On July 10, Subaru announced that in one week’s time it will be the global reveal of its all-new, all-electric 2026 Subaru Uncharted. The unveiling will be held on July 17, at 7:30 p.m. ET.
Subaru provided a teaser image with the release that shows the 2026 crossover from the rear at a distance. The new Uncharted wil

On July 2, it was reported that Subaru will soon begin sales in Mexico of the 2026 Forester.
The 2026 Forester offers two powertrain options. The gasoline version features a 2.5-liter Boxer engine producing 182 hp and 182 lb-ft of torque, paired with a Lineatronic CVT, and delivers a combined fuel efficiency of 16.1

On June 24, Subaru and Kajima Corporation announced that they have launched real-world demonstration tests of cooperative vehicle-infrastructure autonomous driving using optical fiber sensor technology at the expressway serving as an access route to the Expo 2025 Osaka, Kansai, Japan site, with the cooperation of Osa

On June 12, Subaru announced the hybrid version of its subcompact SUV, the Rex. The lineup includes the G HYBRID and Z HYBRID models, both equipped with the series-type e-SMART HYBRID system. Prices start at JPY 2,015,000 and JPY 2,371,000 (excluding tax).
The model is supplied by Daihatsu on an OEM (Original Equipme

Announced on May 28, 2025, Subaru Australia has officially opened pre-orders for the all-new Subaru Forester SUV across Subaru Retailers nationwide.
Redesigned for those with a spirit of adventure, the latest Forester pairs bold new styling with enhanced performance and cutting-edge technology. Engineered to take on

On May 19, Subaru of America confirmed it “has adjusted its pricing in response to current market conditions. The changes were made to offset increased costs while maintaining a solid value proposition for our customers. Subaru pricing is not based on the country of origin of its products.”
The price increases hittin

On May 14, while delivering financial results for the recent fiscal year, Subaru CEO Atsushi Osaki, said the company expects a USD 2.5 billion impact from U.S. tariffs in the current fiscal year if it does not take any mitigation steps. The company is now considering ways to ramp up output of U.S.-made vehicles.
Suba

Subaru's FY2024 full-year financial results were announced.
Sales declined 0.4% YoY to JPY 4,685.8 billion. This was a JPY 17.2 billion decrease from the previous year's JPY 4,702.9 billion.
Operating income fell 13.4% YoY to JPY 405.3 billion. This was a decrease of JPY 62.9 billion from the JPY 468.2 billion in t

Reported on April 26, 2025, Motor Image Pilipinas, the exclusive distributor of Subaru in the Philippines, is preparing to introduce Subaru hybrid models to the local market in 2025. This development was revealed in the 2024 Annual Report of its parent company, Tan Chong International Limited.
In the Philippines, the

Subaru Canada plans to reconfigure its mix of imports from assembly plants in the U.S. and Japan to help insulate the company from the 25% Canadian countertariffs instituted in response to U.S. President Trump’s 25% auto tariffs, according to CEO Tomohiro Kubota.
The company imported about 26% of the vehicles it sold

On April 16, Subaru of America unveiled the new 2026 Solterra EV at the New York International Auto Show. First debuted for 2023, the new Solterra adds significant improvements to overall driving performance, efficiency, styling, and cabin comfort.
The front of the new 2026 Solterra debuts an all-new Subaru EV lighti