On September 29, 2026, iCAUR, a Chery Group brand, officially launched the V27 REEV in Thailand. This boxy D-SUV is offered in three variants: PRIDE 2WD at THB 999,900, PRIME 2WD at THB 1,159,900, and PRESTIGE 4WD at THB 1,259,900.
The PRIDE 2WD and PRIME 2WD use a 1.5-liter turbocharged gasoline engine producing 136
Reported on September 26, 2026, Thonburi Group plans to launch the smart EV brand in Thailand on October 20, 2026, after receiving rights to import and distribute smart vehicles locally.
The company also plans to display the vehicles at Thailand International Motor Expo 2026 in December. The models expected to be int
Announced on September 24, 2026, iCAUR is scheduled to make its official Thailand brand debut on September 29, with the event set to include the pricing announcement for the V27 REEV and its business plans for Thailand.
For the Thai market, the V27 REEV appeared at Big Motor Sale 2026 in August, along with a nationwi
Announced on September 23, 2026, Mercedes-Benz Thailand has previewed the all-new GLC mid-size electric SUV, its first model developed on the MB.EA-M (Mercedes-Benz Electric Architecture for Mid-Size Vehicles) platform, ahead of its planned official launch at Thailand International Motor Expo 2026. The company expect
On September 16, 2026, the DENZA Z9GT Performance AWD was officially launched in Thailand as a high-performance electric shooting brake, with a special campaign price of THB 2,899,900. The launch campaign runs from September 16 to 30, 2026. The price is set to increase to THB 3,999,900 in 2027.
The Z9GT is equipped w
Announced on September 10, 2026, Hyundai Mobility Thailand launched the new Staria Hybrid 11-seater MPV, with price starting from THB 2,099,000.
The vehicle is claimed to be the first and only 11-seater hybrid vehicle in Thailand and available in Modern and Premium variants. Its overall dimensions are (LWH) 5,253 x 1
Announced on September 8, 2026, Nissan has begun exports of the new Kicks e-POWER, manufactured at its Thailand plant, to the Philippines.
The vehicle was officially launched in the Philippines on August 28, 2026. It features Nissan’s e-POWER technology, which provides a 100% electric motor driving experience by conv
Announced on August 21, 2026, GWM (Thailand) launched the NEW TANK 500 3.0T DIESEL in Thailand, with prices ranging from THB 1.669 million to THB 1.799 million.
Locally assembled at GWM's Rayong plant, the model is available in 2WD and 4WD versions, powered by a 3.0-liter VGT turbo-diesel engine paired with a 9-spee
On August 18, 2026, XPeng officially introduced the new L03 Next-Gen AI SUV Coupe to the Thai market, with three variants: Standard Range Plus, Long Range Plus and Long Range Ultra.
The announced indicative prices are THB 899,000 for the Standard Range Plus, THB 9xx,xxx for the Long Range Plus and THB 1,2xx,xxx for t
Announced on August 14, 2026, Honda Thailand has revealed the price and booking details for the all-new Honda Super-ONE, an EV imported from Japan, priced at THB 990,000. The model will be available in Thailand with a limited allocation of 30 units in 2026. Honda Thailand will open registration for bookings on August
On August 13, 2026, GEELY Thonburi Thailand officially launched the Geely Starray EM-R in Thailand in two variants: PRO at THB 699,900 and MAX at THB 799,900. The PRO price is a special offer for the first 300 units.
The Starray EM-R uses a 1.5-liter gasoline engine as a generator, paired with an 18.4-kWh LFP battery
Announced on July 30, 2026, MAN Truck & Bus and its Thai partner TopBest Co., Ltd. have delivered 311 coaches to Thailand’s state-owned Transport Co., Ltd., based on the MAN two-axle Lion’s Chassis CO (RR3). TopBest, a MAN-certified local body manufacturer, builds the complete coaches in Thailand in 24-, 32-, and 36-
On July 24, 2026, Chery’s LEPAS brand officially launched in Thailand with the LEPAS L6 electric SUV, imported from China.
The L6 is available in Premium and Comfort variants. Prices start from THB 769,900, while the Premium variant is offered at a special introductory price of THB 799,900 until August 31, 2026.
Book
On July 16, 2026, Nex Point Public Company Limited (NEX) launched the BAW M8 flagship 7-seat electric MPV, in Thailand, with pricing starting at THB 1,299,000.
The BAW M8 is equipped with a 228 hp electric motor, 310 Nm of torque, and an 81 kWh LFP battery, with a claimed maximum driving range of 408 km per charge un
Announced on July 17, 2026, GAC Group’s Thailand manufacturing plant produced its 10,000th complete vehicle, coinciding with the Chinese automaker’s milestone of reaching a global cumulative production milestone of 30 million vehicles.
The Rayong-based GAC AION plant, which began operations in 2024, currently produce
Reported on July 13, 2026, BYD Thailand launched the Standard variant of the BYD Sealion 5 DM-i plug-in hybrid electric vehicle (PHEV), with an estimated starting price of THB 699,900. The launch coincided with the delivery of BYD’s 130,000th new energy vehicle (NEV) in Thailand.
The BYD Sealion 5 DM-i Standard accel
Reported on June 29, 2026, Hyundai has launched the Thailand-assembled Ioniq 5 N Line at a special Early Bird price of THB 1.399 million for the first 400 units. The regular price is THB 1.699 million.
Built on Hyundai’s E-GMP platform, the 2026 model features an 800V architecture and an 84-kWh liquid-cooled battery.
On June 29, 2026, Omoda & Jaecoo Thailand officially launched the JAECOO 6T REEV at the Chery Group’s TECH DAY 2026 event held in Bangkok, introducing the range-extended electric SUV in two variants. The 2WD MAX is offered at a special launch price of THB 879,900, while the 4WD ULTRA is offered at THB 979,900.
The JA
Reported on June 24, 2026, Chery Thailand has officially launched the Chery Q electric city car and announced prices after showcasing the model at the Bangkok Motor Show 2026 and opening registrations for interested customers.
The first 2,000 units will initially be imported from China as completely built units (CBU)
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