P Zero R tire specifically for the Porsche 911 Turbo S. It features a compound derived directly from Pirelli’s experience in motorsport. The rear axle uses 325/30 ZR 21 tires, 10 mm wider than the previous generation. The front axle retains 255/35 ZR 20 tires
On April 6, VW Group announced it will showcase its smart electric vehicles at Auto China 2026 in Beijing. It will also release updated versions of some ICE vehicles, expanding its lineup to better meet the needs of Chinese customers.
At the Group Media Night, VW Group will present ten models from the VW and Jetta br
On March 11, Porsche AG announced that the conflicts in the Middle East could directly and indirectly affect its business. These tensions may disrupt important shipping routes, which could impact supply chains. To reduce risks, the company has prepared alternative logistics routes.
The ongoing geopolitical situation,
On March 17, Porsche announced that it is making battery modules for the new Cayenne Electric at its Smart Battery Shop in Horna Streda, Slovakia. The facility has been upgraded into a modern technical center that supports Porsche in developing both products and manufacturing processes.
Each battery module is made by
On March 10, VW Group announced its plans to cut about 50,000 jobs in Germany by 2030 to reduce costs during its presentation of its 2025 annual results. The job cuts will affect brands including VW, Audi, Porsche, and CARIAD. As part of this plan, the Group will also reduce annual production capacity of 700,000 unit
On March 11, Porsche AG announced at its annual press conference that it is updating their product strategy, simplifying its management structure, and reducing costs across the company.
As part of its Strategy 2035, Porsche is considering expanding its product lineup to grow in higher-profit segments. This could incl
On March 10, Porsche unveiled the new Cayenne S Electric SUV, adding to Porsche’s Cayenne lineup. It sits between the standard Cayenne Electric and the high-performance Cayenne Turbo Electric model.
The SUV generates an output of 400 kW of power, which can increase to 490 kW with Launch Control. The vehicle uses two
On February 2, Porsche announced that it has started production of the Cayenne Electric in Bratislava, Slovakia on a line with the models with combustion engines and hybrid drives.
With an output of up to 850 kW (1,156 hp), the top-of-the-range Cayenne Turbo is the most powerful Porsche production model of all time.
On January 20, VW Group announced its sales results for Q4 2025 and full-year 2025.
Sales volume in Q4 2025 was down by 4.9% YoY to 2,379,800 units. In 2025, the sales dropped 0.5% to 8,983,900 units, with significant growth in Europe (up 4%) and South America (up 12%) contrasting with expected declines due to challe
On January 16, Porsche announced that it sold 41,938 vehicles in the Chinese market in 2025, down 26% year-over-year (y/y) and dropping for 4 consecutive years. Key reasons for the decline remain challenging market conditions, especially in the luxury vehicle segment, as well as intense competition in the Chinese mar
On January 16, Porsche announced that in 2026 it will focus on balancing demand and supply while prioritizing value over sales volume. Production plans for 2026 are being set realistically, taking into account the phase-out of the gasoline-powered 718 and Macan models.
At the same time, Porsche will continue investin
On January 15, VW Group announced its plans to improve road safety across Europe by expanding its use of sensor and image data from customer vehicles to about 40 European countries. The goal is to improve driver assistance and automated driving systems using real-world traffic data. Customers will receive these impro
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