IAA 2017: European OEMs highlight SUVs

Models reflect future industry innovations

2017/10/18

Summary
Skoda expands SUV portfolio with Karoq, Kodiaq Scout and Kodiaq Sportline
PSA Group continue brand product offensives with Citroen C3 Aircross and Opel Grandland X
Jaguar Land Rover shows SUV range with Jaguar E-Pace and Land Rover Discovery SVX
Renault highlights performance with Megane R.S., connectivity with Symbioz concept
Ford displays updated versions of EcoSport and Mustang
SEAT expands product lineup with Arona
Dacia introduces next generation of popular Duster compact SUV
Borgward draws from history with Isabella Concept

Summary

The International Motor Show (IAA) 2017 was held in Frankfurt, Germany from September 12 through September 24, 2017, with the show opening to the public on September 16. More than 50 passenger car brands were on display during the exhibition, which hosted approximately 810,000 visitors. Emphasizing its theme of "Future now", IAA 2017 showcased a record-setting 363 innovations.

Skoda's exhibit at IAA 2017

Similar to the German automakers at IAA 2017, western OEMs chose to showcase SUVs and crossovers to capitalize on the growing demand for vehicles in the segment. The vehicles displayed included subcompact crossovers such as the Ford EcoSport, and compact SUVs such as the Jaguar F-Pace, Citroen C3 Aircross, Dacia Duster, and Skoda Karoq. Automakers also displayed larger vehicles including the Land Rover Discovery SVX and Skoda Kodiaq. Overall, the focus on crossovers and SUVs showcased their importance to the plans of western automakers operating in Europe.

Beyond the number of SUVs and crossovers that were showcased, certain automakers highlighted concepts indicating their strategies regarding the future of the automotive market. The Renault Symbioz highlighted car connectivity, the Skoda Vision E emphasized the importance of electric vehicles, and the Borgward Isabella Concept served as a design study for the automaker.

This report is the third report which focuses on the vehicles displayed at the IAA 2017. This report will focus on vehicles showcased by Western OEMs outside of the major German automakers, including Skoda, Citroen, Opel, Jaguar Land Rover, Renault, Ford, SEAT, Dacia, and Borgward. Individual reports focusing on electric models and ICE models from major German automakers have already been released. A report on the models shown by Asian automakers will be released in the future.

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