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HEV Market Trend in the U.S.
Japanese OEMs Hold 70% Share, Expanding Local Production of HEV Models
2026/05/19
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Summary
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Sales Trends by Powertrain in the U.S.: HEV Ratio Increases Annually, While BEVs Struggle
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Sales Volume of Japanese OEMs in the U.S.: Increase in Sales, Focusing on HEVs
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HEV Sales Trends of Hyundai Kia
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HEV Sales Trends of Ford Group
Summary
It has been about a year since President Trump imposed higher tariffs on vehicles imported from Japan; however, sales of Japanese automakers in the U.S. have been steadily increasing. This is driven by the growing demand for hybrid electric vehicles (HEVs). In the U.S., Japanese OEMs hold a 70% share of the HEV market segment, primarily driven by U.S.-produced models from Toyota and Honda.
Using sales volume data from MarkLines, this report examines the current state of the U.S. HEV market.
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| 2026 Toyota Camry SE AWD (HEV) (Detroit Auto Show 2026) |
2026 Honda CR-V e:HEV RS (Japan Mobility Show 2025) |
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