California law requires affiliated brands of established automakers to use franchises to sell and service vehicles.
Brian Maas, president of the California New Car Dealers Association, said the group will be looking into whether Sony-Honda is directly affiliated with Honda. As an affiliate, Maas said, Sony-Honda woul

On February 21, Sony Honda Mobility of America Inc. (SHMA) announced that the grand opening of AFEELA Studio at Westfield Century City will be on February 22. 
For six months only, the AFEELA Studio at Westfield Century City is designed to provide visitors with live, immersive demonstrations by AFEELA experts, allowi

On January 9, AUO announced that it is collaborating with Sony Honda Mobility to showcase the world’s first Micro LED Media Bar Solution mounted on the exterior of the AFEELA at CES 2025. 
The new solution brings groundbreaking applications to human-machine engagement, and connects the cockpit to the world outside th

On January 7, Sony Pictures Entertainment (SPE), IMAX Corporation, Mercedes‑Benz, and DTS, Inc., a subsidiary of Xperi Inc., announced that RIDEVU, SPE’s in-car entertainment service, will make IMAX Enhanced content from Sony Pictures’ library readily available in vehicles, starting in Mercedes-Benz models with lates

On January 7 at CES 2025, Sony Honda Mobility of America Inc. (SHMA) has announced a new partnership with Crash Champions, one of the largest founder-led operators of high-quality automotive collision repair centers in the U.S.
SHMA will partner with Crash Champions to provide comprehensive vehicle repair and mainten

On January 7, 2025, Sony Honda Mobility Inc. (SHM) announced at CES 2025 that it will open the AFEELA Studio & Delivery Hub, two new spaces where visitors can directly experience the AFEELA brand, in Torrance and Fremont, California, forecasted for the second half of 2025. These hubs will provide visitors with the op

HERE Technologies (HERE) announced its partnership with Sony Honda Mobility Inc. (SHM) at CES 2025 to revolutionize mobility with the SHM electric vehicle (EV) brand, “AFEELA”. The partnership aims to create an intuitive and personalized mobility experience that goes beyond standard navigation.
SHM will leverage HERE

On January 6, 2025, Sony Honda Mobility Inc. (SHM) announced the first model to be sold under the AFEELA brand at CES 2025 – AFEELA 1. AFEELA 1 is scheduled for U.S. production at an existing, state-of-art plant in Ohio with official sales in California anticipated in 2025 and deliveries anticipated in mid-2026. AFEE

On December 19, Ansys announced it is collaborating with Sony Semiconductor Solutions Corporation to improve perception system validation in ADAS/AVs.
Leveraging both AVxcelerate Sensors and Sony's high dynamic range (HDR) Image Sensor Model, OEMs can test ADAS and AV functions, accounting for sensor behavior in dive

On November 15, Sony Honda Mobility Inc. announced that it will be exhibiting at CES 2025 taking place in Las Vegas, Nevada, USA, from January 7, 2025. 
The brand “AFEELA” is scheduled to launch its first mass-produced EV model in 2025, with deliveries expected to start in 2026. The booth at CES 2025 will showcase th

On July 20, Sony Honda Mobility in partnership with the Los Angeles Dodgers hosted the AFEELA PREGAME PERFORMANCE on July 20 at Dodger Stadium in Los Angeles, California.
As part of the partnership agreement, AFEELA sponsored the AFEELA Pregame Performance before the game, featuring the Creepy Nuts, who made a specta

On May 10, VinFast Auto announced the launch of Sony's new online entertainment service, RIDEVU, on its VF 8 electric car model in the U.S.
RIDEVU will also be available on the VF 9 upon its delivery to the U.S. market, with Canada to follow later in 2024.
As the world's first automobile manufacturer to launch RIDEVU

On April 16, Anyverse announced a technical collaboration with Sony Semiconductor Solutions Corporation (Sony), integrating Sony's Image Sensor Models into Anyverse's synthetic data platform. This collaboration marks a significant milestone in advancing the development of ADAS, autonomous driving, and other autonomou

On April 10, Valens Semiconductor collaborated with Sony Semiconductor Solutions Corporation (Sony) to complete Electromagnetic Compatibility (EMC) testing of a multi-vendor A-PHY link, progressing towards a mature Sony A-PHY-integrated image sensor that is compatible with Valens' VA7000 deserializer chip. 
The Sony