On March 26, Basemark announced a strategic cooperation with Lucid Motors to bring Heads-Up (HUD) Augmented Reality to the Lucid Gravity’s user experience. The Gravity’s AR HUD hardware, feature set, UX, and UI design were developed in-house by Lucid. Working closely with Lucid, Basemark engineers used Basemark Rocks
Marelli announced that it will present over 20 innovations and 6 new products at the Beijing International Automotive Exhibition, from April 24 to May 3, 2026.
The booth will be organized into six domain-specific areas: lighting, electronics, interiors, propulsion, green technologies, and ride dynamics.
Highlights wi
On March 9, Himax Technologies, Inc. announced that it will present its WiseEye ultralow power endpoint AI innovations, the most comprehensive, market-leading automotive display IC portfolio, as well as state-of-the-art optical technologies at Embedded World 2026, Germany.
It will present Tcon solutions for automotiv
Hyundai Mobis Ltd. (Hyundai Mobis) announced that it had formed an alliance with three European companies to develop technologies for the mass production of Holographic Windshield Display (HWD) systems. This alliance includes Zeiss, a German optical manufacturer; tesa, a German tape adhesion manufacturer; and Saint-G
Tesa SE, ZEISS, Saint-Gobain Sekurit, and Hyundai Mobis Ltd. have joined forces in a "QuadAlliance” to develop and mass-produce holographic windshield display (HWD) technology, aiming for commercialization by 2029.
The partnership leverages Hyundai Mobis’ systems integration expertise, ZEISS’ optical technologies, te
Several South Korean media sources reported that Samsung Display will supply three types of organic light-emitting diode (OLED) panels for a flagship electric SUV from Geely’s premium electric vehicle (EV) brand, the Zeekr 9X. The products to be delivered this time are a 16-inch center information display (CID), a 16
AUMOVIO SE (formerly the Automotive sector of Continental) announced that 4screen showcased its technologies as part of the AUMOVIO booth at CES 2026.
4screen demonstrated how digital services can be delivered into vehicles within AUMOVIO’s in-car HMI. Its technologies connect drivers, OEMs, and brands through real-t
At the CES 2026, Tianma Microelectronics Co., Ltd. (Tianma Microelectronics) and Corning Inc. (Corning) co-introduced four high-end in-vehicle display solutions. Specifically, the 49.6-inch Tianxuan immersive panoramic ultra-wide curved display integrates the instrument panel, center console, front passenger seat, an
Valeo Group (Valeo) and Seeing Machines announced that their joint in-cabin monitoring solutions (ICMS) for driver and occupant applications will be featured across several Valeo demonstrations at CES 2026.
The solutions combine Valeo’s expertise in full-system design, integration and application development with See
On January 5, AUO announced that its newly established subsidiary, AUO Mobility Solutions, will participate in CES 2026. It will present the world’s first Aero Module Transparent Micro LED Display, offering ultra-high brightness and transparency. With multi-dimensional modular splicing and dynamic deployment, this so
On January 2, Himax Technologies, Inc. announced that it will present its broad technology portfolio, including its market-leading automotive display IC portfolio, at CES 2026. It will focus on Tcon solutions for automotive HUD that address the growing demand for advanced, information-rich cockpit displays.
It will p
On December 23, SJS Enterprises Limited signed a technology license cum supply agreement (TLA) with BOE Varitronix Limited (BOEVX), Hong Kong, for the optical bonding and assembly of automotive display systems in India. This collaboration enhances product capabilities and accelerates the localization of key display c
Several South Korean media sources reported that South Korea’s Top Run Total Solution Co., Ltd. will supply back-light units for 15.6-inch center control displays for the Aion Brand of the Guangzhou Automobile Group in China. The contract was formed via a Chinese electrical component manufacturer, Ningbo Vikeer Elect
Several South Korean media outlets reported that LG Display Co., Ltd. will supply 40-inch liquid-crystal display panels for the electric-vehicle (EV) version of the 2026 Mercedes-Benz GLC. These display panels, based on oxide thin-film transistor (TFT) technology, are expected to be used in Mercedes-Benz’s next-gener
LG Display Co., Ltd. (LG Display) has won the CES 2026 Innovation Awards in the In-Vehicle Entertainment segment for two products, Automotive Dual View organic EL display (OELD) and Under-Display Camera-infrared (UDC-IR) OELD, from the Consumer Technology Association (CTA). The Automotive Dual View OLED is a solution
On November 13, Basemark announced a collaboration with Distance Technologies to integrate their patented 3D lightfield hardware/software technology stack to help OEMs and suppliers develop series production-grade AR (augmented reality) and HMI applications. The new partnership will be showcased at CES 2026 in Las Ve
On October 27, Mobase Electronics Co., Ltd. and UltraSense Systems announced the production ramp of a solid-state infotainment touch bar now shipping on a high-volume global SUV platform. The program pairs UltraSense’s Force HMI Controller with in-plane piezoelectric force sensing, localized haptics, and capacitive t
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