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Subaru collaborates with Infineon on design of automotive MCU
On March 9, 2026, Subaru announced its collaboration with Infineon Technologies on the design of a microcontroller unit (MCU) to be installed in the integrated ECU that coordinates advanced driver assistance systems (ADAS) and vehicle motion control in future Subaru vehicles.
In pursuit of developing a new E/E archit
Subaru launches no-cost highway hands-free driving assist update for 2026 Outback in U.S.
On March 4, Subaru of America announced that existing owners of the all-new 2026 Subaru Outback Touring and Touring XT models can receive a no-cost update to activate the Highway Hands-Free Assist Driving system, which provides hands-free driving at speeds up to 85 mph on most U.S. highways.
Already standard on 2026
Subaru to cease new vehicles sales in Brazil
On February 23, it was announced that Subaru will cease sales of new vehicles in Brazil and close all its dealerships in the country, restricting its operations to maintenance and after-sales services.
The decision follows the depletion of 2023 model year Forester SUV units at the brand's last São Paulo dealership. S
Subaru collaborates with Seino Transportation to improve efficiency of parts logistics in Japan
On February 24, Subaru announced that it has begun a collaboration with Seino Transportation to enhance the efficiency of long-distance transportation of automotive parts in Japan. It is a response to challenges facing Japan’s logistics sector, such as truck driver shortages and transport capacity constraints.
As the
Toyota readies bZ Woodland SUV for March launch in U.S.
On February 17, Toyota announce that its newest, most rugged addition to BEV lineup, the first-ever 2026 bZ Woodland will arrive at U.S. dealerships in March with an opening MSRP of USD 45,300 (excluding processing and handling fees) in two grades: bZ Woodland and bZ Woodland Premium.
The 2026 bZ Woodland, produced a
Subaru operating income down 82.0% to JPY 66.3 billion for April-December 2025
On February 6, Subaru Corporation announced that its consolidated revenue for nine months (April 1, 2025 through December 31, 2025) of the fiscal year ending March 31, 2026 fell by 0.5% year-on-year to JPY 3,519.0 billion.
Operating profit declined sharply by 82.0% to JPY 66.3 billion. Although improved pricing and r
Flash Report: Subaru's operating income for the April-December quarter of 2025 is JPY 66.3 billion, down 82.0%
Subaru's FY2025 third quarter financial results were announced.
Revenue decreased 0.5% YoY to JPY 3,519.0 billion. It was a JPY 17.4 billion decrease over the previous year's JPY 3,536.3 billion.
Operating income fell 82.0% YoY to JPY 66.3 billion. This was a decrease of JPY 302.9 billion from the JPY 369.2 billion
Subaru begins production of EVs at Gunma Yajima Plant, Trailseeker rolls off line
On February 4, Subaru announced that it has begun production of battery electric vehicles (BEVs) at its Gunma Yajima Plant in February 2026. It marks Subaru's first in-house production of its global BEV model.
This milestone follows the on-schedule completion in January 2026 of production line modifications initiated
Subaru of Indiana begins hybrid vehicle production
On February 3, Subaru of Indiana Automotive (SIA) announced it has begun hybrid production with a 2026 Forester Hybrid driven off one of its assembly lines in Lafayette, Indiana. "Bringing hybrid vehicle assembly to our facility has been in the works for five years,” said Scott Brand, president and chief operating of
Subaru brings 2026 WRX lineup to U.S. with additional equipment
On January 20, Subaru of America announced pricing on the 2026 WRX, including the return of a base WRX and new limited-production WRX Series.Yellow trim levels. Subaru WRX sales plummeted 41% in 2025, so the company has revamped the lineup for 2026, with a base model starting price of USD 32,495 MSRP. Compared to the
Subaru selects Dynamic Map Platform for EyeSight driver assist on 2026 Outback
On January 12, Dynamic Map Platform North America, Inc. (DMP NA), a leading high-definition map and software company, announced that it has been selected by Subaru Corporation (Subaru) to provide the high-definition map data for Subaru’s new Advanced EyeSight Driving Assist Technology on the 2026 Subaru Outback.
Suba
Subaru tops Consumer Reports 2026 Automotive Brand Report Card
On December 4, Consumer Reports revealed the top auto brands in its 2026 Automotive Brand Report Card.
Subaru is the top brand in CR’s 2026 Overall Brand Report Card Rankings for the second year in a row, and the third time in five years. BMW is once again the runner-up by less than a point, followed by Porsche, Hon
Subaru’s new Uncharted EV launches in U.S. at USD 34,995 in early 2026
On December 9, Subaru of America announced pricing on the all-new 2026 Subaru Uncharted EV arriving at U.S. dealerships in early 2026. The all-new, all-electric compact crossover starts at USD 34,995 MSRP, the lowest entry price across Subaru’s EV lineup.
The 2026 Subaru Uncharted will be available in three trim leve
GlobalData blog: Thailand’s shift toward a mixed Japanese-Chinese era
Thailand has long been the manufacturing backbone for Japanese automakers in Southeast Asia, earning its reputation as the “Detroit of Asia.” That status is now being tested as major Japanese OEMs consolidate capacity, trim model lineups, and in some cases exit local manufacturing altogether—just as Chinese players s
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