SAIC Motor's brand strategies and operations

Goal of 2.4 million Chinese-made vehicles sold in 2015

2014/04/25

Summary
Own-brand business policy
Plans to sell 2.4 million independently-developed vehicles in 2015
Own-brand model plan
Global expansion of own-brand business
Own-brand commercial vehicle business in China
Production Forecast by LMC Automotive: SAIC production to rise to 2.5 million units in 2017
(Reference) SAIC Group passenger car sales by subsidiary and by model

Summary

Summary

SAIC Motor Corporation, Ltd. has set its 2015 sales target at over 6 million units. As of April 2104, the SAIC Group has capacities to produce 6 million vehicles per year. In order to achieve the target, SAIC will expand its own-brand business in China, including MG, Roewe, Wuling, BaoJun, Yuejin, and Maxus. Simultaneously, the company will promote export of own-brand cars, which has a significant room to expand sales, and sales activities supported by local production.
This report summarizes SAIC's operation policy for its own-brand business , sales plan for all vehicles, model plan for own-brand cars, activities related to its own-brand commercial vehicle business, and global expansion of the own-brand business.

Note:

"Own brands" in this report include both of the following: 1) SAIC Group's own brands such as Roewe and Yuejin; 2) Joint venture (JV) brands like BaoJun, developed with its foreign partners.

Related Reports: VW's trends in China Part 1 (Oct. 2013), Part 2 (Nov. 2013)

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