On November 25, 2025, Dolby Laboratories, Inc. and Tata Motors Passenger Vehicles Ltd. announced that the all‑new Tata Sierra will be equipped with Dolby Atmos immersive audio. The SUV will feature a premium 12‑speaker audio system tuned to deliver a multidimensional sound field inside the cabin, with Dolby Atmos sup

On November 20, Warwick Acoustics announced that it has developed Electrostatic Audio Systems for automotive markets, capable of making a car sound up to ten times larger than its actual size.
The company’s 1 mm-thick flat speakers produce planar, or “near-flat,” sound waves. With their ultra-light and thin design,

On October 30, Dolby Laboratories, Inc., and Hyundai Motor Group announced that Hyundai Motor Group’s China joint venture, Beijing Hyundai, has brought Dolby Atmos to its first China-exclusive all-new compact electric SUVe, the EO (also known as the Elexio), for the next generation in-car entertainment experience. Th

On October 17, Warwick Acoustics announced the completion of its headquarters, design & manufacturing, and experience Centre at HORIBA MIRA Technology Park in Warwickshire. It has begun moving into this facility and is establishing its advanced manufacturing centre to produce next-generation components for both its a

On October 13, Toyota announced an enhanced version of the Toyota Audio Multimedia system that make its debut in the all-new 2026 RAV4, before rolling out to future models in the Toyota lineup.
The Toyota Motor North America (TMNA) R&D and Connected Technologies team partnered with designers and software engineers at

On September 23, HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd., announced it has completed the acquisition of Sound United, the former consumer audio business of Masimo Corporation. Sound United’s portfolio of iconic audio brands includes Bowers & Wilkins, Denon, Marantz, Definitive

On September 17, Cerence Inc. announced the integration of its Audio AI suite into Audio Weaver, created by DSP Concepts, the global leader in embedded audio software. Audio Weaver supports deployment from a wide range of vendors, including ARM, Cadence, Qualcomm, NXP, and STMicroelectronics. 
Cerence’s Audio AI solu

On September 17, 2025, Maruti Suzuki India Limited and Dolby Laboratories announced that the all-new Victoris SUV will be the first Maruti Suzuki car in India to feature Dolby Atmos immersive audio, built into an 8-speaker Infinity by Harman system. It is paired with Suzuki’s SmartPlay Pro X infotainment platform.
Do

On September 12, AAC Technologies debuted at IAA Mobility under the theme "The Future of Sound in Motion". Alongside PSS, First Light Auto Parts, and PSG, AAC Technologies showcased its full-stack capabilities in automotive acoustics, haptics, optics, perception interaction, and motor systems. 
AAC Technologies highl

On September 4, Dirac and PIEGA announced a joint initiative to co-develop the world’s most sophisticated in-car sound systems, debuting in a custom BMW iX demo vehicle at IAA Mobility 2025. It will use PIEGA’s transducer technology with Dirac’s AudioIQ and Dimensions. The result of this collaboration is a 45-channel

On September 1, Fraunhofer Institute for Digital Media Technology (IDMT) announced that it will showcase “The Hearing Car” at IAA MOBILITY 2025 in Munich. The prototype uses acoustic sensors to improve safety and reliability on the road.
At its Oldenburg branch, researchers work with carmakers and suppliers to develo

On August 21, 2025, Mahindra & Mahindra announced a partnership with Dolby Laboratories to introduce Dolby Atmos audio technology in the XUV 3XO SUV. The XUV 3XO REVX A variant becomes the world's first SUV priced under INR 1.2 million to feature Dolby Atmos.
Dolby Atmos will be available across four XUV 3XO variants

On August 14, Cerence Inc. announced the integration of its Audio AI suite into HARMAN’s AudioworX, a comprehensive tool and functionality suite that provides a high-quality development process for automotive audio products. AudioworX now features Cerence Speech Signal Enhancement (SSE) and In-Car Communication (ICC)

On July 15, Silentium announced that it is collaborating with Cadence to bring advanced solutions to the automotive market, focusing on innovations that will redefine in-cabin acoustics and electronic system performance. This partnership will be showcased at leading automotive and product events throughout 2025 and 2

On July 9, Tata Motors and Dolby Laboratories, Inc. announced a partnership to bring Dolby Atmos audio technology to the upcoming Harrier.ev electric SUV. The integration will allow users to access Dolby Atmos-enabled content through compatible apps like Gaana and Audible via the built-in Arcade.ev infotainment syste

On June 24, Dolby Laboratories announced its partnership with Audi to bring Dolby Atmos to select vehicles, enhancing in-car audio to deliver a more immersive experience. The first models with this feature will be available starting July 2025. Audi models include the Q7, Q8, A8, and e-tron GT.
The Bang & Olufsen Prem

On June 10, STMicroelectronics announced new Class-D automotive audio amplifiers for smart cockpit applications. The new HFDA80D and HFDA90D extend ST’s family of high-frequency automotive amplifiers, complementing the HFA80A analog-input IC. All devices operate at a switching frequency of 2 MHz to conserve PCB space

On May 30, Mahindra & Mahindra and Dolby Laboratories introduced Dolby Atmos in the Thar ROXX AX7L, making it the first SUV globally to feature 4-channel immersive audio.
The Thar ROXX offers a rich, 360° sound experience, with Dolby Atmos which adds depth and realism. With Gaana streaming built into the infotainment

On May 19, Dirac, a Sweden-based audio technology company, partnered with Asahi Kasei Microdevices (AKM) to integrate Dirac’s software-defined smart acoustics solutions, AudioIQ, into AKM’s automotive audio digital signal processors (DSPs), including the flagship AK7709, aiming to reduce tuning time and improve sound