Daimler: all-electric vehicles to account for 15-25% of total unit sales by 2025

In line with CASE strategy, advancing levels 4/5 automated driving and mobility services



Record unit sales in 2017

Mercedes-Benz Cars, Daimler's passenger car division, achieved record sales of 2.42 million units in 2017, up 8.8% year-over-year (y/y). This was the seventh consecutive record year for the company. The car division's growth was driven by its new E-Class and the SUV models. As a result of record sales in three core regions of Europe, Asia-Pacific and NAFTA, Mercedes-Benz was the best-selling premium brand for the second consecutive year.


Revenue and EBIT for January-September 2017 grew significantly

Mercedes-Benz Cars' revenue for the period January-September 2017 increased by 6.7% y/y to EUR 69.7 billion and EBIT (earnings before interest and taxes) grew by 22.2% to EUR 6.8 billion. As of October 2017, the company expected its EBIT for 2017 to increase significantly from the previous year.


Daimler's CASE Strategy

In October 2016, Daimler announced its CASE Strategy, Mercedes-Benz Cars' new strategy for the 2020s. As a company to offer future mobility solutions, Daimler aims to take the lead in the four fields of the strategy: Connected, Autonomous, Share & Services and Electric. In 2018, based on the success of its core business of automotive production and sales, Daimler will continue to invest in the four fields and implement its CASE strategy.


Plans to introduce more than 10 new all-electric vehicles by 2022

According to its powertrain strategy announced in October 2017, Daimler is continuing to develop three powertrains for electric vehicles (EV), plug-in hybrid vehicles (PHV), and internal combustion engine (ICE)-powered vehicles. Regarding EVs, the automaker will bring more than 10 new all-electric vehicles to market by 2022. Under its new EQ sub-brand for EVs, the EQC, the first series production model, will begin production starting in 2019. Daimler expects that EVs will account for 15-25% of its total sales by 2025.

Concept EQA: Compact EV concept
(CES 2018)


Daimler and Bosch partner to develop autonomous driving technologies

The new Mercedes-Benz E-Class Coupe and the face-lifted S-Class released in 2017 are capable of highly advanced Level 2 autonomous driving. In April 2017, Daimler and Bosch, a leading supplier, agreed to partner to develop Levels 4/5 (highly/fully) autonomous driving technologies. Daimler aims to achieve Levels 4/5 automated driving on urban roads by the early-2020s.


Expansion of mobility services

Daimler has been expanding its Shared & Services mobility services business through its subsidiaries including car2go (car sharing) and mytaxi (ride hailing). In 2017, Daimler also invested in a number of new companies and by the end of the year was offering mobility services such as car and ride sharing in more than 100 cities in Europe, North America, and China.

In October 2017, Daimler announced plans to enhance the effectiveness of its group by restructuring to make the Mercedes-Benz Cars and Vans as well as Daimler Truck and Bus businesses independent, in addition to its existing independent financial services business unit. The spin offs are expected to be approved at the general shareholders meeting as early as in 2019.

Related Reports:
VW, Daimler, and BMW's NEV strategies for the Chinese market (Nov. 2017)
IAA 2017: German OEMs emphasize electric mobility (Sep. 2017)
Mercedes-Benz, BMW, and Audi adopting ADAS and automated driving systems (Aug. 2017)

Daimler to introduce more than ten new all-electric vehicles by 2022

Daimler unveiled its powertrain strategy in October 2017. When it comes to the future of mobility, the automaker is expecting the different technologies to continue to coexist, optimally tailored to individual customer needs and vehicle models. Regarding electrification, Daimler will invest EUR 10 billion in the development of its EV portfolio under its new EQ sub-brand and launch more than ten new all-electric vehicles by 2022. EVs are expected to account for 15-25% of its total unit sales by 2025.


Powertrain strategies (unveiled in October 2017)

Daimler will continue to develop three powertrains for ICEs, PHVs, and EVs. All-electric vehicles are expected to account for 15-25% of its total unit sales by 2025.

Internal combustion engine (ICE) ・In July 2017, Daimler finalized its plan to invest EUR 3 billion to develop a new generation of diesel engines. The automaker is convinced that clean and economical diesel engines will continue to play an important role in the future, especially in Europe.
・Daimler will introduce high-efficiency diesel and gasoline engines in 2018.
PHV ・Daimler offers PHV versions for eight Mercedes-Benz models as of the end of 2017.
・The automaker is planning to increase PHV models for the C-Class and above.
・Future PHV versions of Mercedes-Benz will bear the EQ Power technology badge.
EV EQ EQ is a new sub-brand of EVs that Mercedes-Benz introduced in September 2016. It includes EVs as well as related products and services. EUR 10 billion will be invested to develop its EQ vehicle portfolio. Daimler will bring more than ten new EV models to market by 2022. All new-generation EV models including SUVs, sedans and coupes will be based on platforms with an EV architecture. The first series production model of the new EQ brand, the EQC, will be assembled at the Bremen plant in Germany from 2019.
Mercedes-Benz Cars - At least one electrified version will be offered for each Mercedes-Benz model series, for a total of 50 models overall. The EV models from Mercedes-Benz will bear the EQ badge.
- The GLC F-CELL, the world's first fuel-cell vehicle with plug-in technology, will be launched in 2019. It has a range of 437 km, and a battery-only range of 49 km in accordance with NEDC driving modes.
smart - From 2020, the company plans to exclusively sell smart models with battery-electric drive in Europe and the U.S.
- In 2017, the automaker launched the smart fortwo, smart forfour, and smart fortwo cabrio electric vehicles. The fortwo is its fourth-generation smart EV. The EV version of the smart forfour is the first EV version of this model. The smart fortwo cabrio EV is the only electric cabriolet on the market.
Mercedes-Benz Vans Daimler will offer EV versions for all of its commercial van models. An EV version will be available for the Vito midsize van in late 2018 and for the Sprinter large van in 2019. Afterwards it will introduce an EV version of the Citan, a rebadged Renault Kangoo.
Trucks and buses For future commercial vehicles, Daimler will develop EV versions in all segments, introducing the Fuso eCanter light-duty truck Europe, Asia and the Americas, as well as Mercedes-Benz heavy-duty EV truck. In the U.S., Freightliner's eCascadia long-distance freight truck is under development. In 2018, the first battery-electric city bus will enter series production.


 Mercedes-Benz GLC F-Cell smart EQ

 Mercedes-Benz GLC F-Cell
(IAA 2017)

smart vision EQ fortwo:
Concept vehicle embodies the vision of future mobility of the CASE Strategy (CES 2018)


EQ models and batteries to be produced in Europe, the U.S., and China

Daimler selected four plants in Europe and one each in China and the U.S. to produce new EV models of the EQ brand. It is currently expanding and renovating facilities to enable production of EVs on the same assembly lines as vehicles with ICEs. The company also invested EUR 1 billion to build plants to manufacture lithium-ion batteries for EVs. It plans to set up three plants in Germany including one existing battery plant, and one each in China and the U.S.

As a part of its electrification strategy, Daimler is developing and implementing charging networks. In Europe, the company formed a joint venture with three other automakers to set up fast charging networks. It is also investing in companies to provide charging solutions in Europe and the U.S. To support the introduction of fuel-cell vehicles, Daimler established joint ventures with related companies to deploy hydrogen stations.


Plants selected for production of EQ models

Rastatt plant
A lead plant manufacturing compact passenger cars. Two body shops and a training center are under construction at the site, which will start to produce the next-generation compact cars in 2018. The B-Class Electric Drive has been assembled at this plant on the same lines as ICE-powered vehicles since 2014.
Bremen plant
The Bremen plant will start production of the first SUV model of the EQ brand by the end of 2019. In addition, it will assemble the GLC F-Cell, the world's first fuel-cell vehicle with plug-in technology. Moreover, there are plans for the plant to also manufacture PHV versions of the C-Class and GLC ICE-powered vehicles currently in production.
Sindelfingen plant
This is a key plant that will assemble the next-generation S-Class and E-Class as well as the EQ models. This plant will also serve as the Electric/Electronic Integration Center (EIC) to develop the electric/electronic architecture for future electric drive, connected vehicles and autonomous driving.
Hambach plant
This plant was the first to produce smart EVs in 2007. In 2017, the fourth generation of the smart fortwo coupe electric drive and the new fortwo cabrio electric drive vehicle went into production on the same lines as vehicles powered by conventional ICEs.
Beijing Benz
In July 2017, Daimler and BAIC Motor announced a partnership agreement for new energy vehicles with a combined investment of EUR 650 million to produce EVs under the Mercedes-Benz brand and batteries at Beijing Benz (BBAC). The two companies are currently preparing the necessary infrastructure and R&D capabilities for manufacturing EVs and batteries at BBAC by 2020.
Tuscaloosa plant
(Alabama, U.S.)
In September 2017, Mercedes-Benz announced plans to invest USD 1 billion to expand its production facilities at the Tuscaloosa plant to build EVs. The automaker is scheduled to produce EQ-branded SUV models featuring the latest autonomous driving technologies starting in the early 2020s.


Battery plants for EVs (Investment of EUR 1 billion to build global battery plants)

first plant
This is a plant of Daimler's wholly-owned subsidiary Deutsche ACCUMOTIVE founded in 2009. The subsidiary develops and produces lithium-ion batteries for the HVs and EVs of Mercedes-Benz and smart brand passenger cars. It is also responsible for manufacturing stationary energy storage units for private and industrial applications. ACCUMOTIVE has approximately 500 employees.
second plant
In May 2017, Daimler announced the start of construction of its second lithium-ion battery plant at the Kamenz plant of ACCUMOTIVE. With an investment of EUR 500 million, the new plant, located 50 km north of Dresden, will be built next to the existing battery plant. The second battery plant is scheduled to go into operation in mid-2018. The number of employees at ACCUMOTIVE is expected to double to 1,000 by the end of 2019. Daimler will use the lithium-ion batteries produced at the new plant for its commercial vehicles including the Vito and Sprinter commercial vans as well as Fuso eCanter light-duty trucks.
Beijing Benz
In July 2017, Daimler and BAIC Motor announced an agreement to manufacture Mercedes-Benz EVs and batteries at Beijing Benz (BBAC). Out of a total investment amount of EUR 650 million, the two companies spend EUR 100 million to build a battery plant and start production of Chinese battery cells by 2020.
Unterturkheim plant
In February 2017, Daimler unveiled plans to upgrade its Unterturkheim plant, which is the lead plant for powertrain component production. The automaker plans to increase production of internal combustion engines while preparing for electric mobility in parallel. To make space for electric mobility components, products such as fuel system components and turbine housings were relocated to other plants and it established E-Technikum, a new e-technology center where prototypes for electric powertrains are built. The plant will also start production of electrified powertrain modules and components for EVs.
In July 2017, Daimler announced that it would start manufacturing batteries for EVs at this plant. It will be its fourth battery plant, after the two plants in Kamenz and one in Beijing. Approximately 250 new jobs will be created in the e-mobility production area.
Tuscaloosa plant
(Alabama, U.S.)
Using part of its USD 1 billion investment fund, in 2018 Mercedes-Benz will begin construction of a new one million square-foot battery plant near the vehicle assembly plant to supply batteries for EVs. The automaker's fifth battery plant is expected to start operations at the beginning of 2020s.


Investment in charging and energy management systems

As a part of its electrification strategy, Daimler will offer the comprehensive electric mobility ecosystem that integrates vehicles, services and innovations. Whether at home, at work or on the road, intelligently networked charging solutions form an integral part of the ecosystem.

Investment in  ChargePoint
In March 2017, Daimler has become the lead investor in charging solutions provider ChargePoint Inc. latest round of financing USD 82 million and received a seat on the company's Board of Directors. ChargePoint is the world's leading provider in electric mobility charging solutions headquartered in California, the U.S. The company currently offers 33,000 charging spots at 7,000 sites around North America. Expansion of the business to the European market is being planned.
Investment in The Mobility House (Germany) In October 2017, Daimler announced its investment in The Mobility House (TMH), an energy management service company in Germany, with Mitsui & Co. In addition to providing EV charging solutions in Europe, TMH in collaboration with Daimler, has built energy storage systems with EV batteries in Germany with a total output of 30 MW. TMH's business also includes projects in the field of vehicle-to-grid (V2G) technology. V2G technology allows integration of parked EVs with the power grid to form a shared electricity storage resource. Daimler is in the process of commercializing V2G technology services that will allow EV owners to receive income by being part of the V2G service grid.
Four OEMs join forces in setting up a fast charging network In November 2017, Daimler, BMW, Ford and VW (including Audi and Porsche) announced an agreement to form the joint venture IONITY to develop and implement a fast charging network for EVs across Europe. Other automakers and regional partners are being encouraged to participate in the initiative. From 2017, IONITY started building ultra-fast charging stations with a capacity of up to 350 kW per charging point. The joint venture set up 20 stations in 2017 and will increase that number to 400 by 2020. The charging stations are based on a standard technology called Combined Charging System (CCS) that is compatible with most current and future generation EV models of all brands.


Establishment of hydrogen stations

H2 Mobility JV Daimler and H2 Mobility (a joint venture between Daimler, Air Liquide, Linde, OMV, Shell and Total) plan to expand the hydrogen infrastructure in Germany to support introduction of fuel-cell vehicles. The joint venture plans to have 100 hydrogen fueling stations in Germany by the end of 2018 and aims to set up as many as 400 stations by 2023.

Daimler aims to achieve levels 4/5 automated driving in the early-2020s

The new Mercedes-Benz E-Class Coupe launched in the spring of 2017 and the face-lifted S-Class released in July of 2017 are capable of an extremely advanced Level 2 automated driving. The models feature technologies such as automatic lane changing and adaptive cruise control on established routes. The automaker aims to achieve Level 4 (highly automated) and Level 5 (fully automated) driving on the urban roads in the early-2020s. In 2017, Daimler and Bosch, a leading automotive component supplier, agreed to partner to develop Level 4/5 automated driving and automated valet parking technologies.


Daimler and Bosch jointly develop automated driving and parking technologies

Level 4/5 automated driving technologies In April 2017, Daimler and Bosch announced an agreement to partner to develop software and algorithms for highly automated (SAE Level 4) and fully automated (SAE Level 5) driving systems. The two companies aim to introduce highly and fully automated driving to urban roads by the early-2020s.
By introducing fully automated driving to the urban environment, Daimler and Bosch plan to improve taxi services and the convenience of car-sharing services. For example, within designated areas of the city, customers will be able to hail an automated shared car via their smartphone. The vehicle will then make its way autonomously to pick up the user and continue on its journey to the final destination.
Automated parking system In July 2017, Daimler and Bosch conducted a demonstration of its automated parking system at the Mercedes-Benz Museum. Fully autonomous parking services with a driverless vehicle are now possible with the intelligent parking and garage infrastructure supplied by Bosch and Daimler's autonomous vehicle technology.
With commands sent from the driver via a smartphone, the sensors installed in the parking garage monitor the driving corridor and surroundings to guide the vehicle, with or without the driver behind the wheel, and without the driver having to monitor the vehicles' movement. After receiving regulatory approval the two companies plan to introduce this system at the Mercedes-Benz Museum parking garage from the beginning of 2018.

Investment in numerous companies to expand mobility services

The Shared & Service element of the CASE strategy encompasses all mobility services. Daimler has been expanding mobility services business through its subsidiaries such as car2go (car sharing), mytaxi (ride hailing) and moovel (mobility platforms). There are 17 million customers registered to use Daimler's mobility services. In 2017, the automaker also invested in other companies and, as of the end of 2017, offers mobility services in more than 100 cities in Europe, North America and China.


Daimler investment and implementation of various mobility services

Existing subsidiaries Daimler is expanding mobility services business through its subsidiaries including car2go (car sharing company founded in 2007), mytaxi (taxi hailing app used by 110,000 drivers in ten European countries), and moovel (mobility platforms). As of the end of December 2017, the company has 17 million registered users of its mobility services.
New investments In addition, in 2017, Daimler made investments in Blacklane (a dispatch service based in Berlin), Careem (a dispatch service based in the Middle East), FlixBus (a long-distance highway bus in Europe), Turo (peer-to-peer car sharing), Via (on-demand shared rides), flinc (door-to-door ride sharing), Familonet (a location messenger app for children), Chauffeur Prive (a leading private hire vehicle company in France), and CINTEO (an IT service company specializing in cybersecurity and big data). With these investments, Daimler offers mobility services in more than 100 cities in Europe, North America, and China.


Mercedes-Benz Van’s mobility services

Daimler established Mercedes-Benz Vans Mobility GmbH which operates under the umbrella of Daimler Financial Services. The new company started operations including rental, sharing, leasing, and fleet-management services of Mercedes-Benz vans in mid-2017.

Mercedes-Benz to launch new A-Class and G-Class in 2018

In 2017, Mercedes-Benz launched the variants of the new E-Class including the Coupe, Cabriolet, and Estate. With the launch of the all-new E-Class All-Terrain, the automaker completed the lineup of the new E-Class family. This series is enjoying strong sales, boosting the company's global revenue. In November 2017, Mercedes-Benz released the X-Class, its first pick-up truck.

The automaker plans to introduce the new CLS premium four-door coupe, the new G-Class premium off-road SUV, and the new A-Class compact sedan in 2018. The new A-Class is expected to be equipped with the newly developed MBUX infotainment system that uses artificial intelligence (AI).



Mercedes-Benz's new model plan for 2017-2018

Model Launching schedule Outline
New E-Class Coupe/
2017 Variants of the new E-Class family. The new models are larger than their predecessors in terms of length, width and height, and have significantly more spacious interiors. Engine options include a diesel variant and three gasoline engine variants, delivering a maximum output of 184-333 hp. All models are standard-equipped with a nine-speed automatic transmission. They also feature various ADAS technologies such as Active Brake Assist and Evasive Steering Assist. The E-Class Cabriolet has a soft fabric top that can be electronically opened and closed while driving.
E-Class All-Terrain 2017 A versatile all-terrain vehicle with AWD and Mercedes-Benz's first crossover wagon. With larger tire housings, the model's ground clearance is 20 mm higher than the standard model is adjustable between 121-156 mm. Four engine variants including a plug-in system are offered. The models are equipped with a 2.0-liter gasoline or diesel engine that deliver a maximum output of 194-353 hp. A nine-speed automatic transmission is standard equipment for all grades.
X-Class   Nov. 2017 A new pickup truck jointly developed with the Renault-Nissan Alliance, sharing the basic structure of the Nissan NP300. The model features a unique design as well as large choice of materials and colors that distinguish it from the styling of conventional pickups. It meets a wide variety of functional uses, from a robust, off-road vehicle to a family vehicle for an urban lifestyle.
When it was launched, it was available in two 4-cylinder diesel engine versions, a 2.3-liter turbocharger and a 2.3-liter twin turbocharger. In some regions, an inline four-cylinder gasoline engine was also available. The diesel engine versions had the option of either RWD or AWD, while the gasoline engine version was only available with RWD. A six-speed manual transmission is standard on all versions, but a seven-speed automatic transmission is available as an option on the twin turbo version. In 2018, a high-torque V6 diesel engine will be released, with 4MATIC AWD and the 7G-Tronic seven-speed automatic transmission as standard equipment.
After launching in Europe in November 2017, Mercedes-Benz will release the X-Class in South Africa, Australia and New Zealand at the beginning of 2018, and in Argentina and Brazil in early 2019. The vehicle will be produced at Renault's plant in Cordoba, Argentina for Argentina and Brazil while the trucks for all other regions will be built at Nissan's plant in Barcelona, Spain. Its suggested retail price starts from EUR 37,294 (including 19% VAT) in Germany.
New CLS Mar. 2018 A premium four-door coupe. The new 3.0-liter inline six-cylinder gasoline engine delivers a maximum output of 367 ps and a maximum torque of 500 Nm with an NEDC fuel consumption of 7.5-liter/100 km. A diesel engine is also offered. Its suggested retail price starts from EUR 68,127.5 (including 19% VAT) in Germany.
New G-Class May 2018 A luxury off-road SUV unveiled at NAIAS in January 2018. Its external appearance inherits the iconic angular design of the G-Class while the interior has been changed significantly. The new suspension includes the G-mode system that adjusts adaptable damping of the chassis and the steering designed to improve off-road handling. The G500 grade is equipped with a 4.0-liter V8 gasoline dual turbocharged engine mated to a nine-speed automatic transmission to deliver a maximum output of 422 hp and a maximum torque of 610 Nm. Its suggested retail price starts from EUR 107,040.50 (including 19% VAT) in Germany.
New A-Class 2018 A compact sedan based on a new FWD platform. The model comes standard with the new MBUX infotainment system featuring innovative technologies and an intuitive operating system utilizing artificial intelligence (AI) technology.


新型G-Class インフォテインメントシステム
The new G-Class to be launched in 2018
(NAIAS 2018)
The new MBUX infotainment system equipped on the new A-Class
(Photo: Daimler)

China: Mercedes-Benz has localized 68.8% of its vehicle production

In China, the largest individual market for Mercedes-Benz Cars, the automaker's unit sales for the period January-September 2017 increased by 30.1% y/y to 460,000 units. Locally built vehicles totaled 315,000 units, accounting for 68.8% of its total sales (64.4% in the same period last year). The sales growth was driven by the long-wheel version of the new E-Class and the V-Class minivan/Vito panel van. In 2018, the A-Sedan, a next generation compact premium sedan designed for the young generation in China, is scheduled to be launched.
China is also a promising market for electrified vehicles. Daimler enhanced its partnership with BAIC Motor for the new energy vehicle (NEV) business. The automaker also strengthened the Denza EV brand exclusively for China which it is deploying with BYD. Moreover, Mercedes-Benz plans to produce the new EQ EV brand at Beijing Benz to launch in China at the same time as in Europe.

The Denza
(Auto Shanghai 2017)

Enhancing partnership with BAIC Motor for new energy vehicle business

Daimler signed an agreement to enhance its partnership with BAIC Motor for the new energy vehicle (NEV) business on June 1, 2017. Daimler and BAIC Motor have been manufacturing and selling ICE-powered vehicles through their joint venture. Daimler will make the following investments to strengthen their partnership.

Enhancement of NEV business Daimler will be a minor shareholder of Beijing Electric Vehicle Co., Ltd., BAIC Motor's subsidiary that manufactures and sells EVs.
Production of NEVs Daimler will upgrade the current assembly lines of Beijing Benz Automotive Co., Ltd, a joint venture between Daimler and BAIC Motor, to enable the production of NEVs.


Strengthening its partnership with BYD

Daimler and BYD, a leading EV manufacturer in China, changed the name of their joint venture company from Shenzhen BYD-Daimler to Shenzhen Denza New Energy Vehicles in November 2016. In September 2017, Daimler announced a plan to enhance its partnership with BYD as well as the Denza brand that their joint venture has developed exclusively for China.

Mercedes-Benz Cars' unit sales and business results

Mercedes-Benz Cars' unit sales increased by 8.8% y/y to 2.42 million units in 2017, achieving record sales for the seventh consecutive year. The new E-Class Sedan and Estate as well as the SUV models such as the GLC and GLA boosted its global sales. By region, sales in China, the company's largest individual market, grew by 30.1% y/y for the period January-September 2017. Sales in Europe also increased by 5.7% y/y, while sales in the U.S. saw a y/y decline of 6.1%. In 2018, Mercedes-Benz Cars aims to increase its sales further by introducing more than 12 new models, including facelifts. When looking at Mercedes-Benz Cars' business performance for the period January-September 2017, its revenue increased by 6.7% y/y to EUR 69.7 billion and its EBIT (earnings before interest and taxes) grew by 22.2% y/y to EUR 6.8 billion. It achieved a return on sales (EBIT/revenue) of 9.7%, slightly lower than its target of 10%. It realized a high return on sales because sales growth outweighed negative factors such as expenses incurred as a result of voluntary service campaigns for its diesel engines, specific vehicle recalls, and the development of future technologies and vehicles. As of October 2017, Mercedes-Benz Cars expected that its EBIT for 2017 would be significantly higher than the previous year.


Mercedes-Benz Cars unit sales by region (wholesale)


  2013 2014 2015 2016 2017 Jan.-Sep.
Western Europe Western Europe
640,162 668,578 873,723 979,723  - 723,476 764,675
Germany 279,894 272,459 295,693 313,700  - 232,827 242,246
Western Europe excluding Germany 360,268 396,119 578,030 666,023  - 490,649 522,429
USA 318,507 344,365 359,108 347,207 - 253,758 238,205
Asia Asia total 389,065 475,633 618,244 715,392  - 519,060 634,726
China 238,727 292,663 400,395 487,564  - 352,077 457,978
Other 217,829 233,985 150,363 155,634  - 112,543 122,895
Total 1,565,563 1,722,561 2,001,438 2,197,956 2,424,369 1,608,837 1,760,501

Source: Daimler Fact Sheets 2013-2016 and Q3 2017, Press Release on January 8, 2018
(Note) Total sales for 2017 show retail sales volume.


Daimler Group consolidated business results

(in millions of EUR)

  2012 2013 2014 2015 2016 Jan.-Sep.
(1,000 units)
2,195 2,384 2,582 2,924 3,041 2,307 2,490
Unit sales
(1,000 units)
Passenger cars 1,452 1,566 1,723 2,001 2,198 1,609 1,761
Commercial vehicles 746 788 823 852 800 591 640
Total 2,198 2,354 2,546 2,853 2,998 2,199 2,401
Revenue Passenger cars 61,660 64,307 73,584 83,809 89,284 65,353 69,743
Commercial vehicles 44,388 44,947 46,575 53,164 50,198 36,986 38,625
Total 114,297 117,982 129,872 149,467 153,261 112,260 120,741
EBIT Passenger cars 4,391 4,006 5,853 7,926 8,112 5,551 6,785
Commercial vehicles 2,023 2,392 2,757 3,670 3,367 2,787 2,913
Total 8,820 10,815 10,752 13,186 12,902 9,443 11,212
Net Profit 6,830 8,720 7,290 8,711 8,784 6,578 7,576

Source: Daimler Annual Report 2012-2016, Interim Report Q3 2017
(Note) 1. Passenger car unit figures represent those of Mercedes Benz Cars; commercial vehicle unit figures represent the total for Daimler Trucks, Mercedes-Benz Vans and Daimler Buses. Production figures represents the total of both units.
2. Unit sales indicates wholesale volumes.
3. The total figures for revenue and EBIT include the Financial Services division.

Sales Forecast by LMC Automotive: Daimler Group's sales to grow to 3 million units in 2021

LMC Automotive, Q4 2017)

According to LMC Automotive's forecast (Q4 2017), the Daimler Group's light vehicle sales are expected to be 2.78 million units in 2017, up by 9.4% year-over-year (y/y). Although sales in the US are projected to drop in response to a slowing US market and increasing competition, significant growth is expected for Asia and Europe thanks to more favorable market conditions and the recent launch of the new Mercedes E-Class. Daimler's global sales are projected to be 2.79 million units in 2018, up 0.1% y/y, and to grow to 3 million units in 2021, up 8.0% compared to 2018.

The Daimler Group's sales in China, the largest market for the group, are expected to increase to 640,952 units in 2017, up 27.3% y/y. The domestically produced GLC is currently driving growth for the brand in the country, supported by the booming premium car segment. Demand for the E-Class has been robust since its launch in August 2016, with the model also making a strong contribution to incremental sales. Looking ahead, the group's sales in China will continue to rise, albeit at a slower pace. Sales are projected to grow gradually after 2018 and reach 786,636 units in 2021.

Daimler's sales in Germany are expected to increase 5.2% y/y to 428,654 units in 2017. The Mercedes-Benz lineup had several really strong performers, namely the C-Class Coupe, E-Class, GLC and GLC Coupe. The premium segment is well-placed to take advantage of the recovering European market. However, over the longer term, the potential for growth in the German market remains somewhat more limited than other markets. The adult population has been in decline, with consequences for new car sales further out. LMC Automotive forecasts a gentle downward trajectory for the German car market as we head into the next decade. Daimler's sales in the country are projected to decline after 2019 and fall to 431,265 units in 2021.

In the US, despite strong performance of Mercedes-Benz Coupes, Daimler's sales are forecast to decrease to 372,648 units in 2017, down 2.1% y/y. Mercedes-Benz has updated the majority of its vehicles recently, and now its competitors are doing the same, shifting consumers away from the brand. As Mercedes-Benz already offers SUVs in all sizes and demand for cars diminishes, there will not be a lot of room for growth. The main investment will be in the electric EQ sub-brand, limiting the brand's forecast growth. After declining 8.7% y/y in 2018, Daimler's sales are expected to hover around the 340,000-360,000 units level until 2021.


Daimler Group sales forecast by country and make (LMC Automotive, Q4 2017)

(Click here to download major 59 countries forecast table.)

COUNTRY GLOBAL MAKE 2015 2016 2017 2018 2019 2020 2021
Daimler Group   Mercedes-Benz 2,124,453 2,351,776 2,593,524 2,601,697 2,690,332 2,783,331 2,836,172
Smart 121,721 143,217 134,361 136,173 130,557 125,223 123,286
Fuso 46,300 49,819 55,317 48,761 51,190 50,615 50,202
Total  2,292,474 2,544,812 2,783,202 2,786,631 2,872,079 2,959,169 3,009,660
China  Mercedes-Benz 389,969 482,525 616,870 633,886 682,107 732,980 760,094
Smart 13,786 21,093 24,082 25,841 26,555 26,640 26,542
China sub-total  403,755 503,618 640,952 659,727 708,662 759,620 786,636
Germany   Mercedes-Benz 343,221 369,760 393,486 407,440 407,476 404,297 400,535
Smart 37,888 37,421 34,981 35,614 32,830 31,189 30,384
Fuso 245 217 187 286 313 328 346
Germany sub-total  381,354 407,398 428,654 443,340 440,619 435,814 431,265
USA  Mercedes-Benz 372,977 374,541 369,546 337,523 342,219 357,987 354,271
Smart 7,484 6,211 3,102 2,575 2,247 1,783 1,326
USA sub-total  380,461 380,752 372,648 340,098 344,466 359,770 355,597
UK   Mercedes-Benz 179,001 203,591 214,459 207,839 208,667 210,700 215,901
Smart 8,455 12,020 10,072 6,710 6,088 5,947 5,964
Fuso 201 204 163 200 213 231 245
UK sub-total  187,657 215,815 224,694 214,749 214,968 216,878 222,110
Italy   Mercedes-Benz 57,937 70,287 72,792 84,300 92,223 94,736 95,971
Smart 23,915 28,007 26,616 29,336 28,638 27,280 26,752
Fuso 130 330 283 370 422 460 490
Italy sub-total  81,982 98,624 99,691 114,006 121,283 122,476 123,213
France   Mercedes-Benz 73,427 81,225 85,849 94,353 95,626 95,694 96,268
Smart 8,102 8,980 7,846 8,328 7,808 7,636 7,475
Fuso 246 273 327 352 365 384 402
France sub-total  81,775 90,478 94,022 103,033 103,799 103,714 104,145
Spain   Mercedes-Benz 47,736 56,549 64,427 68,572 70,572 72,433 74,085
Smart 4,971 6,143 5,714 5,608 5,270 5,176 5,144
Fuso 81 185 235 222 235 257 271
Spain sub-total  52,788 62,877 70,376 74,402 76,077 77,866 79,500
Russia  Mercedes-Benz 49,943 43,216 44,252 53,161 60,787 69,821 75,021
Smart 471 696 978 1,178 1,284 1,318 1,500
Russia sub-total  50,414 43,912 45,230 54,339 62,071 71,139 76,521
Japan   Mercedes-Benz 65,159 67,381 63,780 56,080 55,689 48,514 44,144
Fuso 26,459 26,464 24,793 24,394 25,459 23,872 23,628
Smart 1,012 4,508 4,496 4,678 4,626 3,574 3,552
Japan sub-total  92,630 98,353 93,069 85,152 85,774 75,960 71,324
Korea Mercedes-Benz 46,994 56,343 73,017 57,962 54,218 51,114 52,547
Source: LMC Automotive "Global Automotive Sales Forecast (Quarter 4, 2017)"
* The table above shows data for selected countries, so the total of the country's in the table do not match the Daimler Total.
(Note) 1. Data indicate figures of only small-size vehicles, including passenger cars and light commercial vehicles with a gross vehicle weight of under 6 tons.
2.  All rights reserved. Reproduction of any data will require permission of LMC Automotive.
For more detailed information or inquiries about forecast data, please contact LMC Automotive.

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