The Goodyear Tire & Rubber Company Business Report FY ended Dec. 2013

Business Highlights

Financial Overview

(in million USD)
  FY ended Dec. 31, 2013 FY ended Dec. 31, 2012 Rate of
Net Sales 19,540 20,992 (6.9) 1)
Operating Income 1,580 1,248 26.6 -

1) Net Sales
-Net sales for FY ended Dec. 31, 2013 decreased by 6.9% to USD 19,540 million. Major factors are as follows;
  • Lower sales in other tire-related business primarily in North America
  • Unfavorable foreign currency translation primarily in Latin America and Asia Pacicfic
  • Lower price and product mix primarily in North America and EMEA (Europe, Middle-East, Africa)
  • Lower tire volume Primarily in EMEA

Sales Units

-The worldwide tire unit sales in the replacement and OE markets during the period indicated were as follows.
  (in millions of tires)
  FY ended Dec. 31, 2013 FY ended Dec. 31, 2012 FY ended Dec. 31, 2011
North American Tire Replacement tire units 42.9 44.5 50.0
OE 18.8 18.1 16.0
Europe, Middle East and Africa Tire Replacement tire units 44.2 46.4 56.8
OE 16.6 16.3 17.5
Latin America Tire Replacement tire units 12.4 11.8 13.0
OE 5.5 6.3 6.8
Asia pacific Tire Replacement tire units 12.4 11.7 12.4
OE 9.5 8.9 8.1
Subtotal Replacement tire units 111.9 114.4 132.2
OE 50.4 49.6 48.4
Grand total 162.3 164.0 180.6

-In 2013, worldwide tire unit sales decreased by 1.1% year-on-year, due primarily to a decrease in the consumer replacement business in EMEA as a result of economic weakness and increased competition. The decreased sales of non-Goodyear brand products in North America also affected the results. However, the increase in OE tire volume by 1.4% from the previous year partially offset the decrease.

-The Company expects its full-year tire unit sales volume for 2014 will be up between 2-3% compared to 2013.


-The Company announced that General Motors Corp. has selected a variety of Goodyear tires as original equipment fitments for 2014 "Chevrolet Silverado" and "GMC Sierra" models. Depending upon the vehicle trim model, the Company is supplying General Motors with the following tire models for the 2014 Silverado and Sierra trucks:
  • Goodyear Wrangler SR-A in sizes P275/55R20 and P265/65R18.
  • Goodyear Eagle GT II in size P285/50R20.
  • Goodyear Eagle LS2 in size P275/55R20.
  • Goodyear Assurance CS Fuel Max in size P265/65R18.
(From a press release on May 2, 2013)

-The Company announced that it supplies several different tire fitments for varying "Ram1500" models, including the Goodyear Wrangler SilentArmor, Wrangler SR-A and Fortera SL tires. Fitments range in wheel diameters from 17- to 22-inch sizes. In addition, standard fitment for the Tesla "Model S" are Goodyear Eagle RS-A2 tires in a 245/45R19 size. (From a press release on January 14, 2013)


-The Company announced that Subaru of Indiana Automotive, Inc. (SIA) has presented it with the Quality and Delivery Award for its 2012 performance. Goodyear supplies original equipment tires to the Subaru "Tribeca" model. (From a press release on March 20, 2013)


R&D Expenditure

(in million USD)
  FY ended Dec. 31, 2013 FY ended Dec. 31, 2012 FY ended Dec. 31, 2011
Overall 390 370 369

R&D Structure

-The Company owns and operates two research and development facilities and one technical centers as well as seven tire proving grounds.

Investment Activities

Capital Expenditure

(in million USD)
  FY ended Dec. 31, 2013 FY ended Dec. 31, 2012 FY ended Dec. 31, 2011
North American Tire 262 212 236
Europe, Middle East and Africa Tire 332 344 240
Latin American Tire 243 250 237
Asia Pacific Tire 257 286 314
Corporate 74 35 16
Total 1,168 1,127 1,043