Reported on November 13, 2025, EV Primus Co., Ltd., the distributor of Wuling electric vehicles in Thailand, is set to locally launch a new model, the “Wuling Starlight MPV-VAN,” a 7-seater EV with sliding doors, at the 42nd Motor Expo 2025 taking place at the end of November.
The Starlight MPV-VAN offers a maximum d

Announced on November 11, 2025, Honda Automobile (Thailand) Co., Ltd. has confirmed that it will officially introduce the all-new Honda STEP WGN e:HEV, a fully built model imported from Japan. 
Online pre-registration for purchase rights will open nationwide on November 28, ahead of its official public appearance at

Announced on November 10, 2025, Toyota Motor Thailand revealed key details of the all-new 9th-generation Hilux TRAVO, following its global premiere in Thailand. Developed under the theme “Tough & Agile,” the new model features a bold “Cyber Sumo” front design inspired by the Shikiri stance, expressing strength, stabi

Announced on November 10, 2025, Toyota Motor Corporation held the world premiere of the new Hilux mid-size pickup truck at a special event hosted by Toyota Motor Asia in Bangkok, Thailand, unveiling a BEV prototype. The new Hilux will launch sequentially across Asia from 2026, while the diesel version planned for Jap

Announced on November 7, 2025, Nissan will unveil its new premium SUV at the Thailand International Motor Expo 2025, taking place from November 29 to December 10. The model stands out by combining Nissan’s advanced e-POWER hybrid technology with the e-4ORCE all-wheel-drive system, which uses dual electric motors to d

Announced on November 4, 2025, Thonburi Neustern Co., Ltd., the official importer and distributor of Geely in Thailand, hosted the GEELY Dealer Conference 2025: “Ignite the Future” to inspire sustainable growth among Geely dealers nationwide.
The company also strengthened confidence with plans to launch the world’s f

On November 1, 2025, Toyota Motor Thailand dropped a teaser for the upcoming ninth-generation Hilux, set to officially launch in the country on November 10, 2025. The short video, captioned “Meet the New Hilux for the first time in the world. Countdown...Let's embark on a new journey together,” hints at the truck’s u

Reported on October 22, 2025, Volvo Car has introduced the ES90 electric sedan to the Thai market, marking its first regional launch. The model is imported from Volvo’s facility in Chengdu, China, and arrives in a single Ultra RWD variant priced at THB 2.99 million.
Volvo characterizes the ES90 as a fusion of the ref

Announced on October 20, 2025, Changan Automobile displayed its latest vehicles in Thailand, emphasizing its ambition to lead the premium EV segment in Southeast Asia during a conference that also advanced its ‘In Thailand, For Thailand’ strategy.
The Deepal new S07 SUV features an advanced LFP battery that charges f

Announced on October 10, 2025, Leapmotor Thailand has launched the all-electric C-segment SUV, the Leapmotor B10, priced from THB 698,000 to THB 798,000. Deliveries are scheduled to begin on October 10, marking the model’s ASEAN debut.
The B10 EV is available in three variants (Life, Style, and Design) and comes with

Reported on October 13, 2025, BMW Thailand is continuing its expansion into electric vehicles across both the BMW and MINI brands.
Currently, the MINI stands out as a mass-market model with accessible pricing, performing particularly well. The BMW iX1, priced similarly to the conventional X1, is also seeing strong sa

Announced on October 3, 2025, TC Subaru (Thailand) Co., Ltd., the official distributor of Subaru vehicles in Thailand, has launched the all-new Subaru Forester 2.5i-S ES AWD CVT 26MY, fully imported from Japan. 
The company noted that its Thai-assembled Forester stocks had been depleted.
The all-new Forester highligh

On September 30, 2025, the Chery Thailand Grand Premiere event was held in Bangkok to celebrate the official entry of Chery brand into the Thai market, following the earlier opening of pre-bookings for its first two models: the Chery V23 Retro-Futuristic EV and the Chery Tiggo 8 CSH Plug-in Hybrid.
The Chery V23 is a

On September 25, 2025, the all-new Suzuki Fronx SUV was officially launched in Thailand, with prices starting from THB 689,000.
The Suzuki Fronx offers two powertrain options. The GLX and GLX Plus variants feature a Mild Hybrid system that provides a small boost to driving performance. The engine delivers a maximum o

Announced on September 18, 2025, the first batch of the Leapmotor B10 has officially arrived in Thailand. The model is set to make its ASEAN debut, with pricing to be revealed at the upcoming launch event in October.
Leapmotor Thailand reported a strong response to pre-bookings on September 15. Reservations will rema

On August 25, 2025, Suzuki Motor (Thailand) Co., Ltd. announced its plans to introduce the all-new Suzuki FRONX, a sporty SUV designed to suit diverse lifestyles. 
The official premiere will take place on September 25, with exclusive offers available for customers who join the pre-registration program, running from A

Announced on August 22, 2025, SAIC Motor-CP and MG Sales (Thailand) have introduced the MG IM6 Premium Long Range, the latest variant in the brand’s premium EV lineup. Promoted as offering “faster charging and the longest range in its class,” the model delivers up to 750 km per charge (NEDC standard).
With its 800-vo

On August 21, 2025, Toyota Motor Thailand introduced the new Yaris Ativ HEV, bringing hybrid efficiency to its popular subcompact sedan. Offered in two variants, HEV Premium and HEV GR Sport, the HEV Premium combines a 1.5-liter 4-cylinder hybrid engine paired with a Lithium-ion battery and an E-CVT automatic transmi

On August 19, 2025, the all-new Jaecoo 5 EV was officially launched in Thailand.
Available in two variants, Long Range Dynamic and Long Range Max, the model is offered at special early-bird prices starting from THB 549,000 and THB 599,000 respectively.
Designed to handle both urban roads and light off-road conditions

Announced on August 16, 2025, Chery is celebrating its official debut in the Thai market with the “CHERY Welcome Drive Welcome Deal on Tour” event, currently underway in Bangkok.
The roadshow began on August 1 in Khon Kaen and will conclude on August 31 in Phuket, inviting the public to view the models in person and