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Subaru tops Consumer Reports 2026 Automotive Brand Report Card
On December 4, Consumer Reports revealed the top auto brands in its 2026 Automotive Brand Report Card.
Subaru is the top brand in CR’s 2026 Overall Brand Report Card Rankings for the second year in a row, and the third time in five years. BMW is once again the runner-up by less than a point, followed by Porsche, Hon
Subaru’s new Uncharted EV launches in U.S. at USD 34,995 in early 2026
On December 9, Subaru of America announced pricing on the all-new 2026 Subaru Uncharted EV arriving at U.S. dealerships in early 2026. The all-new, all-electric compact crossover starts at USD 34,995 MSRP, the lowest entry price across Subaru’s EV lineup.
The 2026 Subaru Uncharted will be available in three trim leve
GlobalData blog: Thailand’s shift toward a mixed Japanese-Chinese era
Thailand has long been the manufacturing backbone for Japanese automakers in Southeast Asia, earning its reputation as the “Detroit of Asia.” That status is now being tested as major Japanese OEMs consolidate capacity, trim model lineups, and in some cases exit local manufacturing altogether—just as Chinese players s
Subaru announces 2026 Trailseeker pricing ahead of U.S. launch
On December 4, Subaru of America announced its all-new, all-electric 2026 Subaru Trailseeker SUV will start at USD 39,995 MSRP when it goes on sale in the U.S. in early 2026, available in three trim levels: Premium, Limited, and Touring, and imported from the Subaru’s Gunma Yajima plant in Japan.
Larger than the 2026
GlobalData blog: Optionality over obligation: the quiet message from the Japan Mobility Show 2025
Walking through the Tokyo Big Sight center in early November for the Japan Mobility Show 2025, you could feel two stories unfolding at once. On the surface, Japan’s hometown brands filled the halls with sharp concepts, plush interiors and a sea of “electrified” badges. However, underneath, something more cautious was
Subaru H1 operating profit declines 53.8%, impacted by U.S. tariffs, plans to enhance R&D for ICE vehicles
On November 10, Subaru announced its financial results for the first half of fiscal year ending March 2026 (April-September 2025).
Revenue increased by 5.3% year-over-year (YoY) to JPY 2,385.7 billion, operating profit decreased by 53.8% to JPY 102.7 billion, and profit for the period attributable to owners of parent
Flash Report: Subaru's operating income for the April-September quarter of 2025 is JPY 102.7 billion, down 53.8%
Subaru's FY2025 second quarter financial results were announced.
Revenue increased 5.3% YoY to JPY 2,385.7 billion. This was a JPY 119.5 billion increase over the previous year's JPY 2,266.2 billion.
Operating income fell 53.8% YoY to JPY 102.7 billion. This was a decrease of JPY 119.3 billion from the JPY 222.0 bi
Toyota recalls 1.1 million North American vehicles for rearview camera issue
On November 4, Toyota Motor Engineering & Manufacturing issued a recall for 1,024,407 vehicles in the U.S. because of a rearview camera image that may not display, according to the U.S. National Highway Traffic Safety Administration (NHTSA). Transport Canada says in a recall notice that 99,178 vehicles are affected
Subaru’s new 2026 Solterra EV launches in U.S. with 288-mile range, NACS port
On October 22, Subaru of America announced that owners of all-new 2026 Solterra EV, now available at all U.S. dealers, have easier access to more than 25,000 Tesla Superchargers across North America.
While the 2026 Solterra EV is equipped with the North American Charging Standard (NACS) port, this fall, owners of 20
JMS 2025: Subaru to hold world premiere of 2 concept models
On October 15, Subaru announced that its exhibit outline for the Japan Mobility Show 2025 (Press Days: October 29-30, Public Days: October 31-November 9) held at Tokyo Big Sight.
Under the exhibition concept of “Driving the Subaru Difference,” the booth will feature two distinct areas: a Performance scene , which exp
All-new Subaru Forester 2.5 i-S EyeSight launched in Thailand, fully imported from Japan
Announced on October 3, 2025, TC Subaru (Thailand) Co., Ltd., the official distributor of Subaru vehicles in Thailand, has launched the all-new Subaru Forester 2.5i-S ES AWD CVT 26MY, fully imported from Japan.
The company noted that its Thai-assembled Forester stocks had been depleted.
The all-new Forester highligh
All-new Subaru Forester e-Boxer Hybrid launched in Philippines
Reported on September 27, 2025, the all-new 6th-generation Subaru Forester compact SUV has officially been launched in the Philippines, priced from PHP 2.498 million.
The 2026 Forester is powered by a second-generation e-Boxer hybrid system that combines a 2.5-liter Boxer engine with dual electric motors for a total
Subaru stands firm on U.S. pricing for massively improved 2026 Solterra electric midsize SUV
On September 25, Subaru of America announced pricing on the massively improved 2026 Subaru Solterra electric midsize SUV arriving at Subaru retailers this fall. The 2026 Solterra EV is assembled in Japan, and will start at USD 38,495, which is exactly the same entry price as the outgoing model.
The upgraded 2026 Solt
Subaru ends production of Legacy sedan in Indiana after 36 years
On September 18, Subaru of Indiana Automotive (SIA) announced it has produced the final Subaru Legacy on its assembly line in Lafayette, Indiana.
The end of Legacy production will be followed shortly by the end of U.S. production of the Outback in about three weeks, which will enable U.S. production of the Forester i
Subaru sales plunge 64% in H1 2025 in Philippines, Forester Hybrid expected to drive recovery
Reported on August 28, 2025, Motor Image Philippines has faced a challenging 2025, with Subaru vehicle sales in the Philippines dropping 64% YoY in H1 2025, according to parent Tan Chong International Limited (TCIL). Exact numbers were not disclosed in TCIL’s interim results.
The brand attributes the decline to prefe
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