Software Series 5: OEM Software Strategies (1)

Volkswagen aims for significant increase in software sales

2023/08/10

Table of contents

Summary
In-vehicle software is a huge market
Commercialization of next-generation software platform after 2025
Started the group's "app store"

Summary

Starting from this report in the series, we will explain the software strategies being pursued by finished vehicle manufacturers. The first company to discuss is Volkswagen (VW) of Germany. The company has positioned software as an important source of revenue in its "NEW AUTO" mid-term management strategy through 2030, and has invested enormous development amounts in it. What is the aim? How will the company make money from software in the future? Let’s unravel VW's software strategy.

Software Series report:
Software Series 4: SDVs Explained (4/4) What are Amazon's SDV use cases? (Jul. 2023)
Software Series 3: SDVs Explained (3/4) Vehicle E/E Architecture Changing with SDV (Jul. 2023)
Software Series 2: SDVs Explained (2/4) What kind of value are finished vehicle manufacturers trying to create with SDVs? (May. 2023)
Software Series 1: SDVs Explained (1/4) Increasing attention to vehicle software as CASE dramatically changes value of cars (Apr. 2023)

Related reports:
Software-Defined Vehicles: Impact on ADAS and AVs (Apr. 2023)
Mobile World Congress Barcelona 2023 (2) Smart Mobility Summit (Apr. 2023)
Mobile World Congress Barcelona 2023 (1) (Apr. 2023)
2022 China Auto Forum: SDV (Software Defined Vehicle) (Dec. 2022)
VW Group (Part 2): Solid Performance Despite Sales Volume Decline (Nov. 2022)
VW Group (Part 1): Annual production capacity of 3.5 million EVs by 2026 (Oct. 2022)

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