On June 24, 2025, GAC International officially launched and announced pricing for its electric SUV, the AION UT, at an event in Thailand. Local production is scheduled to begin by the end of 2025 at GAC’s Thai plant, where the localization rate has reached 51%.
The AION UT received strong interest, with over 4,500 pr

Reported on June 20, 2025, King Gen PCL (KGEN) is seeking exclusive rights to import and distribute Farizon, a new energy commercial vehicle brand under Geely Holding Group, in Thailand. With existing operations in logistics and EV charging services, KGEN sees significant growth opportunities in the country’s expandi

Reported on June 6, 2025, Suzuki Motor (Thailand) has confirmed plans to import the Suzuki e Vitara, the brand’s first fully electric SUV, manufactured in India, and set to launch in Thailand in Q4 2025.
Maruti Suzuki’s Gujarat plant is positioned as a key export hub for markets including ASEAN, Europe, and Japan.
Ba

Announced on May 23, 2025, OMODA & JAECOO (Thailand) has confirmed that the JAECOO 7 SHS plug-in hybrid SUV is ready for the Thai market, with the first batch already in the country and deliveries set to begin by May 2025.
The JAECOO 7 SHS, featuring advanced Super Hybrid System (SHS) technology, boasts a combined dr

Announced on May 16, 2025, CHERY Automobile has partnered with SET-listed King Gen PCL (KGEN) to jointly develop a Thai-branded electric vehicle (EV). The collaboration is supported by a technology transfer policy from the Ministry of Higher Education, Science, Research and Innovation (MHESI) and the National Science

Announced on April 29, 2025, Isuzu has commenced mass production of the Isuzu D-MAX EV in Thailand.
First unveiled as a prototype at the 45th Bangkok International Motor Show in 2024, the D-MAX EV has been developed as part of its broader commitment to carbon-neutral mobility. 
Production of Isuzu’s first fully elect

On April 10, 2025, Mitsubishi Motors began shipments of the new Xforce HEV. This compact SUV has been in production at the Laemchabang plant of Mitsubishi Motors Thailand.
The Xforce HEV marks the brand’s second HEV model, following the Xpander HEV series introduced in Thailand in February 2024. Since its launch on M

On April 4, 2025, GWM Thailand revealed that the new Haval H6 SUV has started rolling off the production line at its Rayong plant.
Officially launched on March 24 at the 46th Bangkok International Motor Show, the new Haval H6 features a complete redesign and full upgrade. The H6 is offered in 3 variants at special in

Announced on April 1, 2025, GWM Thailand officially launched the new GWM Tank 300 Diesel, an SUV with a distinctive Premium Boxy style, on March 25 at the 46th Bangkok International Motor Show.
The model is equipped with the latest 2.4T diesel generation engine, delivering a driving experience with low noise, vibrati

Announced on April 1, 2025, at the ongoing 46th Bangkok International Motor Show (BIMS 2025), Mazda showcased the Iconic SP, a compact electric sports car (concept model) that supports multiple clean energy sources, and the Mazda6e, Mazda’s first-ever BEV.
Its booth’s design was inspired by the brand’s latest concept

On March 28, 2025, Changan Automobile officially launched the Deepal Hunter K50 in Thailand, priced from THB 1.099 million (after subsidy).
Known as the world’s first REEV Pickup, the Hunter K50 combines revolutionary technology with exceptional user experience. The model was also put on display at the 46th Bangkok I

Announced on March 27, 2025, Changan Automobile has officially launched the Deepal S05 in Thailand at the 46th Bangkok International Motor Show.
This RWD SUV is available in both BEV (100% electric technology with an NEDC range of 470 km) and REEV (Range-Extended Electric Vehicle) options. While operating primarily o

On March 25, 2025, SAIC Motor-CP and MG Sales Thailand officially introduced the new MG S5 EV at the 46th Bangkok International Motor Show (BIMS 2025). This SUV comes with the motto of “Fun to Drive, Long Driving Range, Quick Recharge, Comfort, and Lifetime Warranty.”
The S5 EV is the latest model to be manufactured

On March 20, 2025, Mitsubishi Motors premiered a new HEV model of the Xforce compact SUV in Thailand ahead of its official public appearance at the upcoming Bangkok Motor Show 2025.
Priced from THB 899,000, the Xforce HEV is locally produced at the Laem Chabang facility. Its 3 available variants are Ignite, Ultimate,

Announced on March 18, 2025, SAIC Motor-CP and MG Sales Thailand have unveiled the new MG IM6, positioned as ‘The First-ever Premium Intelligent e-SUV’. The delivery of the IM6 is scheduled to begin in April 2025.
Priced from THB 1,399,900, the new IM6 is offered in 2 variants, Premium 2WD and Performace AWD.
This el

Announced on March 7, 2025, SAIC Motor-CP Co., Ltd. and MG Sales Thailand Co., Ltd. are preparing to introduce the new MG S5 EV at the upcoming 46th Bangkok International Motor Show (BIMS 2025).
This electric B-SUV rides on the Nebula Pure Electric Platform, which was used for the first time on the new MG4. It also f

Reported on February 24, 2025, the Mitsubishi Xforce HEV is reportedly going to make its launch in Thailand on March 20.
Previously, this crossover made its ASEAN debut with a 1.5-liter engine. However, the upcoming HEV version for the Thai market is said to come equipped with a 1.6-liter engine, which is found in th

Announced on February 19, 2025, Great Wall Motor Thailand is preparing to launch the GWM TANK 300, featuring the latest powerful diesel engine. 
This BOXY-style SUV meets comprehensive usage needs. It is suitable for various daily uses, both in-city and out-of-city, on-road and off-road.
The latest GWM TANK 300 diese

Reported on February 15, 2025, Mercedes-Benz Thailand witnessed around a 30% drop in vehicle sales in 2024. Nevertheless, the company is committed to avoiding fighting in the price wars in the Thai EV market.
Making the car overly aggressive in pricing would damage every owner's position and the brand, said the compa

Announced on February 14, 2025, Mazda plans to introduce 5 electrified models in Thailand during 2025 – 2027. 
The planned models include 2 BEV models, 1 PHEV model, and 2 HEV models. One of them will be the Mazda6e, the new BEV that will be produced by Changan Mazda Automobile Co., Ltd., a joint venture between Mazd