Thailand - Automotive Sales volume, 2025
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*The number of units listed is the number at the time of the announcement.
Flash report, Automotive sales volume, 2025
Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.
Flash report, March 2025
Apr 30, 2025
*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.
March vehicle sales in Thailand down 0.5%, production down 6.1% (detailed report)
According to the Federation of Thai Industries (FTI), March vehicle sales in Thailand decreased 0.5% year over year to 55,798 units. In the first 3 months of 2025, vehicle sales were 153,193 units, a decline of 6.5% YoY. According to the FTI, the decline in overall sales was primarily due to a drop in pickup truck sales, as financial institutions remain cautious in approving auto loans amid concerns over high household debt, slow economic growth, and rising living costs.
According to data compiled by Toyota Motor Thailand (TMT), by maker sales in March, Toyota was flat at 21,575 units. Honda was down 3.8% to 7,909 units and Isuzu was down 17.4% to 7,320 units. BYD sales were up 183.0% to 3,204 units, and Mitsubishi sales were down 6.3% to 2,823 units.
By body type sales in March, passenger cars were down 5.8% YoY to 21,054 units, while commercial vehicles were up 2.9% to 34,744 units. Pickup sales included in the commercial vehicle sales were down 6.6% to 18,355 units.
The Toyota Hilux was the best-selling model in March with 5,956 units, followed by Isuzu D-Max with 4,968 units, Toyota Yaris ATIV with 4,187 units, Toyota Yaris Cross with 3,303 units and Honda City with 2,850 units.
New vehicle production in March decreased 6.1% to 129,909 units. Vehicle production for domestic sales and exports in March contributed 36% and 64% respectively. In the first 3 months of 2025, vehicle production reached 352,499 units, down 14.9% YoY.
Vehicle exports in March 2025 amounted to 80,914 units, marked a drop of 14.9% YoY. According to the FTI, the decline was attributed to model changes in certain passenger cars, stricter carbon emission regulations in some countries, and the influx of low-cost Chinese electric vehicles in several key export markets. As a result, exports fell in regions including Australia, the Middle East, Europe, Central America, and South America. Vehicle export in March was valued at THB 57.4 billion, down 15.5%. Vehicle exports in the first 3 months of 2025 reached 220,139 units, down 18.6% YoY.
Thailand - Production and Retail Sales of new vehicles
| Mar. 2025 |
Mar. 2024 |
Growth Y-o-Y (%) |
Jan.-Mar. 2025 |
Jan.-Mar. 2024 |
Growth YTD (%) |
|
|---|---|---|---|---|---|---|
| Production | 129,909 | 138,331 | -6.1% | 352,499 | 414,123 | -14.9% |
| Domestic Sales | 55,798 | 56,099 | -0.5% | 153,193 | 163,756 | -6.5% |
| Export (CBU) | 80,914 | 95,089 | -14.9% | 220,139 | 270,525 | -18.6% |
* Data is updated regularly, these figures may change.
New vehicle retail sales by major makers
| Maker/Brand | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Mar. | Share | Mar. | Share | Jan.-Mar. | Share | Jan.-Mar. | Share | |||
| Toyota * | 21,575 | 38.7% | 21,582 | 38.5% | 0.0% | 57,683 | 37.7% | 58,810 | 35.9% | -1.9% |
| Honda | 7,909 | 14.2% | 8,219 | 14.7% | -3.8% | 21,369 | 13.9% | 25,104 | 15.3% | -14.9% |
| Isuzu | 7,320 | 13.1% | 8,861 | 15.8% | -17.4% | 20,289 | 13.2% | 24,444 | 14.9% | -17.0% |
| BYD | 3,204 | 5.7% | 1,132 | 2.0% | 183.0% | 9,984 | 6.5% | 10,047 | 6.1% | -0.6% |
| Mitsubishi | 2,823 | 5.1% | 3,012 | 5.4% | -6.3% | 7,099 | 4.6% | 7,587 | 4.6% | -6.4% |
| Ford | 1,734 | 3.1% | 1,745 | 3.1% | -0.6% | 4,935 | 3.2% | 5,934 | 3.6% | -16.8% |
| MG | 1,670 | 3.0% | 1,707 | 3.0% | -2.2% | 4,769 | 3.1% | 4,832 | 3.0% | -1.3% |
| GWM | 1,003 | 1.8% | 726 | 1.3% | 38.2% | 2,547 | 1.7% | 2,339 | 1.4% | 8.9% |
| Changan | 964 | 1.7% | 427 | 0.8% | 125.8% | 2,238 | 1.5% | 870 | 0.5% | 157.2% |
| Mazda | 673 | 1.2% | 921 | 1.6% | -26.9% | 1,825 | 1.2% | 2,431 | 1.5% | -24.9% |
| Others | 6,923 | 12.4% | 7,767 | 13.8% | -10.9% | 20,455 | 13.4% | 21,358 | 13.0% | -4.2% |
| Total | 55,798 | 100.0% | 56,099 | 100.0% | -0.5% | 153,193 | 100.0% | 163,756 | 100.0% | -6.5% |
Passenger Cars
| Maker/Brand | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Mar. | Share | Mar. | Share | Jan.-Mar. | Share | Jan.-Mar. | Share | |||
| Toyota * | 7,159 | 34.0% | 6,606 | 29.6% | 8.4% | 19,625 | 33.7% | 16,631 | 25.3% | 18.0% |
| Honda | 4,029 | 19.1% | 4,869 | 21.8% | -17.3% | 10,884 | 18.7% | 14,198 | 21.6% | -23.3% |
| BYD | 1,446 | 6.9% | 891 | 4.0% | 62.3% | 4,168 | 7.2% | 7,975 | 12.2% | -47.7% |
| Mitsubishi | 1,442 | 6.8% | 2,039 | 9.1% | -29.3% | 3,434 | 5.9% | 4,954 | 7.6% | -30.7% |
| MG | 1,365 | 6.5% | 1,393 | 6.2% | -2.0% | 3,630 | 6.2% | 3,830 | 5.8% | -5.2% |
| GWM | 801 | 3.8% | 345 | 1.5% | 132.2% | 2,043 | 3.5% | 1,073 | 1.6% | 90.4% |
| Changan | 492 | 2.3% | 32 | 0.1% | 1437.5% | 795 | 1.4% | 144 | 0.2% | 452.1% |
| Mazda | 365 | 1.7% | 500 | 2.2% | -27.0% | 1,094 | 1.9% | 1,270 | 1.9% | -13.9% |
| Suzuki | 344 | 1.6% | 932 | 4.2% | -63.1% | 1,283 | 2.2% | 1,696 | 2.6% | -24.4% |
| Nissan | 267 | 1.3% | 385 | 1.7% | -30.6% | 1,073 | 1.8% | 1,081 | 1.6% | -0.7% |
| Neta | 192 | 0.9% | 376 | 1.7% | -48.9% | 718 | 1.2% | 1,313 | 2.0% | -45.3% |
| Porsche | 149 | 0.7% | 185 | 0.8% | -19.5% | 436 | 0.7% | 495 | 0.8% | -11.9% |
| KIA | 78 | 0.4% | 80 | 0.4% | -2.5% | 194 | 0.3% | 194 | 0.3% | 0.0% |
| Hyundai | 24 | 0.1% | 206 | 0.9% | -88.3% | 67 | 0.1% | 350 | 0.5% | -80.9% |
| Others | 2,901 | 13.8% | 3,503 | 15.7% | -17.2% | 8,790 | 15.1% | 10,411 | 15.9% | -15.6% |
| Total | 21,054 | 100.0% | 22,342 | 100.0% | -5.8% | 58,234 | 100.0% | 65,615 | 100.0% | -11.2% |
Commercial vehicles (incl. 1-ton pickups and SUVs)
| Maker/Brand | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Mar. | Share | Mar. | Share | Jan.-Mar. | Share | Jan.-Mar. | Share | |||
| Toyota * | 14,416 | 41.5% | 14,976 | 44.4% | -3.7% | 38,058 | 40.1% | 42,179 | 43.0% | -9.8% |
| Isuzu | 7,320 | 21.1% | 8,861 | 26.2% | -17.4% | 20,289 | 21.4% | 24,444 | 24.9% | -17.0% |
| Honda | 3,880 | 11.2% | 3,350 | 9.9% | 15.8% | 10,485 | 11.0% | 10,906 | 11.1% | -3.9% |
| BYD | 1,758 | 5.1% | 241 | 0.7% | 629.5% | 5,816 | 6.1% | 2,072 | 2.1% | 180.7% |
| Ford | 1,734 | 5.0% | 1,744 | 5.2% | -0.6% | 4,934 | 5.2% | 5,931 | 6.0% | -16.8% |
| Mitsubishi | 1,381 | 4.0% | 973 | 2.9% | 41.9% | 3,665 | 3.9% | 2,633 | 2.7% | 39.2% |
| Hino | 545 | 1.6% | 522 | 1.5% | 4.4% | 1,212 | 1.3% | 1,527 | 1.6% | -20.6% |
| Changan | 472 | 1.4% | 395 | 1.2% | 19.5% | 1,443 | 1.5% | 726 | 0.7% | 98.8% |
| Nissan | 326 | 0.9% | 542 | 1.6% | -39.9% | 883 | 0.9% | 1,794 | 1.8% | -50.8% |
| Mazda | 308 | 0.9% | 421 | 1.2% | -26.8% | 731 | 0.8% | 1,161 | 1.2% | -37.0% |
| MG | 305 | 0.9% | 314 | 0.9% | -2.9% | 1,139 | 1.2% | 1,002 | 1.0% | 13.7% |
| GWM | 202 | 0.6% | 381 | 1.1% | -47.0% | 504 | 0.5% | 1,266 | 1.3% | -60.2% |
| Hyundai | 138 | 0.4% | 288 | 0.9% | -52.1% | 321 | 0.3% | 768 | 0.8% | -58.2% |
| KIA | 103 | 0.3% | 0 | 0.0% | -% | 242 | 0.3% | 2 | 0.0% | 12000.0% |
| Suzuki | 57 | 0.2% | 72 | 0.2% | -20.8% | 145 | 0.2% | 283 | 0.3% | -48.8% |
| Subaru | 49 | 0.1% | 86 | 0.3% | -43.0% | 157 | 0.2% | 246 | 0.3% | -36.2% |
| CP Foton | 36 | 0.1% | 77 | 0.2% | -53.2% | 122 | 0.1% | 121 | 0.1% | 0.8% |
| Others | 1,714 | 4.9% | 514 | 1.5% | 233.5% | 4,813 | 5.1% | 1,080 | 1.1% | 345.6% |
| Total | 34,744 | 100.0% | 33,757 | 100.0% | 2.9% | 94,959 | 100.0% | 98,141 | 100.0% | -3.2% |
1-ton pickups (incl. PPV)
| Maker/Brand | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Mar. | Share | Mar. | Share | Jan.-Mar. | Share | Jan.-Mar. | Share | |||
| Toyota | 8,491 | 46.3% | 8,629 | 43.9% | -1.6% | 22,069 | 44.3% | 25,248 | 44.7% | -12.6% |
| Isuzu | 6,429 | 35.0% | 7,865 | 40.0% | -18.3% | 18,034 | 36.2% | 21,481 | 38.1% | -16.0% |
| Ford | 1,734 | 9.4% | 1,744 | 8.9% | -0.6% | 4,934 | 9.9% | 5,931 | 10.5% | -16.8% |
| Mitsubishi | 1,381 | 7.5% | 972 | 4.9% | 42.1% | 3,665 | 7.4% | 2,624 | 4.7% | 39.7% |
| Nissan | 187 | 1.0% | 325 | 1.7% | -42.5% | 550 | 1.1% | 872 | 1.5% | -36.9% |
| MG | 70 | 0.4% | 33 | 0.2% | 112.1% | 485 | 1.0% | 122 | 0.2% | 297.5% |
| Mazda | 8 | 0.0% | 80 | 0.4% | -90.0% | 29 | 0.1% | 147 | 0.3% | -80.3% |
| GWM | 1 | 0.0% | 0 | 0.0% | -% | 3 | 0.0% | 0 | 0.0% | -% |
| Others | 54 | 0.3% | 0 | 0.0% | -% | 93 | 0.2% | 0 | 0.0% | -% |
| Total | 18,355 | 100.0% | 19,648 | 100.0% | -6.6% | 49,862 | 100.0% | 56,425 | 100.0% | -11.6% |
SUV
| Maker/Brand | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Mar. *1 | Share | Mar. *1 | Share | Jan.-Mar. *1 | Share | Jan.-Mar. *1 | Share | |||
| Toyota * | 4,794 | 35.2% | 5,502 | 48.3% | -12.9% | 12,660 | 33.5% | 14,756 | 43.4% | -14.2% |
| Honda | 3,880 | 28.5% | 3,350 | 29.4% | 15.8% | 10,485 | 27.7% | 10,906 | 32.1% | -3.9% |
| Changan | 472 | 3.5% | 395 | 3.5% | 19.5% | 1,443 | 3.8% | 726 | 2.1% | 98.8% |
| Mazda | 300 | 2.2% | 341 | 3.0% | -12.0% | 702 | 1.9% | 1,014 | 3.0% | -30.8% |
| MG | 235 | 1.7% | 281 | 2.5% | -16.4% | 654 | 1.7% | 880 | 2.6% | -25.7% |
| GWM | 201 | 1.5% | 381 | 3.3% | -47.2% | 501 | 1.3% | 1,266 | 3.7% | -60.4% |
| Nissan | 139 | 1.0% | 217 | 1.9% | -35.9% | 333 | 0.9% | 920 | 2.7% | -63.8% |
| KIA | 103 | 0.8% | 0 | 0.0% | -% | 242 | 0.6% | 2 | 0.0% | 12000.0% |
| Subaru | 49 | 0.4% | 86 | 0.8% | -43.0% | 157 | 0.4% | 246 | 0.7% | -36.2% |
| Hyundai | 39 | 0.3% | 77 | 0.7% | -49.4% | 117 | 0.3% | 123 | 0.4% | -4.9% |
| Peugeot | 4 | 0.0% | 30 | 0.3% | -86.7% | 17 | 0.0% | 75 | 0.2% | -77.3% |
| Suzuki | 1 | 0.0% | 1 | 0.0% | 0.0% | 9 | 0.0% | 14 | 0.0% | -35.7% |
| Juneyao | 0 | 0.0% | 0 | 0.0% | -% | 10 | 0.0% | 0 | 0.0% | -% |
| Mitsubishi | 0 | 0.0% | 1 | 0.0% | -100.0% | 0 | 0.0% | 9 | 0.0% | -100.0% |
| BYD | N/A | -% | N/A | -% | -% | N/A | -% | N/A | -% | -% |
| Chery | N/A | -% | N/A | -% | -% | N/A | -% | N/A | -% | -% |
| GAC | N/A | -% | N/A | -% | -% | N/A | -% | N/A | -% | -% |
| Geely | N/A | -% | N/A | -% | -% | N/A | -% | N/A | -% | -% |
| Leapmotor | N/A | -% | N/A | -% | -% | N/A | -% | N/A | -% | -% |
| Neta | N/A | -% | N/A | -% | -% | N/A | -% | N/A | -% | -% |
| Xpeng | N/A | -% | N/A | -% | -% | N/A | -% | N/A | -% | -% |
| Total | 13,631 | 100.0% | 11,387 | 100.0% | 19.7% | 37,838 | 100.0% | 34,014 | 100.0% | 11.2% |
*1 Data announced by TMT.
* Y-o-Y is based on MarkLines' own calculation.
Thailand - Top 10 best selling models
| - | Maker/Brand | Model | Mar. 2025 | Mar. 2024 | Y-o-Y | Jan.-Mar. 2025 |
Jan.-Mar. 2024 |
Y-o-Y |
|---|---|---|---|---|---|---|---|---|
| 1 | Toyota | Hilux | 5,956 | 7,790 | -23.5% | 18,244 | 25,215 | -27.6% |
| 2 | Isuzu | D-Max | 4,968 | 6,628 | -25.0% | 17,134 | 22,775 | -24.8% |
| 3 | Toyota | Yaris ATIV | 4,187 | 4,297 | -2.6% | 13,591 | 14,986 | -9.3% |
| 4 | Toyota | Yaris Cross | 3,303 | 3,607 | -8.4% | 10,402 | 9,764 | 6.5% |
| 5 | Honda | City | 2,850 | 3,193 | -10.7% | 9,419 | 10,867 | -13.3% |
| 6 | Honda | HR-V | 2,451 | 2,339 | 4.8% | 6,218 | 7,657 | -18.8% |
| 7 | Isuzu | MU-X | 1,410 | 1,175 | 20.0% | 4,445 | 4,487 | -0.9% |
| 8 | Toyota | Hiace Commuter | 1,331 | 703 | 89.3% | 3,065 | 2,126 | 44.2% |
| 9 | Toyota | Corolla Cross | 1,314 | 1,322 | -0.6% | 4,185 | 4,820 | -13.2% |
| 10 | Toyota | Fortuner | 1,207 | 1,547 | -22.0% | 3,985 | 5,200 | -23.4% |
Flash report, February 2025
Mar 25, 2025
*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.
February vehicle sales in Thailand down 6.7%, production down 13.6% (detailed report)
According to the Federation of Thai Industries (FTI), February vehicle sales in Thailand decreased 6.7% year over year to 49,313 units. In the first 2 months of 2025, vehicle sales were 97,395 units, a decline of 9.5% YoY.
According to data compiled by Toyota Motor Thailand (TMT), by maker sales in February, Toyota was down 4.9% to 18,729 units. Isuzu was down 10.7% to 6,832 units and Honda was down 25.5% to 6,398 units. BYD sales were up 211.0% to 3,449 units, and Mitsubishi sales were down 18.3% to 2,168 units.
By body type sales in February, passenger cars were down 4.7% YoY to 18,937 units, while commercial vehicles were down 7.9% to 30,376 units. Pickup sales included in the commercial vehicle sales were down 14.3% to 16,144 units.
The Toyota Hilux was the best-selling model in February with 6,387 units, followed by Isuzu D-Max with 4,955 units, Toyota Yaris ATIV with 4,023 units, Honda City with 3,184 units and Toyota Yaris Cross with 3,096 units.
New vehicle production in February decreased 13.6% to 115,487 units. Vehicle production for domestic sales and exports in February contributed 32% and 68% respectively. In the first 2 months of 2025, vehicle production reached 222,590 units, down 19.3% YoY.
Vehicle exports in February 2025 amounted to 81,323 units, marked a drop of 8.3% YoY. According to the FTI, exports to Asia, Europe, North America, Central America, and South America declined. Some trading partners have also reduced their orders while waiting for clarity on the U.S. import tax policy. Vehicle export in February was valued at THB 57.3 billion, down 5.5%. Vehicle exports in the first 2 months of 2025 reached 143,644 units, down 18.1% YoY.
While the strict conditions for getting auto loans approval remained a key reason for the drop in the local vehicle market, the FTI said it is counting on new vehicle bookings from the ongoing 46th Bangkok International Motor Show and the government’s support policies, including the recently announced loan guarantee program for pickup trucks.
Thailand - Production and Retail Sales of new vehicles
| Feb. 2025 |
Feb. 2024 |
Growth Y-o-Y (%) |
Jan.-Feb. 2025 |
Jan.-Feb. 2024 |
Growth YTD (%) |
|
|---|---|---|---|---|---|---|
| Production | 115,487 | 133,690 | -13.6% | 222,590 | 275,792 | -19.3% |
| Domestic Sales | 49,313 | 52,843 | -6.7% | 97,395 | 107,657 | -9.5% |
| Export (CBU) | 81,323 | 88,720 | -8.3% | 143,644 | 175,436 | -18.1% |
* Data is updated regularly, these figures may change.
New vehicle retail sales by major makers
| Maker/Brand | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Feb. | Share | Feb. | Share | Jan.-Feb. | Share | Jan.-Feb. | Share | |||
| Toyota * |
18,729
|
38.0%
|
19,702
|
37.3%
|
-4.9%
|
36,108
|
37.1%
|
37,228
|
34.6%
|
-3.0%
|
| Isuzu |
6,832
|
13.9%
|
7,653
|
14.5%
|
-10.7%
|
12,969
|
13.3%
|
15,583
|
14.5%
|
-16.8%
|
| Honda |
6,398
|
13.0%
|
8,587
|
16.3%
|
-25.5%
|
13,460
|
13.8%
|
16,885
|
15.7%
|
-20.3%
|
| BYD |
3,449
|
7.0%
|
1,109
|
2.1%
|
211.0%
|
6,780
|
7.0%
|
8,915
|
8.3%
|
-23.9%
|
| Mitsubishi |
2,168
|
4.4%
|
2,655
|
5.0%
|
-18.3%
|
4,276
|
4.4%
|
4,575
|
4.2%
|
-6.5%
|
| MG |
1,619
|
3.3%
|
1,614
|
3.1%
|
0.3%
|
3,099
|
3.2%
|
3,125
|
2.9%
|
-0.8%
|
| Ford |
1,524
|
3.1%
|
2,206
|
4.2%
|
-30.9%
|
3,201
|
3.3%
|
4,189
|
3.9%
|
-23.6%
|
| GWM |
890
|
1.8%
|
943
|
1.8%
|
-5.6%
|
1,544
|
1.6%
|
1,613
|
1.5%
|
-4.3%
|
| Nissan |
663
|
1.3%
|
945
|
1.8%
|
-29.8%
|
1,363
|
1.4%
|
1,948
|
1.8%
|
-30.0%
|
| Changan |
638
|
1.3%
|
236
|
0.4%
|
170.3%
|
1,274
|
1.3%
|
443
|
0.4%
|
187.6%
|
| Others |
6,403
|
13.0%
|
7,193
|
13.6%
|
-11.0%
|
13,321
|
13.7%
|
13,153
|
12.2%
|
1.3%
|
| Total |
49,313
|
100.0%
|
52,843
|
100.0%
|
-6.7%
|
97,395
|
100.0%
|
107,657
|
100.0%
|
-9.5%
|
Passenger Cars
| Maker/Brand | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Feb. | Share | Feb. | Share | Jan.-Feb. | Share | Jan.-Feb. | Share | |||
| Toyota * |
6,622
|
35.0%
|
4,880
|
24.6%
|
35.7%
|
12,466
|
33.5%
|
10,025
|
23.2%
|
24.3%
|
| Honda |
3,066
|
16.2%
|
4,721
|
23.8%
|
-35.1%
|
6,855
|
18.4%
|
9,329
|
21.6%
|
-26.5%
|
| BYD |
1,537
|
8.1%
|
870
|
4.4%
|
76.7%
|
2,722
|
7.3%
|
7,084
|
16.4%
|
-61.6%
|
| MG |
1,229
|
6.5%
|
1,271
|
6.4%
|
-3.3%
|
2,265
|
6.1%
|
2,437
|
5.6%
|
-7.1%
|
| Mitsubishi |
1,044
|
5.5%
|
1,705
|
8.6%
|
-38.8%
|
1,992
|
5.4%
|
2,915
|
6.7%
|
-31.7%
|
| GWM |
774
|
4.1%
|
483
|
2.4%
|
60.2%
|
1,242
|
3.3%
|
728
|
1.7%
|
70.6%
|
| Nissan |
384
|
2.0%
|
352
|
1.8%
|
9.1%
|
806
|
2.2%
|
696
|
1.6%
|
15.8%
|
| Suzuki |
375
|
2.0%
|
379
|
1.9%
|
-1.1%
|
939
|
2.5%
|
764
|
1.8%
|
22.9%
|
| Mazda |
346
|
1.8%
|
371
|
1.9%
|
-6.7%
|
729
|
2.0%
|
770
|
1.8%
|
-5.3%
|
| Neta |
214
|
1.1%
|
698
|
3.5%
|
-69.3%
|
526
|
1.4%
|
937
|
2.2%
|
-43.9%
|
| Changan |
153
|
0.8%
|
45
|
0.2%
|
240.0%
|
303
|
0.8%
|
112
|
0.3%
|
170.5%
|
| Porsche |
152
|
0.8%
|
224
|
1.1%
|
-32.1%
|
287
|
0.8%
|
310
|
0.7%
|
-7.4%
|
| KIA |
60
|
0.3%
|
36
|
0.2%
|
66.7%
|
116
|
0.3%
|
114
|
0.3%
|
1.8%
|
| Hyundai |
24
|
0.1%
|
58
|
0.3%
|
-58.6%
|
43
|
0.1%
|
144
|
0.3%
|
-70.1%
|
| Others |
2,957
|
15.6%
|
3,768
|
19.0%
|
-21.5%
|
5,889
|
15.8%
|
6,908
|
16.0%
|
-14.8%
|
| Total |
18,937
|
100.0%
|
19,861
|
100.0%
|
-4.7%
|
37,180
|
100.0%
|
43,273
|
100.0%
|
-14.1%
|
Commercial vehicles (incl. 1-ton pickups and SUVs)
| Maker/Brand | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Feb. | Share | Feb. | Share | Jan.-Feb. | Share | Jan.-Feb. | Share | |||
| Toyota * |
12,107
|
39.9%
|
14,822
|
44.9%
|
-18.3%
|
23,642
|
39.3%
|
27,203
|
42.3%
|
-13.1%
|
| Isuzu |
6,832
|
22.5%
|
7,653
|
23.2%
|
-10.7%
|
12,969
|
21.5%
|
15,583
|
24.2%
|
-16.8%
|
| Honda |
3,332
|
11.0%
|
3,866
|
11.7%
|
-13.8%
|
6,605
|
11.0%
|
7,556
|
11.7%
|
-12.6%
|
| BYD |
1,912
|
6.3%
|
239
|
0.7%
|
700.0%
|
4,058
|
6.7%
|
1,831
|
2.8%
|
121.6%
|
| Ford |
1,523
|
5.0%
|
2,205
|
6.7%
|
-30.9%
|
3,200
|
5.3%
|
4,187
|
6.5%
|
-23.6%
|
| Mitsubishi |
1,124
|
3.7%
|
950
|
2.9%
|
18.3%
|
2,284
|
3.8%
|
1,660
|
2.6%
|
37.6%
|
| Changan |
485
|
1.6%
|
191
|
0.6%
|
153.9%
|
971
|
1.6%
|
331
|
0.5%
|
193.4%
|
| MG |
390
|
1.3%
|
343
|
1.0%
|
13.7%
|
834
|
1.4%
|
688
|
1.1%
|
21.2%
|
| Hino |
354
|
1.2%
|
477
|
1.4%
|
-25.8%
|
667
|
1.1%
|
1,005
|
1.6%
|
-33.6%
|
| Nissan |
279
|
0.9%
|
593
|
1.8%
|
-53.0%
|
557
|
0.9%
|
1,252
|
1.9%
|
-55.5%
|
| Mazda |
206
|
0.7%
|
351
|
1.1%
|
-41.3%
|
423
|
0.7%
|
740
|
1.1%
|
-42.8%
|
| GWM |
116
|
0.4%
|
460
|
1.4%
|
-74.8%
|
302
|
0.5%
|
885
|
1.4%
|
-65.9%
|
| Hyundai |
101
|
0.3%
|
214
|
0.6%
|
-52.8%
|
183
|
0.3%
|
480
|
0.7%
|
-61.9%
|
| KIA |
91
|
0.3%
|
0
|
0.0%
|
-%
|
139
|
0.2%
|
2
|
0.0%
|
6850.0%
|
| CP Foton |
56
|
0.2%
|
32
|
0.1%
|
75.0%
|
86
|
0.1%
|
44
|
0.1%
|
95.5%
|
| Subaru |
54
|
0.2%
|
99
|
0.3%
|
-45.5%
|
108
|
0.2%
|
160
|
0.2%
|
-32.5%
|
| Suzuki |
52
|
0.2%
|
126
|
0.4%
|
-58.7%
|
88
|
0.1%
|
211
|
0.3%
|
-58.3%
|
| Others |
1,362
|
4.5%
|
361
|
1.1%
|
277.3%
|
3,099
|
5.1%
|
566
|
0.9%
|
447.5%
|
| Total |
30,376
|
100.0%
|
32,982
|
100.0%
|
-7.9%
|
60,215
|
100.0%
|
64,384
|
100.0%
|
-6.5%
|
1-ton pickups (incl. PPV)
| Maker/Brand | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Feb. | Share | Feb. | Share | Jan.-Feb. | Share | Jan.-Feb. | Share | |||
| Toyota |
6,994
|
43.3%
|
8,661
|
46.0%
|
-19.2%
|
13,578
|
43.1%
|
16,619
|
45.2%
|
-18.3%
|
| Isuzu |
6,107
|
37.8%
|
6,690
|
35.5%
|
-8.7%
|
11,605
|
36.8%
|
13,616
|
37.0%
|
-14.8%
|
| Ford |
1,523
|
9.4%
|
2,205
|
11.7%
|
-30.9%
|
3,200
|
10.2%
|
4,187
|
11.4%
|
-23.6%
|
| Mitsubishi |
1,124
|
7.0%
|
949
|
5.0%
|
18.4%
|
2,284
|
7.2%
|
1,652
|
4.5%
|
38.3%
|
| MG |
182
|
1.1%
|
39
|
0.2%
|
366.7%
|
415
|
1.3%
|
89
|
0.2%
|
366.3%
|
| Nissan |
175
|
1.1%
|
271
|
1.4%
|
-35.4%
|
363
|
1.2%
|
547
|
1.5%
|
-33.6%
|
| Mazda |
3
|
0.0%
|
24
|
0.1%
|
-87.5%
|
21
|
0.1%
|
67
|
0.2%
|
-68.7%
|
| GWM |
1
|
0.0%
|
0
|
0.0%
|
-%
|
2
|
0.0%
|
0
|
0.0%
|
-%
|
| Others |
35
|
0.2%
|
0
|
0.0%
|
-%
|
39
|
0.1%
|
0
|
0.0%
|
-%
|
| Total |
16,144
|
100.0%
|
18,839
|
100.0%
|
-14.3%
|
31,507
|
100.0%
|
36,777
|
100.0%
|
-14.3%
|
SUV
| Maker/Brand | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Feb. *1 | Share | Feb. *1 | Share | Jan.-Feb. *1 | Share | Jan.-Feb. *1 | Share | |||
| Toyota * |
3,976
|
33.5%
|
5,469
|
46.8%
|
-27.3%
|
7,866
|
32.5%
|
9,254
|
40.9%
|
-15.0%
|
| Honda |
3,332
|
28.1%
|
3,866
|
33.1%
|
-13.8%
|
6,605
|
27.3%
|
7,556
|
33.4%
|
-12.6%
|
| Changan |
485
|
4.1%
|
191
|
1.6%
|
153.9%
|
971
|
4.0%
|
331
|
1.5%
|
193.4%
|
| MG |
208
|
1.8%
|
304
|
2.6%
|
-31.6%
|
419
|
1.7%
|
599
|
2.6%
|
-30.1%
|
| Mazda |
203
|
1.7%
|
327
|
2.8%
|
-37.9%
|
402
|
1.7%
|
673
|
3.0%
|
-40.3%
|
| GWM |
115
|
1.0%
|
460
|
3.9%
|
-75.0%
|
300
|
1.2%
|
885
|
3.9%
|
-66.1%
|
| Nissan |
104
|
0.9%
|
321
|
2.7%
|
-67.6%
|
194
|
0.8%
|
703
|
3.1%
|
-72.4%
|
| KIA |
91
|
0.8%
|
0
|
0.0%
|
-%
|
139
|
0.6%
|
2
|
0.0%
|
6850.0%
|
| Subaru |
54
|
0.5%
|
99
|
0.8%
|
-45.5%
|
108
|
0.4%
|
160
|
0.7%
|
-32.5%
|
| Hyundai |
40
|
0.3%
|
25
|
0.2%
|
60.0%
|
78
|
0.3%
|
46
|
0.2%
|
69.6%
|
| Juneyao |
10
|
0.1%
|
0
|
0.0%
|
-%
|
10
|
0.0%
|
0
|
0.0%
|
-%
|
| Peugeot |
6
|
0.1%
|
25
|
0.2%
|
-76.0%
|
13
|
0.1%
|
45
|
0.2%
|
-71.1%
|
| Suzuki |
4
|
0.0%
|
12
|
0.1%
|
-66.7%
|
8
|
0.0%
|
13
|
0.1%
|
-38.5%
|
| BYD |
N/A
|
-%
|
N/A
|
-%
|
-%
|
N/A
|
-%
|
N/A
|
-%
|
-%
|
| Chery |
N/A
|
-%
|
N/A
|
-%
|
-%
|
N/A
|
-%
|
N/A
|
-%
|
-%
|
| GAC |
N/A
|
-%
|
N/A
|
-%
|
-%
|
N/A
|
-%
|
N/A
|
-%
|
-%
|
| Geely |
N/A
|
-%
|
N/A
|
-%
|
-%
|
N/A
|
-%
|
N/A
|
-%
|
-%
|
| Leapmotor |
N/A
|
-%
|
N/A
|
-%
|
-%
|
N/A
|
-%
|
N/A
|
-%
|
-%
|
| Neta |
N/A
|
-%
|
N/A
|
-%
|
-%
|
N/A
|
-%
|
N/A
|
-%
|
-%
|
| Xpeng |
N/A
|
-%
|
N/A
|
-%
|
-%
|
N/A
|
-%
|
N/A
|
-%
|
-%
|
| Total |
11,851
|
100.0%
|
11,675
|
100.0%
|
1.5%
|
24,207
|
100.0%
|
22,627
|
100.0%
|
7.0%
|
*1 Data announced by TMT.
* Y-o-Y is based on MarkLines' own calculation.
Thailand - Top 10 best selling models
| - | Maker/Brand | Model | Feb. 2025 | Feb. 2024 | Y-o-Y | Jan.-Feb. 2025 |
Jan.-Feb. 2024 |
Y-o-Y |
|---|---|---|---|---|---|---|---|---|
| 1 | Toyota | Hilux | 6,387 | 8,069 | -20.8% | 12,288 | 17,423 | -29.5% |
| 2 | Isuzu | D-Max | 4,955 | 6,822 | -27.4% | 12,166 | 16,147 | -24.7% |
| 3 | Toyota | Yaris ATIV | 4,023 | 4,741 | -15.1% | 9,404 | 10,689 | -12.0% |
| 4 | Honda | City | 3,184 | 3,591 | -11.3% | 6,569 | 7,674 | -14.4% |
| 5 | Toyota | Yaris Cross | 3,096 | 2,934 | 5.5% | 7,099 | 6,157 | 15.3% |
| 6 | Honda | HR-V | 2,060 | 2,574 | -20.0% | 3,767 | 5,318 | -29.2% |
| 7 | Isuzu | MU-X | 1,283 | 1,385 | -7.4% | 3,035 | 3,121 | -2.8% |
| 8 | Toyota | Corolla Cross | 1,266 | 1,392 | -9.1% | 2,871 | 3,479 | -17.5% |
| 9 | Toyota | Fortuner | 1,212 | 1,637 | -26.0% | 2,778 | 3,609 | -23.0% |
| 10 | Ford | Ford Ranger | 1,124 | 2,094 | -46.3% | 2,489 | 4,450 | -44.1% |
Flash report, January 2025
Feb 25, 2025
*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.
January vehicle sales in Thailand down 12.3%, production down 24.6% (detailed report)
According to the Federation of Thai Industries (FTI), January vehicle sales in Thailand decreased 12.3% year over year to 48,092 units.
According to data compiled by Toyota Motor Thailand (TMT), by maker sales in January, Toyota was down 0.8% to 17,379 units. Honda was down 14.9% to 7,062 units and Isuzu was down 22.6% to 6,137 units. BYD sales were down 57.3% to 3,331 units, and Mitsubishi sales were up 9.8% to 2,108 units.
By body type sales in January, passenger cars were down 22.0% year over year to 18,254 units, while commercial vehicles were down 5.0% to 29,838 units. Pickup sales included in the commercial vehicle sales were down 14.4% to 15,363 units.
The Isuzu D-Max was the best-selling model in January with 7,211 units, followed by Toyota Hilux with 5,901 units, Toyota Yaris ATIV with 5,381 units, Toyota Yaris Cross with 4,003 units and Honda City with 3,385 units. Among Chinese brand models, BYD Sealion 07 ranked sixth with 1,757 units.
New vehicle production in January decreased 24.6% to 107,103 units. Vehicle production for domestic sales and exports in January contributed 30% and 70% respectively. Production of passenger cars, 1-ton pickups, and 5–10-ton trucks continued to witness a YoY drop.
Vehicle exports in January decreased 28.1% to 62,321 units, the lowest in 33 months. According to the FTI, after many holidays in December 2024, some companies opened late in January, resulting in less production and hence fewer cars being exported to the Australian, Middle Eastern, European, Central, and South American markets. Vehicle export in January was valued at THB 41.4 billion, down 31.6%.
According to the FTI, the financial institutions continued to be strict in granting auto loans due to high household debt and the slow domestic economy, which grew only 2.5% in 2024. The manufacturing production index (MPI) continued to decline, especially automotive production, which has many related industries. Many workers have lower incomes, causing them to spend less, resulting in slow economic growth. Therefore, the government is requested to accelerate the launch of measures that help guarantee the release of loans, especially for pickup trucks.
Thailand - Production and Sales of new vehicles
| Jan. 2025 | Jan. 2024 | Growth Y-o-Y (%) |
|
|---|---|---|---|
| Production |
107,103
|
142,102
|
-24.6%
|
| Domestic Sales |
48,092
|
54,814
|
-12.3%
|
| Export (CBU) |
62,321
|
86,716
|
-28.1%
|
Source: FTI (Federation of Thai Industries), various media reports
* Data is updated regularly, these figures may change.
New vehicle sales by major makers
| Maker/Brand | 2025 | 2024 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Toyota * | 17,379 | 36.1% | 17,526 | 32.0% | -0.8% |
| Honda | 7,062 | 14.7% | 8,298 | 15.1% | -14.9% |
| Isuzu | 6,137 | 12.8% | 7,930 | 14.5% | -22.6% |
| BYD | 3,331 | 6.9% | 7,806 | 14.2% | -57.3% |
| Mitsubishi | 2,108 | 4.4% | 1,920 | 3.5% | 9.8% |
| Ford | 1,677 | 3.5% | 1,983 | 3.6% | -15.4% |
| MG | 1,480 | 3.1% | 1,511 | 2.8% | -2.1% |
| Nissan | 700 | 1.5% | 1,003 | 1.8% | -30.2% |
| GWM | 654 | 1.4% | 670 | 1.2% | -2.4% |
| Changan | 636 | 1.3% | 207 | 0.4% | 207.2% |
| Others | 6,928 | 14.4% | 5,960 | 10.9% | 16.2% |
| Total | 48,092 | 100.0% | 54,814 | 100.0% | -12.3% |
* Includes sales volume of the Lexus.
Passenger Cars
| Maker/Brand | 2025 | 2024 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Toyota * | 5,844 | 32.0% | 5,145 | 22.0% | 13.6% |
| Honda | 3,789 | 20.8% | 4,608 | 19.7% | -17.8% |
| BYD | 1,185 | 6.5% | 6,214 | 26.5% | -80.9% |
| MG | 1,036 | 5.7% | 1,166 | 5.0% | -11.1% |
| Mitsubishi | 948 | 5.2% | 1,210 | 5.2% | -21.7% |
| Suzuki | 564 | 3.1% | 385 | 1.6% | 46.5% |
| GWM | 468 | 2.6% | 245 | 1.0% | 91.0% |
| Nissan | 422 | 2.3% | 344 | 1.5% | 22.7% |
| Mazda | 383 | 2.1% | 399 | 1.7% | -4.0% |
| Neta | 312 | 1.7% | 239 | 1.0% | 30.5% |
| Changan | 150 | 0.8% | 67 | 0.3% | 123.9% |
| Porsche | 135 | 0.7% | 86 | 0.4% | 57.0% |
| KIA | 56 | 0.3% | 78 | 0.3% | -28.2% |
| Hyundai | 19 | 0.1% | 86 | 0.4% | -77.9% |
| Others | 2,943 | 16.1% | 3,140 | 13.4% | -6.3% |
| Total | 18,254 | 100.0% | 23,412 | 100.0% | -22.0% |
* Includes sales volume of the Lexus.
Commercial vehicles (incl. 1-ton pickups and SUVs)
| Maker/Brand | 2025 | 2024 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Toyota * | 11,535 | 38.7% | 12,381 | 39.4% | -6.8% |
| Isuzu | 6,137 | 20.6% | 7,930 | 25.3% | -22.6% |
| Honda | 3,273 | 11.0% | 3,690 | 11.8% | -11.3% |
| BYD | 2,146 | 7.2% | 1,592 | 5.1% | 34.8% |
| Ford | 1,677 | 5.6% | 1,982 | 6.3% | -15.4% |
| Mitsubishi | 1,160 | 3.9% | 710 | 2.3% | 63.4% |
| Changan | 486 | 1.6% | 140 | 0.4% | 247.1% |
| MG | 444 | 1.5% | 345 | 1.1% | 28.7% |
| Hino | 313 | 1.0% | 528 | 1.7% | -40.7% |
| Nissan | 278 | 0.9% | 659 | 2.1% | -57.8% |
| Mazda | 217 | 0.7% | 389 | 1.2% | -44.2% |
| GWM | 186 | 0.6% | 425 | 1.4% | -56.2% |
| Hyundai | 82 | 0.3% | 266 | 0.8% | -69.2% |
| Subaru | 54 | 0.2% | 61 | 0.2% | -11.5% |
| KIA | 48 | 0.2% | 2 | 0.0% | 2300.0% |
| Suzuki | 36 | 0.1% | 85 | 0.3% | -57.6% |
| CP Foton | 30 | 0.1% | 12 | 0.0% | 150.0% |
| Others | 1,736 | 5.8% | 205 | 0.7% | 746.8% |
| Total | 29,838 | 100.0% | 31,402 | 100.0% | -5.0% |
* Includes sales volume of the Lexus.
1-ton pickups (incl. PPV)
| Maker/Brand | 2025 | 2024 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Toyota | 6,584 | 42.9% | 7,958 | 44.4% | -17.3% |
| Isuzu | 5,498 | 35.8% | 6,926 | 38.6% | -20.6% |
| Ford | 1,677 | 10.9% | 1,982 | 11.0% | -15.4% |
| Mitsubishi | 1,160 | 7.6% | 703 | 3.9% | 65.0% |
| MG | 233 | 1.5% | 50 | 0.3% | 366.0% |
| Nissan | 188 | 1.2% | 276 | 1.5% | -31.9% |
| Mazda | 18 | 0.1% | 43 | 0.2% | -58.1% |
| Others | 5 | 0.0% | 0 | 0.0% | -% |
| Total | 15,363 | 100.0% | 17,938 | 100.0% | -14.4% |
SUV
| Maker/Brand | 2025 | 2024 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. *1 | Share | Jan. *1 | Share | ||
| Toyota * | 3,890 | 31.5% | 3,785 | 34.6% | 2.8% |
| Honda | 3,273 | 26.5% | 3,690 | 33.7% | -11.3% |
| Changan | 486 | 3.9% | 140 | 1.3% | 247.1% |
| MG | 211 | 1.7% | 295 | 2.7% | -28.5% |
| Mazda | 199 | 1.6% | 346 | 3.2% | -42.5% |
| GWM | 185 | 1.5% | 425 | 3.9% | -56.5% |
| Nissan | 90 | 0.7% | 382 | 3.5% | -76.4% |
| Subaru | 54 | 0.4% | 61 | 0.6% | -11.5% |
| KIA | 48 | 0.4% | 2 | 0.0% | 2300.0% |
| Hyundai | 38 | 0.3% | 21 | 0.2% | 81.0% |
| Peugeot | 7 | 0.1% | 20 | 0.2% | -65.0% |
| Suzuki | 4 | 0.0% | 1 | 0.0% | 300.0% |
| Mitsubishi | 0 | 0.0% | 7 | 0.1% | -100.0% |
| BYD | N/A | -% | N/A | -% | -% |
| Chery | N/A | -% | N/A | -% | -% |
| GAC | N/A | -% | N/A | -% | -% |
| Geely | N/A | -% | N/A | -% | -% |
| Leapmotor | N/A | -% | N/A | -% | -% |
| Neta | N/A | -% | N/A | -% | -% |
| Xpeng | N/A | -% | N/A | -% | -% |
| Total | 12,356 | 100.0% | 10,952 | 100.0% | 12.8% |
Source: Toyota Motor Thailand Co., Ltd. (TMT)
* Includes sales volume of the Lexus.
*1 Data announced by TMT.
* Y-o-Y is based on MarkLines' own calculation.
Thailand - Top 10 best selling models
| - | Maker/Brand | Model | Jan. 2025 | Jan. 2024 | Y-o-Y |
|---|---|---|---|---|---|
| 1 | Isuzu | D-Max | 7,211 | 9,325 | -22.7% |
| 2 | Toyota | Hilux | 5,901 | 9,354 | -36.9% |
| 3 | Toyota | Yaris ATIV | 5,381 | 5,948 | -9.5% |
| 4 | Toyota | Yaris Cross | 4,003 | 3,223 | 24.2% |
| 5 | Honda | City | 3,385 | 4,083 | -17.1% |
| 6 | BYD Auto | Sealion 07 | 1,757 |
-
|
-%
|
| 7 | Isuzu | MU-X | 1,752 | 1,736 | 0.9% |
| 8 | Honda | HR-V | 1,707 | 2,744 | -37.8% |
| 9 | Toyota | Corolla Cross | 1,605 | 2,087 | -23.1% |
| 10 | Toyota | Fortuner | 1,566 | 1,972 | -20.6% |
Source: MarkLines Data Center