On July 24, 2026, Chery’s LEPAS brand officially launched in Thailand with the LEPAS L6 electric SUV, imported from China.
The L6 is available in Premium and Comfort variants. Prices start from THB 769,900, while the Premium variant is offered at a special introductory price of THB 799,900 until August 31, 2026.
Book

On July 16, 2026, Nex Point Public Company Limited (NEX) launched the BAW M8 flagship 7-seat electric MPV, in Thailand, with pricing starting at THB 1,299,000.
The BAW M8 is equipped with a 228 hp electric motor, 310 Nm of torque, and an 81 kWh LFP battery, with a claimed maximum driving range of 408 km per charge un

Announced on July 17, 2026, GAC Group’s Thailand manufacturing plant produced its 10,000th complete vehicle, coinciding with the Chinese automaker’s milestone of reaching a global cumulative production milestone of 30 million vehicles.
The Rayong-based GAC AION plant, which began operations in 2024, currently produce

Reported on July 13, 2026, BYD Thailand launched the Standard variant of the BYD Sealion 5 DM-i plug-in hybrid electric vehicle (PHEV), with an estimated starting price of THB 699,900. The launch coincided with the delivery of BYD’s 130,000th new energy vehicle (NEV) in Thailand.
The BYD Sealion 5 DM-i Standard accel

Reported on June 29, 2026, Hyundai has launched the Thailand-assembled Ioniq 5 N Line at a special Early Bird price of THB 1.399 million for the first 400 units. The regular price is THB 1.699 million.
Built on Hyundai’s E-GMP platform, the 2026 model features an 800V architecture and an 84-kWh liquid-cooled battery.

On June 29, 2026, Omoda & Jaecoo Thailand officially launched the JAECOO 6T REEV at the Chery Group’s TECH DAY 2026 event held in Bangkok, introducing the range-extended electric SUV in two variants. The 2WD MAX is offered at a special launch price of THB 879,900, while the 4WD ULTRA is offered at THB 979,900.
The JA

Reported on June 24, 2026, Chery Thailand has officially launched the Chery Q electric city car and announced prices after showcasing the model at the Bangkok Motor Show 2026 and opening registrations for interested customers.
The first 2,000 units will initially be imported from China as completely built units (CBU)

Reported on June 18, 2026, Metro Group, the authorized distributor of Hongqi in Thailand, has officially launched the Hongqi E-HS9 luxury electric SUV. The model is available for display and test-drive reservations at Hongqi showrooms at One Bangkok and Rama II Road, with an introductory price of THB 2.99 million for

On June 17, 2026, SAIC Motor-CP and MG Sales (Thailand) launched the MG URBAN electric hatchback in Thailand, with an introductory starting price of THB 529,900.
The Thailand-assembled model measures (LWH) 4,395 x 1,842 x 1,549 mm, with a wheelbase of 2,750 mm. It is offered in three variants. The Standard variant is

Announced on June 12, 2026, CP Foton officially launched the eView Connect new energy van in Thailand.
The vehicle is built on a dedicated all-electric platform and equipped with CATL's 3rd-generation liquid-cooled batteries. It offers two battery capacity options, 50.23 kWh and 66.67 kWh, and supports both AC and DC

Reported on May 28, 2026, Mercedes-Benz Thailand anticipates continued growth in BEV demand, driven by higher global energy prices and geopolitical uncertainty, accelerating the shift toward electrification.
In Q1 2026, it recorded 1,949 vehicle registrations in Thailand, though the figure included units carried over

Announced on May 21, 2026, SAIC Motor-CP and MG Sales (Thailand) confirmed preparations for the official launch of the NEW MG URBAN EV, with local CKD production already underway ahead of its debut.
The model targets younger buyers with a focus on stylish design, affordability, and accessibility.
The URBAN will becom

Announced on May 6, 2026, GWM has officially begun production of the ORA 5 at its Smart Factory in Rayong, Thailand, under the GWM ONE Platform, introducing a new model built on the company’s multi-powertrain architecture.
Initial deliveries will begin in May 2026, covering around 5,000 units from Bangkok Motor Show

Reported on May 3, 2026, Honda Automobile (Thailand) Co., Ltd. plans to add another locally produced model by 2026, following upgrades at its Prachinburi plant.
The company plans to launch at least four models in 2026, including the Honda e:N2, already launched, and the Honda Super-ONE, which was showcased at the rec

Reported on April 6, 2026, Toyota Motor Thailand plans to engage the new government on fuel and electricity policies as rising energy costs dampen vehicle demand, while also raising industry issues, including EV incentives, with the new industry minister.
The company said higher oil prices linked to Middle East tensi

Tesla has launched ordering for the Model Y L, its long-wheelbase six-seater electric SUV, across eight key Asian markets: Japan, South Korea, Hong Kong, Macau, Singapore, Thailand, Malaysia, and the Philippines, with deliveries slated for Q2 2026.
The announcement signals a major expansion for the family-oriented va

Announced on April 6, 2026, the 47th Bangkok International Motor Show (47th BIMS) ended on a strong performance, recording total bookings of 132,951 vehicles and 2,056 motorcycles, while attracting 1,798,312 visitors over the course of the event. Vehicle bookings alone marked a strong 71.8% increase from the 77,379 u

Announced on March 30, 2026, Triumph drew interest from visitors at the 47th Bangkok International Motor Show with five new motorcycle models at its booth, each reflecting the brand’s distinctive British DNA and catering to diverse riding styles, including two limited-edition models.
Supporting its growing presence i

On March 26, 2026, at the 47th Bangkok International Motor Show, Suzuki Motor Thailand showcased the all-new Suzuki e VITARA in RHD, slated for a local launch in the near future.
The e VITARA features full electric power and the ALLGRIP-e system, which intelligently distributes power between the front and rear wheels

Announced on March 27, 2026, Mercedes-Benz highlighted the official launch of the CLA 250+ electric in Thailand at the Bangkok International Motor Show 2026. Locally assembled, the model is priced from THB 2,290,000.
Measuring 4,723 x 1,855 x 1,468 mm (LWH, including mirrors), the CLA 250+ electric features a 4-door,