Mazda introduces SKYACTIV Gen2 models as part of next mid-term plan

Goal to raise fuel economy by 50% from 2008 levels through SKYACTIV and electric drives

2015/07/14

Summary

Mazda Roadster
All-new Mazda Roadster launched in May 2015
(Photo courtesy of Mazda)

 This report focuses on Mazda Motor Corporation's model plan and production capacity plan based on its next mid-term business plan called "Structural Reform Stage 2" that covers fiscal years starting from April 2016 through March 2019. The business plan was announced in April 2015.

 Mazda reported net deficits in the fiscal year ended in March 2009 (FY 2009) through FY 2012. In 2012, Mazda introduced the new-generation models which adopted Skyactiv technology and a new design theme dubbed Kodo ("Soul of Motion") design. Since then, the company's performance is improving substantially due in part to the weaker yen as well.

 Mazda plans to introduce eight new-generation models by the end of FY 2016 that will raise the ratio of Skyactiv models to more than 85% of its global sales and increase the corporate average fuel economy (CAFE) by 30% over the 2008 levels. The company's next mid-term business plan includes the introduction of the second-generation Skyactiv (Skyactiv Gen2) models that feature the Homogeneous-charge Compression Ignition (HCCI) combustion technology. Mazda will strengthen its electric drive technologies starting in FY 2020 and raise its CAFE by 50% in 2020 over the 2008 levels.

 Mazda will strengthen overseas production especially in Mexico, Thailand and China to build a system that is least affected by currency exchange fluctuations. During the next mid-term business plan, Mazda will maintain production volumes high at home (reportedly more than 850,000 units in Japan) and meet additional future demands by increasing its capacities in plants overseas.


Related Reports:
Mazda's record profits in 2013 due to success of SKYACTIV models (Jul. 2014)
Mazda: Future prospects of advanced ICEs for passenger cars (Jun. 2015)