Reported on April 6, 2026, Toyota Motor Thailand plans to engage the new government on fuel and electricity policies as rising energy costs dampen vehicle demand, while also raising industry issues, including EV incentives, with the new industry minister.
The company said higher oil prices linked to Middle East tensi

Tesla has launched ordering for the Model Y L, its long-wheelbase six-seater electric SUV, across eight key Asian markets: Japan, South Korea, Hong Kong, Macau, Singapore, Thailand, Malaysia, and the Philippines, with deliveries slated for Q2 2026.
The announcement signals a major expansion for the family-oriented va

Announced on April 6, 2026, the 47th Bangkok International Motor Show (47th BIMS) ended on a strong performance, recording total bookings of 132,951 vehicles and 2,056 motorcycles, while attracting 1,798,312 visitors over the course of the event. Vehicle bookings alone marked a strong 71.8% increase from the 77,379 u

Announced on March 30, 2026, Triumph drew interest from visitors at the 47th Bangkok International Motor Show with five new motorcycle models at its booth, each reflecting the brand’s distinctive British DNA and catering to diverse riding styles, including two limited-edition models.
Supporting its growing presence i

On March 26, 2026, at the 47th Bangkok International Motor Show, Suzuki Motor Thailand showcased the all-new Suzuki e VITARA in RHD, slated for a local launch in the near future.
The e VITARA features full electric power and the ALLGRIP-e system, which intelligently distributes power between the front and rear wheels

Announced on March 27, 2026, Mercedes-Benz highlighted the official launch of the CLA 250+ electric in Thailand at the Bangkok International Motor Show 2026. Locally assembled, the model is priced from THB 2,290,000.
Measuring 4,723 x 1,855 x 1,468 mm (LWH, including mirrors), the CLA 250+ electric features a 4-door,

Announced on March 25, 2026, Ford Thailand’s highlight at the 47th Bangkok International Motor Show was the locally assembled Ranger Super Duty. The truck pairs heavy-duty proportions with a purpose-built powertrain designed for demanding tasks. Pricing starts at THB 1,599,000. 
It is powered by a 3.0-liter turbochar

Announced on March 24, 2026, Isuzu Motors (Thailand) Co., Ltd. showcased 15 vehicles at the 47th Bangkok International Motor Show. The display included 10 standard models, ranging from the D-MAX pickup to the MU-X SUV, alongside five customized vehicles. The company’s new mascot, YUU CHAN, was brought to life in 3D o

Announced on March 23, 2026, BMW highlighted the iX3 50 xDrive M Sport at the 47th Bangkok International Motor Show (BIMS). This model is the first in BMW’s Neue Klasse lineup, reflecting the company’s focus on electric powertrains and advanced in-car technology. The all-electric Sports Activity Vehicle (SAV) is pric

Announced on March 25, 2026, BYD showcased its growing presence at the 47th Bangkok International Motor Show (BIMS), presenting both its core brand and premium marque Denza with one of the event’s largest booths. The highlight was the simultaneous launch of four models in Thailand, ATTO 1, ATTO 2, SEAL 6, and SEALION

Announced on March 23, 2026, Honda Automobile (Thailand) Co., Ltd. and Thai Honda Co., Ltd. presented their booth at the 47th Bangkok International Motor Show under the theme “Activating Life’s Next Move.”
The highlight was the launch price of the Honda e:N2 electric SUV at THB 1,429,000, which drew strong early inte

Announced on March 23, 2026, Dongfeng Liuzhou Motor (DFLZM) showcased the FRIDAY SUV and Forthing V9 MPV at the Bangkok International Motor Show, following the Forthing brand’s recent market entry in Thailand. 
Thailand is a core ASEAN market in DFLZM’s strategy, with plans to expand its sales and service network and

Announced on March 23, 2026, Chery Thailand presented its lineup at the 47th Bangkok International Motor Show (BIMS) under the “Chery Happiness Hub” theme. The spotlight was on the Chery Q, a compact electric vehicle tailored for city driving. Thailand marks the model’s first market outside China, where customers can

On March 21, 2026, Toyota Motor Thailand launched the Land Cruiser FJ under the “Bold & Unbound” concept, marking the first Land Cruiser to be mass-produced outside Japan. Production at the Ban Pho plant achieves 84% local content, with planned exports of over 40,000 units annually to around 60 countries, including J

Announced on March 24, 2026, NIO’s high-end small EV brand firefly entered the Thai market at the 47th Bangkok International Motor Show (BIMS), launching its right-hand drive (RHD) model from THB 799,000. Thailand becomes its second RHD market in Southeast Asia after Singapore, with both serving as key regional ancho

On March 24, 2026, the MG IM5 officially launched in Thailand at the 47th Bangkok International Motor Show (BIMS), branded as “The First Premium Intelligent e-Sedan.” The model is priced from THB 1.5499 million, following an earlier preview of its key features.
The MG IM5 integrates smart technologies, rigorous safet

From March 25 to April 5, 2026, Thailand's 47th Bangkok International Motor Show (47th BIMS) will be held under the theme “The Iconic Synchronicity” (Press Day/VIP Day: March 23 for vehicle brands and March 24 for motorcycle brands).
International automotive brands participating in the show include Chinese marques su

On March 12, 2026, GWM Thailand hosted the “ORA 5 Global Debut” event in Bangkok, introducing the ORA 5 and revealing key specifications ahead of its official price announcement at the 47th Bangkok International Motor Show on media day, March 23.
The vehicle measures (LWH) 4,471x 1,833x 1,641 mm, with a 2,720-mm whee

Reported on March 9, 2026, EV Primus, a multi-brand EV distributor in Thailand, has launched two Wuling models: the Air EV city car and the Binguo EV, which initially attracted strong consumer interest due to its competitive pricing but later faced pressure from Thailand’s EV price war.
EV Primus recently strengthene

On March 9, 2026, Dongfeng Forthing, the passenger vehicle brand under Dongfeng Motor Corporation, announced its entry into the Thai market with the Forthing Friday, a five-seat electric SUV positioned for family use. The model is scheduled to appear at the 47th Bangkok International Motor Show 2026, taking place fro