Announced on August 16, 2025, Chery is celebrating its official debut in the Thai market with the “CHERY Welcome Drive Welcome Deal on Tour” event, currently underway in Bangkok.
The roadshow began on August 1 in Khon Kaen and will conclude on August 31 in Phuket, inviting the public to view the models in person and

On August 8, 2025, AION Automobile Sales (Thailand) Co., Ltd. officially launched the GAC M8 PHEV, a 7-seat luxury plug-in hybrid MPV, in Thailand. Prices start at THB 2,499,000.
The M8 PHEV comes with the 2.0T engine that delivers power of 140 kW and 330 Nm of torque, paired with 134 kW electric motor. Power is tran

Reported on August 9, 2025, Rever Automotive - BYD launched the BYD Seal 5 DM-i Super Hybrid in Thailand with an early bird price of THB 699,900 (full price THB 769,900) available from August 8 until September 30, 2025.
This is Thailand's first mid-size sedan powered by a plug-in hybrid (PHEV) and the world's first r

On July 15, 2025, the Hyundai Santa Fe mid-size SUV was officially launched in Thailand, available in two HEV variants: Exclusive and Prestige, with prices starting from THB 1.599 million.
This bold, boxy, 3-row, 6-seater SUV is designed to redefine spaciousness and comfort. Its distinctive silhouette is highlighted

Announced on July 10, 2025, GWM Thailand has unveiled the specifications of the new GWM Tank 500 Diesel, a premium, intelligent 7-seater PPV tailored for all lifestyles.
Powered by a next-gen 2.4T diesel engine with 184 hp and 480 Nm of torque, it offers smooth, efficient performance supported by advanced tech such a

Reported on July 5, 2025, Toyota Motor Thailand plans to launch 3 new models in the second half of 2025 to support market recovery, starting with the Yaris Ativ Hybrid on August 21. This new Yaris Ativ Hybrid will be sold alongside the existing internal combustion engine (ICE) version, offering consumers more choice.

On June 24, 2025, GAC International officially launched and announced pricing for its electric SUV, the AION UT, at an event in Thailand. Local production is scheduled to begin by the end of 2025 at GAC’s Thai plant, where the localization rate has reached 51%.
The AION UT received strong interest, with over 4,500 pr

Reported on June 20, 2025, King Gen PCL (KGEN) is seeking exclusive rights to import and distribute Farizon, a new energy commercial vehicle brand under Geely Holding Group, in Thailand. With existing operations in logistics and EV charging services, KGEN sees significant growth opportunities in the country’s expandi

Reported on June 6, 2025, Suzuki Motor (Thailand) has confirmed plans to import the Suzuki e Vitara, the brand’s first fully electric SUV, manufactured in India, and set to launch in Thailand in Q4 2025.
Maruti Suzuki’s Gujarat plant is positioned as a key export hub for markets including ASEAN, Europe, and Japan.
Ba

Announced on May 23, 2025, OMODA & JAECOO (Thailand) has confirmed that the JAECOO 7 SHS plug-in hybrid SUV is ready for the Thai market, with the first batch already in the country and deliveries set to begin by May 2025.
The JAECOO 7 SHS, featuring advanced Super Hybrid System (SHS) technology, boasts a combined dr

Announced on May 16, 2025, CHERY Automobile has partnered with SET-listed King Gen PCL (KGEN) to jointly develop a Thai-branded electric vehicle (EV). The collaboration is supported by a technology transfer policy from the Ministry of Higher Education, Science, Research and Innovation (MHESI) and the National Science

Announced on April 29, 2025, Isuzu has commenced mass production of the Isuzu D-MAX EV in Thailand.
First unveiled as a prototype at the 45th Bangkok International Motor Show in 2024, the D-MAX EV has been developed as part of its broader commitment to carbon-neutral mobility. 
Production of Isuzu’s first fully elect

On April 10, 2025, Mitsubishi Motors began shipments of the new Xforce HEV. This compact SUV has been in production at the Laemchabang plant of Mitsubishi Motors Thailand.
The Xforce HEV marks the brand’s second HEV model, following the Xpander HEV series introduced in Thailand in February 2024. Since its launch on M

On April 4, 2025, GWM Thailand revealed that the new Haval H6 SUV has started rolling off the production line at its Rayong plant.
Officially launched on March 24 at the 46th Bangkok International Motor Show, the new Haval H6 features a complete redesign and full upgrade. The H6 is offered in 3 variants at special in

Announced on April 1, 2025, GWM Thailand officially launched the new GWM Tank 300 Diesel, an SUV with a distinctive Premium Boxy style, on March 25 at the 46th Bangkok International Motor Show.
The model is equipped with the latest 2.4T diesel generation engine, delivering a driving experience with low noise, vibrati

Announced on April 1, 2025, at the ongoing 46th Bangkok International Motor Show (BIMS 2025), Mazda showcased the Iconic SP, a compact electric sports car (concept model) that supports multiple clean energy sources, and the Mazda6e, Mazda’s first-ever BEV.
Its booth’s design was inspired by the brand’s latest concept

On March 28, 2025, Changan Automobile officially launched the Deepal Hunter K50 in Thailand, priced from THB 1.099 million (after subsidy).
Known as the world’s first REEV Pickup, the Hunter K50 combines revolutionary technology with exceptional user experience. The model was also put on display at the 46th Bangkok I

Announced on March 27, 2025, Changan Automobile has officially launched the Deepal S05 in Thailand at the 46th Bangkok International Motor Show.
This RWD SUV is available in both BEV (100% electric technology with an NEDC range of 470 km) and REEV (Range-Extended Electric Vehicle) options. While operating primarily o

On March 25, 2025, SAIC Motor-CP and MG Sales Thailand officially introduced the new MG S5 EV at the 46th Bangkok International Motor Show (BIMS 2025). This SUV comes with the motto of “Fun to Drive, Long Driving Range, Quick Recharge, Comfort, and Lifetime Warranty.”
The S5 EV is the latest model to be manufactured

On March 20, 2025, Mitsubishi Motors premiered a new HEV model of the Xforce compact SUV in Thailand ahead of its official public appearance at the upcoming Bangkok Motor Show 2025.
Priced from THB 899,000, the Xforce HEV is locally produced at the Laem Chabang facility. Its 3 available variants are Ignite, Ultimate,