CES 2021: Digital Exhibitions by Japanese Companies (Part 1)

Koito Manufacturing, Panasonic, Sony, Cocoa Motors, Hirose Electric, etc.



  The effects of the new coronavirus (COVID-19) crisis are beginning to create a new common sense (New Normal) way of doing business. CES 2021, the world’s most influential annual consumer electronics trade show and New Year’s tradition, like many other events, was the first of the series to be held online via an all-digital venue, borne out of the effects of the COVID-19 pandemic. This report summarizes the overall features of the CES 2021 and the topics of information presented by the automotive technology-related companies that participated from Japan.



  The CES 2021 ALL DIGITAL event, held from January 11-14, 2021, was, as the name implies, an online event driven by digital transformation. The CES secretariat announced that the number of visitors was 80,746, with participation from 167 countries. There were 1,943 participating companies, of which 681, or about 35%, were start-up companies.

  The benefits of conducting the event online were also borne. The CES is usually held in Las Vegas, Nevada, USA, and is a major event where people involved in the electronics and automotive industries gather in Las Vegas from all over the world, but there are certain hurdles to overcome, which require time and effort, to participate in the event. One of the great advantages of using an online venue this year is that it has made it possible for people who wanted to attend CES, as in the past, but were unable to participate due to time or physical limitations. The ability to easily search for participating companies, technology and product categories is also significant.


Automotive-related exhibitions (companies participating from Japan)

  Using the CES 2021 ALL DIGITAL search function, we searched for automotive technology companies from Japan participating in the event, and identified 19 companies. Of these, this report focuses on the exhibits of seven companies that cooperated with our interviews.


Related Reports:
CES 2021: EV and electrification technologies (Feb. 2021)
CES 2021 Round-up: Industry Leaders Still Stood Out at Digital CES (Jan. 2021)
Future HMI and communications: Aerial displays, high-speed precision data processing (Dec. 2020)
CES 2020: Next-generation mobility initiatives by Japanese manufacturers (Jan. 2020)


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