European automaker technology trends: Electric Vehicles

Stricter regulations trigger shift in strategy towards electric vehicles

2016/11/30

Summary

 While the electric vehicle is often touted as a key technology towards a sustainable future, it has not been a point of emphasis for either European automakers or the European market. According to the European Automobile Manufacturers Association, 420,340 electric and hybrid vehicles were registered in Europe in 2015, approximately 3.0% of total vehicle registrations. However, upcoming emission targets in 2020, Volkswagen’s Dieselgate scandal, and Tesla’s emergence in the segment have forced European automakers to revise their strategies in respect to electric vehicles.

 The change in strategy was evident at the 2016 Paris Motor Show, where automakers highlighted a variety of electric vehicles aimed towards increasing public interest in the segment. Both Daimler and Volkswagen unveiled plans to significantly increase the size of their electric vehicle portfolio and the volume of electric vehicles sold over a ten-year period. Automakers also detailed investment and research plans to sustain the development of the electric vehicle segment.

 This report summarizes European OEM trends related to the electric vehicle segment, providing contributing factors as well as background information and future strategies of European OEMs to develop electric vehicles.

Powertrain Pie Chart
Distribution of 2015 vehicle registrations by powertrain 
Source: European Automobile Manufacturers Association
Mercedes-Benz Generation EQ
Mercedes-Benz Generation EQ at the 2016 Paris Motor Show 
Source: Mercedes-Benz
Timeline3
Summary of key future electric vehicle model launches


Related Reports:
Tesla Motors: Accelerating plans for production of 500,000 vehicles to 2018 (Oct. 2016)