Announced on December 9, 2025, Isuzu reported that exports of Thai-built D-MAX and MU-X vehicles have surpassed 3 million units, underscoring strong global trust in Thailand-made Isuzu products (I / II).
Isuzu shifted global pickup production to Thailand in 2002 and now serves over 120 markets. In April 2025, it also

Reported on December 3, 2025, SET-listed Energy Absolute (EA) Plc, through subsidiary Nex Point Plc, is intensifying its push into Thailand’s fleet EV market with a 2,500-unit sales target for 2026 as it positions itself as a key commercial EV player in the region. 
Nex Point, maker of Nex and Mine EVs, is focusing o

Announced on November 28, 2025, Nissan Thailand officially launched the all-new X-TRAIL e-POWER x e-4ORCE at the Thailand International Motor Expo 2025, with prices starting at THB 1,699,000.
Combining Nissan’s e-POWER technology with the e-4ORCE electric all-wheel-drive system, the X-TRAIL delivers instant torque, s

Announced on November 28, 2025, Honda Automobile (Thailand) Co., Ltd. took part in the 42nd Thailand International Motor Expo, with a highlight being the price announcement of the new CR-V e:HEV, now offered as a full-hybrid lineup across all variants. The model features enhanced usability and upgraded standard equip

Reported on November 23, 2025, Thonburi Group is accelerating its automotive business in Thailand, marking a new milestone with its appointment as the official representative of the premium electric vehicle brand NIO in Thailand.
The company has signed a partnership agreement with NIO to serve the needs of modern Tha

Announced on November 24, 2025, GWM (Thailand) will officially introduce the WEY G9 PHEV to the Thai public at Motor Expo 2025 from November 28.
The high-end WEY G9 Luxury MPV combines advanced technology with refined design. It features Hi4 Technology, Thailand’s first intelligent hybrid all-wheel-drive system, pair

Reported on November 13, 2025, EV Primus Co., Ltd., the distributor of Wuling electric vehicles in Thailand, is set to locally launch a new model, the “Wuling Starlight MPV-VAN,” a 7-seater EV with sliding doors, at the 42nd Motor Expo 2025 taking place at the end of November.
The Starlight MPV-VAN offers a maximum d

Announced on November 11, 2025, Honda Automobile (Thailand) Co., Ltd. has confirmed that it will officially introduce the all-new Honda STEP WGN e:HEV, a fully built model imported from Japan. 
Online pre-registration for purchase rights will open nationwide on November 28, ahead of its official public appearance at

Announced on November 10, 2025, Toyota Motor Thailand revealed key details of the all-new 9th-generation Hilux TRAVO, following its global premiere in Thailand. Developed under the theme “Tough & Agile,” the new model features a bold “Cyber Sumo” front design inspired by the Shikiri stance, expressing strength, stabi

Announced on November 10, 2025, Toyota Motor Corporation held the world premiere of the new Hilux mid-size pickup truck at a special event hosted by Toyota Motor Asia in Bangkok, Thailand, unveiling a BEV prototype. The new Hilux will launch sequentially across Asia from 2026, while the diesel version planned for Jap

Announced on November 7, 2025, Nissan will unveil its new premium SUV at the Thailand International Motor Expo 2025, taking place from November 29 to December 10. The model stands out by combining Nissan’s advanced e-POWER hybrid technology with the e-4ORCE all-wheel-drive system, which uses dual electric motors to d

Announced on November 4, 2025, Thonburi Neustern Co., Ltd., the official importer and distributor of Geely in Thailand, hosted the GEELY Dealer Conference 2025: “Ignite the Future” to inspire sustainable growth among Geely dealers nationwide.
The company also strengthened confidence with plans to launch the world’s f

On November 1, 2025, Toyota Motor Thailand dropped a teaser for the upcoming ninth-generation Hilux, set to officially launch in the country on November 10, 2025. The short video, captioned “Meet the New Hilux for the first time in the world. Countdown...Let's embark on a new journey together,” hints at the truck’s u

Reported on October 22, 2025, Volvo Car has introduced the ES90 electric sedan to the Thai market, marking its first regional launch. The model is imported from Volvo’s facility in Chengdu, China, and arrives in a single Ultra RWD variant priced at THB 2.99 million.
Volvo characterizes the ES90 as a fusion of the ref

Announced on October 20, 2025, Changan Automobile displayed its latest vehicles in Thailand, emphasizing its ambition to lead the premium EV segment in Southeast Asia during a conference that also advanced its ‘In Thailand, For Thailand’ strategy.
The Deepal new S07 SUV features an advanced LFP battery that charges f

Announced on October 10, 2025, Leapmotor Thailand has launched the all-electric C-segment SUV, the Leapmotor B10, priced from THB 698,000 to THB 798,000. Deliveries are scheduled to begin on October 10, marking the model’s ASEAN debut.
The B10 EV is available in three variants (Life, Style, and Design) and comes with

Reported on October 13, 2025, BMW Thailand is continuing its expansion into electric vehicles across both the BMW and MINI brands.
Currently, the MINI stands out as a mass-market model with accessible pricing, performing particularly well. The BMW iX1, priced similarly to the conventional X1, is also seeing strong sa

Announced on October 3, 2025, TC Subaru (Thailand) Co., Ltd., the official distributor of Subaru vehicles in Thailand, has launched the all-new Subaru Forester 2.5i-S ES AWD CVT 26MY, fully imported from Japan. 
The company noted that its Thai-assembled Forester stocks had been depleted.
The all-new Forester highligh

On September 30, 2025, the Chery Thailand Grand Premiere event was held in Bangkok to celebrate the official entry of Chery brand into the Thai market, following the earlier opening of pre-bookings for its first two models: the Chery V23 Retro-Futuristic EV and the Chery Tiggo 8 CSH Plug-in Hybrid.
The Chery V23 is a

On September 25, 2025, the all-new Suzuki Fronx SUV was officially launched in Thailand, with prices starting from THB 689,000.
The Suzuki Fronx offers two powertrain options. The GLX and GLX Plus variants feature a Mild Hybrid system that provides a small boost to driving performance. The engine delivers a maximum o