New vehicle sales in Japan expected to drop by 11.7% in 2013

Incentives stimulate growth in Eco-cars sales in 2012 by 27.5%

2013/02/14

Summary

 The new vehicle (passenger cars + commercial vehicles) sales in Japan for 2012 made a recovery from the decreased sales caused by the Great East Japan Earthquake with an increase of 27.5% y/y to 5,369K units with the policy effects of Eco-Car subsidy program and tax deduction. According to the forecast by the Japan Automobile Manufacturers Association (JAMA), the 2013 sales will decline by 11.7% y/y to 4.74 million units. The sales percentage for mini vehicles is estimated to increase by one percentage point to 37.9%.

 The Toyota brand, the leader in the passenger car market, increased its share by 3.2 percentage points y/y to 32.7%. Honda had a good year with its mini vehicle segment achieving an increase of 2.1 percentage points to 15.6% resulting in second highest share in the market. Nissan, on the other hand, decreased by 2.3 percentage points to 12.3% settling for third place (if the sales volumes for commercial vehicles are considered, Nissan is in fifth place after Daihatsu and Suzuki).

 As for the sales volume by model, Toyota Prius was the most popular for the fourth consecutive year with 318K units and Toyota Aqua in second place with 267K units, which the two models' combined sales volume cover 12.8% of the entire passenger car. 2012 was a good year for mini vehicles with Daihatsu's Mira finishing at third place with 218K units and Honda's N Box, launched in December 2011, at fourth place with 211K units.

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Related reports: Toyota's sales and earnings are in full-scale recovery, 2013 sales targeted at 9.91 million units (Jan 2013) Two million mini vehicles sales expected in Japan in 2012: Technologies for mini vehicles to be utilized in producing small vehicles overseas (Dec 2012)