Mazda: launches vehicles adopting SKYACTIV technology
Mazda to increase business in Latin America while revising FY2011 estimate downward
Upon the introduction of vehicles adopting its new-generation SKYACTIV technology, Mazda is currently enhancing its sales activities globally as it considers the FY2011 to be the first year of SKYACTIV. In Japan, the company launched the Demio equipped with SKYACTIV technology in June and the Axela in September. It will launch the CX-5, which fully introduces the SKYACTIV technology, worldwide in 2012. In FY2015, the company expects that SKYACTIV-equipped vehicles will account for 80% of its total sales volume.
Concerning emerging markets, the company plans to boost sales in China and the ASEAN region by continuing to increase the number of models made locally. In Central and South America, it intends to strengthen activities there as the third pillar in its business strategy for emerging countries; jointly with Sumitomo Corporation, it will build a new plant in Mexico and will start sales business in Brazil.
Mazda updated the framework of its medium-/long-term measures that it had announced in April 2010. The company added future measures as a response to the changing business environment including the strong yen and raw material price hikes, but says that it will not change the FY2015 target (global sales volume of 1.7 million, consolidated operating profit of 170 billion JPY).
Mazda had global sales of 604,000 vehicles in the April－September period of 2011, down by 8.3% year-on-year. Sales also declined by 17.1%. The company posted an operating loss of 21.6 billion JPY due to protracted yen appreciation and net loss for the year of 39.9 billion JPY. In full-year FY2011, the company estimates that vehicle sales volume will increase by 2.9% to 1.31 million, but that sales will fall by 7.1%. It expects to achieve break even under uncertain business environment including yen appreciation, financial turmoil in Europe, and the floods in Thailand, and to register net loss of 19 billion JPY.
Product development (plan)： Mazda introduces the New Demio/Mazda2 equipped with SKYACTIV technology and the New Axela/Mazda3 in Japan
Mazda aims to improve the average fuel economy of Mazda models that it markets globally by 30% from 2008 by 2015. In order to achieve this target, the company will intends to promote "Building Block Strategy," in which the company thoroughly improves the basic performance of its vehicles (including development of a new-generation powertrain and reduction of vehicle body weight) and then gradually combines with electric devices (such as regenerative braking system and hybrid system).
The SKYACTIV technology is a collective term for technologies to be introduced in the new-generation powertrain. In June 2011, Mazda started the introduction of the SKYACTIV technology. The first model is the Demio (compact hatchback) with SKYACTIV-G (gasoline engine), which has achieved the 10-15 mode fuel economy of 30km/L. The second model is the Axela (midsize sedan/hatchback) which comes with the SKYACTIV-G as well as the SKYACTIV-DRIVE (6-speed AT).
The company plans to start marketing of the CX-5 (compact crossover SUV) globally in 2012, which fully introduces the SKYACTIV technology from powertrain, body, to chassis. A clean diesel engine version of the CX-5 equipped with SKYACTIV-D engine is also available.
Introduction of models with SKYACTIV technology (including plans)
|New Demio (face lifted)||(Launched in June 2011) The New Demio comes with a direct-injection 1.3L gasoline engine, SKYACTIV-G 1.3.|
|Sales of the grade equipped with SKYACTIV technology are planned to account for 60% (the total monthly sales target of the New Demio is 6,000). The price of this grade is 1.4 million JPY (1.149 million JPY for the base grade). Also equipped with CVT/i-stop, the 10-15 mode and JC08 mode fuel economy of the grade is 30.0km/L and 25.0km/L, respectively.|
|New Axela (face lifted)||(Launched in September 2011) The New Axela comes with SKYACTIV-G 2.0 and SKYACTIV-DRIVE (6-speed AT).|
|The price of the grade equipped with SKYACTIV technology ranges from 1.9 million JPY (the price of the base model ranges from 1.66 million JPY). The fuel economy of the model with 15-inch tires with low rolling resistance is 20km/L in the 10-15 mode and 17.2-17.6km/L in the JC08 mode, which are among the highest in 2.0L-class models. The monthly sales target of the entire New Axela is 2,000. The company will introduce the model in the US and Australia in the second half of FY2011. The fuel economy of the model designed for the US is 40mpg (highway).|
|CX-5 (new model)||(Scheduled to be launched in the spring of 2012) The CX-5 is a new model of a compact crossover SUV. It is the first model of Mazda's new-generation product lineup that is totally equipped with the SKYACTIV technology from gasoline/diesel engine, transmission, body, to chassis and that fully adopts a new design theme, "KODO, Soul of Motion." The company plans to market the model globally.|
|The new 2.2L diesel engine, the SKYACTIV-D 2.2, which is used in the CX-5 for the first time, does not use an expensive NOx after-treatment system, but meets emission standards worldwide (Euro6 in Europe, Tier2Bin5 in North America, and the post new long-term emission regulations in Japan). The fuel economy of the i-stop model is 18.6km/L (JC08 mode/2WD/AT model); the max. torque is 420Nm, which is better than that of a model with a 4.0L V6 gasoline engine. The company aims to make the diesel version account for half of the total sales of the CX-5.|
|TAKERI (concept car)||(Time of launch undecided) The TAKERI (concept) is a midsize sedan that totally adopts the SKYACTIV technology. Based on the new design theme, "KODO, Soul of Motion," the model aims at strong and glamorous styling, which existing sedans do not have. The model comes with a regenerative braking system, which Mazda independently developed, i-stop, etc.|
|SKYACTIV-G (gasoline engine)||The SKYACTIV-G is a new direct-injection gasoline engine. It has achieved low fuel consumption with technologies including high compression ratio of 14.0 (Mazda says that it is the first among mass-produced vehicles, the regular ratio is 10-12), cooled EGR (re-circulation of exhaust gas) system, multi-hole injector (improved injection characteristics), a piston cavity (which prevents flame from hitting the top of the piston and minimizes the cooling loss), an intake and exhaust variable valve timing system (intake side: electrically controlled), weight reduction of the piston and the connecting rod, and reduction of the tension of the piston.|
|SKYACTIV-D (diesel engine)||The SKYACTIV-D is a new diesel engine. Due to the low compression ratio of 14.0 (regularly 16-18), the fuel efficiency is improved and also the generation of NOx and soot is minimized. In addition, 2-stage turbo chargers (one small and one large turbo) are selectively operated according to driving conditions) achieve smooth and linear response from low to high speed and high torque at low speeds.|
|SKYACTIV-DRIVE (AT)||The SKYACTIV-DRIVE is a newly-developed 6-speed AT. In order to improve fuel economy and direct drive feel, which are drawbacks of the current Step AT (a deceleration system with planetary gear), the lock-up range (driving range when the clutch is applied) is extended from 49% to 82%. Through extensive cooperation of AT unit, engine, mount, exhaust system, body, and control system, vibration and noise are minimized to secure the reliability of the clutch.|
|SKYACTIV-MT||The SKYACTIV-MT is a newly-developed 6-speed MT and is available to the CX-5 European version (only 6-speed AT is available to the Japanese version). By revamping the structure, the weight of one unit is cut by up to 16% and the size is reduced significantly. In addition, by reducing the internal resistance, the fuel economy is improved by 1% from the current MT.|
|SKYACTIV-BODY||The SKYACTIV-BODY has reduced weight by 8% and improved rigidity by 30% (which are achieved through straightening of the basic framework, continuous framework, and multi-road path structure in which the load at the time of a crash is dispersed in multiple directions). The company has increased the use rate of high-tensile steel, which is lightweight and has excellent strength and rigidity, from 40% to 60%. The 1800MPa high-tensile steel (Mazda says that it is the strongest in the world), which is jointly developed with Sumitomo Metal Industries and Aisin Takaoka, is used for bumper beam.|
|SKYACTIV- CHASSIS||The suspension and steering of the SKYACTIV-CHASSIS have been redesigned to deliver low-to mid-speed agility and comfort, and high-speed stability. By optimizing the structure, the company has achieved weight reduction and high rigidity and has reduced weight of the entire chassis by 14%.|
Other newly-developed technologies that are used in SKYACTIV-equipped models
|i-stop (start-stop system)||The i-stop is a start-stop system. The current i-stop is activated in the D range, but the i-stop used in the New Demio is also activated in the N/L range. By electronically controlling the timing of the intake valve in the engine, the fuel required to re-start the engine is cut in about half compared to the current model. The number of batteries is reduced from the current two to one.|
|The company newly developed an i-stop for diesel engines and will use it in the CX-5. It will combine the i-stop with a clean diesel engine for the first time in Japan. After the disengagement of the start-stop system, the system starts combustion from the first compression (in a general system, combustion begins from the second compression), which enables the engine to re-start within 0.40 seconds.|
|i-DM (a system to help drivers improve driving techniques)||The i-DM is a system (Intelligent Drive Master) that supports smooth driving and fuel efficient driving. It is used in the New Demio and the New Axela. The system detects the driver's operation of the acceleration, braking, and steering, as well as the change of vehicle speed and then indicates the real-time judgment of operations on a display within the meter. After the driving ends, it displays the score and advice and the level of driving skill.|
Source: Mazda Press Release 2011.6.30/2011.9.27/2011.10.4/2011.10.25, Financial Forecast 2011.6.17, Financial Results 2011.11.2, Mazda Technical Review 2011 No.29, Mazda Website, Nikkan Jidosha Newspaper 2011.9.28
Mazda introduces HVs in Japan by 2013 by adopting Toyota's technology while it independently develops an EV to start leasing in 2012
As for Hybrid vehicles (HVs), Mazda will combine the SKYACTIV-G engine and Toyota's HV technology, planning to start marketing in Japan and the US by 2013. Concerning EVs (Electric Vehicles), the company independently develops a product based on the Demio, planning to start leasing the product in Japan in the spring of 2012.
Electric vehicles: Mazda launches a HV by 2013 while it starts leasing of an EV in the spring of 2012
|HV||Mazda will launch a hybrid vehicle that combines a hybrid technology, which Toyota licenses, with the SKYACTIV-G 2.0L engine in Japan by 2013 and then aims to introduce it in the US. The production model is expected to be the Axela, which is a midsize passenger car in the same class as Toyota Prius (displacement 1800cc).|
|EV||According to the announcement in January 2011, Mazda plans to independently develop an EV based on the Demio to begin leasing in Japan in the spring of 2012. In July 2011, the company unveiled a prototype car. The prototype car adopts a Li-ion battery. The targeted cruising range is 200km. The company intends to lease the model mainly to local governments and corporations.|
Source: Mazda Press Release 2011.1.24, Nikkei Sangyo Newspaper 2011.7.26
Mazda plans to launch the New BT-50 in FY2011 and discontinues production of rotary engine cars in 2012
Concerning other models, Mazda plans to start marketing a new model of the BT-50 1-ton pickup truck, which it is currently developing jointly with Ford, in Australia and the ASEAN region in FY2011. In addition, production of vehicles with a rotary engine will be discontinued in June 2012. Mazda is the only OEM that has been mass-producing the rotary engine cars. The company intends to continue R&D for rotary engines.
Mazda jointly develops a new pickup, the BT-50, with Ford, planning to launch it in FY2011
|Mazda plans to start marketing the New BT-50 1-ton pickup truck for overseas markets in Australia and the ASEAN region in FY2011. Like the first model, the new model is jointly developed with Ford. It has a modern and stylish form that overturns the current image of pickups. The development concept is "Active Life Style Vehicle." In addition to business use, it is suitable for family/leisure use. The company plans to produce the model at AAT in Thailand. Ford calls it the Ranger.|
Mazda discontinues production of the rotary-engine car RX-8 in June 2012, but continues R&D for REs
|Mazda will discontinue production of rotary-engine (RE) cars in June 2012. This is because the RX-8 sports car, which is the only RE model, does not meet current environmental regulations in Europe and the US, and safety regulations that will be introduced in Japan in 2012. The sales of the model were already terminated in Europe and the US. The RE car's 45-year-old history since the launch of the first RE car, the Cosmo Sports, in 1967, comes to an end.|
|The R&D for REs will be continued as the company eyes an alliance with manufacturers in Japan and abroad. The current challenges include improvement of fuel economy through higher torque in the low-speed rotation range and technology for using the RE as a generator in range-extended electric vehicles.|
Source: Mazda Press Release 2010.9.13, Financial Forecast 2011.6.17, Nikkan Kogyo Newspaper 2011.10.10, Nikkan Jidosha Newspaper 2011.10.24/2011.1.28
Activities in major markets: Mazda, jointly with Sumitomo Corporation, builds a new plant in Mexico and starts sales business in Brazil
Concerning its activities in major regions worldwide for full year FY2011, Mazda expands sales in Japan through enhancing its new product lineup with the SKYACTIV technology and boosts sales in North America by introducing the New Mazda3 equipped with the SKYACTIV technology, while production of the Mazda6 in the US will be transferred to Japan beginning with the new model in order to improve production efficiency. In Europe, the company focuses its resources efficiently on the priority/growing markets to increase sales opportunities.
In emerging markets, the company enhances its dealer network in China and will also boost sales there by locally manufacturing the Mazda8 and the New Mazda3. In ASEAN, it boosts sales volume and profit through local production of the Mazda3 and introduction of the new BT-50 pickup truck.
In Central and South America, Mazda intends to strengthen its operation in the future as the third core market in its business strategy for emerging markets following China and ASEAN.
As a joint venture with Sumitomo Corporation, the company will start producing the Mazda2 and Mada3 at a new plant in Mexico in FY2013 and will begin sales business in Brazil in FY2012.
Mazda: Activities in major markets worldwide (excluding Central and South America)
|USA||The company is currently producing the Mazda6 (Japanese name Atenza) for North America at AutoAlliance International (AAI), which is a joint venture with Ford. However, it will transfer and integrate the production of the model at the Hofu plant, Yamaguchi Prefecture, Japan, beginning with the new model in order to improve production efficiency (announced in June 2011). In 2010, AAI (with production capacity of 240,000 a year) produced 45,000 units of the Mazda6 and 78,000 units of the Ford Mustang. The company says that it will talk about the future of AAI with Ford.|
|The company plans to use the SKYACTIV technology fully in the New Mazda6 (scheduled to be launched in the fall of 2012). The North American version does not use the V6 engine, but comes with the SKYACTIV gasoline/diesel engine.|
|China||In December 2010, the company introduced an 8-seat large minivan, the Mazda8 (Japanese name MPV). It consigns production to China-based FAW. In China, the Mazda6 (Japanese name Atenza) accounted for 60% of Mazda's sales; midsize and compact models accounted for 90%. With the introduction of the Mazda8, the company enhances its product lineup, planning to expand customer bases.|
|In October 2011, the company introduced a sedan of the New Mazda3 (Japanese name Axela). The Nanjing plan of Changan Ford Mazda Automobile, which is a three-way joint venture with Changan Automobile (Group)/Ford, produces the model. With this move, the production capacity of the plant was boosted from 160,000 to 240,000 a year. (The companies are currently planning to divide the three-way joint venture company into two companies - Changan/Mazda and Changan/Ford. After this division, the Changan plant is expected to be transferred to Changan/Mazda while the Chongqing plant to Changan/Ford.)|
|In 2011, the company increases the number of dealers in China from 312 at the end of March by 20% to 370 (the total of two sales joint ventures with FAW Group and Changan Automobile). Mazda opens outlets in coastal cities where it has no outlets and also boosts the number of outlets in major cities in inland China. The company forecasts that sales in China in FY2011 will increase by about 10% from FY2010 to 260,000 (announced in July 2011). The 2015 sales target is 400,000.|
|Vietnam||In October 2011, Mazda started CKD assembly of the Mazda2 (Japanese name Demio) in Vietnam. The company consigns production to a new company established by a local partner, Vina Mazda Automobile Manufacturing, which produces 2,000 units a year at a new plant in Nui Thanh, Quang Nam for the local market in Vietnam for the time being. The production capacity is 10,000 units (1 shift) a year. The company plans to gradually increase the number of production models.|
|Thailand||In August 2010, AutoAlliance (Thailand) (AAT), a joint venture company with Ford, announced that it would invest USD350 million in a pickup truck plant. AAT will update its facilities in order to prepare for production of new-generation pickup trucks (BT-50/Ranger) of Mazda and Ford, which will begin in the second half of 2011.|
|In November 2010, the company transferred production of the Mazda2 for Australia from AAT's passenger car plant to its Ujina plant (Hiroshima, Japan). This is a move to boost production at ATT, which has been producing at full capacity, of vehicles for the ASEAN markets, where the demand is currently increasing. In February 2011, AAT began producing the Mazda3.|
|Malaysia||In March 2011, the company started local assembly of the Mazda3 in Malaysia. The company consigns production of 3,000 a year to a local manufacturer, Inocom.|
Mazda: enhances its operation in Central and South America
|Mexico||In October 2011, Mazda and Sumitomo Corporation started the construction of a new plant of their joint venture company, Mazda Motor Manufacturing de Mexico S.Z. de C.V. (70% by Mazda and 30% by Sumitomo Corporation) at Salamanca City, Guanajuato. The new plant consists of a vehicle plant and an engine plant, starting operations in FY2013. The plant has a production capacity of 140,000 a year, planning to produce the Mazda2 (Japanese name Demio) and the Mazda3 (Japanese name Axela). The investment is worth USD500 million.|
|Mazda started sales business in Mexico in 2005 and sold 25,000 (marketshare 3.1%) in 2010.|
|Brazil||Mazda and Sumitomo Corporation reached a basic agreement to jointly press ahead with sales business in Brazil (June 2011). The companies will establish a joint venture sales company, planning to start sales business in FY2012 (They plan to initially sell vehicles made in Japan and then to ship vehicles also from Mexico when the plant in Mexico is completed). Brazil became the fourth largest market in the world in 2010. The core of the growth lies in B and C-class segments where Mazda is operating.|
Source: Mazda Financial Forecast 2011.6.17, Financial Results 2011.11.2, Press Release 2010.8.26/2011.6.7 /2011.10.22, Nikkan Jidosha Newspaper 2011.6.18/2011.11.2, Nikkei Sangyo Newspaper 2011.3.3/2011.4.19/2011.5.17
Mazda updates framework of its medium-/long-term measures for FY2015 with no change made to the FY2015 target
In June 2011, Mazda updated the framework of its medium-/long-term measures that it had announced in April 2010. As a response to the change of business environment including sharp rise of the yen and its continuing trend and raw material price hikes, the company enhances volume/lineup through the introduction of new-generation products, improves cost through the acceleration of Monotsukuri Innovation, achieves an increase in transaction prices through enhancement of brand value, and reinforces the efforts for emerging markets. The company says that there is no change to its FY2015 target (global sales volume of 1.7 million, consolidated operating profit of 170 billion JPY, and consolidated return on sales of 5% or more).
Mazda: updates framework of its medium-/long-term measures (June 2011)
|Brand value||(Results) Enhancement of brand value in major markets (1) Top-class residual value in major markets, (2) Improvement of customer satisfaction in the US, and (3) Improvement of customer loyalty.|
|(Future measures) Through global deployment of Tsunagari innovation (mutual cooperation among company's product power, price, dealers, sales technique, and service) to enhance brand value and to improve transaction price.|
|Acceleration of Monotsukuri Innovation||(Results) Results from integrated planning and flexible production system: Improvement in R&D efficiency (30% or more), improvement in cost (about 20%), production facility investment (20% to 60% efficiency improvement). A good prospect for new-generation vehicles to realize improvement in both performance and cost (100kg or more weight reduction, Euro6 compliance of SKYACTIV engines).|
|(Future measures) Acceleration of cost reduction (response to higher yen and more material price rises) (1) Reduction of production cost in Japan, (2) Increase the overseas sourcing ratio from 20% to 30%, and (3) Expansion of overseas production to improve cost and reduce exchange exposure.|
|Introduction of new-generation products||(Results) The company is currently progressing as scheduled to improve the global average fuel economy by 30% by 2015 from 2008. The fuel economy of the new Demio equipped with SKYACTIV technology is 30km/L without assistance of electric devices.|
|(Future measures) The company presses ahead with "Building Block Strategy (environmental and safety technology strategy)," in which the company builds up various electric technologies on SKYACTIV Technology (environmental and safety technology strategy).|
|Reinforcement of the efforts for emerging markets||(Results) In Central and South America, the company will begin a manufacturing business in Mexico in 2013 and a sales business in Brazil in 2012. In China, it will integrate production of the Mazda3 at the Nanjing plant and will boost production capacity to prepare for the structure to sell 400,000 units. In ASEAN, the company will expand local production in Thailand (AAT) and local assembly in Malaysia, and will start sales in Vietnam.|
|(Future measures) In China, the company will increase the number of models that it produces and assembles locally and will enlarge its dealer network. In ASEAN, the company will accelerate local production in the ASEAN region and intra-regional exports centered on Thailand (AAT), expand the dealer network in Malaysia and Vietnam, and enhance its product lineup in Indonesia.|
Source: Mazda Financial Forecast 2011.6.17
Estimates of global sales for full year FY2011: The SKYACTIV models contribute to sales growth...
Mazda had FY2010 global sales of 1.273 million vehicles, down by 6.7% from FY2009. Sales in Japan declined by 6.8% to 206,000 due to termination of government's subsidies and the effect of the Great East Japan Earthquake, while the overseas sales grew by 9.8% to 1.067 million (notwithstanding the decreasing sales in Europe).
In the April-September period of 2011, Mazda's global sales fell by 8.3% to 604,000 and its sales in Japan were down by 24.1% due partly to the effect of the Great East Japan Earthquake. In overseas markets, the company enjoyed strong sales in North America, but sales declined in the other regions. The overall overseas sales were down by 4.7%.
For full year FY2011, Mazda estimates sales will grow by 2.9% year-on-year to 1.31 million as models with the SKYACTIV technology will contribute to sales growth throughout the second half (announced in November 2011).
Mazda's retail sales by region
|FY2007||FY2008||FY2009||FY2010||Apr.-Sep. 2010||Apr.-Sep. 2011||FY2011 Forecast in June||FY2011 Forecast in November|
Source: Mazda Financial Results 2011.4.28/2011.6.17/2011.11.2
Mazda's global production
|FY2007||FY2008||FY2009||FY2010||Apr.-Sep. 2010||Apr.-Sep. 2011||FY2011 Forecast in June||FY2011 Forecast in November|
Export from Japan
|Export from Japan||825,153||742,571||649,260||719,445||346,522||301,971|
Source: Mazda's production and sales (preliminary report) 2010.10.25/2011.4.25/2011.10.26 (Note) Overseas production refers to the lined-off units of Mazda brand vehicles (excluding CKD).
The FY2011 full-year estimate: Mazda expects sales to decline by 7.1% with operating profit of zero and net loss of 19 billion JPY
Mazda had FY2010 sales of 2 trillion 325.7 billion yen, up by 7.5% from FY2009 due to a rise in sales volume. The operating profit was 23.8 billion yen (operating profit of 9.5 billion yen in 2009), while net loss was 60 billion yen (net loss of 6.5 billion yen in 2009) due to the extraordinary charge to provide a loss reserve for the influence of the Great East Japan Earthquake and for the operation in North America, and partial reversal of deferred tax assets.
Mazda decreased sales by 17.1% to 959.2 billion JPY in the April-September period of 2011 due to decreased sales. The company decreased profit due to protracted yen appreciation, registering operating loss of 21.6 billion JPY and net loss of 39.9 billion JPY.
In the FY2011 full-year forecast announced in November 2011, Mazda revised its initial forecast (announced in June) downward, in which it had targeted to push every profit-line item black. The company estimates that sales will decline by 7.1% to 2 trillion 160 billion JPY; operating profit will be zero due to the appreciation of the yen, financial turmoil in Europe, and floods in Thailand, and net loss of 19 billion JPY will be posted, resulting in the four consecutive years of overall loss. Mazda says that it will focus on the improvement of profitability by boosting sales of vehicles equipped with SKYACTIV technology and through cost improvement.
Mazda's consolidated results
|(1 million yen)|
|FY2007||FY2008||FY2009||FY2010||Apr.-Sep. 2010||Apr.-Sep. 2011||FY2011 Forecast in June||FY2011 Forecast in November|
|Sales||Japan Overseas||880,100 2,595,700||620,300 1,915,600||575,000 1,588,900||541,500 1,784,200||304,100 853,600||270,200 689,000||580,000 1,610,000||570,000 1,590,000|
|Operating profit Ordinary profit Net profit||162,147 148,461 91,835||(28,381) (18,680) (71,489)||9,458 4,644 (6,478)||23,835 36,862 (60,042)||12,178 20,809 5,516||(21,636) (30,610) (39,879)||20,000 15,000 1,000||0 (2,000) (19,000)|
|Capital expenditure Research & development||75,500 114,400||81,800 96,000||29,800 85,200||44,700 91,000||18,300 45,700||31,300 47,300||80,000 95,000||80,000 92,000|
|No. of employees||39,364||39,852||38,987||38,117|
Operating profit fluctuation factors in FY2010/FY2011 (forecast)
|(100 mil yen)|
|Volume & mix||Exchange rate||Cost improvement||Marketing expense||Others|
|FY2010 Operating profit growth (14.3 billion yen )||357||(437)||112||(56)||167|
|(Forecast) FY2011 Operating profit deterioration (23.8 billion yen)||(124)||(391)||167||(27)||137|
Source: Mazda Financial Results 2011.4.28/2011.11.2, Financial Forecast 2011.6.17
Mazda: halts production at AAT due to floods in Thailand
|Mazda halted production at its joint venture plant with Ford in Rayong, Thailand starting on October 19, 2011 (partially starting on October 11) because the auto-parts supply network is disrupted, though the plant is not directly damaged by the floods. Concerning production of the Mazda2 and the Mazda3, the company will procure parts from Japan and China, where these models are made, planning to resume production in mid November. Mazda says that since it mainly procures parts for the BT-50 pickup locally, it is difficult to find an alternative source of parts, which is why the company may suffer the effects of the floods longer.|
Source: Nikkan Jidosha Newspaper 2011.10.22/2011.10.31 and others