Reported on June 18, 2026, Metro Group, the authorized distributor of Hongqi in Thailand, has officially launched the Hongqi E-HS9 luxury electric SUV. The model is available for display and test-drive reservations at Hongqi showrooms at One Bangkok and Rama II Road, with an introductory price of THB 2.99 million for

On June 17, 2026, SAIC Motor-CP and MG Sales (Thailand) launched the MG URBAN electric hatchback in Thailand, with an introductory starting price of THB 529,900.
The Thailand-assembled model measures (LWH) 4,395 x 1,842 x 1,549 mm, with a wheelbase of 2,750 mm. It is offered in three variants. The Standard variant is

Announced on June 12, 2026, CP Foton officially launched the eView Connect new energy van in Thailand.
The vehicle is built on a dedicated all-electric platform and equipped with CATL's 3rd-generation liquid-cooled batteries. It offers two battery capacity options, 50.23 kWh and 66.67 kWh, and supports both AC and DC

Reported on May 28, 2026, Mercedes-Benz Thailand anticipates continued growth in BEV demand, driven by higher global energy prices and geopolitical uncertainty, accelerating the shift toward electrification.
In Q1 2026, it recorded 1,949 vehicle registrations in Thailand, though the figure included units carried over

Announced on May 21, 2026, SAIC Motor-CP and MG Sales (Thailand) confirmed preparations for the official launch of the NEW MG URBAN EV, with local CKD production already underway ahead of its debut.
The model targets younger buyers with a focus on stylish design, affordability, and accessibility.
The URBAN will becom

Announced on May 6, 2026, GWM has officially begun production of the ORA 5 at its Smart Factory in Rayong, Thailand, under the GWM ONE Platform, introducing a new model built on the company’s multi-powertrain architecture.
Initial deliveries will begin in May 2026, covering around 5,000 units from Bangkok Motor Show

Reported on May 3, 2026, Honda Automobile (Thailand) Co., Ltd. plans to add another locally produced model by 2026, following upgrades at its Prachinburi plant.
The company plans to launch at least four models in 2026, including the Honda e:N2, already launched, and the Honda Super-ONE, which was showcased at the rec

Reported on April 6, 2026, Toyota Motor Thailand plans to engage the new government on fuel and electricity policies as rising energy costs dampen vehicle demand, while also raising industry issues, including EV incentives, with the new industry minister.
The company said higher oil prices linked to Middle East tensi

Tesla has launched ordering for the Model Y L, its long-wheelbase six-seater electric SUV, across eight key Asian markets: Japan, South Korea, Hong Kong, Macau, Singapore, Thailand, Malaysia, and the Philippines, with deliveries slated for Q2 2026.
The announcement signals a major expansion for the family-oriented va

Announced on April 6, 2026, the 47th Bangkok International Motor Show (47th BIMS) ended on a strong performance, recording total bookings of 132,951 vehicles and 2,056 motorcycles, while attracting 1,798,312 visitors over the course of the event. Vehicle bookings alone marked a strong 71.8% increase from the 77,379 u

Announced on March 30, 2026, Triumph drew interest from visitors at the 47th Bangkok International Motor Show with five new motorcycle models at its booth, each reflecting the brand’s distinctive British DNA and catering to diverse riding styles, including two limited-edition models.
Supporting its growing presence i

On March 26, 2026, at the 47th Bangkok International Motor Show, Suzuki Motor Thailand showcased the all-new Suzuki e VITARA in RHD, slated for a local launch in the near future.
The e VITARA features full electric power and the ALLGRIP-e system, which intelligently distributes power between the front and rear wheels

Announced on March 27, 2026, Mercedes-Benz highlighted the official launch of the CLA 250+ electric in Thailand at the Bangkok International Motor Show 2026. Locally assembled, the model is priced from THB 2,290,000.
Measuring 4,723 x 1,855 x 1,468 mm (LWH, including mirrors), the CLA 250+ electric features a 4-door,

Announced on March 25, 2026, Ford Thailand’s highlight at the 47th Bangkok International Motor Show was the locally assembled Ranger Super Duty. The truck pairs heavy-duty proportions with a purpose-built powertrain designed for demanding tasks. Pricing starts at THB 1,599,000. 
It is powered by a 3.0-liter turbochar

Announced on March 24, 2026, Isuzu Motors (Thailand) Co., Ltd. showcased 15 vehicles at the 47th Bangkok International Motor Show. The display included 10 standard models, ranging from the D-MAX pickup to the MU-X SUV, alongside five customized vehicles. The company’s new mascot, YUU CHAN, was brought to life in 3D o

Announced on March 23, 2026, BMW highlighted the iX3 50 xDrive M Sport at the 47th Bangkok International Motor Show (BIMS). This model is the first in BMW’s Neue Klasse lineup, reflecting the company’s focus on electric powertrains and advanced in-car technology. The all-electric Sports Activity Vehicle (SAV) is pric

Announced on March 25, 2026, BYD showcased its growing presence at the 47th Bangkok International Motor Show (BIMS), presenting both its core brand and premium marque Denza with one of the event’s largest booths. The highlight was the simultaneous launch of four models in Thailand, ATTO 1, ATTO 2, SEAL 6, and SEALION

Announced on March 23, 2026, Honda Automobile (Thailand) Co., Ltd. and Thai Honda Co., Ltd. presented their booth at the 47th Bangkok International Motor Show under the theme “Activating Life’s Next Move.”
The highlight was the launch price of the Honda e:N2 electric SUV at THB 1,429,000, which drew strong early inte

Announced on March 23, 2026, Dongfeng Liuzhou Motor (DFLZM) showcased the FRIDAY SUV and Forthing V9 MPV at the Bangkok International Motor Show, following the Forthing brand’s recent market entry in Thailand. 
Thailand is a core ASEAN market in DFLZM’s strategy, with plans to expand its sales and service network and

Announced on March 23, 2026, Chery Thailand presented its lineup at the 47th Bangkok International Motor Show (BIMS) under the “Chery Happiness Hub” theme. The spotlight was on the Chery Q, a compact electric vehicle tailored for city driving. Thailand marks the model’s first market outside China, where customers can