Daimler: all-electric vehicles to account for 15-25% of total unit sales by 2025
In line with CASE strategy, advancing levels 4/5 automated driving and mobility services
Record unit sales in 2017
Mercedes-Benz Cars, Daimler's passenger car division, achieved record sales of 2.42 million units in 2017, up 8.8% year-over-year (y/y). This was the seventh consecutive record year for the company. The car division's growth was driven by its new E-Class and the SUV models. As a result of record sales in three core regions of Europe, Asia-Pacific and NAFTA, Mercedes-Benz was the best-selling premium brand for the second consecutive year.
Revenue and EBIT for January-September 2017 grew significantly
Mercedes-Benz Cars' revenue for the period January-September 2017 increased by 6.7% y/y to EUR 69.7 billion and EBIT (earnings before interest and taxes) grew by 22.2% to EUR 6.8 billion. As of October 2017, the company expected its EBIT for 2017 to increase significantly from the previous year.
Daimler and Bosch partner to develop autonomous driving technologies
The new Mercedes-Benz E-Class Coupe and the face-lifted S-Class released in 2017 are capable of highly advanced Level 2 autonomous driving. In April 2017, Daimler and Bosch, a leading supplier, agreed to partner to develop Levels 4/5 (highly/fully) autonomous driving technologies. Daimler aims to achieve Levels 4/5 automated driving on urban roads by the early-2020s.
Expansion of mobility services
Daimler has been expanding its Shared & Services mobility services business through its subsidiaries including car2go (car sharing) and mytaxi (ride hailing). In 2017, Daimler also invested in a number of new companies and by the end of the year was offering mobility services such as car and ride sharing in more than 100 cities in Europe, North America, and China.
In October 2017, Daimler announced plans to enhance the effectiveness of its group by restructuring to make the Mercedes-Benz Cars and Vans as well as Daimler Truck and Bus businesses independent, in addition to its existing independent financial services business unit. The spin offs are expected to be approved at the general shareholders meeting as early as in 2019.
VW, Daimler, and BMW's NEV strategies for the Chinese market (Nov. 2017)
IAA 2017: German OEMs emphasize electric mobility (Sep. 2017)
Mercedes-Benz, BMW, and Audi adopting ADAS and automated driving systems (Aug. 2017)