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Chinese OEMs: Expanding in South America, Shifting to Local Production
Market share in Brazil reaches approx. 9%; accelerating plant construction
2026/04/08
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Summary
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South American market: Sales are recovering and Chinese OEMs are experiencing rapid growth.
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Brazil: NEVs drive market share expansion from 1% to 9%
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Accelerating Localization: BYD, GWM, Chery, and Changan
Summary
The South American market has been steadily recovering from 2020 to 2025 following the COVID-19 pandemic. Brazil remains the core market, while sales by Chinese automakers (OEMs) are growing rapidly. In addition, while some countries are transitioning from the expansion phase to structural optimization and deepening localization, others are still in the market entry phase.
For Chinese automakers, Brazil is a key market for prompting electrification and localization, with new energy vehicles (NEVs) already accounting for over 50% of their production, and the development of local production systems accelerating.
This report summarizes the development of the South American automotive market and the performance of Chinese automakers in Brazil from 2020 to 2025.
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| BYD plant in Camacari, Brazil (Source: BYD) |
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