Daihatsu introduces New Move that boasts fuel consumption of 27km/L
Purchasing Reform will reduce parts procurement costs by 30% by the end of 2011
Daihatsu intends to establish a business model in which it can turn a profit with mini cars under the current tougher market environment where it is competing with lower-priced hybrid vehicles and compact cars. It has been maintaining its target to sell 600,000 mini cars, currently developing fuel efficient, low-priced models that save energy in order to step up the presence of mini cars.
In addition, amid global competition for lower prices, it is currently implementing "purchasing reform," in which it aims to cut 30% of the purchasing cost by the end of FY2011 by aggressively finding new suppliers and through cost reduction that it seeks jointly with suppliers.
Concerning its overseas business, Daihatsu's main markets, Indonesia and Malaysia maintain their economic stability and are currently expanding their markets. Also in its consigned/OEM business, the company started to supply mini cars on an OEM basis to Fuji Heavy Industries in 2009. It will also supply mini cars to Toyota on an OEM basis starting in 2011.
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