North American International Auto Show 2015: US OEMs
US automakers display confidence with luxury and performance models
View of Ford's Innovation Park
Crowds around the Ford GT
The 2015 North American International Auto Show (NAIAS) was held from January 12 through January 25, 2015, with the show being open to the public starting January 17. A total of 808,775 people attended the public show, the highest attendance over a twelve-year period.
Detroit's recent emergence from bankruptcy combined with one of the automotive industry's best sales years emphasized the auto show's continuing themes of optimism and recovery. As such, the 2015 North American Auto Show demonstrated a greater degree of spectacle compared to shows from previous years. Exhibits from Ford and General Motors highlighted this quality with a large number of screens and interactive displays.
The models shown by the Detroit Three further emphasized the confidence in the industry. Ford unveiled its new performance line by displaying the Ford GT and Shelby GT350R Mustang. GM debuted concept vehicles with the Chevrolet Bolt and Buick Avenir, along with luxury vehicles with the Buick Cascada and Cadillac CTS-V. FCA proudly demonstrated the return of Alfa Romeo in the US with the debut of the sporty 4C Spider.
This report is the first of three reports which focus on the vehicles displayed at the 2015 North American International Auto Show. This report will focus on vehicles showcased by US OEMs, specifically Ford, General Motors, and FCA. A second and third report will be released at a later date featuring models produced by European and Asian automakers respectively.
North American International Auto Show 2014
US OEMs: Optimism in US automakers highlighted by luxury, performance and innovation (Jan. 2014)