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User Guide

IAA Mobility 2025: HMI in German and Chinese vehicles

Pillar-to-pillar meter displays, AI avatar, touch panel-centric instrument panel design

2025/10/24

Summary

The IAA Mobility Show (Munich Motor Show) is the successor to the Frankfurt International Motor Show and has been held since 2021. Approximately 750 companies from 37 countries exhibited at this year's event. The number of visitors exceeded 500,000, reflecting a 13% increase over the previous record number of visitors in 2023. The number of exhibitors also increased by 17% compared to 2023, with 57% of the exhibitors coming from outside Germany. As in previous years, the venue was the exhibition hall (Messe München) as well as a free open space using the city center.


Exhibition hall (Messe München)	Open space venue

Most of the major German and Chinese brands were present, but other notable exhibits included Renault, Hyundai, and emerging EV manufacturers Lucid and Polestar.


BMW iX3 on display at the BMW booth in front of the Bavarian State Opera	P7 and humanoid robot on display at XPeng's booth in the exhibition hall

This report will explain the current trends in HMI as seen in the vehicles exhibited at the show, focusing on the new generation HMIs from BMW and Mercedes-Benz.

This report is for paid members only.

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