Stellantis (Part 1): 75 BEV Models by 2030, Aiming for 5 million Annual BEV Sales

Announced long-term strategy "Dare Forward 2030" to double sales

2022/07/22

Summary
Long-term goals and strategic plan "Dare Forward 2030” announced
75 BEV models to be introduced globally
Investments in electrification technology
Business objectives by region
Revenue and financial targets
Trends and plans of the major brands

Summary

CEO Carlos Tavares presenting Stellantis' long-term strategy "Dare Forward 2030" (March 2022) (Source: Stellantis)

Stellantis N.V. (Stellantis) was created in early 2021 through the merger of Fiat Chrysler Automobiles (FCA) and the PSA Group (PSA) becoming the world's sixth largest global manufacturer with 14 brands covering a wide range of markets from ultra compact cars to luxury sports cars. It was reported that in 2021, the company achieved a significant increase in sales due to the synergistic effect of improving the vehicle mix and integration and a profit increase equivalent to nearly double the previous year. In March 2022, as a growth strategy for the next 10 years, the Stellantis Group announced its first long-term plan, "Dare Forward 2030".

Under the plan, by 2030, Stellantis will have more than 75 types of BEVs (battery electric vehicles), and the sales proportion of BEVs will be 100% in Europe and 50% in the United States, aiming for annual global BEV sales of more than 5 million units. The company also set ambitious goals to double its sales in 10 years by increasing revenues in markets and vehicle segments with growth potential, and by expanding its business in software and mobility through aggressive investment in innovative technologies.

In brands whose main market is Europe, PHV and BEV models are rapidly expanding, and it has a strong brand and business base in the commercial vehicle segment and South American markets. On the other hand, it is late in planning the electrification of its main models for the U.S. market, such as its highly profitable full-size trucks. In addition, the restructuring and strengthening of the Chinese business is also an issue.

In the next few years, as automakers rapidly introduce EVs to major segments and develop electrification technologies, the power map may change drastically, and it remains to be seen whether Stellantis can chart a growth course by bringing about the effects of integrated synergies and leveraging its traditional brands’ assets.

This paper summarizes the Group's long-term goals and strategies announced in March as well as recent electrification activities as Part 1 of a report on Stellantis' strategies, recent developments, and announced plans. Part 2 of the report will present related investment activities and sales in key markets, as well as Stellantis’ global sales forecasts by LMC Automotive.

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