Detroit Three's electrified vehicle plans

GM to put 500,000 electrified vehicles on U.S. roads by 2017

2014/02/05

Summary

Ford C-Max Energi/C-Max HV
Ford C-Max Energi PHV in the center, C-Max HV on the right, from the Detroit Auto Show 2014

 Reported below is the Hybrid Vehicle (HV), Plug-in Hybrid Vehicle (PHV) and Electric Vehicle (EV) plans for the Detroit Three (GM, Ford, and Fiat-Chrysler Group).

 General Motors (GM) has ended developing the Two-mode hybrid system to concentrate on the eAssist mild-HV, PHV and EV systems. GM is committed to achieve cumulative sales of 500,000 electrified vehicles in the U.S. by 2017.

 Ford launched the new-generation HVs, PHVs and EVs in 2012 and sold 87,776 units of them in the U.S. in 2013 (2.5-fold increase year on year). The company will launch hybrid versions in its full-size pickup and SUV lineup by 2020. In order to accelerate its HV and EV development, Ford is hiring more development engineers and increasing capital investment.

 Chrysler currently sells the Fiat 500e in California, the U.S. The company's stance was to wait for electric vehicle technology and market to grow before developing electrified vehicles on its own. In 2013, however, Chrysler began joint research with the McMaster University in Canada, and started hiring engineers to strengthen its electrified vehicle development capacity. Plans for Tesla Motors and other emerging manufacturers will be covered in a separate report.


Related reports:
Toyota aggressively adds all-new models to HV lineup (posted in October 2013)
Honda introduces three types of HV; Mitsubishi shows EV-derived PHV (posted in October 2013)

Unit sales of HVs, PHVs and EVs in the U.S.

OEM 2007 2008 2009 2010 2011 2012 2013
GM HVs 5,175 11,454 14,536 6,760 5,049 33,979 25,066
PHVs 326 7,671 23,461 23,100
EVs 539
total 5,175 11,454 14,536 7,086 12,720 57,440 48,705
Ford HVs 25,108 19,502 33,502 35,496 27,114 32,543 72,795
PHVs 2,374 13,243
EVs 685 1,738
total 25,108 19,502 33,502 35,496 27,114 35,602 87,776
Fiat-Chrysler HVs 46 42
EVs 405
total 46 42 405
Tesla Motors EVs 2,400 18,650
Toyota HVs 277,623 241,382 195,545 189,187 178,587 314,480 331,708
PHVs 12,750 12,088
EVs 192 1,096
total 277,623 241,382 195,545 189,187 178,587 327,422 344,892
Honda HVs 35,983 31,495 35,692 33,547 31,582 18,166 20,037
EVs 93 569
FCV 10 11 5 17 2 5 10
total 35,993 31,506 35,697 33,564 31,584 18,264 20,616
Nissan HVs 8,388 8,819 9,357 6,710 3,614 794 1,792
EVs 19 9,674 9,819 22,610
total 8,388 8,819 9,357 6,729 13,288 10,613 24,402
Mitsubishi EVs 80 588 1,029
Mazda HVs 570 484 90
VW HVs 206 2,013 2,432 7,320
PHVs 86
total 206 2,013 2,432 7,406
Daimler HVs 1,428 310 141 357
EVs 1 388 139 943
total 1,429 698 280 1,300
BMW HVs 307 381 1,712 1,456
Hyundai Group HVs 19,673 30,838 35,680
Total 352,287 312,709 288,679 274,574 286,622 487,681 592,317
Vehicle volume
by type
HV 352,277 312,698 288,674 274,211 268,807 435,175 496,211
PHV 0 0 0 326 7,671 38,585 48,517
EV 0 0 0 20 10,142 13,916 47,579
FCV 10 11 5 17 2 5 10

 Source: MarkLines