|(in million euros)
-In 2010, 77% of capex targeted activities in the consumer segment and improvement in production capacity in Romania, China and Brazil, growth in the high-end segment in Europe, and completion of the new Technological Center at Settimo Torinese with construction of the new, "Next MIRS" process line for the production of high-end tyres.
The Company will invest 100 million USD at its Merlo facility, Argentina by 2013. The Merlo factory produces passenger car, SUV and light truck tires. The investment will go to increasing capacity, which is estimated to rise to over 6 million units annually by 2013, an increase of over one million units from the present 5 million. By the end of 2010, Pirelli's sales in the country are expected to grow by 55% to 365 million USD and the target for 2013 is 500 million USD. (From a press release on October 20, 2010)