The Company displayed several types of products, but primarily those being sold under its global brand name, ADVAN. Specifically it exhibited the ECO tire, the DNA series, Ice Guard Black, a stud-less tire; and Air Match, a tire pressure monitoring system.

■ Global flagship brand ADVAN
ADVAN was introduced into the market as the Company's new flagship brand. The ADVAN Sport and the ADVAN S.T., were both launched at the same time in July 2005, as the first products in this brand line. 

- ADVAN Sport
The Company developed ADVANT Sport for sports cars. In order to ensure stable maneuverability while driving at high speeds of more than 300 km/h, the Company used a tread compound that is less dependent on temperature. Changes in road-gripping performance were minimized, whether changing from low-speed wet to high-speed/high-temperature conditions. Both maneuverability and comfort were achieved, as the Company used an asymmetric tread pattern, placing a larger block on the outer tread and a smaller block on the inside one.  

The Continental GT and the Continental Flying Spur have been featured as standard equipment on Bently's fastest 4-seater coupe since Oct 2004. In 2005, they are now standard equipment on Porsche's new 911 Carrera. 

- ADVAN S.T.
The ADVAN S.T. is designed for next-generation, higher efficiency SUVs. The Y-range (max. speed of 300 km/h) is the first mass-marketed SUV tire manufactured in order to meet the requirements of future vehicles that will be not only more powerful but also have lower centers of gravity. This tire, while enabling high speed driving like that possible with sport cars, supports the weight of SUVs.  Also, the Company was keen on ensuring a quiet ride while ensuring smooth maneuverability, which was achieved with a pitch alignment of a w-shaped direction tread pattern and 5-pitch variation. By utilizing a specialized compound, which is less temperature dependent, the tire can hold the road by minimizing changes in grip, whether going from cold to hot temperatures. 

■ ECO Tire DNA Series 
When developing these tires, the Company focused not only on driving performance but also on environmental factors too. Reducing rolling resistance reduces the volume of carbon dioxide generated. The Company won the Good Design Award for its ecological design .

■ Stud-less Tire: Ice Guard Black 
In addition to the performance of conventional tires in terms of their road-surface water-absorbing qualities, the Company used a new material called black water-absorbing rubber. This tire can drive on all kinds of road temperatures in snowy road conditions. 

■ Tire pressure monitoring system for passenger car tires 
A film antenna and built-in receiver display are located in the vehicle cabin while four sensors (transmitters) are located one each on the separate tires. In Japan, tire pressure monitoring systems can use only low-frequency radio waves due to Japanese regulations. In order cope with this legal requirement, conventional monitoring systems required that four antennas be installed in each of the wheel housings and that they be connected by wire to the receiver. This meant that four receivers were required, one in each tire. Now however, with the development of the world's first-ever film antenna and a single-package highly sensitive receiver and display unit, the first ever in the world, installation has been made extremely easy. The transmitters can be attached to the wheels simply with adhesives, also a world-first.