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Porsche announces “Sportwagenschmiede ’35” strategy to expand product portfolio
On October 7, Porsche announced its new “Sportwagenschmiede ’35” strategy, focused on expanding its product portfolio in higher-margin segments, increasing exclusivity and improving profitability.
The company will retain its “Value over Volume” approach and aims to reach a break-even point below 200,000 vehicles. Pro....
The company will retain its “Value over Volume” approach and aims to reach a break-even point below 200,000 vehicles. Pro....
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