Brazil: Vehicle sales decline for second consecutive year due to weak economy

Policies to protect domestic industries lead to continued investments in Brazil

2014/07/25

Summary

Brazilian vehicle production and exports
Brazil's sales forecats (Top 7 OEMs)

Automotive industry at crossroads
  Brazil became the world's fourth largest vehicle market, overtaking Germany in 2010. The country is also ranked 7th worldwide in terms of vehicle production volume in 2013, and has established itself as one of the major countries in the automotive industry in recent years.
  In 2013, however, its new vehicle sales fell for the first time in 10 years to 3.77 million units, a fall of 0.9% from a year earlier. In addition, the government has  repeatedly extended a policy designed to protect automakers which build vehicles locally. This also affects the country's automotive industry.


Outlook for 2014 sales to decline, influenced by weaker economy, inflation and World Cup soccer
  New vehicle sales in Brazil in the first half of 2014 continues to decline, down 7.6% to 1.66 million units year-over-year(y/y). This decline in sales is due to a sluggish economy, high inflation and a credit squeeze as well as more public holidays because of the World Cup soccer.
  In response to weak sales, the Brazilian Association of Automotive Vehicle Manufacturers (ANFAVEA) revised downward its estimate for vehicle sales in 2014 to 3.56 million vehicles, down 5.4% y/y. Brazil Automobile Dealers Association (Fenabrave) also revised down its sales forecast to 3.46 million vehicles, a y/y decrease of 8%.
  These forecasts were made before the Brazilian national team suffered a defeat and finished in fourth place at the World Cup. It is of interest how this defeat against Brazilian's expectations will affect consumer confidence.


Brazil's domestic industry protection policy and increased investments on local production
  In order to protect its domestic industry, the Brazilian government raised the Industrial Production Tax (IPI) rate for imported vehicles by 30 percentage points until the end of 2017. In addition, in its New Automotive Policy for 2013 through 2017, the government states that it will exempt the 30 percentage point increase on IPI on condition of the localization of the manufacturing processes and investments on research & development, thereby urging local production of vehicles. In response, the three German premium brand automakers are building their local plants. Many other automakers are also making efforts to expand their production capacities and increase local procurement in Brazil.

Related report:
Japanese suppliers in Latin America (Part 2): Trends in Brazil and Mexico (Mar. 2014)



2014 vehicles sales forecast was revised down to 3.46-3.56 million units

Brazilian vehicle sales Vehicle sales in Brazil have continued to slow down since the latter half of 2013. It took a downward turn for the first time in 10 years, dropping by 0.9% y/y to 3.77 million units. In addition, in the period from January to June 2014, the sales remained sluggish, falling 7.6% y/y to 1.66 million vehicles. Factors influencing the weak sales include a slower economy, almost 7 percent inflation, tighter credit and weaker consumer confidence as well as fewer working days due to the World Cup. The sales of imported vehicles for which Industrial Production Tax (IPI) is raised have continued to drop by 10.3% in 2013 and by 9.7% from January to June in 2014.

 In response to weak sales, the Brazilian Association of Automotive Vehicle Manufacturers (ANFAVEA) announced in July 2014 that vehicles sales for the full year 2014 are now predicted to fall by 5.4% y/y to 3.56 million units, down from its January prediction of 3.81 million vehicles. In the same month, Brazil Automobile Dealers Association (Fenabrave) also revised down its sales forecast for the full year to 3.46 million vehicles, a y/y drop of 8%.

 Production volume of vehicles in 2013 was 3.71 million units, a 9.1% increase from a year earlier due to strong exports. In 2014, however, this trend turned downward due to sluggish sales in Brazil and constrained exports due to Argentina's import restrictions. From January to June 2014, production volume declined by 16.8% to 1.57 million units whereas exports plummeted by 35.4% to 169,000 units from a year earlier. ANFAVEA announced in July that the production is now expected to decline by 8.7% to 3.39 million vehicles while exports are likely to drop by 29.9% y/y to 401,000 units.

(Click here for statistics table)

 

Unit sales for 2014 expected to be 3.46 to 3.56 million units

Brazilian Association of Automotive Vehicle Manufacturers (ANFAVEA) 3.56 million vehicles, y/y decrease of 5.4% On July 7 2014, ANFAVEA revised downwards its outlook for vehicles sales in 2014 to 3.56 million, a 5.4 decrease from a year earlier, against a previous prediction of 1.1% increase to 3.81 million vehicles. The association states that the vehicle sales decreased for the first half of 2014 due to the influence of World Cup that exceeded people's expectations, and a credit squeeze.
The chairman of the ANFAVEA said, "In the second half of 2014, 127 working days are available, 7% more days than in the first half. A decrease in working days when the Brazilian national team advances to the World Cup final has been factored into the estimate. Even if the Brazilian team is defeated, consumer confidence is expected to be restored after the World Cup (see Note below).The extension of the IPI tax breaks (discussed later in this article) announced on June 30 will further boost this trend."
Brazil Automobile Dealers Association (Fenabrave) 3.46 million vehicles, y/y decrease of 8% Fenabrave announced on July 2, 2014 that the unit sales is projected to reach 3.46 million vehicles in 2014 full year, a 8% y/y decrease. This is a downward revision of Fenabrave's January projection of 3.64 million units. It points out that the factors affecting the weak automobile sales include the slow economy and the credit crunch on automotive loans.
However, the association has stated that the following three positive aspects are expected in the second half of 2014: 1.Once the World Cup is over, normal business conditions will return. 2. The tax breaks on industrial products (IPI) have been extended until the end of the year. 3.Unlike in the first half of 2014, many new models and facelifted models will be introduced in the market in the second half of the year.

(Note) One day after the ANFAVEA's new estimates were announced, the Brazilian team suffered a big defeat to the Germans in the semi-final by a score of 7-1. Furthermore, the following third-place match left Brazil in fourth place. It is of concern what kind of effect these unexpected defeats will have on consumer confidence as well as public sentiment over the presidential election in October.

 

 



Light vehicle market shares of top four automakers shrink

Light vehicle market share in Brazil In the Brazilian light vehicle market (passenger cars and light trucks), the top four automakers, Fiat (current FCA), VW, GM, and Ford combined previously accounted for high market shares (71.1% in total in 2012). In the face of increasing competition from Japan and Korean automakers, however, the combined four companies' market shares declined to 67.9% in 2013 and then to 66.4% in the first half of 2014.

 Particularly, VW sold 773,000 vehicles, and ranked second with a 21.3% market share in 2013. However, the sales of the company declined to 284,000 vehicles (a y/y decrease of 14.3%) in the first half of 2014, which reduced the company's market share to only 17.9%. This decline was due to a decrease in sales of best selling small cars, the Gol and Fox. Also, Ford's market share, which was once over two digits, has been single digit since 2011.

 Hyndai / Kia market shares surged from 4.1% in 2012 to 7.6% in the first half of 2014. The Hyndai HB20 compact hatchback, was released in October 2012 and is recording steady sales. The hatchback was developed and manufactured in Brazil. The model sold 158,000 units in 2013 and ranked fifth in unit sales by model. Toyota increased its market share to 5.3% in the first half of 2014 from 2.9% in 2011 by introducing its small car, the Etios. Local production of the model started in September 2012. Meanwhile, the sales of the automakers which are not producing vehicles locally in Brazil have been decreasing (such as Suzuki and Chinese automakers).(Click here for statistics)

 

 



Brazilian government extends tax breaks six times

Brazilian government's automotive policies

Domestic sales promotion: extension of automotive tax breaks The tax breaks on the Industrial Production Tax (IPI), which had been planned to expire on July 1 2014, was extended until the end of December (announced on June 30, 2014). At present, the tax rate is supposed to return to the basic tax rate in 2015. The tax breaks were initially  provisional measures from May to the end of August 2012, but this is the sixth extension of the measure.
IPI tax rate: 2013 2014 2015 (planned)
Basic tax rate
Gasoline-fueled and flex-fueled vehicles with engine displacements of 1,000 cc or less 2.0% 3.0% 7.0%
Flex-fueled vehicles with engine displacement of 1,000 to 2,000 cc 7.0% 9.0% 11.0%
Gasoline-fueled vehicles with engine displacement of 1,000 to 2,000 cc 8.0% 10.0% 13.0%
Protection for domestic production: an increase in IPI tax rate on imported vehicles The IPI tax rate was increased by 30 percentage points for imported vehicles and locally produced vehicles that are made of less than 65% local content (from December 2011 to the end of 2017). The tax increase is exempted for the vehicles of the companies that produce locally. This is a measure taken in response to a surge in imports of South Korean/Chinese vehicles.
Promotion for domestic production: New Automotive Policies INOVAR-AUTO An automotive policy for 2013 to 2017. the "Program of incentive to innovation and densification of the productive chain in the automobile industry (INOVAR-AUTO)," was announced in 2012. If certain requirements are satisfied, the above mentioned increase in IPI tax rate is exempted. The exemption requirements include localization of the manufacturing process, investments in research & development, investments in production technologies, and certain fuel efficiency levels. The requirements will be tightened annually.

(Note) The European Union (EU) filed a formal complaint against Brazil with the World Trade Organization (WTO) in December 2013, claiming its increase in the IPI tax rate and tariffs on imported products as unreasonable.

Brazilian government's trade policy

Automotive pact with Argentina Brazil and Argentina signed a new bilateral automotive trade pact in June 2014. This pact went into effect on July 1, 2014 and remains effective until June 30, 2015.
This pact reintroduces the "Flex clause" that expired a year ago. This clause determines a ratio of exports between the two countries. The export ratio of the new pact is "1.50," set lower than the previous ratio, "1.95," that expired in June 2013. The pact allows, for example, Brazil to export USD 1.5 million worth of vehicles to Argentina without tariffs when Argentina exports USD 1 million worth of vehicles to Brazil.
Both countries signed a free trade agreement for one year in June 2013. However, Argentina has imposed tighter controls on the import of vehicles from Brazil since January 2014 in order to limit the outflow of foreign currency. The Argentine government asked for the reintroduction of the "Flex clause," not the extension of free trade agreement, to balance the automotive trade.
Automotive pact with Mexico In order to protect domestic automotive industries, the Brazilian government officially asked Mexico to limit the tariff-free export and to raise local content ratio in Brazil. Both countries agreed in March 2012 as follows:
(1) Limit the amount of tariff-free export from Mexico to Brazil for three years from March 2012. The amount of the quota from March 2014 to March 2015 is USD 1.64 billion. After that, the quota will be eliminated. (2) Raise local procurement ratio of auto parts which is required for tariff-free import vehicles from Mexico to Brazil from 30% in March 2012 to 35% by March 2013 and to 40% by March 2016 (the standard ratio of local content required to export vehicles from Brazil to Mexico without tariff is 65%).

 

 



Movements of top automakers: FCA, VW, and Ford

FCA to produce Jeep brand vehicles in Brazil

 Fiat Chrysler Automobiles (FCA) has begun production of the Jeep brand models in Brazil as well. In 2015, production of the SUV Renegade will start at the Goiana plant which is currently under construction. The model is planned to be released in Europe by the end of 2014.

VW to invest EUR 3.6 billion in Brazil by 2018

 VW will invest EUR 3.6 billion in Brazil by 2018 (reported in March 2014). The company plans to make investments focusing on new models and environmental technologies for Brazil.
Sao Jose dos Pinhais plant The company will start producing the 7th generation new Golf at Sao Jose dos Pinhais plant in 2015. It plans to invest EUR 170 million to expand the production capacity from current 840 units per day to 1,000 units per day.
The company also plans to start producing the A3 Sedan and Q3 SUV under the Audi brand, which are built on the same MQB platform as Golf, in the second half of 2015 and in 2016, respectively. It will invest EUR 150 million to add new production lines and expand the annual production capacity for the A3 to 26,000 units within three years.
Taubate plant VW started producing the up!, a small car model that was facelifted for the South American market at Taubate plant in January 2014. The company invested BRL 1.2 billion in the plant to renovate the facilities and equipment for producing the up!. The up! for the South American market has been designed as a 5-seater model, which is larger than the 4-seater European version. This model is also exported to Argentina and other countries.

Ford operates new engine plant

New engine plant  In April 2014, Ford started production at its engine plant located within the premises of the Camacari plant in Bahia state in the north-eastern part of Brazil. The investment amount is BRL 400 million and the annual production capacity is 210,000 units. The company produces a 1.0L 3-cylinder flex-fueled engine that uses both gasoline and ethanol. The engine will be mounted on the new "Ka" to be launched for the Brazilian market in August 2014. The new Ka is a model which was developed at the company's plant in Brazil.

 

 



Movements of European automakers: Renault, Daimler, BMW, and JLR

Renault to add BRL 500 million investment in Curitiba plant

 Renault announced in April 2014 that it will invest an additional BRL 500 million in its Curitiba plant. It will be allocated to develop two new models by 2019. The company just expanded the annual production capacity of the plant from 280,000 units to 380,000 units in March 2013. The plant also produces Nissan models.

Daimler to newly construct passenger car plant in Brazil and produce C-Class and GLA

To build a new passenger car plant Daimler announced in October 2013 that it will build a new passenger car plant at Iracemapolis in Sao Paulo state. The company will invest EUR 170 million to assemble and produce the C-Class and GLA beginning in early 2016. It plans to produce 20,000 units annually.
Makes additional investment in commercial vehicle division The company announced in October 2013 that it will invest an additional BRL 1 billion in the commercial vehicle division in Brazil. It will be allocated to develop new models and to renovate the Sao Bernardo do Campo plant and Juiz de For plant. In April 2014, Sao Bernardo do Campo plant introduced a voluntary retirement scheme primarily for 2,000 employees who work in the production lines due to a decrease in the number of exported vehicles.

BMW to start operating a Brazil plant, its first plant in South America in 2014

In December 2013, BMW held a ground-breaking ceremony for the new Araquari plant in Santa Catarina state. This marks the first vehicle assembly plant in South America. The company invested approximately EUR 200 million in the plant. The annual production capacity of the plant is about 30,000 units. It will start operations in the autumn of 2014. Models to be built at the plant include the 1 Series, 3 Series, X1, X3, and the MINI Countryman.

JLR to construct a plant in Brazil

The Jaguar Land Rover (JLR), which is under Tata's umbrella, announced in December 2013 that it will construct a new plant at the Itatiaia city in Rio de Janeiro state. The plant will start operations in 2016. The company will invest BRL 750 million by 2020. The annual production capacity is planned to be 24,000 units.

 

 



Movements of Japanese automakers: Toyota, Nissan, and Honda

Toyota's new engine plant begins operations in 2016

 Toyota held a ground-breaking ceremony for a new engine plant at Porto Feliz city in Sao Paolo state in February, 2014. The investment amount is BRL 1 billion. The plant starts operations in the first half of 2016. The company will produce 1.3L and 1.5L engines to be mounted on the Etios and 1.8L and 2.0L engines to be mounted on the Corolla. This allows the company's local content ratio to increase from 65% to 85%. The annual production capacity at the plant is approximately 200,000 units, but the company plans to produce 70,000 units in the first year.

Nissan begins production of March at new plant

 In April 2014, Nissan started operating the new Resende plant, which it constructed in Rio de Janeiro state by investing BRL 2.6 billion. The company will produce its V platform vehicles at this plant, starting with the small hatchback March and then adding the small sedan Versa a year later. The plant has the capacity to produce 200,000 vehicles and 200,000 engines annually.

Honda's new plant begins operations in 2015

 Honda announced in August 2013 that it will construct a new vehicle assembly plant with an annual production capacity of 120,000 units at Itirapina city in Sao Paolo state. The total investment amount is BRL 1 billion. The plant will start operations in 2015. It will produce Fit-class small cars, including the new Fit. With this new plant, Honda's annual production capacity in Brazil including that of its existing plants will increase to 240,000 units from current 120,000 units.

 

 



Movements of Hyundai and Chinese automakers

Hyundai begins production of the ix35; The HB20 reached the top five in sales by model

Production of the ix35  Hyundai began producing the ix35 crossover in Brazil in August 2013. Caoa Group produces the model licensed by Hyundai at the Anapolis plant. In addition to the ix35, Caoa Group builds Hyundai's SUV Tucson and commercial vehicles. To produce the ix35, the group invested BRL 600 million to expand its annual capacity to 8.6 million units from 6.2 million units. The annual production capacity for the ix35 alone is 24,000 units with 2 shifts.
Production of the  HB20 at its own plant  The company invested USD 700 million to construct its first plant in Brazil at Piracicaba in Sao Paolo state. The plant began operations in September 2012. It produces the HB20. The annual production capacity is 150,000 units. HB20 recorded sales of 158,000 units in 2013 and ranked fifth in sales by model in Brazil.

Chinese automakers

Anhui Jianghuai Automobile (JAC)  The company invested USD 600 million to construct a plant at Camacari in Bahia state in the North-Eastern part of Brazil jointly with SNS (wholly owned subsidiary of local import agency, SHC) Construction of the plant started in November 2012. SNS holds a 66% share of the joint venture plant while JAC holds the rest at 34%. They announced in April 2014 that the plant will begin operations in 2015. The annual production capacity is 100,000 units of passenger cars and trucks.
Chery Automobile  Chery Automobile announced in February 2014 that it completed construction of the vehicle assembly plant at Jacarei city in Sao Paul state. The investment amounted to USD 400 million. If all goes smoothly, the plant will begin complete knockdown (CKD) production as early as July 2014. The plant's initial production capacity is 50,000 units and will be increased to 150,000 units eventually (in 2016). In December 2013, the company also announced that it will construct an engine plant in the same city. The engine plant will begin operations in 2015.
Beiqi Foton Motor The company and local state government signed an agreement in August 2013 that they would invest BRL 250 million to construct a truck assembly plant in Rio Grande do Su state. The plant will start CKD production of 3.5t to 24t class trucks for 21,000 units per year in the second half of 2015. The location of the plant was initially announced to be in Bahia state in September 2012, and then changed to Rio de Janeiro state in July 2013. This is their second change in location.

 

 



Sales Forecast by LMC Automotive: Brazilian sales to expand to 4.0 million units in 2017

(LMC Automotive, Quarter 2, 2014)

 According to LMC Automotive's forecast in Q2 2014, Brazilian light vehicle sales in 2014 will decline by 3.7% to 3.44 million units. LMC Automotive has revised, in Q2 2014, its Brazil sales forecast downward through to 2017 due to following reasons:

 1) tighter credit conditions and rising household debt leading to constraints on spending,
 2) weak industrial sector should leading to slower job and income growth,
 3) the government yet demonstrating a strong initiative to implement structural reforms, which are critical for the economy's
     sustainable growth.

Following the expected 4% decline in sales in 2014 to 3.4 million units, the market is forecast to recover somewhat to 4.05 million units by 2017. However, notwithstanding this recovery, it is clear that the sustainable trend rate of market expansion in Brazil will be more modest than previously thought, in light of overall economic uncertainty and moderated outlook.

Brazilian light vehicle sales forecast by make

(units)
2011 2012 2013 2014 2015 2016 2017
Total 3,426,874 3,634,120 3,574,454 3,440,966 3,587,390 3,816,716 4,049,200
Fiat Chrysler Automobiles 759,629 845,722 772,068 733,082 723,862 774,818 899,300
Alfa Romeo 0 0 0 202 731 706 780
Bremach 0 354 1,188 948 1,007 1,008 1,077
Chrysler 641 701 508 487 462 483 511
Dodge 4,504 14,310 7,664 8,277 9,537 10,073 10,289
Ferrari 63 45 34 32 34 42 55
Fiat 751,871 826,882 759,065 721,212 705,605 750,573 872,016
Jeep 2,520 3,419 3,587 1,911 6,476 11,922 14,560
Maserati 30 11 22 13 10 11 12
Volkswagen Group 705,135 773,923 674,463 644,085 670,501 730,175 768,738
Audi 5,408 4,919 6,647 9,018 7,006 7,452 8,543
Bentley 0 0 17 14 19 19 21
Lamborghini 25 10 12 12 10 11 12
Porsche 1,359 651 1,096 762 840 880 776
Volkswagen 698,343 768,343 666,691 634,279 662,626 721,813 759,386
General Motors Group 632,131 642,573 649,732 574,461 575,044 582,262 595,986
Cadillac 0 0 0 330 683 698 823
Chevrolet 632,131 642,573 649,732 574,131 574,361 581,564 595,163
Ford Group 318,864 325,921 336,122 346,411 352,580 358,908 362,699
Ford 317,590 324,865 334,977 345,203 351,373 357,659 361,410
Troller 1,274 1,056 1,145 1,208 1,207 1,249 1,289
Renault-Nissan Group 261,344 346,210 314,037 313,774 349,524 374,120 375,754
Dacia 130,258 179,258 175,777 181,136 190,495 189,017 183,860
Nissan 67,111 104,739 77,791 79,483 100,703 110,120 116,317
Renault 63,975 62,213 60,469 53,155 58,326 74,983 75,577
Hyundai Group 191,953 149,517 242,101 219,021 212,245 223,010 234,516
Hyundai 114,933 108,357 212,969 193,188 185,202 192,389 201,750
Kia 77,020 41,160 29,132 25,833 27,043 30,621 32,766
Toyota Group 99,097 113,699 176,174 177,773 174,107 191,726 205,436
Lexus 8 34 141 115 143 155 175
Toyota 99,089 113,665 176,033 177,658 173,964 191,571 205,261
Honda Group 92,871 134,954 139,275 141,939 166,237 177,486 173,430
Honda 92,871 134,954 139,275 141,939 166,237 177,486 173,430
PSA Group 175,840 146,546 123,573 122,213 132,923 141,112 148,802
Citroen 90,022 73,719 63,899 59,174 61,286 63,769 67,311
DS 0 821 2,164 1,671 1,385 1,449 1,639
Peugeot 85,818 72,006 57,510 61,368 70,252 75,894 79,852
Mitsubishi Motors 55,523 60,575 58,157 60,162 61,746 60,588 62,920
Mitsubishi 55,523 60,575 58,157 60,162 61,746 60,588 62,920
Chery Group 21,676 14,217 8,970 21,227 35,311 50,789 58,297
Chery 21,676 12,697 8,686 21,207 35,311 50,789 58,297
Karry 0 1,520 284 20 0 0 0
BMW Group 14,932 10,741 15,875 17,047 24,524 27,283 25,272
BMW 12,035 8,792 13,913 14,856 21,662 23,204 20,968
MINI 2,897 1,949 1,962 2,191 2,862 4,079 4,304
Daimler Group 16,539 11,145 13,744 15,122 19,878 19,426 26,168
Mercedes-Benz 15,481 10,514 13,138 14,592 19,174 18,677 25,321
Smart 1,058 631 606 530 704 749 847
Jianghuai Automotive 23,742 18,039 15,964 15,089 26,667 33,248 35,579
JAC 23,742 18,039 15,964 15,089 26,667 33,248 35,579
Tata Group 8,283 8,235 10,906 9,920 10,269 10,651 9,250
Jaguar 101 55 256 332 429 452 488
Land Rover 8,182 8,180 10,650 9,588 9,840 10,199 8,762
Geely Group 5,208 2,998 2,937 6,937 15,515 23,775 25,044
Emgrand 0 0 0 3,980 7,425 8,446 9,260
Gleagle 0 0 0 0 5,563 12,931 13,623
Volvo 5,208 2,998 2,937 2,957 2,527 2,398 2,161
Other Chinese Manufacturers 2,822 1,219 2,262 6,312 10,526 10,747 11,160
Lifan 2,822 1,219 2,262 6,312 10,526 10,747 11,160
Suzuki Group 7,388 7,120 6,299 6,031 6,256 6,869 6,931
Suzuki 7,388 7,120 6,299 6,031 6,256 6,869 6,931
Fiat Industrial 4,984 4,551 4,058 3,880 2,777 2,589 3,092
Iveco 4,984 4,551 4,058 3,880 2,777 2,589 3,092
Changan Automobile Group 20,315 11,292 4,217 2,344 2,541 2,390 2,704
Changan 2,803 2,120 1,142 629 775 777 833
Changhe 3,887 3,183 513 675 736 673 729
Effa 8,181 2,854 1,972 515 366 325 343
Hafei 5,444 3,135 590 525 664 615 799
Mahindra Group 5,441 2,496 1,905 1,670 1,694 1,484 1,627
Mahindra 457 358 632 563 549 547 585
Ssangyong 4,984 2,138 1,273 1,107 1,145 937 1,042
Mazda Motors 0 0 0 855 10,950 11,686 14,858
Mazda 0 0 0 855 10,950 11,686 14,858
Brilliance Jinbei 761 1,032 747 766 834 775 835
Jinbei 761 1,032 747 766 834 775 835
Fuji Heavy 2,360 1,345 726 678 734 649 642
Subaru 2,360 1,345 726 678 734 649 642
BAIC Group 0 0 59 76 57 61 65
Foton 0 0 59 76 57 61 65
Other 36 50 39 53 41 38 41
Agrale 36 50 39 53 41 38 41
Dongfeng Motor 0 0 44 38 47 51 54
Dongfeng 0 0 44 38 47 51 54
Source:LMC Automotive "Global Automotive Sales Forecast (Q2, 2014)
(Note) 1. Data indicate figures of only small-size vehicles, including passenger cars and light commercial vehicles with a gross vehicle weight of under 6 tons.
2. All rights reserved. Reproduction of any data will require permission of LMC Automotive.
3. For more detailed information or inquiries of forecast data, please contact LMC Automotive.

 

 



Statistics

Brazil: Vehicle production and exports

(units)
2008 2009 2010 2011 2012 2013 2014
(Outlook)
Jan.-Jun.
2013
Jan.-Jun.
2014
Production 3,050,631 3,076,000 3,382,143 3,416,468 3,402,508 3,712,380 3,390,000 1,882,823 1,566,049
Exports 568,582 368,023 502,754 553,334 445,219 566,299 401,000 262,340 169,457
Exports
/production
18.6% 12.0% 14.9% 16.2% 13.1% 15.3% 11.8% 13.9% 10.8%

Vehicle sales in Brazil

2008 2009 2010 2011 2012 2013 2014
(Outlook)
Jan.-Jun.
2013
Jan.-Jun.
2014
Sales 2,820,350 3,141,240 3,515,064 3,633,248 3,802,071 3,767,370 3,560,000 1,799,064 1,662,920
thereof: locally-manufactured 2,445,200 2,652,366 2,854,808 2,775,365 3,014,008 3,060,523 n.a. 1,465,542 1,361,879
thereof: imported vehicles 375,150 488,874 660,256 857,883 788,063 706,847 333,522 301,041
Imported vehicles/sales 13.3% 15.6% 18.8% 23.6% 20.7% 18.8% 18.5% 18.1%

Source: Brazil National Association of Motor Vehicle Manufacturers (ANFAVEA)
(Note) Vehicle sales represent the number of vehicle registrations. The figures for 2014 (Outlook) are ANFAVEA's forecasts announced in July 2014.

 

Vehicle sales by OEM and brand in Brazil

(Units)
2011 2012 2013 Jan.-Jun.
2013
Jan.-Jun.
2014
Total 3,425,596 3,634,421 3,575,935 1,707,830 1,582,701
FCA 759,599 845,304 770,829 383,887 344,922
Fiat 754,080 838,134 762,928 380,102 342,168
Dodge 2,277 2,995 3,809 1,398 1,546
Jeep 2,518 3,415 3,587 2,196 1,006
Chrysler 639 699 505 191 188
Maserati 22 15 0 0 3
Ferrari 63 46 0 0 11
VW 703,766 772,612 674,191 330,962 283,792
VW 698,283 768,236 666,538 327,922 278,335
Audi 5,445 4,376 6,594 2,549 5,170
Porsche 1,329 634 1,059 491 287
Bentley 17 0 0 0 0
Lamborghini 21 0 0 0 0
GM 632,091 642,094 649,511 305,290 279,186
Chevrolet 632,059 642,079 649,511 305,290 279,180
Cadillac 32 15 0 0 6
Ford 313,897 323,563 334,939 154,554 143,034
Renault-Nissan 261,517 346,277 314,062 139,014 141,125
Renault 194,250 241,541 236,303 101,970 110,065
Nissan 67,207 104,736 77,759 37,044 31,060
Infiniti 60 0 0 0 0
Hyundai-Kia 192,027 149,504 241,983 114,608 120,307
Hyundai 114,850 108,349 212,852 99,446 108,667
Kia 77,177 41,155 29,131 15,162 11,640
Toyota 99,111 113,694 176,203 81,316 84,121
Toyota 99,111 113,674 176,030 81,274 84,091
Lexus 0 20 173 42 30
Honda 92,874 134,929 139,264 65,095 61,573
PSA 175,812 146,619 123,585 60,537 51,794
Citroen 90,016 74,576 66,083 32,792 29,199
Peugeot 85,796 72,043 57,502 27,745 22,595
Mitsubishi 55,520 60,565 58,153 28,006 28,135
JAC 23,742 18,028 15,960 8,927 4,727
BMW 14,967 10,602 14,982 6,609 7,223
BMW 12,035 8,616 13,473 5,814 6,586
MINI 2,921 1,972 1,509 795 637
Rolls-Royce 11 14 0 0 0
Daimler 16,515 11,092 13,669 6,283 6,431
Mercedes-Benz 15,457 10,461 13,063 6,159 6,431
smart 1,058 631 606 124 0
Tata 8,295 8,214 10,846 5,395 4,658
Land Rover 8,185 8,173 10,623 5,295 4,519
Jaguar 110 41 223 100 139
Chery 21,676 14,216 8,365 2,604 4,479
Chery 21,676 14,216 7,469 2,284 3,932
Rely 0 0 896 320 547
Suzuki 7,380 7,114 6,291 3,104 2,891
Fiat Industrial 4,975 4,601 4,058 1,835 1,879
Geely 5,210 2,890 2,503 1,355 1,140
Volvo Cars 5,210 2,890 2,503 1,355 1,116
Emgrand 0 0 0 0 24
Lifan 2,822 1,219 2,136 373 2,049
Mahindra & Mahindra 5,441 2,465 1,863 843 831
Ssangyong 4,984 2,138 1,253 584 493
Mahindra & Mahindra 457 327 610 259 338
Subaru 2,314 976 511 278 343
Others 24,716 17,209 12,031 6,955 8,061
Source:Brazilian Automobile Dealership Association (Fenabrave)

 

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