Dongfeng Motor aiming to sell 5 million units in 2015 as top OEM in China

Dongfeng Motor to expand independent brand car business to 2.0 million-unit scale by 2015

2011/10/25

Summary

 Dongfeng Motor had sales of 2.62 million units in 2010, up by 38%. Increases in sales of passenger cars and commercial vehicles were noteworthy, up by 38% to 1.98 million units and 42% to 0.64 million units, respectively.

 The year 2011 is the first year of the 12th five-year plan (medium term plans for significant projects, which the Chinese Government develops every five years). Dongfeng Motor made the company's five-year plans simultaneously. It announced the expansion for the whole group sales to five million units.

 Upon assuming General Manager of Dongfeng Motor Corporation (the parent company of the whole group), Zhu Fushou laid the plan in April 2011 to expand the independent brand passenger car business immediately. He expressed the company objective to expand the current passenger car sales of 0.35 million units to two-million scale by 2015 by increasing the sales of the independent brand passenger cars including Dongfeng Fengshen.

 Major manufacturers under the umbrella of the Group are stepping up their activities to achieve the objectives by reinforcing their production capacities and introducing new models according to their medium term plans as unveiled after 2009. The joint ventures with Nissan are building new plants one after another, and planning to expand production and sales volume to 2.3 million-unit scale by 2015. The joint venture with PSA started building new power train and assembling plants.



Major affiliated manufacturers' sales results in 2010 and the first half of 2011, and future plans

 From 2010 to the first half of 2011, the sales volume of the whole group and that of each major manufacturer sustain relatively stable and positive growth. In 2010, sales volume was up by 38% over the previous year to 2.62 million units as the group total. It included 1.98 million passenger cars (up by 38% on year-on-year basis) and 0.64 million commercial vehicles (up by 42% on the same basis). In the first half of 2011, total sales were up 12% on the year-on-year basis to 1.51 million units. Of them, sales volume of passenger cars were up by 17% over the previous year to 1.1 million units, while that of commercial vehicles grew at a sluggish pace of 2% to 410K units.

 In the first half of 2011, sales volume was down by 9% in the joint venture with Honda because of the Great East Japan Earthquake in March, while it was up by 13% in the joint venture with Nissan and up by 11% in the venture with PSA. Overall, Dongfeng Motor stayed in a positive growth trend.

Dongfeng Motor: Major manufacturers' sales volume

(10,000 units)
  2010 Yr-on-yr
growth
First half
of 2011
Yr-on-yr
growth
Planning
Dongfeng Motor Corporation *262 38% *151 12% 500(2015)
Commercial Vehicle *64 42% *41 2%
Passenger Vehicle 198 38% 110 17%
Dongfeng Yu'an Vehicle *30 50% *18 42% 45(2011)
Dongfeng Yueda Kia Motors 33 38% 19 18% 43(2011)
Dongfeng Yulon Motor Established in December 2010 20(2015)
Dongfeng Motor Group *195 36% *106 10% 216.1(2011)
Commercial Vehicle *53 42% *29 2% 51.03(2011)
Passenger Vehicle 142 34% 77 13% 165.1(2011)
Dongfeng Passenger Vehicle Company 3 48% 1 -9% 4.2(2011)
→30(2015)
Dongfeng Peugeot Citroen Automobile 37 38% 19 11% 43.5(2011)
→75(2015)
Dongfeng Honda 26 24% 12 -9% 28.7(2011)
Dongfeng Motor Co., Ltd. *128 38% *73 13% 135(2011)
→230以上(2015)
Dongfeng Nissan Passenger Vehicle 66 27% 37 13% 77.2(2011)
→130(2015)
Dongfeng Automobile *30 45% *17 13% 33.5(2011)
→50(2014)
Zhengzhou Nissan *10 79% *5.6 47% 13.2(2011)
→20(2012)
Changzhou Dongfeng Automobile *1 71% n.a. n.a. 20(2014)
Automobile Branch n.a. 48% *8 n.a. n.a.
Dongfeng Commercial Vehicle Co. *31 59% *19 15% n.a.
Dongfeng Liuzhou Motor *11 n.a. n.a. n.a. 23(2015)
Source:Press release of each company, China Association of Automobile Manufactures, Chinese media
(Note) 1. The asterisk mark "*" represents sales volume only of commercial vehicles or that including commercial vehicles.
2. The following outlines major manufacturers of the group. The names in the brackets are official corporate names, which are shortened in this Report.
Dongfeng Motor Corporation: A state-run auto company group. This is the parent company which controls all of the following manufacturers.
Dongfeng Yu'an Vehicle(Dongfeng Yu'an Vehicle Co., Ltd.): This company produces a mini car brand Dongfeng Xiaokang. It is equally owned by Dongfeng Motor Corporation and Chongqing Xiaokang Auto Industry Group Co., Ltd.
Dongfeng Yueda Kia Motors (Dongfeng Yueda Kia Motors Co., Ltd.): This company produces Kia brand. This is a joint venture capitalized by three domestic and foreign companies of Dongfeng Motor Corporation, Jiangsu Yueda Investment Co., Ltd. and Kia Motors.
Dongfeng Yulon Motor (Dongfeng Yulon Motor Co., Ltd.)):It produces a passenger brand Luxgen. This company is a fifty-fifty joint venture of Dongfeng Motor Corporation and Yulon Group (Taiwan).
Dongfeng Motor Group (Dongfeng Motor Group Co., Ltd.):This is a headquarter company of major manufacturers of Dongfeng Passenger Vehicle Company, Dongfeng Peugeot Citroen Automobile, Dongfeng Honda and Dongfeng Motor Co., Ltd. (including umbrella manufacturers)
Dongfeng Passenger Vehicle Company (Dongfeng Motor Group Passenger Vehicle Company):This produces its own passenger brand Dongfeng Fengshen.
Dongfeng Peugeot Citroen Automobile (Dongfeng Peugeot Citroen Automobile Co., Ltd.):This company produces Dongfeng Peugeot and Dongfeng Citroen brands. It is equally owned by Dongfeng Motor Corporation and PSA Peugeot Citroen.
Dongfeng Honda (Dongfeng Honda Automobile Co., Ltd.): This is a fifty-fifty joint venture of Chinese and a foreign companies of Dongfeng Motor Corporation and Honda.
Dongfeng Motor Co., Ltd.:This is equally owned by Chinese and a foreign company of Dongfeng Motor Corporation and Nissan. It controls Dongfeng Nissan Passenger Vehicle and Dongfeng Automobile (including umbrella manufacturers).
Dongfeng Nissan Passenger Vehicle (Dongfeng Nissan Passenger Vehicle Company Dongfeng Motor Co., Ltd): This company produces Nissan passenger car models. It is the passenger division of Dongfeng Motor Co., Ltd.
Dongfeng Automobile (Dongfeng Automobile Co.,Ltd.): This produces LCVs of Dongfeng and Nissan brands. It controls Zhengzhou Nissan, Changzhou Dongfeng Automobile, and Automobile Branch.
Zhengzhou Nissan (Zhengzhou Nissan Automobile Co., Ltd.): This company produces Dongfeng and Nissan brand LCVs. It is the LCV plant of Dongfeng Automobile.
Changzhou Dongfeng Automobile (Changzhou Dongfeng Automobile Co., Ltd.): This company manufactures Dongfeng brand LCVs. It is building a new plant for light vehicle markets.
Automobile Branch (Automobile Branch of Dongfeng Automobile Co., Ltd.): This company manufactures Dongfeng brand LCVs. In 2011, it began to launch the light commercial van Dongfeng Yufeng.
Dongfeng Commercial Vehicle Co.: This company produces Dongfeng brand medium and heavy-duty trucks. It controls many commercial vehicle manufacturers such as Dongfeng Liuzhou Motor.
Dongfeng Liuzhou Motor (Dongfeng Liuzhou Motor Co., Ltd.): This company produces Dongfeng brand commercial vehicles and passenger cars. The passenger car brand is Dongfeng Fengxing.

 



Medium term business plans of major affiliated manufacturers

 Major manufacturers laid their business plans from 2009 to 2011. Each company plans to double production and sales volume by expanding their production capacities and proactively introducing their new vehicles. The total group sales volume ran up to 2.62 million units in 2010. The group plans to increase the volume further to five million units in 2015.

Dongfeng Motor

Five-year plan
(2011 - 2015)
Dongfeng Motor Corporation unveiled the entire group business plan in January 2011. Dongfeng Motor will make a growth to the domestically largest and a world class auto group by 2015, expanding the group's sales volume to five million units (2.62 million in 2010).
Grand Strategy for
Independent brands
(2011 - 2015)
Led by Zhu Fushou, General Manager of Dongfeng Motor Corporation (assumed in April 2011), it laid the business plan to expand independent brand passenger car business. Dongfeng Motor Corporation divided its umbrella brands into three groups, on each of which the parent company placed the targets to expand sales by 2015.
* First Group consists of Dongfeng Fengshen of Dongfeng Passenger Vehicle Company, Dongfeng Xiakang of Dongfeng Yu'an Vehicle, Zhengzhou Nissan's independent brand (except Nissan), and Dongfeng Fengxing of Dongfeng Liuzhou Motor. Dongfeng Motor Corporation will expand a total sales volume to more than 1.2 million units of these key brands of the first group.
* Second Group is the Luxgen of Dongfeng Yulon Motor. The sales volume target is set at more than 200K units.
* The Third Group consists of the brands uniquely developed by China-foreign company ventures such as the Venucia of Dongfeng Nissan Passenger Vehicle. The sales volume target is set at more than 400K units.
Energy-saving and
New Energy Vehicle Strategies
(2010 - 2020)
Dongfeng Motor Corporation unveiled the energy-saving and new energy vehicle strategies in August 2010. It will invest 3.0 billion Yuan to develop and commercialize technologies for energy saving and new energy vehicles. Dongfeng Motor also expressed its plans to establish the superiority of its core technologies by 2020 and increase product lineups to ensure sustainable growth.
Details of the plans are as follow:
* By 2015, Dongfeng Motor will expand the number of holding HVs in the market to 100K units, it will get ready for commercializing EVs to form a 50K-unit scale production and sales capabilities, and It will expand the percentage of energy-saving and new energy cars out of production and sales volume of Dongfeng brand passenger cars to 20%.
* By 2020, Dongfeng Motor will improve technology levels and competitive edge to increase the new energy vehicle fleet to 800K units.

Source: Dongfeng Motor Corporation's news release(August 13, 2010 April 7/June 23/July 1/ August 9, 2011), Chinese media
(Note) Dongfeng Yulon Motor is a fifty-fifty venture manufacturer by Dongfeng Motor Corporation and Yulon Group (a Taiwan's major auto group) in December 2012. Its factory stands in Hangzhou City of Zhejiang Province. The venture company introduced the Luxgen brand owned by one of the capital investors, Yulon. Dongfeng Motor broadly positions it as an independent brand in areas of the Chinese.

 

Own-brand passenger car business

Dongfeng Yu'an Vehicle aims to win a 30% share by 2013

Goal of 315 Growth
(2009 - 2013)
This is the second five-year plan of Dongfeng Yu'an Vehicle. Dongfeng Yu'an Vehicle will win a 30% share of the mini car market and a production volume of 1.0 million units (0.5 million units as of 2010) by 2013. It is said that Dongfeng Yu'an Vehicle plans year-on-year 50% increase in production and sales volume for five years.

Source: Dongfeng Yu'an Vehicle's news release(January 29/ May 28, 2010), Chinese media

Dongfeng Passenger Vehicle Company to expand sales volume to 300K-unit scale by 2013

DC130 Plan
(2009 - 2013)
This is the five-year medium term business plan unveiled by Dongfeng Passenger Vehicle Company. It will expand sales volume to 300K-unit scale by 2013 (30K units in 2010). To achieve the planned target, it will introduce five finished-car platforms over a few years to launch more than ten models. At the same time, it will build up production capabilities for two engine series (1.4 - 1.6 L and 2.0 - 2.4 L).

Source: Dongfeng Motor Corporation's news release(April 7, 2011), Chinese media

 

Joint venture with PSA

Dongfeng Peugeot Citroen Automobile aims for a 5% market share by 2015

5A Plan
(2011 - 2015)
This is the five-year plan unveiled by Dongfeng Peugeot Citroen Automobile in September 2010. Dongfeng Peugeot Citroen Automobile will improve quality of products and services to the top level in China by 2015 to achieve an annual production and sales volume of 750K units(370K units in 2010), a market share of 5% and an operating margin of 5% and greater.
For more details, the plan set five objectives to achieve: (1) introduction of 12 new model vehicles along with new six engines, (2) building a new plant with a production capacity of 300K units, (3) a large-lot export of complete vehicles (4) research and development of independent brands, and (5) implementation of energy saving and new energy vehicle plans.
As for the energy saving/new energy vehicle plans, Dongfeng Peugeot Citroen Automobile will:
* Renew all the power trains for the existing products by 2015,
* Introduce high performance natural aspiration engines and direct injection turbo engines within two years,
* In 2011, Dongfeng Peugeot Citroen Automobile will introduce a micro HV equipped with start/stop function.
* It will release a PHV model with a couple of years, and an EV model roughly in five years.

Source: Dongfeng Motor Corporation's news release(April 7, 2011), Dongfeng Peugeot Citroen Automobile's news release(October 15, 2010), Chinese media
(Note) The number "5" of the "5A" plan represents an ability to plan products, engineering (technology), brand power, capability for management and green strategies (capabilities for environmental responsiveness).

 

Joint venture with Yulon Motor

Dongfeng Yulon Motor: to achieve sales volume of 200K units in five years after the establishment

Medium term
business plan
(2011 - 2015)
This is the five-year business plan unveiled by Dongfeng Yulon Motor in 2011. It will achieve the targets of sales volume over 200K units, revenues of 25 billion Yuan and an operating margin over 5%. It also says that it will release one to two new models every year for the next five years.

Source: Dongfeng Motor Corporation's news release(August 9, 2011), Dongfeng Yulon Motor's news release(April 19, 2011)

 

Joint venture with Nissan

Dongfeng Motor Co., Ltd. to achieve sales volume of 2.3 million units and a share of 10% by 2015

New medium term
business plan
(2011 - 2015)
This is the new five-year medium term business plan unveiled by Dongfeng Motor Co., Ltd. in July 2011. It will invest 50 billion Yuan by 2015 to increase the current sales volume of one million to 2.3 million units (a market share of 10%), and 1,400 to 2,400 dealers (of which, a thousand dealers will be included in the sales network of Dongfeng Nissan Passenger Vehicle). To achieve these objectives, this company unveiled plans to increase new models and production capacity.
[New model plan]
* Dongfeng Motor Co. will introduce 30 new models by 2015. Five models of them including EVs will be under the Venucia, which is the brand of Dongfeng Nissan Passenger Vehicle.
* The Venucia brand models will be launched in the first half of 2012 to achieve sales volume of 300K units by 2015. It plans to launch EVs by 2015.
[Production capacity]
* Dongfeng Motor Co. will increase the current production capacity of 1.2 million units to 1.5 million units in 2012 and 2.3 million units by 2015.
* Dongfeng Motor Co. will build a medium and heavy-duty truck plant in Shiyan City of Hubei Province. (Dongfeng Commercial Vehicle Co.) and build a mini car plant in Changzhou City of Jiangsu Province. (Changzhou Dongfeng Automobile) and build the second Huadu Plant in Guangzhou City (Dongfeng Nissan Passenger Vehicle).
* It will expand the existing plants such as the second plant of Zhengzhou Nissan.
* Dongfeng Nissan Passenger Vehicle will build a new plant to produce power trains including engines and transmissions to realize nearly 100% local content.

Source: Dongfeng Motor Co., Ltd.'s news release(August 8, 2011), Nissan's news release(July 26, 2011), Chinese media

 



Expansion of production capacities for complete vehicles

 Each of the major manufacturers expanded the production capacities of finished cars and power trains to achieve the objectives in their individual medium-term business plans. In particular, the joint venture with Nissan started building new plants, and some new plants have already started operation. They are steadily building up their production capabilities to achieve the 2015 sales volume target at 2.3 million units.

 The following table shows an overview of major manufacturers' existing production capacities and future expansion plans.

Dongfeng Motor: Major manufacturers' production capacity (complete vehicle)

(10,000 units)
  Plants 2011 Planning
Dongfeng
Motor
Corporation
Dongfeng Yu'an Vehicle Chongqing
First plant
*10 *100(2013)
Chongqing
Second plant
*20
Shiyan
First plant,
Hubei prov.
*10
Shiyan
Second plant,
Hubei prov.
*10
Dongfeng Yueda Kia Motors Yancheng
First plant,
Jiangsu prov.
13 13
Yancheng
Second plant,
Jiangsu prov.
30 30
Third plant
(Location is
not disclosed)
Planning
phase
30
Dongfeng Yulon Motor Hangzhou plant,
Zhejiang prov.
Started
operations in
July 2011
12(after the
completion of
the 1st stage
in the phase 1)
→24(after the
completion of
the phase 1)
Dongfeng
Motor
Group
Dongfeng Passenger
Vehicle Company
Wuhan plant,
Hubei prov.
8 16(after the
completion of
the phase 1)
→33(after the
completion of
the phase 2)
Dongfeng Peugeot
Citroen Automobile
Wuhan First plant,
Hubei prov.
30 30
Wuhan
Second plant,
Hubei prov.
15 15
Wuhan
Third plant,
Hubei prov.
Construction
started in
May 2011
15(September 2013)
→30(2015)
Dongfeng Honda Wuhan First plant,
Hubei prov.
24 24
Wuhan
Second plant,
Hubei prov.
Construction
started in
November
2010
10(the second
half of 2012)
→12(2013) →24
Dongfeng
Motor
Co., Ltd.
Dongfeng Nissan
Passenger Vehicle
Huadu First plant,
Guangzhou city
36 36万
Huadu
Second plant,
Guangzhou city
Construction
started in
May 2010
24(2012)
Xiangyang plant,
Hubei prov.
10 20(2012)
Dongfeng
Automobile
Zhengzhou
Nissan
Zhengzhou
First plant,
Henan prov.
*9.8 *18(2012~2013)
Zhengzhou
Second plant,
Henan prov.
*14 *18(2012)
Changzhou
Dongfeng
Automobile
Changzhou
Existing plant,
Jiangsu prov.
*6 *20(2014)
Changzhou
New plant,
Jiangsu prov.
Construction
started in
October
2010
Automobile
Branch
Xiangyang
First plant,
Hubei prov.
*10 *10
Xiangyang
Second plant,
Hubei prov.
*3 (Started
operations in
July 2011)
*20
Dongfeng Commercial
Vehicle Co
Shiyan
Existing plant,
Hubei prov.
*30 *30
Shiyan
New plant,
Hubei prov.
*4 (Started
operations in
September
2011)
*8
Dongfeng
Liuzhou
Motor
PC Existing plant,
Liuzhou city,
Guangxi
8 8
PC New plant,
Liuzhou city,
Guangxi
Construction
started in the
second half
of 2011
20
CV Existing plant,
Liuzhou city,
Guangxi
*6.5 *6.5
CV New plant,
Liuzhou city,
Guangxi
Construction
started in
February
2011
*10(2012)
Source: Press release of each company, Chinese media
(Note) 1. The asterisk mark "*" shows the production capacity of commercial vehicles only or that including commercial vehicles.
2. The figures of production capacities are referred to several sources including these companies' websites and news reports. Thus, this table does not show the group's total data.

 



Expansion of production capacity of power trains

 In addition to complete vehicles, expansion of production capacity of power trains are moving ahead. Dongfeng Passenger Vehicle Company started building an engine plant with a production capacity of 300K units in 2010. Besides, joint ventures with Nissan and PSA started increasing their production capacities to the one million-unit scale, respectively.

Independent brand passenger car business

Dongfeng Passenger Vehicle Company starts building a 300K-unit scale engine plant in Wuchan City

Dongfeng Passenger Vehicle Company started building an engine plant in the premises of the passenger car plant with an annual production scale of 300K units in Wuchan city of Hubei Province in June 2010. The site area is 72,000 square meters. It will have a production capacity of 60K units after the first construction phase. The new plant is expected to start running in the latter half of 2011 at the earliest. The plant will produce e-TECO Series 1.6-L and 2.0-L engines, independently developed by Dongfeng Motor Corporation.

Source: Dongfeng Passenger Vehicle Company's news release(April 13, 2011), Company Introduction

 

Joint venture business with PSA

Dongfeng Peugeot Citroen Automobile to reinforce the power train production capacity

Dongfeng Peugeot Citroen Automobile started construction work to expand the power train plant in the National Hi-Tech Automobile Industry Development Zone in Xiangyang City of Hubei Province, in March 2011. It will launch a total of six models of the next generation EP, EB and EC series engines by 2015. When all construction works are completed, it will have production capacities of 1.2 million engines and 0.54 million transmissions in total with the existing production capacity.
* The EC Series is the next generation natural aspiration engine developed on the TU Series. It is compatible with the Euro V. Dongfeng Peugeot Citroen Automobile will have a production capacity of 100K engines by September 2012, and will expand it to 200K units by 2013.
* The EP Series is the next generation direct injection turbo engine. It was jointly developed by PSA Peugeot Citroen and BMW. There are 1.6 L and 1.8 L versions. By 2013, Dongfeng Peugeot Citroen Automobile will have a production capacity of 100K engines and expand it to 200K engines in 2015.
* The EB Series is the next generation 1.2-L three-cylinder engine of PSA Peugeot Citroen. Two versions of natural aspiration and turbo engines will be available. Dongfeng Peugeot Citroen Automobile will have a production capacity of 200K units and launch the series by 2014.

Source: Dongfeng Motor Corporation's news release(February 14/March 31/April 13, 2011), Dongfeng Peugeot Citroen Automobile's news release(March 31, 2011), Chinese media
(Note) The existing production capacities of the Xiangyang Plant are 640K engines and 375K transmissions.

 

Joint venture with Nissan

Dongfeng Nissan Passenger Vehicle kicks off the project to expand engine production capacity

Dongfeng Nissan Passenger Vehicle officially decided to expand the production capacity of the engine plant to one million units in May 2011. It plans to start building a cylinder head molding plant, a forging plant for crank shafts and connecting rods, and a transmission plant in order in Huadu District of Guangzhou City, where it already has a plant.
 By 2015, the venture company will have annual production capacities of 1.5 million cylinder heads, 1.44 million crank shafts and 1.2 million connecting rods, etc.. Dongfeng Nissan Passenger Vehicle says that it will expand its current engine production capacity of 0.48 million units to about one million units
In July 2011, construction work of the cylinder head plant, one of the production capacity expansion projects, was augmented in Huadu Automobile City, Chini Area of Guangzhou City. It has a site area of 81,000 square meters. The plant will have a production capacity of one million cylinder heads, and then start running by 2012.

Source: Dongfeng Motor Corporation's news release(May 16/August 10, 2011), Dongfeng Motor Co., Ltd.'s news release(May 17, 2011), Chinese media
(Note) News reports said that Dongfeng Nissan Passenger Vehicle is likely to build a new engine plant with a capacity of 480K units in 2013.

 



Introduction and plans to introduce new models by major affiliated manufacturers after 2011

*The following lists the companies in the same order as in the tables of sales volume and production capacities.

Dongfeng Yu'an Vehicle

Brand Model Release time Outline
Dongfeng
Xiaokang
V-Series off-road
mini vehicles
May, 2011 This is an off-road version mini vehicle. There are a total six models of vans and trucks.

Source: Dongfeng Yu'an Vehicle's news release (June 14, 2011), Chinese media

Dongfeng Yueda Kia Motors

Model Release time Outline
K5 March, 2011 This is a middle or high-end sedan. The K5 was designed by Peter Schreyer who is Chief Design Officer of Kia Motors.
K2 July, 2011 The K2 is a high-end sedan, which Peter Schreyer designed to target the Chinese market. It was unveiled to the world for the first time in China.

Source: Dongfeng Motor Corporation's news release(March 23/July 25, 2011), Dongfeng Yueda Kia Motors' news release(March 11/ April 11/April 19/July 8, 2011)

Dongfeng Yulon Motor

Brand Model Release time Outline
Luxgen Luxgen 7 SUV the end of
September,
2011
This is a SUV, the first model of the Luxgen. It is equipped with the Dongfeng Yulon Motor's unique onboard computer, THINK+ Intelligent thinking engine. The SUV is positioned as the world first Intelligent LSUV (Luxury Sport Utility Vehicle).
A-segment
vehicle
2012 It is reported that this A-segment vehicle will be a production model of the concept sedan Neora exhibited in the 2011 Shanghai Motor Show. In 2012, Dongfeng Yulon Motor plans to introduce MPV and CEO models.

Source: Dongfeng Motor Corporation's news release(August 25, 2011), Dongfeng Yulon Motor's news release(August 23, 2011), Chinese media
(Note) The THINK+ Intelligent thinking engine is an onboard computer, which was jointly developed by Yulon Group and HTC Corporation, a manufacturer of smart phones and PDAs (Personal Digital Assistant). Total six functions are integrated into the computer, such as music/video player, communication function, and GPS navigation.

Dongfeng Passenger Vehicle Company

Brand Model Release time Outline
Dongfeng
Fengshen
MY2011 model H30 January, 2011 This is MY2011 version of the midsize two-box H30.
H30 CROSS April, 2011 This is the cross over model of the H30.
Zong guanjun Version S30
(limited edition)
June, 2011 The base model is the Zunya Type of the MY2011 model S30.
Zong guanjun Version H30
(limited edition)
June, 2011 The base model is the Zunya Type of the MY2011 model H30.
S60 2011 It is reported that the base model will be the Nissan Sylphy.
SUV 2012 Details are unknown.

Source: Dongfeng Motor Corporation's news release(December 27, 2010 January 19/January 20/July 1, 2011), Dongfeng Passenger Vehicle Company's news release(January 17/March 24/April 13/April 19, 2011), Chinese media
(Note) Dongfeng Passenger Vehicle Company and the National Basketball Association's (NBA) signed the long-term sponsorship agreement. Its independent brand Dongfeng Fengshen was employed for an official vehicle of NBA in China. The Zong guanjun Version S30 and Zong guanjun Version H30 are limitedly introduced models as sponsoring partners of NBA.

Dongfeng Peugeot Citroen Automobile

Brand Model Release time Outline
Dongfeng
Citroen
New Elysee March, 2011 This is the MY2011 model Elysee
Guanjun Version
C-Quatra
May, 2011 This was introduced by the company as a sponsoring partner of the Chinese Badminton Association. Its base model is the MY2011 model C-Quatra.
MY2012 model C2 September,
2011
This is the MY2012 model of the A0 class C2. Dongfeng Peugeot Citroen Automobile newly launched the 1.6-L version.
Dongfeng
Peugeot
MY2011 model 207 May, 2011 This is the MY2011 model of the A0 class 207.
Improved 408 May, 2011 This is the improved model of 408, which was unveiled in China for the first time to the world. The price was unchanged, while safety functions were improved.
508 July, 2011 The 508 is the B-class medium and high end sedan, which were presented to Asia for the first time in the 2011 Shanghai Motor Show.
3008 the second
half of 2012
Dongfeng Peugeot Citroen Automobile is expected to locally produce the Peugeot's first crossover 3008.
Micro HV 2011 A Micro HV will be introduced as part of the 5A Plan (medium term business plan). The Micro HV will come with the start/stop function.
PHV 2012-2013 Dongfeng Peugeot Citroen Automobile plans to introduce a PHV as part of the 5A Plan.
EV 2015 Dongfeng Peugeot Citroen Automobile plans to introduce a PHV as part of the 5A Plan.
First independent brand model 2015 Dongfeng Peugeot Citroen Automobile plans to unveil its independent brand and the first model of the brand.

Source: Dongfeng Motor Corporation's news release(April 7/March 15, 2011), Dongfeng Peugeot Citroen Automobile's news release(March 9/April 21/May 10/May 18/July 11/September 1, 2011), Chinese media

Dongfeng Honda

Brand Model Release time Outline
Dongfeng
Honda
Ninth-generation
Civic
Late October, 2011 This new civic is the ninth generation. It will come with 1.8-L or 2.0-L engine.
Honda Insight 2012 This is Honda's hatchback HV. In the 2011 Shanghai Motor Show, Dongfeng Honda announced to import and sell the model from 2012.

Source: Dongfeng Motor Corporation's news release(March 15, 2011), Dongfeng Honda's news release(March 4/April 19/September 16, 2011)

Dongfeng Nissan Passenger Vehicle

Brand Model Release time Outline
Dongfeng
Nissan
New Qashqai January, 2011 This is the MY2011 model of the light crossover SUV Qashqai.
New Tiida May, 2011 This is a new model of the Tiida. There are two versions. They are the Tiida equipped with the HR16DE engine and Tiida GTS with the MR16 DIG TURBO, direct injection turbo engine.
Murano September, 2011 This is the first locally produced model of Nissan's urban-type SUV Murano. It employs the Nissan's D+ platform. It has a combination of 3.5-L V6 engine and CVT for the power train.
Venucia First model First half of 2012 This will be a sedan, as the first model of the first independent brand Venucia unveiled by Dongfeng Nissan Passenger Vehicle in September 2010.
EV model 2015 This is the Venucia brand EV model. It is reported that Dongfeng Nissan Passenger Vehicle will likely produce the model at the Huadu Plant.

Source: Dongfeng Motor Corporation's news release(April 7/ June 2/July 21, 2011), Dongfeng Motor Co., Ltd.'s news release(June 7/September 14, 2011), Dongfeng Nissan Passenger Vehicle's news release(December 30, 2010 January 15/June 1/July 19, 2011), Nikkan Jidosha Newspaper (September 14, 2011)

Dongfeng Automobile

Model Release time Outline
EJ02
(development
code)
End of 2011 This is the independently developed EV of Dongfeng Automobile, which was unveiled in the 2011 Shanghai Motor Show. This is a small two-seater hatchback designed for commuting. The model has an iron phosphate Li-ion battery for the driveline, peaks at 80 km/h, consumes 10 kWh/100km and travels 110 to 180 km per charge.

Source: Dongfeng Automobile's news release, Chinese media

Zhengzhou Nissan

Brand Model Release time Outline
Dongfeng 2.0-L engine
version Succe
September,
2011
This is the 2.0-L engine version Succe.
1.5-L engine
version Succe
September,
2011
This is the 1.5-L engine version Succe.
Urban type
SUV model
2013 Zhengzhou Nissan will finish the basic design in 2011, planning to launch the model by 2013.
Nissan NV200
(Zunya type)
January,
2011
This is a new version of the CDV NV200. This model is applicable to the government aid program for the low fuel consumption vehicles of 1.6 liter or smaller.
NV200
(2+2+3 seat model)
June, 2011 This is the 2+2+3 seat model of the commercial van NV200. The first two rows accommodate two passengers, and the third row accommodates three passengers.
New Tule the second
half of 2011
This is the Nissan's new Patrol (Japanese name: Safari). It is expected that the model will be imported and sell via the network of Zhengzhou Nissan from the latter half of 2011.

Source: Zhengzhou Nissan's news release(January 10/ February 16/March 10/April 25/April 26/April 27, 2011)
(Note) CDV (Car Derived Van) means a two-box vehicle based on a basic passenger car (such as sedan and hatchback) platform.

Changzhou Dongfeng Automobile

Model Release time Outline
W03
(development
code)
2012 This is a middle and high end mini vehicle. Changzhou Dongfeng Automobile set the two series of minivan and mini truck.

Source: Dongfeng Motor Corporation's news release (January 4, 2011), Chinese media

Automobile Branch

Model Release time Outline
Dongfeng
Yufeng
October, 2011 or later This is the first high end light commercial van independently developed by Dongfeng Automobile. It has a combination of the Nissan ZD30 engine (103 kW, 300 Nm) and six-speed aluminum transmission of Hyundai for the driveline. The line-off is scheduled in October 2011.

Source: Dongfeng Automobile's news release(June 30, 2011), Chinese media

Dongfeng Liuzhou Motor

Brand Model Release time Outline
Dongfeng
Fengxing
Joyear Series
(Passenger MPV)
2011 Joyear with 1.5XL-AMT February, 2011 It has a combination of the Mitsubishi 1.5-L engine 4A91 and six-speed AMT for the driveline.
Joyear - Cross May, 2011 This is a two box SUV. It is equipped with the Mitsubishi 1.8-L engine 4G93M, of which fuel consumption is 7.9 L/100 km.
Joyear - LV August, 2011 This was developed to target young generations who were born in 1980s. It comes with 1.5-L, 1.8-L or 1.8-L turbo engine.
Joyear - SUV November, 2011 This will be the first SUV of the Dongfeng Fengxing brand. It will be exhibited in the upcoming 2011 Guangzhou Motor Show.
Joyear - A-segment 2013 This is an A-segment sedan. Dongfeng Liuzhou Motor announced in the 2011 Shanghai Motor Show to participate in the basic passenger car (sedan, hatchback, etc.) market from 2013.
Dongfeng
Fengxing
Lingzhi Series
(Commercial MPV)
1.5-L and 1.6-L engine
versions of Lingzhi
October, 2011 This is a fuel efficient MPV.

Source: Chinese media

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