Announced on March 5, 2026, Nissan Thailand confirmed it will debut a new locally produced e-POWER model at the 2026 Bangkok International Motor Show, with public days scheduled from March 25 to April 5, 2026.
Developed primarily for Thailand and ASEAN markets, the vehicle features Nissan’s e-POWER electrified system

Announced on March 5, 2026, Changan Automobile outlined its 2026 strategy and introduced the Changan Nevo brand in Thailand at the “Changan Thailand 2026 Press Conference and New Brand Launch.” Built around the concept of “The Smart Mobility Home,” Nevo, known as the Qiyuan brand in China, targets the family new ener

Announced on March 5, 2026, Honda has opened reservations in Thailand for the Honda e:N2 battery electric vehicle, with an estimated price of around THB 1.4 million. The reservation period runs from March 5 to March 22, 2026, followed by official bookings between March 23 and April 6, with deliveries scheduled by Apr

Reported on February 26, 2026, Riddara Automobile (Thailand) Co., Ltd. outlined its 2026 strategy, including plans to expand its lineup with another fully electric pickup model to complement the existing RD6 and ECON models. The new additions, including single-cab versions, will target fleet operators and family buye

Announced on February 25, 2026, SAIC Motor-CP Co., Ltd. and MG Sales (Thailand) outlined MG’s 2026 direction, setting a sales target of 30,000 units and a 5% market share as the brand aims to rise from the top five into Thailand’s top three automotive brands in its second decade. In 2025, MG’s total sales reached 27,

Announced on February 17, 2026, the Deputy Secretary-General of the Thailand Board of Investment (BOI) attended Toyota’s “3 Iconics 2 Plants 1 Launch” event held on February 12 at Toyota's Ban Pho plant, Chachoengsao, to celebrate its 3 new models.
Toyota showcased key models under its “Thai Production Champion” stra

Announced on February 13, 2026, the right-hand-drive AVATR 07 has officially arrived in Thailand, making the country the first market to receive this RHD model. Now ready for customer deliveries, the NEV combines futuristic design with first-class craftsmanship.
It was produced at the AVATR Digital-Intelligence Facto

Announced on February 10, 2026, GWM confirmed it will launch the GWM ORA 5 SUV in Thailand in March 2026. Thailand will be the second market after China and the first overseas market to introduce the model, highlighting its strategic importance to GWM.
Building on the success of the ORA Good Cat, the new SUV adopts a

Reported on January 26, 2026, Mercedes-Benz (Thailand) Co., Ltd. has outlined a product rollout for 2026, confirming plans to launch 7 new models spanning electric vehicles (EVs), internal combustion engine (ICE) models, and plug-in hybrid vehicles (PHEVs).
With the inclusion of the earlier previewed Mercedes-Benz CL

Announced on January 26, 2026, BMW Group Manufacturing Thailand has begun local production of its first-ever BEV model at the Rayong plant with the BMW i5 eDrive40 M Sport. The model completes the locally assembled BMW 5 Series range, giving customers a full choice of ICE, PHEV, and BEV powertrains.
Power comes from

Reported on January 24, 2026, Mazda has reaffirmed its plan to launch at least five new models in Thailand over the next three years, comprising two BEVs, one PHEV, and two HEVs. At least two new models are scheduled for launch in 2026. 
According to Mazda, the Mazda 6e BEV attracted over 4,000 reservations after its

Announced on January 20, 2026, Suzuki Motor (Thailand) has outlined its 2026 business plans, highlighting confidence in the Thai automotive market and a focus on sustainable growth. 
In H1 2026, Suzuki will launch three new models in the B-SUV, Crossover SUV, and Mini-SUV segments, continuing its Global Model import

On January 9, 2026, Honda announced it will start selling the UC3, a fixed-battery electric motorcycle comparable to a 110cc petrol model, in Thailand and Vietnam from spring 2026. The UC3 marks the debut of Honda’s new global electric motorcycle direction.
The UC3 is powered by Honda’s first fixed LFP battery and an

Reported on December 22, 2025, Omoda & Jaecoo (Thailand) aims to start large-scale local production of BEVs in 2026, targeting an output of 28,000–30,000 units.
The majority of vehicles produced, around 85–90%, will be sold domestically under Thailand’s EV incentive programs, while the remaining 10–15% will be shippe

Announced on December 16, 2025, GEELY RIDDARA has officially introduced the RIDDARA ECON, the most affordable all-electric 4-door pickup in the Thai market. 
The RIDDARA ECON made its official local launch at the recent Motor Expo 2025 with an introductory price starting at THB 739,000. Event attendees can experience

Reported on December 18, 2025, JAC Motors has officially launched its brand in Thailand, appointing DCH Motors (Thailand) as its sole authorized importer and distributor. The launch underscores JAC’s expansion in Southeast Asia and its commitment to sustainable mobility in Thailand.
At the launch in Bangkok, JAC show

Announced on December 9, 2025, Isuzu reported that exports of Thai-built D-MAX and MU-X vehicles have surpassed 3 million units, underscoring strong global trust in Thailand-made Isuzu products (I / II).
Isuzu shifted global pickup production to Thailand in 2002 and now serves over 120 markets. In April 2025, it also

Reported on December 3, 2025, SET-listed Energy Absolute (EA) Plc, through subsidiary Nex Point Plc, is intensifying its push into Thailand’s fleet EV market with a 2,500-unit sales target for 2026 as it positions itself as a key commercial EV player in the region. 
Nex Point, maker of Nex and Mine EVs, is focusing o

Announced on November 28, 2025, Nissan Thailand officially launched the all-new X-TRAIL e-POWER x e-4ORCE at the Thailand International Motor Expo 2025, with prices starting at THB 1,699,000.
Combining Nissan’s e-POWER technology with the e-4ORCE electric all-wheel-drive system, the X-TRAIL delivers instant torque, s

Announced on November 28, 2025, Honda Automobile (Thailand) Co., Ltd. took part in the 42nd Thailand International Motor Expo, with a highlight being the price announcement of the new CR-V e:HEV, now offered as a full-hybrid lineup across all variants. The model features enhanced usability and upgraded standard equip