Mazda: Launches 2nd generation SKYACTIV engine featured in Mazda3 and CX-30
The Large architecture platform covers the premium price range with rear wheel drive layout
|The all-new Mazda3 launched in Japan in May 2019 as the 2nd generation SKYACTIV (at the JSAE Automotive Engineering Exposition 2019)|
This report summarizes the plans and directives of Mazda’s 2nd generation SKYACTIV engine with the launch of its next generation products, the new Mazda3 and the CX-30. The 2nd generation vehicles are equipped with the SKYACTIV-X engine with SPCCI technology, wherein the product group is divided into Small and Large architectures promoting electrification for each group. The Large architecture product group is equipped with the inline 6-cylinder engine with plans to adopt longitudinal engine architecture. The price range has been expanded to reinforce Mazda’s premium-oriented models.
In the U.S., the largest car market, Mazda will start production of the new SUV (referred to as CX-Secret by Mazda) for the North American market in 2021 at its new plant built in partnership with Toyota. Furthermore, among the 550 sales outlets in the US, it plans to renovate 300 dealerships by 2021 as next-generation dealerships, acting in unison to upgrade products, with plans to promote the Mazda brand image.
According to the Medium-term management plan Mazda announced in May 2019, the automaker plans to achieve the following business results in the final year of FY2024: vehicle sales volume: 1.8 million units, revenue: 4.5trillion yen, ROS: 5%. Regarding the target for the vehicle sales volume, Mazda made a downward revision from the “2 million units in FY2023” target it announced in April 2018. Although Mazda’s global production capacity is expected to exceed 2 million units with the operation of its U.S. plant in 2021, it is aiming to improve the brand price by controlling discount sales and selling at the standard price level.
In the fiscal year of 2018, although the ratio of Mazda’s crossover SUV in terms of total sales volume was 49%, the ratio is expected to rise further in the future. Mazda is able to manufacture both passenger cars and SUVs at the same production line in all of its plants worldwide and will build a global swing manufacturing system to respond to high demand fluctuations.