Ford (Part 2): Launching Ranger and F-Series Super Duty pickups in US in 2023

Introduction of two electric CVs in EU, SUVs designed for consumers in China



新型F-Series Super Duty
New F-Series Super Duty full-size pickup truck (Photo: Ford)

  In the U.S. market, the F-150 Lightning that Ford launched in 2022 became America’s best-selling electric pickup truck, and the E-Transit released in the same year became America’s best-selling electric van. In 2023, Ford plans to introduce the new Mustang flagship model, as well as the new Ranger and F-Series Super Duty pickup trucks. An all-new midsize electric crossover SUV model will also be launched.

  As for the new model launch plan in Europe in 2023, Ford plans to release two commercial EVs (E-Transit and E-Tourneo Custom), the Explorer electric SUV based on VW’s MEB platform, as well as ICE engine models such as the Bronco off-road SUV and the Mustang sports car which is Ford’s flagship model.

  In China, since 2019, Ford has launched a number of new SUVs and strengthened its lineup to respond to consumers’ preferences. In 2023, Ford plans to release the Everest midsize SUV, the all-new Lincoln Edge L midsize SUV and the Lincoln Navigator full-size SUV. 

  On March 23, 2023, Ford announced that it will report its financial results based on three business segments (EV, ICE vehicle, and commercial vehicle business segments), rather than by regions, in the future. On the same day, Ford disclosed its forecast on 2023 EBIT by business segments. The EV business segment is expected to record a loss of about USD 3 billion due to higher investments in development of new EV products and enhancement of production capacity. Ford anticipates that losses in the EV business will continue to be more than offset by profits of the two other business segments.


  This report is the second part of two reports on Ford (Part 1), already posted, provides an overview of Ford’s electrification strategy, production plan for EVs and EV batteries, autonomous driving technology, and commercial vehicle digital solutions. Part 2 reports Ford’s operations in the U.S., Europe, China, South America and other markets, as well as its financial results for 2022, including LMC Automotive’s forecast on Ford’s global production.


Related reports:
Ford (Part 1): Accelerating electrification to achieve the "Ford+" business strategy goals (Apr. 2023)
Ford F-150 Lightning Teardown: Body, Frame, Suspension, and Brakes (Mar. 2023)
Ford F-150 Lightning Teardown: Electric Powertrain (Feb. 2023)
Paris Motor Show 2022: HMI Report (Part 2) (Dec. 2022)
Ford (Part 2): Enhancement of CVs and EVs in EU, Lincoln models and SUVs in China (Apr. 2022)
Ford (Part 1): Focusing on EVs and Commercial Vehicles under the "Ford+" Business Strategy (Mar. 2022)


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