Automotive Industry News & Contents 2026 [Daily Updates]

September 11, 2026

This issue highlights China's August automotive production and sales figures showing strong export growth amidst domestic adjustments, Brazil's 22.1% sales surge driven by Chinese OEMs, the Chinese market transition from price competition to value competition according to CPCA, and BYD's launch of the flagship Sealion 08 SUV.

Updated daily with the latest information for the automotive industry. Coverage (Japanese/English/Chinese) of information directly related to business, including complete vehicles, EVs, automated driving, sales figures, and industry reports.

Table of contents

▶ Statistics

▶ Market & Tech Reports

▶ BYD Launches the Sealion 08 Midsize-to-Large SUV

▶ Engine (Intake / Exhaust System) Supply Chain

▶ Supply chain: Changan Deepal "S05" Compact SUV (China)

▶ News

Statistics

China August sales volume declines 5.1%

While sales (factory shipments) rose month-on-month thanks to expanded subsidies and intensified promotional activities, domestic sales remained sluggish, falling by 24.2 per cent year-on-year. Meanwhile, exports rose by 65.3 per cent to 1.01 million units, exceeding the one-million-unit mark for the third consecutive month and underpinning overall sales.

China August production volume declines 4.7%
Output was down year-on-year as the domestic market remained sluggish. Meanwhile, production for export remained robust, with NEV exports expanding significantly to 1.3 times the previous year’s level. The increase in export demand helped to limit the decline in production.

Brazil August sales volume rises 22.1%
The market expanded due to a significant increase in sales by Chinese manufacturers. BYD performed well with the Dolphin Mini; Chery with the Tiggo 5X; Great Wall Motors, which saw sales growth centred on the H6; and Geely, whose mainstay is the EX2. In addition, GM also increased its sales volume thanks to higher sales of the Onix.

1 Stellantis 60,123 → 62,674（4.2%Up）
2 VW Group 43,474 → 45,392（4.4%Up）
3 GM Group 21,660 → 26,833（23.9%Up）
- Onix 5,815 → 7,635（31.3%Up）
4 BYD Auto 9,735 → 24,185（148.4%Up）
- Dolphin Mini/Dolphin Surf/ATTO 1 (Seagull) 3,299 → 8,299（151.6%Up）
5 Hyundai Kia Automotive Group 16,762 → 17,291（3.2%Up）
6 Toyota Group 15,630 → 13,071（16.4%Down）
7 Chery Automobile 7,383 → 11,645（57.7%Up）
- Tiggo 5X 1,208 → 3,398（181.3%Up）
8 Renault 10,789 → 9,981（7.5%Down）
9 Honda 7,425 → 9,673（30.3%Up）
10 Great Wall Motor Company Ltd. (GWM) 3,692 → 8,290（124.5%Up）
- H6 3,101 → 6,433（107.4%Up）
11 Geely Holding Group 587 → 7,151（1118.2%Up）
- EX2/E2/Star Wish (Geely Xingyuan) 0 → 5,804（-%）

Market & Tech Reports

Chinese Market Shift from "Price Competition" to “Value Competition”

CPCA Monthly Report: August passenger car retail sales down 24% to 1.54 million units

NEV wholesale sales up 16% to 1.51 million units; exports up 155% to 520,000 units (passenger car retail, wholesale and production)
Shift from “price competition” to “value competition”; EVs getting larger (August market analysis and September outlook)
Leapmotor sales up 66%, while major automakers post double-digit declines (Top 10 passenger car brands by retail sales)

China related reports

BYD Launches the Sealion 08 Midsize-to-Large SUV

BYD launches all-new Sealion 08 mid-to-large SUV

BYD launched the Sealion 08, a new flagship midsize-to-large SUV in its Ocean series, in September 2026. The Ocean series is a passenger vehicle series under the BYD brand that began with the introduction of the Dolphin in 2021 and includes models such as the Dolphin, Seal, and Sealion, etc. The Sealion series mainly consists of SUVs, with the Sealion 08 positioned as its top-of-the-line model. The Sealion 08 is offered in both BEV and PHEV versions and features advanced technologies such as the second-generation Blade Battery, Flash Charging ultra-fast charging technology, and a rear-wheel steering system. The Sealion 08 is intended to expand sales in the midsize-to-large SUV market while also enhancing the brand image of BYD and the Sealion series.

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Engine (Intake / Exhaust System) Supply Chain

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Supply chain: Changan Deepal "S05" Compact SUV (China)

The "S05" compact SUV from Changan Automobile's Deepal brand is available in EV and REEV versions. The EV version is equipped with a rear-drive motor (maximum output: 200/175 kW) and has a cruising range of 520/620 km (CLTC). The REEV version is equipped with a 1.5L naturally aspirated 4-cylinder engine for power generation and a rear-drive motor with a maximum output of 175/160 kW, and has an EV cruising range of 165/155 km (WLTC). It went on sale in October 2024 and is sold globally, including in China, Europe, Latin America, Thailand, and the Middle East. Sales figures for January–June 2026 were 79,000 units in China and 13,000 units outside China. It is produced at Changan Automobile's Chongqing plant. The Changan Group manufactures the powertrain, battery pack, and ADAS system (software) in-house. While it sources ADAS chips from Horizon, LiDAR from Shanghai Hesai Technology, and drive battery cells from CATL—all major Chinese suppliers—it sources ABS systems from global mega-suppliers such as Bosch and Aumovio.
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