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Sony Honda Mobility announces discontinuation of development and launch of AFEELA 1 and second model of AFEELA vehicles
On March 25, Sony Honda Mobility Inc. (SHM) announced that it has decided to discontinue the development and launch of its first model, AFEELA 1, and its second model of AFEELA vehicles that had been under development.
As a result of its parent company Honda Motor Co., Ltd. (Honda)’s reassessment of its automobile el
Sony Honda Mobility announces AFEELA Studio & Delivery Hub Torrance opening
On March 16, Sony Honda Mobility of America Inc. (SHMA) announced it will host the grand opening of the AFEELA Studio & Delivery Hub Torrance on March 21 from 11:00 a.m. to 3:00 p.m. PT. Attendees will include SHMA Executives, the Mayor of Torrance, civic leaders, AFEELA 1 reservation holders, and invited guests. The
Sony Honda Mobility awaits decision on AFEELA project
On March 13, the day after Honda announced it was cancelling three EV production programs in the U.S., Sony Honda Mobility announced only that it will present a “AFEELA Prototype Tuned Up by Hajime Sorayama” exhibit at CREATIVE MUSEUM TOKYO in Tokyo starting March 14 through May 10.
No mention has yet been made about
CES 2026: Sony Honda Mobility unveils AFEELA Prototype 2026
On January 5, Sony Honda Mobility (SHM) unveiled a new prototype, the AFEELA Prototype 2026, at a press conference ahead of the opening of CES 2026 in Las Vegas.
The AFEELA Prototype 2026 builds on the core concept of AFEELA 1 while offering greater spatial flexibility and accessibility, aiming to deliver joy and val
Sony Honda Mobility initiates AFEELA 1 trial production in Ohio, U.S.
On January 2, Sony Honda Mobility Inc. (SHM) announced that it recently conducted trial production runs of its first model, AFEELA 1, using the production line at the East Liberty Auto Plant of its contract manufacturing partner, Honda Development & Manufacturing of America, LLC (Honda). This trial was conducted as p
CES 2026: Sony Honda Mobility to unveil pre-production “AFEELA 1” and new concept model
On November 20, Sony Honda Mobility (SHM), the joint venture between Sony Group Corporation and Honda Motor Co., Ltd., announced that it will be exhibiting at CES 2026, which takes place in Las Vegas, NV January 6-9, 2026.
Ahead of the show’s public opening, SHM will be holding its first ever independent press confe
Sony Semiconductor to use rFpro’s AV elevate simulation platform for camera sensor technologies
On October 7, rFpro announced that Sony Semiconductor Solutions Corporation (Sony) will showcase its next-generation camera sensor technologies for ADAS and AV applications using its AV elevate simulation platform. Sony will use AV elevate to demonstrate the performance and capabilities of its technologies before any
Smart Eye, Sweden partners with Sony Semiconductor to enhance driver and occupant monitoring
On October 6, Smart Eye AB announced a collaboration with Sony Semiconductor Solutions Corporation to integrate Smart Eye’s interior sensing and biometric authentication software with Sony’s new IMX775 RGB-IR image sensor, enabling automakers to meet safety standards while providing secure access to digital services,
AWS, Qualcomm work with Sony Honda Mobility to accelerate AFEELA EV development
On September 10, Amazon Web Services, Inc. (AWS), Qualcomm Technologies, Inc., and Sony Honda Mobility (SHM) announced new advancements in the development speed of SHM's upcoming electric vehicle AFEELA.
Through collaborative efforts, the companies are accelerating SHM’s ADAS development capabilities, harnessing AWS
Anyverse, Spain, and Sony partner on in-cabin automotive technology
On September 1, Anyverse announced a collaboration with Sony Depthsensing Solutions (Sony), a key player in automotive perception software and sensing hardware, to advance next-generation in-cabin automotive technology. Anyverse is now the synthetic data partner for the In-Cabin Monitoring Division of Sony.
As part o
Sony Semiconductor brings edge AI to U.S. smart city projects
On August 25, Sony Semiconductor Solutions announced that it showcased municipal deployments of its edge AI sensing technologies in Lakewood, Colorado, and a comprehensive traffic management pilot with City of San José, California at the ITS World Congress 2025 in Atlanta, Georgia.
In Lakewood, intelligent vision sen
SHM’s AFEELA 1 pre-production begins at Honda’s East Liberty Auto Plant
On July 30, Sony Honda Mobility (SHM) announced that pre-production trials of its AFEELA 1 are currently underway at its contract manufacturing partner Honda’s East Liberty Auto Plant.
During this phase, the team at the East Liberty Auto Plant verifies part compatibility, assembly precision, and paint quality to ensu
Sony-Honda Mobility direct sales plan brings California car dealer investigation
California law requires affiliated brands of established automakers to use franchises to sell and service vehicles.
Brian Maas, president of the California New Car Dealers Association, said the group will be looking into whether Sony-Honda is directly affiliated with Honda. As an affiliate, Maas said, Sony-Honda woul
AFEELA 1 on display in Los Angeles ahead of launch by end of 2025
On February 21, Sony Honda Mobility of America Inc. (SHMA) announced that the grand opening of AFEELA Studio at Westfield Century City will be on February 22.
For six months only, the AFEELA Studio at Westfield Century City is designed to provide visitors with live, immersive demonstrations by AFEELA experts, allowi
CES 2025: AUO, Taiwan to provide Micro LED Media Bar solution for Sony Honda Mobility’s AFEELA
On January 9, AUO announced that it is collaborating with Sony Honda Mobility to showcase the world’s first Micro LED Media Bar Solution mounted on the exterior of the AFEELA at CES 2025.
The new solution brings groundbreaking applications to human-machine engagement, and connects the cockpit to the world outside th
CES 2025: SPE’s RIDEVU service to feature IMAX Enhanced Films in Mercedes-Benz Vehicles
On January 7, Sony Pictures Entertainment (SPE), IMAX Corporation, Mercedes‑Benz, and DTS, Inc., a subsidiary of Xperi Inc., announced that RIDEVU, SPE’s in-car entertainment service, will make IMAX Enhanced content from Sony Pictures’ library readily available in vehicles, starting in Mercedes-Benz models with lates
Sony Honda Mobility partners with Crash Champions for AFEELA vehicle repair and maintenance services in U.S.
On January 7 at CES 2025, Sony Honda Mobility of America Inc. (SHMA) has announced a new partnership with Crash Champions, one of the largest founder-led operators of high-quality automotive collision repair centers in the U.S.
SHMA will partner with Crash Champions to provide comprehensive vehicle repair and mainten
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