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Thailand

firefly opens first overseas standalone flagship showroom in Thailand, launches new Comfort Plus variant

Reported on October 21, 2026, firefly opened its first overseas standalone flagship showroom at Bangkok’s CentralWorld shopping mall. Thonburi Group was reported to have invested THB 20 million in firefly operations, including THB 10 million for spare-parts inventory and THB 10 million for the 350-square-meter showro....

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