On May 30, Mahindra & Mahindra and Dolby Laboratories introduced Dolby Atmos in the Thar ROXX AX7L, making it the first SUV globally to feature 4-channel immersive audio.
The Thar ROXX offers a rich, 360° sound experience, with Dolby Atmos which adds depth and realism. With Gaana streaming built into the infotainment

On May 19, Dirac, a Sweden-based audio technology company, partnered with Asahi Kasei Microdevices (AKM) to integrate Dirac’s software-defined smart acoustics solutions, AudioIQ, into AKM’s automotive audio digital signal processors (DSPs), including the flagship AK7709, aiming to reduce tuning time and improve sound

On April 28, Dirac, Sweden-based audio tech company, signed a memorandum of understanding (MoU) with MediaTek to enhance in-car audio performance through the integration of Dirac’s industry-leading digital audio software into MediaTek’s automotive-grade systems-on-chips (SoCs).
In the partnership, the companies will

Pioneer Corporation (Pioneer) announced that it will begin manufacturing in-car products in India in 2026. Following the establishment of an R&D center in the country in 2023, this strategic initiative will further enhance the Pioneer Group’s presence and position in India.
Local production is scheduled to start with

On March 10, General Motors and Dolby Laboratories, Inc. announced that Dolby Atmos will be supported as an available feature across Cadillac's entire 2026 electric vehicle lineup, including the 2026 Escalade IQL, Escalade IQ, Lyriq-V, Optiq, Vistiq, and more. 
The move will begin with the Cadillac Optiq and Vistiq,

Hyundai Mobis Ltd. (Hyundai Mobis) announced that it has developed a movable speaker system synchronized with its display system. The speakers have a function to adjust the angle, synchronizing with the movement of the rollable display installed in the cockpit.
The company has developed a rollable display system that

Grupo Antolin-Irausa, S.A. (Antolin) has collaborated with Bongiovi Media & Technology (BMT), the world leader in advanced audio technologies, to create next-gen audio solutions for the automotive industry.
The partnership combines proprietary hardware, software, AI, and material innovations to deliver in-vehicle, im

On January 14, MediaTek joined Audio Foundry as part of the company’s forward-thinking and innovation-centric approach. As a new member, MediaTek will explore avenues in the automotive audio realm and bring its expertise in developing innovative systems-on-chip (SoC). 
The Audio Foundry is a technology collaborative,

On December 15, Mahindra and Dolby Laboratories announced that Mahindra will integrate Dolby Atmos in its Electric Origin SUVs - BE 6 and XEV 9e. This launch marks Dolby’s first collaboration with an Indian OEM to bring the Dolby Atmos experience to cars on Indian roads.
Consumers will be able to experience their fav

On December 10, CARIAD announced that the modern vehicles with the E3 1.2 electronic architecture such as Audi A6 e-tron feature soundCUBE, a central audio system in the infotainment framework. It optimizes audio signals for the vehicle’s environment, balancing music, navigation, and other sounds based on driving con

On November 13, Arkamys and Samsung Semiconductor announced a partnership. This collaboration will integrate Arkamys’ SoundStage software with Samsung’s Exynos Auto V920 automotive processor, delivering an advanced audio solution tailored for the automotive industry.
It’s focused on integrating superior sound quality

Pioneer Corporation (Pioneer) announced that its power amplifier unit has been selected for the Mazda Harmonic Acoustics, an audio system of the all-new Mazda CX-80, as standard equipment.
The power amplifier unit was jointly developed with Mazda’s acoustic experts. It incorporates high-end audio technology concepts

On September 17, Cadence Design Systems announced that its Tensilica HiFi 5 Digital Signal Processors (DSPs) are now a key component in NXP Semiconductors' latest automotive audio DSP family, enabling advanced audio capabilities for next-generation software-defined vehicles.
NXP has employed two of Cadence's high-per

On August 29, SiriusXM announced the opening of a new state-of-the-art technology facility in Dublin, Ireland. It will primarily focus on software development, automotive technology and engineering, adtech, data science, and analytics.
The facility will function as a center of excellence for SiriusXM’s Product and Te

On August 23, smart, the premium all-electric auto brand, partnered with Sennheiser, the leading German audio solutions company, to enhance in-car audio entertainment. The company also announced that the all-new smart #5 will include sound systems developed through this collaboration.
Sennheiser will offer a premium

On July 5, NAMI, the leading scientific and engineering center of the transport industry of Russia, announced that it will present the latest automotive technologies at the Industrial Exhibition INNOPROM-2024. 
All exhibits were developed by NAMI and manufactured in Russia. They are used in cars developed based on th

On July 1, JLR extended its engineering collaboration with Meridian, a British audio innovator, to supply and develop in-car audio technology for its next generation of electric vehicle (EV) architectures. The partnership will allow Meridian specialists to contribute to designing new models at an earlier stage, which

On June 4, Cerence Inc. announced that BMW Group is leveraging Cerence Audio AI to enhance the safety features in its BMW Personal Pilot L3 conditional automated driving system. BMW Personal Pilot L3 is currently available first in the BMW 7 Series for customers in Germany.
BMW will leverage Cerence Emergency Vehicle