On May 19, Subaru of America confirmed it “has adjusted its pricing in response to current market conditions. The changes were made to offset increased costs while maintaining a solid value proposition for our customers. Subaru pricing is not based on the country of origin of its products.”
The price increases hittin

On May 14, while delivering financial results for the recent fiscal year, Subaru CEO Atsushi Osaki, said the company expects a USD 2.5 billion impact from U.S. tariffs in the current fiscal year if it does not take any mitigation steps. The company is now considering ways to ramp up output of U.S.-made vehicles.
Suba

Subaru's FY2024 full-year financial results were announced.
Sales declined 0.4% YoY to JPY 4,685.8 billion. This was a JPY 17.2 billion decrease from the previous year's JPY 4,702.9 billion.
Operating income fell 13.4% YoY to JPY 405.3 billion. This was a decrease of JPY 62.9 billion from the JPY 468.2 billion in t

Reported on April 26, 2025, Motor Image Pilipinas, the exclusive distributor of Subaru in the Philippines, is preparing to introduce Subaru hybrid models to the local market in 2025. This development was revealed in the 2024 Annual Report of its parent company, Tan Chong International Limited.
In the Philippines, the

Subaru Canada plans to reconfigure its mix of imports from assembly plants in the U.S. and Japan to help insulate the company from the 25% Canadian countertariffs instituted in response to U.S. President Trump’s 25% auto tariffs, according to CEO Tomohiro Kubota.
The company imported about 26% of the vehicles it sold

On April 16, Subaru of America unveiled the new 2026 Solterra EV at the New York International Auto Show. First debuted for 2023, the new Solterra adds significant improvements to overall driving performance, efficiency, styling, and cabin comfort.
The front of the new 2026 Solterra debuts an all-new Subaru EV lighti

On April 16, Subaru of America revealed its newest model in the lineup and its second-ever all-electric SUV, the all-new 2026 Subaru Trailseeker, at the 2025 New York International  Auto Show ahead of market launch at U.S. dealers in 2026. 
The newest addition to the Subaru lineup adapts an iconic silhouette onto a n

On April 16, Subaru of America revealed the all-new 2026 Subaru Outback at the 2025 New York International Auto Show. Celebrating its 30th anniversary this year, the all-new, seventh-generation Outback SUV continues to innovate with legendary capability and utility paired with an adventure-ready exterior and modern i

On April 11, Subaru announced that the global debut of its all-new 2026 Subaru Trailseeker EV SUV will be held at the 2025 New York International Auto Show (NYIAS), coming soon.
The company provided a teaser image of the EV on its site.
While Subaru has not released any details on the new EV, some sources report the

On April 9, Subaru of America announced that the all-new 2026 Subaru Outback and Outback Wilderness will make a global debut at the 2025 New York International Auto Show.
Subaru.com will livestream the event on April 16 at 11:50 a.m. ET.
(Subaru of America press release on April 9, 2025)

On February 12, Subaru UK & Ireland launched the all-new Forester e-BOXER in UK. The prices start from GBP 38,995 for the Limited model, rising to GBP 42,995 for the Touring variant.
The vehicle is built on an improved Subaru global platform, which now features a stronger inner frame and more use of structural adhesi

Subaru's FY2024 third quarter financial results were announced.
Revenue increased 1.1% YoY to JPY 3,536.3 billion. This was a JPY 39.9 billion increase over the previous year's JPY 3,496.4 billion.
Operating income fell 0.5% YoY to JPY 369.2 billion. This was a decrease of JPY 1.8 billion from the JPY 371.0 billion

On February 6, Subaru of America revealed its first-ever U.S. Forester Hybrid, the 2025 Subaru Forester Hybrid, at the 2025 Chicago Auto Show. The 2025 Forester Hybrid will arrive at retailers nationwide in spring 2025, starting at USD 34,995 MSRP.
The 2025 Subaru Forester Hybrid is the first model in the Subaru line

On February 6, Subaru of America announced its next generation of its most capable and rugged Forester: the new 2026 Subaru Forester Wilderness, which will arrive at U.S. dealerships in fall 2025. 
The newest addition to the Subaru Wilderness family features 9.3 inches of ground clearance, more than its predecessor,