Motorcycle market analysis (Part 1): Report on emerging countries
Fluctuating demand in China, India, Indonesia, Thailand, Brazil and Taiwan
2014/04/07
- Summary
- China: 2013 production fell by 3.1% to 22.89 million despite recovery of exports
- India: FY 2013 production is estimated to exceed 16 million
- Indonesia: 2014 sales are likely to exceed 8 million again
- Thailand: 2013 sales declined by 5.9% y/y to 2 million
- Brazil: 2014 production is estimated to be 1.67 million: same level as 2013
- Taiwan: 2013 production increased by 2.7% to 1.12 million
- (Reference) Production and sales in Vietnam, Philippines, Malaysia, and Singapore
Summary
This report provides a summary of countries with the world's major motorcycle production starting with the emerging countries. The coming second report will briefly summarize the motorcycle production of the developed countries.
The global demand for motorcycles grew by 0.3% year-over-year (y/y) to 55.68 million units in 2013, which was influenced by the decreased demands in China, Vietnam, and Thailand. In China, the range of decline shrank compared to 2012, when motorcycle sales were adversely affected by decreased export and sales due to restrictions on purchases in urban areas. The 2013 production fell by 3.1% y/y to 22.89 million units (including three-wheelers). Meanwhile, production is expected to exceed 16 million units for the first time in India, the world's second largest motorcycle-production country, in FY 2013 started in April 2013.
In Indonesia, sales declined significantly in 2012 due to restrictions on loans. Yet, the demand for motorcycles is strong. Sales grew by 9.6% y/y to 7.74 million units in 2013. In Thailand, 2013 sales declined by 5.9% y/y to 2.0 million units, which was influenced by the slumping prices of agricultural products and political turmoil.
Yamaha estimates that the 2014 worldwide demand for motorcycles will increase by 0.9% y/y to 56.19 million units. India overtook China as the largest purchaser of motorcycles in 2012, expecting that the demand will grow by 4.6% to 15 million units. The demand in China and Thailand are expected to continue shrinking by 8.0% y/y to 10.68 million units and by 10.2% y/y to 1.8 million units, respectively.
Related Reports:
Motorcycle market analysis (part 2): Report on advanced markets (Apr. 2014)
Worldwide motorcycle demands (Yamaha estimate, February 2014) |
| (1000 units) |
| 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 forecast |
|
|---|---|---|---|---|---|---|---|---|
| Japan | 723 | 567 | 434 | 424 | 445 | 442 | 460 | 463 |
| North America | 1,288 | 1,224 | 585 | 497 | 490 | 502 | 520 | 548 |
| Europe | 2,706 | 2,683 | 2,116 | 2,040 | 1,976 | 1,744 | 1,649 | 1,659 |
| Indonesia | 5,000 | 6,443 | 5,692 | 7,236 | 8,001 | 7,064 | 7,744 | 7,800 |
| Thailand | 1,572 | 1,703 | 1,536 | 1,846 | 2,007 | 2,129 | 2,004 | 1,800 |
| India | 7,300 | 7,325 | 8,638 | 11,270 | 13,078 | 13,806 | 14,343 | 15,000 |
| Vietnam | 2,703 | 2,710 | 2,745 | 3,070 | 3,562 | 3,109 | 2,793 | 2,800 |
| Taiwan | 738 | 815 | 601 | 526 | 644 | 628 | 668 | 680 |
| China | 16,119 | 16,215 | 17,420 | 16,090 | 14,034 | 12,630 | 11,627 | 10,697 |
| Other countries in Asia | 2,289 | 2,483 | 2,809 | 3,417 | 4,204 | 4,537 | 4,365 | 4,468 |
| Asia total | 35,720 | 37,694 | 39,440 | 43,455 | 45,529 | 43,903 | 43,544 | 43,245 |
| Brazil | 1,690 | 1,913 | 1,602 | 1,801 | 1,938 | 1,654 | 1,515 | 1,500 |
| Others | 4,477 | 5,427 | 5,206 | 5,978 | 6,974 | 7,244 | 7,989 | 8,772 |
| Others total | 6,167 | 7,341 | 6,809 | 7,779 | 8,911 | 8,897 | 9,504 | 10,272 |
| Global total demand | 46,604 | 49,509 | 49,384 | 54,195 | 57,351 | 55,490 | 55,678 | 56,187 |
Source: Yamaha Motor's financial reports
Motorcycle production by country |
| (units) |
| 2009 | 2010 | 2011 | 2012 | 2013 | |
|---|---|---|---|---|---|
| China | 23,592,594 | 24,476,418 | 24,654,624 | 21,316,197 | 20,467,600 |
| India (Note 1) | 10,512,889 | 13,349,349 | 15,427,532 | 15,721,180 | 15,426,953 |
| Indonesia | 5,884,021 | 7,395,390 | 8,006,293 | 7,079,721 | 7,780,295 |
| Vietnam | 3,091,500 | 3,506,600 | 4,070,200 | 3,919,600 | n.a. |
| Thailand | 1,635,249 | 2,026,918 | 2,046,168 | 2,608,173 | 2,218,625 |
| Brazil | 1,539,473 | 1,830,614 | 2,136,891 | 1,690,187 | 1,673,477 |
| Taiwan | 1,020,124 | 1,031,997 | 1,207,428 | 1,086,084 | 1,115,223 |
| Europe (Note 2) | 859,518 | 834,589 | 767,593 | 632,156 | n.a. |
| Japan | 644,901 | 664,175 | 639,187 | 595,473 | 563,309 |
| Philippines | 679,497 | 813,361 | 762,947 | 588,458 | 729,690 |
| Malaysia | 436,430 | 467,941 | 498,076 | 543,088 | 549,244 |
| Total of major 19 countries | 49,896,196 | 56,397,352 | 60,216,939 | 55,780,317 | n.a. |
| Source： The statistics data are from each of the automotive industry associations and motorcycle industry associations. | |
| (Note) 1. | The production units for "India" are fiscal year data (April-March). The figures in 2013 are the production volumes from April 2013 to February 2014. |
| 2. | The data for "Europe" include production units of Austria, Czech Republic, Germany, Spain, France, Italy, Portugal, Sweden, and the United Kingdom. |
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