Announced on January 20, 2026, Suzuki Motor (Thailand) has outlined its 2026 business plans, highlighting confidence in the Thai automotive market and a focus on sustainable growth. 
In H1 2026, Suzuki will launch three new models in the B-SUV, Crossover SUV, and Mini-SUV segments, continuing its Global Model import

On January 9, 2026, Honda announced it will start selling the UC3, a fixed-battery electric motorcycle comparable to a 110cc petrol model, in Thailand and Vietnam from spring 2026. The UC3 marks the debut of Honda’s new global electric motorcycle direction.
The UC3 is powered by Honda’s first fixed LFP battery and an

Reported on December 22, 2025, Omoda & Jaecoo (Thailand) aims to start large-scale local production of BEVs in 2026, targeting an output of 28,000–30,000 units.
The majority of vehicles produced, around 85–90%, will be sold domestically under Thailand’s EV incentive programs, while the remaining 10–15% will be shippe

Announced on December 16, 2025, GEELY RIDDARA has officially introduced the RIDDARA ECON, the most affordable all-electric 4-door pickup in the Thai market. 
The RIDDARA ECON made its official local launch at the recent Motor Expo 2025 with an introductory price starting at THB 739,000. Event attendees can experience

Reported on December 18, 2025, JAC Motors has officially launched its brand in Thailand, appointing DCH Motors (Thailand) as its sole authorized importer and distributor. The launch underscores JAC’s expansion in Southeast Asia and its commitment to sustainable mobility in Thailand.
At the launch in Bangkok, JAC show

Announced on December 9, 2025, Isuzu reported that exports of Thai-built D-MAX and MU-X vehicles have surpassed 3 million units, underscoring strong global trust in Thailand-made Isuzu products (I / II).
Isuzu shifted global pickup production to Thailand in 2002 and now serves over 120 markets. In April 2025, it also

Reported on December 3, 2025, SET-listed Energy Absolute (EA) Plc, through subsidiary Nex Point Plc, is intensifying its push into Thailand’s fleet EV market with a 2,500-unit sales target for 2026 as it positions itself as a key commercial EV player in the region. 
Nex Point, maker of Nex and Mine EVs, is focusing o

Announced on November 28, 2025, Nissan Thailand officially launched the all-new X-TRAIL e-POWER x e-4ORCE at the Thailand International Motor Expo 2025, with prices starting at THB 1,699,000.
Combining Nissan’s e-POWER technology with the e-4ORCE electric all-wheel-drive system, the X-TRAIL delivers instant torque, s

Announced on November 28, 2025, Honda Automobile (Thailand) Co., Ltd. took part in the 42nd Thailand International Motor Expo, with a highlight being the price announcement of the new CR-V e:HEV, now offered as a full-hybrid lineup across all variants. The model features enhanced usability and upgraded standard equip

Reported on November 23, 2025, Thonburi Group is accelerating its automotive business in Thailand, marking a new milestone with its appointment as the official representative of the premium electric vehicle brand NIO in Thailand.
The company has signed a partnership agreement with NIO to serve the needs of modern Tha

Announced on November 24, 2025, GWM (Thailand) will officially introduce the WEY G9 PHEV to the Thai public at Motor Expo 2025 from November 28.
The high-end WEY G9 Luxury MPV combines advanced technology with refined design. It features Hi4 Technology, Thailand’s first intelligent hybrid all-wheel-drive system, pair

Reported on November 13, 2025, EV Primus Co., Ltd., the distributor of Wuling electric vehicles in Thailand, is set to locally launch a new model, the “Wuling Starlight MPV-VAN,” a 7-seater EV with sliding doors, at the 42nd Motor Expo 2025 taking place at the end of November.
The Starlight MPV-VAN offers a maximum d

Announced on November 11, 2025, Honda Automobile (Thailand) Co., Ltd. has confirmed that it will officially introduce the all-new Honda STEP WGN e:HEV, a fully built model imported from Japan. 
Online pre-registration for purchase rights will open nationwide on November 28, ahead of its official public appearance at

Announced on November 10, 2025, Toyota Motor Thailand revealed key details of the all-new 9th-generation Hilux TRAVO, following its global premiere in Thailand. Developed under the theme “Tough & Agile,” the new model features a bold “Cyber Sumo” front design inspired by the Shikiri stance, expressing strength, stabi

Announced on November 10, 2025, Toyota Motor Corporation held the world premiere of the new Hilux mid-size pickup truck at a special event hosted by Toyota Motor Asia in Bangkok, Thailand, unveiling a BEV prototype. The new Hilux will launch sequentially across Asia from 2026, while the diesel version planned for Jap

Announced on November 7, 2025, Nissan will unveil its new premium SUV at the Thailand International Motor Expo 2025, taking place from November 29 to December 10. The model stands out by combining Nissan’s advanced e-POWER hybrid technology with the e-4ORCE all-wheel-drive system, which uses dual electric motors to d

Announced on November 4, 2025, Thonburi Neustern Co., Ltd., the official importer and distributor of Geely in Thailand, hosted the GEELY Dealer Conference 2025: “Ignite the Future” to inspire sustainable growth among Geely dealers nationwide.
The company also strengthened confidence with plans to launch the world’s f

On November 1, 2025, Toyota Motor Thailand dropped a teaser for the upcoming ninth-generation Hilux, set to officially launch in the country on November 10, 2025. The short video, captioned “Meet the New Hilux for the first time in the world. Countdown...Let's embark on a new journey together,” hints at the truck’s u

Reported on October 22, 2025, Volvo Car has introduced the ES90 electric sedan to the Thai market, marking its first regional launch. The model is imported from Volvo’s facility in Chengdu, China, and arrives in a single Ultra RWD variant priced at THB 2.99 million.
Volvo characterizes the ES90 as a fusion of the ref

Announced on October 20, 2025, Changan Automobile displayed its latest vehicles in Thailand, emphasizing its ambition to lead the premium EV segment in Southeast Asia during a conference that also advanced its ‘In Thailand, For Thailand’ strategy.
The Deepal new S07 SUV features an advanced LFP battery that charges f