Korean market and trends of domestic brands: 2019 production forecasted to fall below 2018 level
Hyundai Group to boost sales in India; Renault Samsung output to decline due to prolonged strikes
2019/08/16
- Summary
- Vehicle production by GM Korea and Renault Samsung declining
- Korean automaker production capacity of 4.64 million in Korea and 5.78 million overseas
- Hyundai Motor Group aims to boost sales in India and the ASEAN region in addition to the U.S. and China
- GM Korea to add Korean production of a new SUV and CUV for the global market
- Renault Samsung’s output falling due to prolonged strikes; production of new models may not be allocated
- Ssangyong posts record sales in Korea in 2018; plans to launch new Korando in 2019
- Hyundai Motor Group expands domestic market share in 2018; Ssangyong ranks third
- Imported cars surged due to the resumption of sales by VW and Audi in 2018, but sales declined during FY19 1H due to certification delays
- Sales forecast by LMC Automotive: Korean light vehicle sales expected to increase to 1.82 million units in 2022
Summary
Korean vehicle production in 2018 decreased for the third consecutive year and fell 2.1% year-over-year (y/y) to 4.03 million units. Korea had been ranked fifth in vehicle production by country following China, the U.S., Japan and Germany until 2015. However, it dropped to seventh after India and Mexico overtook Korea in 2016 and 2018, respectively. Korean output decreased due to the Hyundai Motor Group shifting production to its overseas plants in Mexico and India, and GM Korea shutting down its Gunsan plant. Sales in Korea (excluding imports) declined by 0.5% to 1.55 million units and exports fell 3.2% to 2.45 million units, while imports grew to 261,000 units, up 11.8% y/y.
In 2019, competition between major vehicle producing countries will be fiercer as global demand for automobiles decreases. There are many unpredictable variables including the U.S.-China trade war and U.S. President Trump’s threat to impose tariffs on imported cars. Meanwhile, the business environment surrrounding the auto industry in Korea has been severe due to lower price competitiveness as a result of management-labor disputes and an abrupt increase in the minimum wage. While the Korean Automobile Manufacturers Association (KAMA) has not released its outlook for 2019, vehicle production is expected to fall short of the 4 million units that Korean auto industry has maintained as its minimum production level. The outlook for domestic sales and exports is also bleak. According to the Korea Institute for Industrial Economics and Trade, vehicle production in Korea is expected to fall 2.3% y/y and sales to increase by 0.7%. LMC Automotive forecasts that light vehicle sales in Korea will decline by 0.7%. And the Korea International Trade Association expects that vehicle exports from Korea will decline by 0.5%.
Hyundai Motor Company global vehicle sales and sales revenue increased in 2018, led by its enhanced SUV model lineup, but its operating income decreased by about half due to a strong Won (KRW) and costs associated with U.S. recalls for faulty airbags. Kia Motors Corporation sold about the same number of vehicles globally y/y, but enjoyed increased sales revenue and operating income with the introduction of higher value-added models commanding higher prices. In 2019, the Hyundai Group plans to launch 13 new models from the Hyundai, Kia and Genesis brands. The Group intends to boost sales not only in major markets such as the U.S. and China, but also emerging markets including India and the ASEAN countries.
As part of its efforts to restructure its operations, GM Korea closed its Gunsan plant, which had recorded significant losses, at the end of May 2018. GM Korea accepted USD 750 million in funding from the state-run Korea Development Bank. In exchange, GM will add production of two models, a new SUV and a new CUV for the global market, at its Korean plants, and committed to remain in the Korean market for at least ten years.
Ssangyong ceased production of passenger cars in September 2017 and has been focusing on the manufacturing and sale of SUVs, MPVs and pickup trucks. Ssangyong continues to enjoy strong sales of the Rexton Sports pickup truck introduced in 2018 as well as SUVs including the Tivoli and G4 Rexton, posting record sales in Korea. Ssangyong was ranked third in terms of market share at 7% following Hyundai and Kia. In 2019, Ssangyong aims to increase sales by launching the new Korando C-segment SUV.
Korean vehicle production, sales, exports, and imports
(Units)
2013 | 2014 | 2015 | 2016 | 2017 | 2018 | Jan.-Jun. 2018 | Jan.-Jun. 2019 | |
---|---|---|---|---|---|---|---|---|
Production in Korea | 4,521,429 | 4,524,932 | 4,555,957 | 4,228,509 | 4,114,913 | 4,028,834 | 2,004,744 | 2,028,332 |
Sales in Korea | 1,383,358 | 1,463,893 | 1,589,393 | 1,600,154 | 1,560,202 | 1,552,346 | 760,711 | 758,066 |
Exports | 3,089,283 | 3,063,204 | 2,974,114 | 2,621,715 | 2,530,194 | 2,449,651 | 1,215,544 | 1,241,283 |
Imports | 156,497 | 196,359 | 243,900 | 225,279 | 233,088 | 260,705 | 140,109 | 109,314 |
Source: KAMA (Korea Automobile Manufacturers Association)
(Note) Sales in Korea do not include imports.
Related Reports:
Hyundai Motor Group: advancing electrification with the Kona Electric SUV(Dec. 2018)
Korea: Hyundai and Kia to accelerate launching SUVs and electrified vehicles(May 2018)
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