Renault plans product offensive through alliance with Nissan and Daimler
Espace and Scenic lead lineup of eleven new models based on CMF-C/D platforms
All-new Espace launched in Jan. 2015 (photo: courtesy of Renault)
CMF C/D-segment Renault Kadjar to be launched in fall 2015 (photo: courtesy of Renault)
This report focuses on Renault's product strategy. The company is working toward substantial expansion of its lineup by following the Common Module Family (CMF) strategy of the Renault-Nissan Alliance and other alliances with Nissan and Daimler. The company will strengthen its Crossover lineup, introduce A-entry models for India and Latin American markets, and launch pickup trucks for emerging markets. All these plans represent Renault's model offensive of an unprecedented scale.
Renault will launch CMF-based models starting in 2015. The first to reach the market will be eleven CMF C/D-segment models including the successors of Espace, Laguna and Scenic, and the Kadjar, a C-Crossover model. Renault's partner, Nissan, launched three CMF-based models. It is said that Renault will also launch a CMF A-segment model in 2015 and B-segment models in 2016.
In terms of other all-new alliance models, Renault launched the all-new Twingo, developed jointly with Daimler, in the latter half of 2014. In 2016, Renault will launch a 1-ton pickup truck based on Nissan's NP300. As far as pickup trucks are concerned, Renault-Nissan will also work with Daimler to reduce the risk of demand fluctuation that is often seen in emerging markets.
The global sales of the Renault-Nissan Alliance including AvtoVAZ in 2014 reached 8.47 million units. The figure was 1.46 million units below the 9.93 million units sold by General Motors, the third largest seller in 2014.
Renault-Nissan CEO Carlos Ghosn has expressed in many occasions that the alliance could rise to the third place by 2018 by utilizing the economies of scale and various alliances. Renault Group is also working toward a positive market offensive with the aim of reaching the goal. Details of global sales by Renault-Nissan Alliance are provided at the latter half of the report.
Related report: Nissan: 80% of future vehicles will be based on new Module Strategy (April 2014)