Motorcycle global market analysis (Part 2): Overview of developed nations
European sales bottom out in 2014; U.S. and Japan predict sales growth in 2015
This is Part 2 report on major motorcycle-producing countries or regions offers actual sales and production results as well as 2015 forecasts for motorcycles in Japan, Europe, and the U.S., which are developed markets. (Click here for Motorcycle global market analysis (Part 1): Overview of emerging nations).
After the global financial crisis, the motorcycle market continued to shrink more in Europe than it did in other developed markets that experienced significant decreases in motorcycles sales and production. Nevertheless, the Motorcycle Industry in Europe (ACEM) announced that 2014 motorcycle sales in 19 European countries, where sales could be compared year-over-year (y/y), were 1.14 million units, a 2.2% y/y increase. This is an indication that sales of motorcycles had bottomed out. Yamaha Motor Co., Ltd. is predicting that the market will be flat in 2015.
The Motorcycle Industry Council (MIC）based in the U.S. reported that a slight recovery is continuing in the U.S., as 2014 sales increased 3.8% y/y, to 484,000 units. It is also predicting that sales in 2015 will continue to improve.
In Japan, a total of 450,000 units were sold in 2014, which was a 2.4% y/y decrease. However, the Japan Automobile Manufacturers Association, Inc. (JAMA) is predicting that sales in 2015 will grow slightly, to 457,000 units, which will be a 1.6% y/y increase.
The 2014 motorcycle production in Japan, the home of the world's major motorcycle makers, increaseｄ 6.0% y/y to 597,000 units, the first increase in four years. Nevertheless, this is less than one-tenth the production volume of 1981, when sales peaked. Production in Europe is on a decline.
Related Report: Motorcycle global market analysis (Part 1): Overview of emerging nations (Apr. 2015)