On July 2, Subaru of America announced its electric 2027 Subaru Trailseeker SUV will start at USD 39,995, carrying on the same price as the outgoing model after a successful debut in early 2026, in Premium, Limited, and Touring trims. It will arrive at U.S. dealers later this fall.
Based on the Toyota bZ Woodland SUV
On June 25, Subaru of America announced pricing for its 2027 Uncharted EV starting at USD 34,995, same as the outgoing model that debuted earlier this year. The 2027 Uncharted is assembled in Japan. It will arrive at U.S. dealerships in the fall.
The Uncharted is the most affordable all-electric vehicle in Subaru’s g
On June 18, Subaru of America announced pricing for the new 2027 Subaru Solterra EV, which delivers the same starting price and enhanced range with increased performance as the 2026 model, which had received a comprehensive product upgrade.
For the second year of its major upgrade, Subaru is keeping the Solterra EV’
On June 2, Subaru of America announced it is recalling certain 2026 Forester and Forester Hybrid vehicles in which the sliding glass panel of the power moonroof assembly may have been improperly bonded to the sliding frame, allowing the glass panel to detach from the vehicle.
The recall will affect 69,663 vehicles in
On June 4, Turing Inc., a developer of autonomous electric vehicles (EVs), together with Subaru Corporation and Denso Corporation, announced that it will begin joint research toward the social implementation of fully autonomous driving—namely, research toward the implementation of an in-vehicle End-to-End (“E2E”) aut
On June 2, Subaru announced that the new Subaru Uncharted and Subaru E-Outback achieved the highest five-star rating in the 2026 Euro NCAP safety assessment. Both vehicles exceeded the required standards across all four evaluation categories—Adult Occupant, Child Occupant, Vulnerable Road Users, and Safety Assist.
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On May 15, 2026, Subaru Corporation announced that its consolidated revenue for FY2025(from April 1, 2025 to March 31, 2026) increased by 2.1% year-over-year (YoY) to JPY 4.8 trillion.
Operating profit decreased by 90.1% to JPY 40.1 billion, and profit for the year attributable to owners of parent decreased by 73.1%
Subaru's FY2025 full-year financial results were announced.
Sales increased 2.1% YoY to JPY 4,785.0 billion. This was a JPY 99.2 billion increase over the previous year's JPY 4,685.8 billion.
Operating income fell 90.1% YoY to JPY 40.1 billion. This was a decrease of JPY 365.2 billion from the JPY 405.3 billion in
On May 11, Subaru has revised its consolidated financial forecast for the fiscal year ending March 31, 2026 (FY2025) which was previously announced on February 6, 2026.
The company lowered its revenue forecast from JPY 4.8 trillion to JPY 4.78 trillion. This represents a 2.0% increase compared to the same period last
On April 29, Subaru South Africa partnered with VOX Weather, South Africa, to combine weather expertise with Subaru’s engineering, focusing on safe driving in all weather conditions.
Subaru vehicles use the Symmetrical All-Wheel Drive (SAWD) system as standard. The system improves balance, stability, and control on d
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