On March 25, Subaru of America announced that the first-ever Subaru Wilderness Hybrid will make its global debut at the 2026 New York International Auto Show on April 1.
While Subaru offers the Wilderness trim package on the Outback, Forester, and Crosstrek, it is not clear which model line the announcement may be re
On March 23, Subaru of America announced the global debut of an all-new SUV EV coming to the 2026 New York International Auto Show on April 1.
The all-new family-sized SUV will have 420 hp of power in a dual-motor configuration that powers Subaru’s Symmetrical All-Wheel Drive.
Subaru included a teaser image with its
On March 9, 2026, Subaru announced its collaboration with Infineon Technologies on the design of a microcontroller unit (MCU) to be installed in the integrated ECU that coordinates advanced driver assistance systems (ADAS) and vehicle motion control in future Subaru vehicles.
In pursuit of developing a new E/E archit
On March 4, Subaru of America announced that existing owners of the all-new 2026 Subaru Outback Touring and Touring XT models can receive a no-cost update to activate the Highway Hands-Free Assist Driving system, which provides hands-free driving at speeds up to 85 mph on most U.S. highways.
Already standard on 2026
On February 23, it was announced that Subaru will cease sales of new vehicles in Brazil and close all its dealerships in the country, restricting its operations to maintenance and after-sales services.
The decision follows the depletion of 2023 model year Forester SUV units at the brand's last São Paulo dealership. S
On February 24, Subaru announced that it has begun a collaboration with Seino Transportation to enhance the efficiency of long-distance transportation of automotive parts in Japan. It is a response to challenges facing Japan’s logistics sector, such as truck driver shortages and transport capacity constraints.
As the
On February 17, Toyota announce that its newest, most rugged addition to BEV lineup, the first-ever 2026 bZ Woodland will arrive at U.S. dealerships in March with an opening MSRP of USD 45,300 (excluding processing and handling fees) in two grades: bZ Woodland and bZ Woodland Premium.
The 2026 bZ Woodland, produced a
On February 6, Subaru Corporation announced that its consolidated revenue for nine months (April 1, 2025 through December 31, 2025) of the fiscal year ending March 31, 2026 fell by 0.5% year-on-year to JPY 3,519.0 billion.
Operating profit declined sharply by 82.0% to JPY 66.3 billion. Although improved pricing and r
Subaru's FY2025 third quarter financial results were announced.
Revenue decreased 0.5% YoY to JPY 3,519.0 billion. It was a JPY 17.4 billion decrease over the previous year's JPY 3,536.3 billion.
Operating income fell 82.0% YoY to JPY 66.3 billion. This was a decrease of JPY 302.9 billion from the JPY 369.2 billion
On February 4, Subaru announced that it has begun production of battery electric vehicles (BEVs) at its Gunma Yajima Plant in February 2026. It marks Subaru's first in-house production of its global BEV model.
This milestone follows the on-schedule completion in January 2026 of production line modifications initiated
On February 3, Subaru of Indiana Automotive (SIA) announced it has begun hybrid production with a 2026 Forester Hybrid driven off one of its assembly lines in Lafayette, Indiana. "Bringing hybrid vehicle assembly to our facility has been in the works for five years,” said Scott Brand, president and chief operating of
On January 20, Subaru of America announced pricing on the 2026 WRX, including the return of a base WRX and new limited-production WRX Series.Yellow trim levels. Subaru WRX sales plummeted 41% in 2025, so the company has revamped the lineup for 2026, with a base model starting price of USD 32,495 MSRP. Compared to the
On January 12, Dynamic Map Platform North America, Inc. (DMP NA), a leading high-definition map and software company, announced that it has been selected by Subaru Corporation (Subaru) to provide the high-definition map data for Subaru’s new Advanced EyeSight Driving Assist Technology on the 2026 Subaru Outback.
Suba
On December 4, Consumer Reports revealed the top auto brands in its 2026 Automotive Brand Report Card.
Subaru is the top brand in CR’s 2026 Overall Brand Report Card Rankings for the second year in a row, and the third time in five years. BMW is once again the runner-up by less than a point, followed by Porsche, Hon
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