Daimler: Increased sales due to model lineup renewal and market growth in China

Driver assistance and CO2 reduction technologies depict modern image

2015/01/06

Summary

 To become the top in sales volume in the premium segment in 2020, Daimler's passenger car division, Mercedes-Benz, has been: 1) renewing its model lineup, focusing on small cars, 2) growing its market in China and other emerging countries, and 3) developing environmental technologies. With these efforts, sales volume of the passenger car division increased by 8.5% to 1.24 million units for the January to September 2014 period, which was its record high. Mercedes-Benz aims for a record high in 2014, resulting in record highs for two consecutive years.

Model lineup renewal

 In 2014, Mercedes-Benz fully remodeled the C-Class and introduced a new car, the GLA-Class. Mercedes-Benz also facelifted the E-Class and CLS-Class in the same year. Since the flagship S-Class that was fully remodeled in 2013, the company began using a new design and renewed the technologies for all of its core models. The front-wheel drive (FWD) compact car's new MFA platform series started from the B-Class and includes the A-Class, CLA-Class, and GLA-Class. Sales volume of these four models has been strong and has significantly increased. To simplify the lineup, which became complex due to the growing number of models, Mercedes-Benz will apply a nomenclature that will help simplify the model names from 2015.

China strategy: to expand production capacity to 200,000 units

 By 2015, Daimler, which is significantly behind its competitors-Audi and BMW, with its joint-venture partner, Beijing Automotive Industry Holding Co., Ltd.'s (BAIC), will continue to invest EUR 4 billion in China. Specifically, the automaker plans to add another local production model, expand local production capacity from 100,000 units to 200,000 units, and have two-thirds of its sales volume in China produced locally. In addition, focusing on local cities, the automaker aims to expand its sales network and start executing its strategy to catch up with Audi and BMW, which are ahead in sales volume.

Advanced-technology development for driver-assistance systems and CO2 reduction technology

 It is clear that Daimler is ahead of other automakers in the development of high-level driver-assistance systems as a safety pillar for future autonomous driving. Daimler has deployed its advanced technology to a wide range of models. Furthermore, Daimler has introduced plug-in hybrid vehicles (S-Class), fuel cell vehicles (B-Class), and electric vehicles (Smart, B-Class), and has been working to reduce CO2 emissions in a wide range of technical fields, including improving fuel efficiency of internal combustion engines, and steadily achieving its goals.

Mid-term goal

Sales target * By 2020, become the top in sales volume in the premier segment.
* Sales volume target by 2015: Mercedes-Benz brand-1.6 million units, truck division-500,000 units, van division-400,000 units, and bus division-42,000 units
Profit margin * With the exception of the finance division, aim for profit margin (= Earnings Before Interest and Taxes [EBIT]/sales) of 9% in the automotive division (profit margin for the January to September 2014 period was 7.2%) and 10% in the passenger car division (profit margin for the January to September 2014 period was 7.8%).

Four strategic areas

Strengthening of core business * Renew model lineups, strengthen brand, and improve efficiency. By 2020, add another 11 Mercedes-Benz brand models to the current 26 models.
* Develop advanced active/passive safety technologies for passenger cars and commercial vehicles.
Growth in emerging markets * Aim for growth in emerging markets with a focus on China, India, Russia, and Brazil in which future growth can be expected.
Environmental technology leader * Strengthen environmental (CO2 emission reduction) technology development of internal combustion engines, hybrids, electric vehicles (EV), fuel cell vehicles (FCV), etc.
New mobility and service * Due to urbanization and IT technology developments, customer needs are changing. Meet demands for convenient transportation and Internet connection at any place.

 

Related Reports:
Producing engines in U.S., assembling vehicles in U.K. and Mexico with Nissan (Dec. 2014)
Autonomous driving tests by Mercedes Benz (Nov. 2014)
Daimler: C-Class adopts "Mercedes connect me" to offer new online services (Nov. 2014)



Model lineup renewal

Renews design and technology of vehicles, ranging from flagship models to compact cars

 In two years (from 2013 to 2014), Mercedes-Benz significantly renewed its model lineups, ranging from the flagship S-Class to compact cars. In 2013, the automaker fully remodeled the S-Class after eight years. In addition to the new design, an advanced driver assistance system was installed on the vehicle to improve safety and other technologies. In 2014, Mercedes-Benz fully remodeled the C-Class and facelifted the E-Class and CLS-Class. By doing so, Mercedes-Benz unified the exterior and interior designs to a new design, sharing the design of the S-Class. In addition, the advanced system that was adopted in the S-Class, was also used in the E-Class and C-Class. With the new systems, Mercedes-Benz was able to penetrate an advanced-technology image, which flagship models have, to all of its core models.
S-Class S-Class
All-new S-Class (Source: Daimler) Interior of the S-Class  (Source: Daimler)

 

Upgraded C-Class

* The C-Class was significantly upgraded and has improved its luxurious feel against the BMW 3 Series and Audi A4 Series.
* Compared to its previous model, the length, width, and wheel base were increased by 95 mm, 40 mm, and 80 mm respectively. Its size is comparable to that of the E-Class's previous model. The interior and exterior designs were unified with those of the S-Class and E-Class. The texture quality of the interior is especially high in this segment and it clearly stands out among competing models.
* The most advanced-driver assistance system that is equipped in the S-Class, has been equipped in the vehicle. In addition, the vehicle has also adopted this segment's first air suspension.
* To improve dynamic performance and reduce fuel consumption, 50% of the body has been made from aluminum. Compared to its previous model, the vehicle significantly reduced its weight by 70 kg. As a breakthrough for intensively using aluminum material, a new method called "ImpAct", which has been receiving attention, was adopted on the vehicle body. In this method, adhesive, rivets, and screws have been used to join steel and aluminum together.
C-Class C-Class
All-new C-Class (Source: Daimler) Interior of the C-Class (Source: Daimler)

 

Compact car enhancement

 The model that mostly contributed to the increase in Mercedes-Benz's sales volume was the FWD compact car series. The MFA platform has already been adopted by four models. The first model that adopted the platform was the B-Class in 2012. The other models that adopted the platform were the A-Class and CLA-Class, both in 2013, and the GLA-Class in 2014. In addition, the CLA Shooting Brake is scheduled to join in early-2015. This series was developed to win customer bases that were different from that of the traditional Mercedes-Benz. As a result, Mercedes-Benz was able to attract a wide range of customers, including young adults, as planned. This segment had been almost exclusively dominated by Audi and BMW when sales of the old A-Class and B-Class were sluggish. However, these series of redesigns and the introduction of new models were a hit, doubling sales volume in 2014 compared to that of 2011.
CLA-Class

CLA-Class
sales volume
Exterior and interior of the CLA-Class (Source: Daimler) Mercedes-Benz: sales volume in compact car segment

 

MFA platform

* The previous A-Class and B-Class adopted a unique platform. The engine was installed in a largely slanted, low position. The platform adopts a double floor. Furthermore, the rear suspension uses a uniquely shaped spherical-parabolic-spring axle.
* This MFA platform has a traditional FWD layout where a general slanted engine is transversely installed, a front strut suspension, and a rear multi-link suspension. However, it is a carefully thought out, newly-developed platform.
* By intensively using adhesive and laser welding for this body structure, the vehicle was able to achieve a highly rigid and lightweight body. In addition, together with the aforementioned new suspension, steering stability, ride comfort, and quietness, have significantly improved.
* In 2017, Nissan will introduce the Infiniti Q30 that shares this platform. Mercedes-Benz plans to expand its platform business. (Please click here for its collaboration with Nissan.)
MFA platform MFA platform
Front and rear suspension modules of MFA platform
(Source: Daimler)
Body structure of MFA platform (Source: Daimler)

 

 



Model names to change from 2015

 On November 2014, Daimler announced that it was going to change its model names for the Mercedes-Benz brand models from 2015. Daimler has been increasing the number of Mercedes-Benz brand models. By 2020, it will add another 11 new models and plans to have nearly 40 models. By changing the model names, Daimler believes that it will help customers remember the model names more easily and avoid confusion. At the same time, the name of engine types that are to be included in the model names will be unified.

 

New model names

1  Model names will start with one to three capital letters.
2  Series, focusing on five core models-"A," "B," "C," "E," and "S" will be created.
3  The first two letters of SUV models, excluding the "G-Class," will start with "GL."
4  The first two letters of four-door coupes will start with "CL."
5  The first two letters of roadster (rooftop) models will start with "SL."
6  For the third letter, a letter related to core models will be used.

 

Engine type name

" c "  "compressed natural gas" (currently "Natural Gas Drive"); e.g., "B 200 c"
" d "  "diesel" (currently "BlueTEC" and "CDI"); e.g., "E 350 d" and "GLA 200 d"
" e "  "electric" (currently "PLUG-IN HYBRID", "BlueTEC PLUG-IN HYBRID", and "Electric Drive"); e.g., "S 500 e" and "B 250 e"
" f "  "fuel cell" (currently "F-CELL"); e.g., "B 200 f"
" h "  "hybrid" (currently "HYBRID" and "BlueTEC HYBRID"); e.g., "S 400 h" and "E 300 h"

 

New model name Model name for drive systems
New nomenclature for Mercedes-Benz brand models
(Click for a larger image, Source: Daimler)
New nomenclature for drive systems
(Click for a larger image, Source: Daimler)

 

 



Mercedes-Benz's China strategy and three premium brands' sales volume

Premium brands' global sales volumeThree premium brands' global sales volume
 When comparing the global sales volume of the three premium brands-Mercedes-Benz, BMW, and Audi-fierce competition among them can be seen. Sales volume of all the three brands fell during the time of the Lehman Brothers bankruptcy; however, their sales volume have continued to steadily grow from 2010 and beyond. According to the cumulative sales up to November 2014 and MarkLines' forecast for December sales, the full-year sales volume will certainly exceed that of the previous year. In global unit sales, the three brands were competing; however, looking at the breakdown by region, circumstances were different.


Western European premium marketThree premium brands' sales in Western Europe
 Audi's sales volume in Western Europe increased in 2011 and 2012. Mercedes-Benz's sales volume increased in 2013 and 2014. Sales volume of others remained almost flat. Because Mercedes-Benz introduced four FF compact car models, such as the A-Class, it resulted in a sales volume increase, which appeared in 2013 and 2014.


U.S. premium marketPremium brands' sales in the U.S.
 Mercedes and BMW have been competing to become the top in U.S. sales volume. Lexus used to be first place in U.S. sales volume; however, due to the Toyota recall's negative image, the Lexus was forced to switch places with Mercedes and BMW from 2011 and beyond. Audi has been steadily increasing its sales volume; however, its brand image in the U.S. has not yet improved much as it did in other regions.


Chinese premium marketThree premium brands' sales in China
 The Chinese premium market has continued to expand. Audi and BMW have significantly increased its sales volume in China. Because the price difference between locally built models and imported vehicles is huge in China, local production is the key to growth. Mercedes-Benz is planning to locally produce 200,000 vehicles in 2015.


Mercedes-Benz's China strategy

EUR 4 billion investment  Invest EUR 4 billion in its joint venture with BAIC by 2015 (announced in 2013). In 2014, invested EUR 1 billion to expand production capacity of vehicles and engines. Plans to expand the passenger car production capacity from the current 10 million units to more than 20 million units in 2015.
Addition of local production model  Has been producing the GLK-Class, C-Class (long-wheel version), and E-Class (long-wheel version) but plans to add the GLA-Class in 2015.
Expansion of local production capacity  Half of sales volume in China were local production models in 2013; however, plans to increase local production models to approximately two-thirds.
Expansion of sales network  In 2013, there were 337 dealers in China. Increase the number of dealers to approximately 100 in 2014, focusing on regional cities.
EV joint development with BYD  From September 2014, Daimler's and Chinese BYD Auto Co., Ltd.'s (BYD) joint venture, Shenzhen BYD Daimler New Technology Co., Ltd., started production of its first series of EV models "Denza". The Denza will be produced on a production line that was built specifically for it at BYD's Shenzhen plant. For the time being, the vehicle will be sold in a few cities, such as Shanghai, Beijing, and Shenzhen.

 

 



Advanced technology strategies for driver assistance systems and CO2 reduction

Driver assistance systems for future autonomous driving

* As an extension of the driver-assistance-system technology that has been equipped on the S-Class, Mercedes-Benz conducted autonomous driving tests using the S-Class-based test vehicles on public roads. Mercedes-Benz demonstrated the technology level of its driver assistance system.
* In 2014, the same system was equipped in the facelifted E-Class and CLS-Class, and the fully remodeled C-Class. The system is used as Mercedes-Benz's common advanced technology.
* This driver assistance system is equipped with six radar sensors and a stereo camera to enable it to detect the distance of surrounding vehicles, speed, and angles, which makes it possible for automatic emergency braking and tracking to the vehicle ahead with a certain distance. Compared to the driving-assistance systems that were developed by other companies, this system's accuracy of detection, control, etc. has advanced.
* In additon, the brand's core models now feature LED head lamps that automatically switches to the light distribution mode, and a night-visibility-assistance system which uses an infrared camera. With these new systems, Mercedes-Benz has been taking the lead in safety-support systems.
Sensors of driving-assistance system Sensors of driving-assistance system
Sensors of driver assistance system, which are commonly equipped in core models (Source: Daimler) Pedestrians and vehicles are detected by sensors (Source: Daimler)

 

Advanced technology for CO2 reduction

 Daimler has been also actively developing EVs, FCVs, and plug-in hybrid electric vehicles (PHEVs). Daimler has developed CO2 reduction technologies in a wide range of areas, including diesel engines and downsized-turbocharged engines.

EV: Smart fortwo electric drive and B-Class EV
* Limited lease sales of the Smart fortwo electric drive began in 2009. One thousand vehicles were delivered to major cities in Europe and the U.S. where demonstration tests were conducted. Full-scale sales in countries around the world began in 2012. Maximum output of the motor is 75 ps/55 kW. The secondary battery capacity is 17.6 kWh. Maximum speed of the vehicle is 120km/h. Acceleration time of the vehicle from 0 to 60km/h is 4.8 seconds or less. Maximum speed of the vehicle is 125km/h. Before starting full-scale production, Daimler has been conducting large-scale demonstration tests of advanced-technology vehicles in markets. The automaker has actually conducted test drives of over 2,000 vehicles worldwide.
* Sales of the B-Class EVs began in 2014. The vehicle's specifications are as follows. Maximum speed is 160km/h (100 mph). Acceleration time from 0 to 100 km/h (62 mph) is 7.9 seconds. Power consumption is 16.6 kWh/100km. Cruising ranges are 200 km (124 mi) in New European Driving Cycle (NEDC) mode and 185 km (115 mi) in Environmental Protection Agency (EPA) mode. B-Class EV
(Source: Daimler)

 

B-Class FCV
Limited lease sales of the B-Class FCV began in 2010. As with the EVs, demonstration tests were conducted worldwide. Two hundred vehicles were delivered by the end of 2010. Seventy vehicles were delivered just to California, the U.S. by 2012. Driving performance is equivalent to that of a 2.0L gasoline engine; maximum speed is 170 km/h (106 mph). Tesla Motors' permanent magnet synchronous motor (maximum output: 132 kW/180 hp, maximum torque: 340 Nm/251lb-ft /34.7kgm) and Panasonic's lithium-ion battery (capacity: 11.5 kWh) are equipped on the floor of the vehicle. B-Class FCV
(Source: Daimler)

 

S500 PHEV
Sales of the S500 PHEV began in 2014. A 3L V6 direct-injection twin-turbocharged gasoline engine (maximum output: 245 kW/333 hp, maximum torque: 480 Nm/354 lb-ft/48.9 kgm) is combined with an AC synchronous motor (maximum output: 85 kW/107hp/115ps, maximum torque: 350 Nm/251lb-ft/35.7 kgm) and a lithium-ion battery (capacity: 8.7 kWh) is equipped beneath the luggage compartment. Hitachi Automotive Systems' inverter is used. Fuel consumptions are 2.8 L/100 km (35.7km/L, 84 mpg) in NEDC mode and 13.4 km/L (31.5 mpg, 7.5 L/100 km) in JC08 mode. CO2 emissions is 65 g/km (105 g/mile). S500 PHEV
(Source: Daimler)

 

 



Daimler Group's consolidated results

Daimler Group
Mercedes-Benz Cars

 Daimler's total sales volume for the January to September 2014 period increased by 7.6% year-over-year (y/y) to 1.83 million units. Of the aforementioned sales volume, global sales volume of the passenger car division, Mercedes-Benz Cars, for the period increased by 8.5% to 1.24 million units, which was its record high. Looking by region, sales volume in China significantly increased by 25.3% y/y to 215,000 units.

 On the other hand, sales volume in Western Europe increased by 0.4% y/y to 484,000 units. While sales volume in Germany hovered at 199,000 units, down by 5.8%, sales in the U.K. were strong and offset the sales volume in Germany. Sales volume in the U.S. increased by 8.1% y/y to 243,000 units. It exceeded the sales volume in Germany, Daimler's home country, and has become its largest market.

 Strong global sales of Daimler's A-, B-, CLA-, and GLA-Class compact cars and the introduction of the new flagship S-Class have contributed to the increase in sales volume.

 Daimler expects Mercedes-Benz's sales volume will set another record high in 2014.


 Daimler's sales for the January to September 2014 period increased by 9.6% y/y to EUR 94.1 billion, and EBIT increased by 2.7% to EUR 8.61 billion. EBIT of the passenger car and commercial vehicle divisions significantly increased by 54.6% y/y and 33.8% y/y respectively. However, profit of approximately EUR 3.2 billion was recorded from the sales of shares in 2013; therefore, consolidated EBIT hovered at a 2.7% increase.

 Sales in 2014 significantly exceeded that of the previous year. It is expected that EBIT, with the exception of special factors, will also be significantly higher.


Business forecast in 2014

Sales volume * Expects that the group's total sales in 2014 will significantly exceed that of the previous year.
* Sales volume of the passenger car division will significantly exceed that of the previous year. Expects that sales volume in 2014 will set another record high. The new S-Class and C-Class sedans and compact cars, such as the GLA-Class, have contributed to the increase in sales volume.
* As for the sales volume of the commercial vehicle divisions, Daimler expects that, although sales volume of the van division will grow, sales volume of the truck division will slightly increase and sales volume of the bus division will slightly decrease.
Sales/profit * Expects that sales in 2014 will significantly exceed that of the previous year. The North American and Chinese markets are contributing to the sales. As for EBIT (excluding special factors), Daimler expects that the passenger car and truck divisions will contribute, significantly increasing it.
Investment/research and development (R&D) * Plans to invest EUR 5 billion in 2014.
* Plans to invest EUR 5.5 billion on R&D of the next-generation E-Class, M-Class and a new small car in 2014.

 

Daimler's consolidated business results (in millions of EUR)

2008 2009 2010 2011 2012 2013 Jan.-Sep.
2013
Jan.-Sep.
2014
Production (1,000units) 2,150 1,456 1,941 2,137 2,195 2,384 1,770 1,901
Sales
(1,000units)
Passenger car 1,273 1,094 1,277 1,381 1,452 1,566 1,142 1,239
Commercial car 800 457 619 730 746 788 561 593
Total 2,073 1,551 1,895 2,111 2,198 2,354 1,702 1,832
Total sales Passenger car 47,772 41,318 53,426 57,410 61,660 64,307 46,955 53,452
Commercial car 42,859 28,813 36,394 42,348 44,388 44,947 32,456 33,712
Total 98,469 78,924 97,761 106,540 114,297 117,982 85,893 94,123
EBIT Passenger car 2,117 (500) 4,656 5,192 4,391 4,006 2,701 4,176
Commercial car 368 (792) 1,998 2,873 2,023 2,392 1,564 2,092
Total 2,730 (1,513) 7,274 8,755 8,820 10,815 8,390 8,614
Net profit 1,414 (2,644) 4,674 6,029 6,830 8,720 7,044 6,103
Source:Daimler Annual Report
Note 1. Passenger car is Mercedes-Benz Cars division. Commercial car include Daimler Trucks, Mercedes-Benz Vans, Daimler Buses. Production include passenger car and commercial car.
2. Total of Total sales and EBIT (Earnings Before Interest and Taxes) include Financial Services division.
3. The numbers in brackets "( )" represent negative values.
4. Consolidated EBIT and net profit in 2013 includes revaluation and sales gains of EUR 3.22 billion from European Aeronautic Defence and Space Company shares. In addition, financial results for the January to September 2014 period includes sales gain of EUR 1 billion from Rolls-Royce Power Systems Holding shares and revaluation gain of EUR 718 million from Tesla shares.

 

Mercedes-Benz Cars unit sales breakdown by region

2008 2009 2010 2011 2012 2013 Jan.-Sep.
2013
Jan.-Sep.
2014
Western Europe 733,233 623,489 635,798 625,168 631,423 640,162 479,376 484,493
Germany 332,472 297,756 292,895 290,658 289,923 279,894 210,812 198,528
Except Germany 400,761 325,733 342,903 334,510 341,500 360,268 268,564 285,965
USA 251,160 202,955 220,454 250,355 299,741 318,507 224,580 242,850
Asia Asia total 144,141 138,942 261,568 335,449 338,286 389,065 279,290 346,259
China 48,620 67,451 159,974 223,059 208,494 238,727 171,263 214,637
Others 144,479 128,519 159,007 170,444 182,119 217,829 158,422 165,600
Total 1,273,013 1,093,905 1,276,827 1,381,416 1,451,569 1,565,563 1,141,668 1,239,202

Source:Daimler Annual Report

 

 



Sales Forecast by LMC Automotive: Daimler's light vehicle global sales will be 2.3 million in 2017

(LMC Automotive, Quarter 3, 2014)


Daimler sales forecast   Daimler sales forecast


 According to LMC Automotive's forecast in 2014 Q3, Daimler light vehicle sales will increase to 2.34 million units in 2017, up 30% from 2013. Over the next few years, the group looks well placed to reinforce market share as more products hit the market. The appetite for Premium cars in Europe continues to grow, and with the further proliferation of its product portfolio, the group is well placed to be at the forefront of the increased premium segment penetration.

 That said, the markets that are expected to recover strongly (from weak bases) in the mid-term are traditional non-premium markets, such an Italy and Spain. This may limit the group's potential to add market share.

 The largest growth market is China. Increasing wealth as well as consumer's trading up will provide long‐term market potential for premium segments. Daimler increase to 511 thousand unit in 2017, it is double score from 2013. The sales share of Chine market in global Daimler's total sales will increase to 21.8% in 2017 from 13.8% in 2013. Thus, for Daimler Chinese market becomes bigger market than the US market and the German market.


Daimler sales forecast   Daimler sales forecast

 

Daimler light vehicle sales forecast (units)

2011 2012 2013 2014 2015 2016 2017
Daimler Group Mercedes-Benz 1,466,332 1,512,818 1,663,719 1,717,483 1,903,796 2,032,908 2,127,618
Smart 101,198 102,431 98,499 100,888 171,301 178,025 173,581
Fuso 33,828 36,444 41,874 45,156 40,082 42,383 42,052
Daimler Group Total 1,601,358 1,651,693 1,804,092 1,863,527 2,115,179 2,253,316 2,343,251
Germany Mercedes-Benz 331,425 326,655 323,332 328,236 348,099 359,529 365,568
Smart 29,465 28,054 26,007 27,011 47,681 44,717 39,588
Fuso 213 153 131 163 142 151 150
Germany total 361,103 354,862 349,470 355,410 395,922 404,397 405,306
USA Mercedes-Benz 261,801 295,032 334,324 334,411 370,084 384,099 367,189
Smart 5,366 10,009 9,264 9,894 11,303 13,321 14,317
USA total 267,167 305,041 343,588 344,305 381,387 397,420 381,506
China Mercedes-Benz 207,212 208,196 232,709 267,376 358,689 421,310 475,834
Smart 9,983 15,337 16,565 18,456 25,952 30,907 35,986
China total 217,195 223,533 249,274 285,832 384,641 452,217 511,820
UK Mercedes-Benz 102,836 114,297 136,632 149,544 152,565 153,978 158,729
Smart 5,046 5,616 5,313 5,127 9,619 9,264 8,320
Fuso 189 157 147 168 166 176 179
UK total 108,071 120,070 142,092 154,839 162,350 163,418 167,228
Italy Mercedes-Benz 57,508 47,053 49,270 48,107 54,593 59,976 65,989
Smart 24,122 21,479 20,376 19,721 37,454 38,476 36,080
Fuso 335 177 164 147 202 224 239
Italy total 81,965 68,709 69,810 67,975 92,249 98,676 102,308
France Mercedes-Benz 63,616 65,840 64,996 62,327 67,962 68,450 72,285
Smart 6,809 5,442 5,267 4,755 10,081 9,973 9,118
Fuso 614 393 363 363 417 444 421
France total 71,039 71,675 70,626 67,445 78,460 78,867 81,824
Japan Mercedes-Benz 33,225 41,920 53,734 44,318 31,039 30,392 31,285
Fuso 16,048 18,765 21,863 21,198 16,066 16,453 14,279
Smart 1,214 1,401 1,298 1,348 1,358 1,293 1,366
Japan total 50,487 62,086 76,895 66,864 48,463 48,138 46,930
Russia Mercedes-Benz 31,758 41,412 49,635 53,292 51,418 55,568 57,862
Smart 0 27 192 341 539 565 563
Russia total 31,758 41,439 49,827 53,633 51,957 56,133 58,425
Canada Mercedes-Benz 31,058 33,114 34,781 35,830 37,102 40,009 37,591
Smart 1,851 2,382 2,237 1,799 2,611 2,932 2,983
Canada total 32,909 35,496 37,018 37,629 39,713 42,941 40,574
Spain Mercedes-Benz 27,805 25,334 28,332 32,261 37,356 39,899 43,969
Smart 2,938 2,357 2,317 2,811 5,189 5,164 4,782
Fuso 80 49 35 63 115 136 142
Spain total 30,823 27,740 30,684 35,135 42,660 45,199 48,893
South Africa Mercedes-Benz 28,460 24,952 25,943 33,075 51,277 54,593 57,879
Smart 145 122 90 105 265 444 401
Fuso 409 320 595 504 159 0 0
South Africa total 29,014 25,394 26,628 33,684 51,701 55,037 58,280
Korea Mercedes-Benz 19,542 20,389 24,780 33,450 34,358 37,101 42,026
Korea total 19,542 20,389 24,780 33,450 34,358 37,101 42,026
Belgium Mercedes-Benz 26,352 26,910 29,459 27,766 28,632 29,157 28,858
Smart 1,300 746 667 697 1,464 1,408 1,209
Fuso 145 170 127 130 120 125 123
Belgium total 27,797 27,826 30,253 28,593 30,216 30,690 30,190
Turkey Mercedes-Benz 21,017 21,964 30,439 27,419 26,342 27,615 28,053
Smart 57 95 111 109 239 361 551
Fuso 397 493 159 158 200 242 257
Turkey total 21,471 22,552 30,709 27,686 26,781 28,218 28,861
Australia Mercedes-Benz 20,571 21,838 27,023 23,476 20,953 23,381 23,817
Smart 236 142 126 119 141 142 144
Australia total 20,807 21,980 27,149 23,595 21,094 23,523 23,961
Taiwan Mercedes-Benz 13,450 12,551 16,466 17,375 17,067 17,493 17,837
Fuso 0 0 0 4,624 4,952 5,347 5,721
Smart 143 138 133 166 137 134 134
Taiwan total 13,593 12,689 16,599 22,165 22,156 22,974 23,692
Switzerland Mercedes-Benz 17,655 20,417 20,345 20,155 20,152 20,169 20,457
Smart 2,139 1,874 1,687 1,737 2,660 2,457 2,247
Fuso 119 101 128 102 86 91 91
Switzerland total 19,913 22,392 22,160 21,994 22,898 22,717 22,795
Netherlands Mercedes-Benz 19,821 18,973 18,504 17,364 18,506 19,833 21,804
Smart 868 469 343 364 1,006 1,055 1,057
Fuso 133 115 92 90 81 89 99
Netherlands total 20,822 19,557 18,939 17,818 19,593 20,977 22,960
Indonesia Fuso 12,191 11,979 14,020 13,623 13,313 14,385 15,492
Mercedes-Benz 4,538 4,559 4,360 3,408 3,252 3,578 3,855
Smart 277 235 96 0 0 0 0
Indonesia total 17,006 16,773 18,476 17,031 16,565 17,963 19,347
Sweden Mercedes-Benz 15,239 14,524 12,749 15,234 16,480 16,867 17,707
Smart 74 61 48 35 84 83 73
Sweden total 15,313 14,585 12,797 15,269 16,564 16,950 17,780
Austria Mercedes-Benz 13,984 13,380 14,617 14,366 13,890 13,957 14,352
Smart 1,370 738 984 782 1,600 1,511 1,366
Fuso 40 39 26 35 34 34 36
Austria total 15,394 14,157 15,627 15,183 15,524 15,502 15,754
Brazil Mercedes-Benz 15,481 10,514 13,138 13,377 17,300 16,496 22,190
Smart 1,058 631 606 433 634 661 749
Brazil total 16,539 11,145 13,744 13,810 17,934 17,157 22,939
Portugal Mercedes-Benz 8,493 6,317 7,967 10,196 9,992 11,269 12,314
Smart 2,232 1,635 1,566 2,318 5,545 6,627 6,041
Fuso 393 258 288 189 298 361 372
Portugal total 11,118 8,210 9,821 12,703 15,835 18,257 18,727
Mexico Mercedes-Benz 7,695 8,966 8,871 9,972 13,892 14,391 15,016
Smart 1,470 1,758 1,676 1,434 2,356 2,523 2,498
Mexico total 9,165 10,724 10,547 11,406 16,248 16,914 17,514
Poland Mercedes-Benz 8,167 8,766 9,623 10,542 11,789 12,891 13,801
Smart 110 65 84 99 543 745 648
Fuso 123 58 32 43 88 173 262
Poland total 8,400 8,889 9,739 10,684 12,420 13,809 14,711
India Mercedes-Benz 7,049 6,840 7,653 9,400 10,186 12,808 16,383
India total 7,049 6,840 7,653 9,400 10,186 12,808 16,383
Malaysia Mercedes-Benz 5,440 5,961 5,402 6,632 6,403 7,126 7,466
Fuso 1,497 2,149 2,469 1,924 1,932 2,124 2,283
Malaysia total 6,937 8,110 7,871 8,556 8,335 9,250 9,749
Norway Mercedes-Benz 7,121 7,657 9,232 8,425 8,760 9,251 9,359
Smart 94 63 29 32 91 89 77
Norway total 7,215 7,720 9,261 8,457 8,851 9,340 9,436
Thailand Mercedes-Benz 4,354 6,492 10,328 7,917 8,537 9,718 10,523
Fuso 16 139 138 12 12 12 12
Thailand total 4,370 6,631 10,466 7,929 8,549 9,730 10,535
Denmark Mercedes-Benz 5,711 6,270 7,278 7,434 7,545 7,527 7,753
Smart 356 190 100 118 270 270 229
Fuso 3 8 16 19 26 27 29
Denmark total 6,070 6,468 7,394 7,571 7,841 7,824 8,011
Finland Mercedes-Benz 7,189 6,742 6,647 6,584 7,398 8,158 8,967
Smart 99 87 31 47 113 120 112
Fuso 0 8 6 4 0 0 0
Finland total 7,288 6,837 6,684 6,635 7,511 8,278 9,079
Argentina Mercedes-Benz 6,776 6,577 10,263 4,959 6,814 7,748 8,340
Smart 428 318 394 232 237 253 280
Argentina total 7,204 6,895 10,657 5,191 7,051 8,001 8,620
Chile Mercedes-Benz 3,843 3,475 5,620 4,622 4,417 4,644 4,932
Chile total 3,843 3,475 5,620 4,622 4,417 4,644 4,932
Czech Republic Mercedes-Benz 3,883 4,173 4,130 4,495 3,873 4,264 4,922
Smart 81 73 75 62 111 172 165
Fuso 23 28 17 41 25 34 42
Czech Republic total 3,987 4,274 4,222 4,598 4,009 4,470 5,129
Luxembourg Mercedes-Benz 3,952 3,802 4,303 3,327 4,053 4,503 4,673
Smart 317 278 289 258 442 451 390
Luxembourg total 4,269 4,080 4,592 3,585 4,495 4,954 5,063
Ireland Mercedes-Benz 2,373 2,262 1,872 3,120 3,720 4,200 4,727
Fuso 44 34 16 44 56 65 73
Ireland total 2,417 2,296 1,888 3,164 3,776 4,265 4,800
Romania Mercedes-Benz 2,585 2,726 2,684 2,745 2,448 2,883 3,547
Smart 17 12 12 10 14 22 31
Fuso 26 0 0 0 0 0 0
Romania total 2,628 2,738 2,696 2,755 2,462 2,905 3,578
Greece Mercedes-Benz 2,252 1,389 2,085 2,242 2,179 2,361 2,978
Smart 1,492 540 445 399 1,361 1,537 1,644
Fuso 14 6 14 7 12 12 23
Greece total 3,758 1,935 2,544 2,648 3,552 3,910 4,645
Ukraine Mercedes-Benz 2,038 3,430 3,599 2,337 2,766 3,011 2,922
Smart 3 30 59 37 161 283 365
Fuso 0 0 0 1 0 0 0
Ukraine total 2,041 3,460 3,658 2,375 2,927 3,294 3,287
Slovakia Mercedes-Benz 1,843 2,020 2,340 2,163 1,840 1,933 2,078
Smart 15 9 9 7 12 21 21
Fuso 10 0 5 6 6 12 12
Slovakia total 1,868 2,029 2,354 2,176 1,858 1,966 2,111
Hungary Mercedes-Benz 1,151 1,399 1,831 1,871 2,138 2,385 2,643
Smart 6 6 3 7 12 15 18
Fuso 0 0 0 3 0 0 0
Hungary total 1,157 1,405 1,834 1,881 2,150 2,400 2,661
Philippines Fuso 463 616 671 1,300 1,404 1,488 1,524
Mercedes-Benz 653 451 396 370 426 429 444
Philippines total 1,116 1,067 1,067 1,670 1,830 1,917 1,968
Peru Mercedes-Benz 587 678 888 1,069 1,085 1,143 1,188
Peru total 587 678 888 1,069 1,085 1,143 1,188
Slovenia Mercedes-Benz 822 951 927 933 1,004 971 971
Smart 17 12 0 18 16 29 28
Fuso 3 4 0 0 0 0 0
Slovenia total 842 967 927 951 1,020 1,000 999
Colombia Mercedes-Benz 2,452 1,930 0 826 1,829 1,881 2,018
Colombia total 2,452 1,930 0 826 1,829 1,881 2,018
Kazakhstan Mercedes-Benz 199 244 392 743 912 1,015 1,240
Kazakhstan total 199 244 392 743 912 1,015 1,240
Vietnam Mercedes-Benz 3,004 1,976 1,974 480 579 622 670
Fuso 291 225 350 194 170 178 191
Vietnam total 3,295 2,201 2,324 674 749 800 861
Uruguay Mercedes-Benz 482 513 566 550 588 601 647
Uruguay total 482 513 566 550 588 601 647
Estonia Mercedes-Benz 288 348 485 490 505 558 604
Fuso 6 0 2 1 0 0 0
Estonia total 294 348 487 491 505 558 604
Latvia Mercedes-Benz 314 327 447 451 451 553 655
Fuso 3 0 0 0 0 0 0
Latvia total 317 327 447 451 451 553 655
Lithuania Mercedes-Benz 288 241 316 348 358 415 489
Lithuania total 288 241 316 348 358 415 489
Bulgaria Mercedes-Benz 570 0 0 68 146 144 151
Bulgaria total 570 0 0 68 146 144 151
Ecuador Mercedes-Benz 89 53 31 3 47 55 61
Ecuador total 89 53 31 3 47 55 61
Venezuela Mercedes-Benz 315 18 1 2 0 0 0
Venezuela total 315 18 1 2 0 0 0
Source: LMC Automotive "Global Automotive Sales Forecast" (Q3 2014)
(Note) 1. Data indicate figures of only small-size vehicles, including passenger cars and light commercial vehicles with a gross vehicle weight of under 6 tons.
2. All rights reserved. Reproduction of any data will require permission of LMC Automotive.
3. For more detailed information or inquiries of forecast data, please contact LMC Automotive.

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