Japanese OEMs' performance and product plans in North America
Toyota introduces derivative models of Prius, Honda large/midsize PHEV, and Nissan Leaf EV
In the US, the 2010 sales of light vehicles were 11.59 million, up 11.1% from 2009. As the demand for models including pickup trucks, which shrank due to recession, has gradually recovered, sales of light trucks and passenger cars increased by 18.2% and 5.2%, respectively, from 2009.
The three US OEMs sold 5.261 million, up 12.4％, recovering their share of the market by 0.5 percentage points to 45.4%. On the other hand, seven Japanese OEMs increased their sales by 6.4% to 4.476 million, but lost their share of the market by 1.7 percentage points to 38.6%.
Toyota, Honda, and Suzuki decreased their market share while Nissan and Subaru increased their share of the market. The market share of Mazda and Mitsubishi remain unchanged from 2009.
The following report outlines the business performance and product plans of Japanese OEMs in North America, where the economy is gradually recovering. Most of these Japanese OEMs have introduced green vehicles including HEV, PHEV, and EV. In addition, Toyota launches Lexus CT200h in the entry-luxury segment; Honda introduces a compact car under Acura brand. Mazda and Mitsubishi launch a compact crossover, CX-5 and Outlander Sport, respectively, while Nissan transfers production of the Rogue midsize SUV to North America.
Sales of new light vehicles in the US by manufacturer
|Fuji Heavy Industries||200,703||187,208||187,699||216,652||263,820||21.8%||2.1%||2.3%|
|Source: Automotive News 2011.1.4|
|(Note) 1.||GM includes Saab vehicles until February 2010 (Saab was sold to Spyker Cars on February 23, 2010).|
|2.||Ford includes Volvo vehicles until July 2010 (Volvo was sold to China-based Geely Holding Group on August 2, 2010).|
|3.||European OEMs include Mercedes-Benz vehicles during the DaimlerChrysler period and vehicles of Jaguar and Land Rover, which are under the umbrella of Tata motors. In addition, they include Saab vehicles in March 2010 and later, and Volvo vehicles in August 2010 and later.|