On April 22, Dolby Laboratories and BMW announced the debut of Dolby Atmos at Auto China 2026 in the new BMW 7 Series, bringing immersive audio into the vehicle cabin and marking the start of its rollout across BMW's vehicle portfolio.
In the new BMW 7 Series, Bowers & Wilkins brings the all-encompassing sound of Dol

The Hungarian Investment Promotion Agency (HIPA) announced that Harman International Industries, Inc. (Harman) has launched 3 investment projects in Hungary, totaling EUR 131.18 million.
Supported by HIPA, the investment will create 25 new R&D jobs and includes (i) Expansion of Harman’s Budapest R&D center to focus o

On February 27, the Fraunhofer Institute for Digital Media Technology IDMT announced that 3D audio technology SpatialSound Wave, developed by Fraunhofer IDMT, now delivers an impressive spatial sound experience in all Mercedes-Benz vehicles equipped with the latest generation of the Mercedes-Benz User Experience (MBU

On February 3, QNX, a division of BlackBerry Limited, announced an expanded collaboration with Haleytek to enable a fully centralized Software-Defined Audio (SDA) architecture for Volvo Cars' upcoming EX60 fully electric SUV, supporting Volvo Cars' progress in its Superset tech stack strategy that unifies hardware an

On January 20, Nissan announced the introduction of the Klipsch Premium Audio System in the all-new iconic Patrol in the Middle East. For the first time, selected Patrol variants, including the Patrol V6T Platinum, Patrol PRO-4X, and Patrol NISMO, will offer a 12-speaker Klipsch system.
The Klipsch sound system, deve

On January 9, Dirac, a Swedish digital audio innovator, showcased a new generation of in-vehicle sound at CES 2026, highlighting how its software-defined audio solutions deliver scalable and immersive audio experiences across entire vehicle lineups.
The demonstrations will be held at the Audio Foundry booth and the P

On December 15, Nissan and INFINITI announced they are elevating audio customization to a new level as the first automakers in the U.S. to offer a personalized audio profile based on a test of each customer's unique hearing. The Personalized Sound app debuted on the Google Play store on December 15, and is available

On November 25, 2025, Dolby Laboratories, Inc. and Tata Motors Passenger Vehicles Ltd. announced that the all‑new Tata Sierra will be equipped with Dolby Atmos immersive audio. The SUV will feature a premium 12‑speaker audio system tuned to deliver a multidimensional sound field inside the cabin, with Dolby Atmos sup

On November 20, Warwick Acoustics announced that it has developed Electrostatic Audio Systems for automotive markets, capable of making a car sound up to ten times larger than its actual size.
The company’s 1 mm-thick flat speakers produce planar, or “near-flat,” sound waves. With their ultra-light and thin design,

On October 30, Dolby Laboratories, Inc., and Hyundai Motor Group announced that Hyundai Motor Group’s China joint venture, Beijing Hyundai, has brought Dolby Atmos to its first China-exclusive all-new compact electric SUVe, the EO (also known as the Elexio), for the next generation in-car entertainment experience. Th

On October 17, Warwick Acoustics announced the completion of its headquarters, design & manufacturing, and experience Centre at HORIBA MIRA Technology Park in Warwickshire. It has begun moving into this facility and is establishing its advanced manufacturing centre to produce next-generation components for both its a

On October 13, Toyota announced an enhanced version of the Toyota Audio Multimedia system that make its debut in the all-new 2026 RAV4, before rolling out to future models in the Toyota lineup.
The Toyota Motor North America (TMNA) R&D and Connected Technologies team partnered with designers and software engineers at

On September 23, HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd., announced it has completed the acquisition of Sound United, the former consumer audio business of Masimo Corporation. Sound United’s portfolio of iconic audio brands includes Bowers & Wilkins, Denon, Marantz, Definitive

On September 17, Cerence Inc. announced the integration of its Audio AI suite into Audio Weaver, created by DSP Concepts, the global leader in embedded audio software. Audio Weaver supports deployment from a wide range of vendors, including ARM, Cadence, Qualcomm, NXP, and STMicroelectronics. 
Cerence’s Audio AI solu

On September 17, 2025, Maruti Suzuki India Limited and Dolby Laboratories announced that the all-new Victoris SUV will be the first Maruti Suzuki car in India to feature Dolby Atmos immersive audio, built into an 8-speaker Infinity by Harman system. It is paired with Suzuki’s SmartPlay Pro X infotainment platform.
Do

On September 12, AAC Technologies debuted at IAA Mobility under the theme "The Future of Sound in Motion". Alongside PSS, First Light Auto Parts, and PSG, AAC Technologies showcased its full-stack capabilities in automotive acoustics, haptics, optics, perception interaction, and motor systems. 
AAC Technologies highl

On September 4, Dirac and PIEGA announced a joint initiative to co-develop the world’s most sophisticated in-car sound systems, debuting in a custom BMW iX demo vehicle at IAA Mobility 2025. It will use PIEGA’s transducer technology with Dirac’s AudioIQ and Dimensions. The result of this collaboration is a 45-channel

On September 1, Fraunhofer Institute for Digital Media Technology (IDMT) announced that it will showcase “The Hearing Car” at IAA MOBILITY 2025 in Munich. The prototype uses acoustic sensors to improve safety and reliability on the road.
At its Oldenburg branch, researchers work with carmakers and suppliers to develo

On August 21, 2025, Mahindra & Mahindra announced a partnership with Dolby Laboratories to introduce Dolby Atmos audio technology in the XUV 3XO SUV. The XUV 3XO REVX A variant becomes the world's first SUV priced under INR 1.2 million to feature Dolby Atmos.
Dolby Atmos will be available across four XUV 3XO variants