On June 5, SEAT S.A. unveiled the CUPRA Sensorial Capsule at the 2025 Milan Design Week. It is a concept that imagines the interiors of future CUPRA cars. It focuses on engaging the senses to create a more personal and immersive driving experience.
The capsule connects with the driver through gestures, emotions, and

On June 2, SEAT S.A. achieved its best sustainability results in 2024, cutting carbon emissions and water use significantly. Since 2010, the environmental impact of its facilities has dropped by 57%, because of improved production, electrification, and green initiatives.
Carbon dioxide emissions at SEAT’s sites are d

On May 20, SEAT announced that it is getting ready to build electric vehicles (EVs) at its Martorell plant in Spain, with two major steps completed: assembling pre-series battery systems and producing the first body parts for its upcoming EVs using the new PXL press.
SEAT has started pre-series battery assembly at a

On May 14, SEAT introduced a new "Style" trim for the Leon e-HYBRID, offering a balance of efficiency, performance, and affordability. The Leon was SEAT’s first plug-in hybrid and is available in 5-door and Sportstourer versions.
The vehicle is built in Barcelona at SEAT’s Martorell plant. It comes with the latest e-

On May 6, the Catalan Institute of Finance (ICF) financed GEDIA with a loan of EUR 8.4 million to develop a new key component for the electric vehicles that will be manufactured by Seat and Cupra in Martorell and Volkswagen in Pamplona from 2026.
GEDIA will transform one of its warehouses in Santa Margarida i els Mon

On May 2, VW announced that its Group's volume brands are making steady progress on the “Electric Urban Car Family” project.
Under the project led by Seat/CUPRA, the Brand Group Core will be launching electric cars in the EUR 25,000-class from 2026. The four planned models – two from the Volkswagen brand and one each

On April 29, multiple sources reported that Spanish car factories have mostly resumed operations after a major power outage forced many to halt production. The outage began in the afternoon on April 28, 2025, and affected Renault in Valladolid, Seat in Martorell and Zona Franca (Ebro), and Volkswagen in Navarra. Powe

On April 15, SEAT started production of the SEAT Arona, featuring two components made from Oryzite, a renewable, natural-based material derived from rice by-products.
Under the boot of the SEAT Arona, the two double-floor support parts incorporates 15% Oryzite, which was once 100% polypropylene and fiberglass, now a

On April 9, Euro NCAP announced safety ratings covering 7 SUVs based on four categories i.e. Adult Occupant, Child Occupant, Vulnerable Road Users, and Safety Assist. The lineup includes Polestar 3, BYD SEALION 7, Cupra Terramar, GEELY EX5, Hongqi E-HS9, JAECOO 7 (PHEV) and Audi A6.
Polestar 3 earned a 5-star Euro NC

On April 4, SEAT announced that CUPRA is launching the CUPRA Design House, a new division that expands its design philosophy beyond cars.
CUPRA will make its boldest design statement yet with The Red Thread of Design, showcasing its vision for the future at the Milan Design Week from April 8-12, 2025. The exhibition

On February 18, the Central Communication Service, Kazakhstan, announced the new auto component manufacturing plants in the Kostanay region. The creation of the Auto Components Localization Center is aimed at reducing reliance on imports and bolstering the region’s engineering sector. A plant to produce main gearboxe

On February 21, Airtificial Group signed a contract with a German Tier-1 supplier, which provides battery cooling systems for SEAT Cupra, to develop, manufacture, and deliver turnkey intelligent robotics for assembly equipment. This project will be carried out at the company’s robotics intelligence business unit plan

On February 21, Autopistas, a subsidiary of Abertis in Spain announced that it has tested road safety alerts for connected vehicles of Volkswagen Group on the C-32 corridor in partnership with SEAT SA.
It is the part of Catalunya's Connected and Smart Roads Programme which aims to develop safer, smarter, and more dig

On February 16, VW Passenger Cars CEO Thomas Schäfer announced the 2025 targets for its brand group during a digital meetup with all brand CEOs. The collaboration focuses on the following six Core Drivers to address key future challenges together, building on the strong progress and solid foundations laid in 2024:
EV

On January 24, SEAT S.A. announced that it is upgrading the Martorell plant to produce Volkswagen Group's Electric Urban Car family, and expanding CUPRA's product range. In 2024, production of the SEAT Ibiza and Arona was shifted to Line 3 to make space for the Electric Urban Car on Line 1. By 2025, Line 1 will be fu

On January 27, SEAT S.A. signed the ‘CASA SEAT Declaration for promoting electric mobility in Spain’ along with the Government of Spain, Generalitat de Catalunya, Comunitat Valenciana, and the Government of Navarre, Spain. The agreement was endorsed at CASA SEAT, aims to accelerate the country’s transition to electro

On January 27, Parkopedia announced that it is working with SEAT S.A. to enable convenient in-car payments for parking in CUPRA vehicles. CUPRA drivers can access seamless ‘Park & Pay’ in-car payment functionality, allowing them to make parking payments with ease, without leaving the vehicle. The service is powered b

On January 10, SEAT S.A. announced that it is focusing on the Volkswagen Group’s Electric Urban Car project which includes the CUPRA Raval. The brand anticipates a crucial year in 2025 as it speeds up its electrification efforts. The pre-series production of the CUPRA Raval is progressing and is set to launch in 2026

On December 23, SEAT announced that in this year, it has moved the production of the Ibiza and Arona models to line 3 to prepare line 1 at the Martorell plant for the new electric urban car and pre-series models.
The new battery assembly plant is built in Workshop 20 which has made fast progress with an investment of

On November 26, SEAT announced that the Cupra Terramar stands out with its unique three-triangle light signature, making it easily recognizable, even at night. Its features include advanced Matrix LED Ultra technology with 25,000 pixels, which ensures exceptional light output and positions it as a premium vehicle.
It