On September 30, 2025, the Chery Thailand Grand Premiere event was held in Bangkok to celebrate the official entry of Chery brand into the Thai market, following the earlier opening of pre-bookings for its first two models: the Chery V23 Retro-Futuristic EV and the Chery Tiggo 8 CSH Plug-in Hybrid.
The Chery V23 is a

On September 25, 2025, the all-new Suzuki Fronx SUV was officially launched in Thailand, with prices starting from THB 689,000.
The Suzuki Fronx offers two powertrain options. The GLX and GLX Plus variants feature a Mild Hybrid system that provides a small boost to driving performance. The engine delivers a maximum o

Announced on September 18, 2025, the first batch of the Leapmotor B10 has officially arrived in Thailand. The model is set to make its ASEAN debut, with pricing to be revealed at the upcoming launch event in October.
Leapmotor Thailand reported a strong response to pre-bookings on September 15. Reservations will rema

On August 25, 2025, Suzuki Motor (Thailand) Co., Ltd. announced its plans to introduce the all-new Suzuki FRONX, a sporty SUV designed to suit diverse lifestyles. 
The official premiere will take place on September 25, with exclusive offers available for customers who join the pre-registration program, running from A

Announced on August 22, 2025, SAIC Motor-CP and MG Sales (Thailand) have introduced the MG IM6 Premium Long Range, the latest variant in the brand’s premium EV lineup. Promoted as offering “faster charging and the longest range in its class,” the model delivers up to 750 km per charge (NEDC standard).
With its 800-vo

On August 21, 2025, Toyota Motor Thailand introduced the new Yaris Ativ HEV, bringing hybrid efficiency to its popular subcompact sedan. Offered in two variants, HEV Premium and HEV GR Sport, the HEV Premium combines a 1.5-liter 4-cylinder hybrid engine paired with a Lithium-ion battery and an E-CVT automatic transmi

On August 19, 2025, the all-new Jaecoo 5 EV was officially launched in Thailand.
Available in two variants, Long Range Dynamic and Long Range Max, the model is offered at special early-bird prices starting from THB 549,000 and THB 599,000 respectively.
Designed to handle both urban roads and light off-road conditions

Announced on August 16, 2025, Chery is celebrating its official debut in the Thai market with the “CHERY Welcome Drive Welcome Deal on Tour” event, currently underway in Bangkok.
The roadshow began on August 1 in Khon Kaen and will conclude on August 31 in Phuket, inviting the public to view the models in person and

On August 8, 2025, AION Automobile Sales (Thailand) Co., Ltd. officially launched the GAC M8 PHEV, a 7-seat luxury plug-in hybrid MPV, in Thailand. Prices start at THB 2,499,000.
The M8 PHEV comes with the 2.0T engine that delivers power of 140 kW and 330 Nm of torque, paired with 134 kW electric motor. Power is tran

Reported on August 9, 2025, Rever Automotive - BYD launched the BYD Seal 5 DM-i Super Hybrid in Thailand with an early bird price of THB 699,900 (full price THB 769,900) available from August 8 until September 30, 2025.
This is Thailand's first mid-size sedan powered by a plug-in hybrid (PHEV) and the world's first r

On July 15, 2025, the Hyundai Santa Fe mid-size SUV was officially launched in Thailand, available in two HEV variants: Exclusive and Prestige, with prices starting from THB 1.599 million.
This bold, boxy, 3-row, 6-seater SUV is designed to redefine spaciousness and comfort. Its distinctive silhouette is highlighted

Announced on July 10, 2025, GWM Thailand has unveiled the specifications of the new GWM Tank 500 Diesel, a premium, intelligent 7-seater PPV tailored for all lifestyles.
Powered by a next-gen 2.4T diesel engine with 184 hp and 480 Nm of torque, it offers smooth, efficient performance supported by advanced tech such a

Reported on July 5, 2025, Toyota Motor Thailand plans to launch 3 new models in the second half of 2025 to support market recovery, starting with the Yaris Ativ Hybrid on August 21. This new Yaris Ativ Hybrid will be sold alongside the existing internal combustion engine (ICE) version, offering consumers more choice.

On June 24, 2025, GAC International officially launched and announced pricing for its electric SUV, the AION UT, at an event in Thailand. Local production is scheduled to begin by the end of 2025 at GAC’s Thai plant, where the localization rate has reached 51%.
The AION UT received strong interest, with over 4,500 pr

Reported on June 20, 2025, King Gen PCL (KGEN) is seeking exclusive rights to import and distribute Farizon, a new energy commercial vehicle brand under Geely Holding Group, in Thailand. With existing operations in logistics and EV charging services, KGEN sees significant growth opportunities in the country’s expandi

Reported on June 6, 2025, Suzuki Motor (Thailand) has confirmed plans to import the Suzuki e Vitara, the brand’s first fully electric SUV, manufactured in India, and set to launch in Thailand in Q4 2025.
Maruti Suzuki’s Gujarat plant is positioned as a key export hub for markets including ASEAN, Europe, and Japan.
Ba

Announced on May 23, 2025, OMODA & JAECOO (Thailand) has confirmed that the JAECOO 7 SHS plug-in hybrid SUV is ready for the Thai market, with the first batch already in the country and deliveries set to begin by May 2025.
The JAECOO 7 SHS, featuring advanced Super Hybrid System (SHS) technology, boasts a combined dr

Announced on May 16, 2025, CHERY Automobile has partnered with SET-listed King Gen PCL (KGEN) to jointly develop a Thai-branded electric vehicle (EV). The collaboration is supported by a technology transfer policy from the Ministry of Higher Education, Science, Research and Innovation (MHESI) and the National Science

Announced on April 29, 2025, Isuzu has commenced mass production of the Isuzu D-MAX EV in Thailand.
First unveiled as a prototype at the 45th Bangkok International Motor Show in 2024, the D-MAX EV has been developed as part of its broader commitment to carbon-neutral mobility. 
Production of Isuzu’s first fully elect

On April 10, 2025, Mitsubishi Motors began shipments of the new Xforce HEV. This compact SUV has been in production at the Laemchabang plant of Mitsubishi Motors Thailand.
The Xforce HEV marks the brand’s second HEV model, following the Xpander HEV series introduced in Thailand in February 2024. Since its launch on M