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GlobalData Global Light Vehicle Sales Update (March 2026)

Global LV sales fell 3.5%, 8.20 mn units and the selling rate improved to 87.5 mn units/year

Summary

  • For March, the Global Light Vehicle (LV) selling rate improved to over 87 mn units/year. However, overall sales fell in year-on-year (YoY) terms by 3.5% to 8.2 mn units, driven largely by sharp declines in the US and China.
  • Global LV sales delivered another disappointing month, as continued weakness in the US and China weighed on overall growth. In China, sales remain under pressure amid soft consumer confidence and the gradual unwinding of prior NEV incentives. In the US, sales compared to a high base last year, when buyers accelerated purchases ahead of President Trump’s proposed broad tariffs. By contrast, Western Europe posted a strong gain. Looking ahead, with the outlook for a resolution to the Middle East conflict still uncertain, GlobalData expects the global LV market to face further headwinds in H2 2026 as consumers begin to feel the impact of higher energy prices.
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